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You ever notice how Wired almost always has some dumb celebrity on the cover? What's the point of that?

Do they offer any insight?
No.

They're just plastered on there to sell more magazines and everyone knows it.

When you buy a magazine, your thought process should be:

1 - ooo look an article on robots! neat
2 - thumbs through it for a bit
3 - buys magazine

Instead:

1 - haha that guy is so funny remember him?
2 - hahaha
3 - buys magazine