No More Moonshots - References

https://businessthinker.com/the-boeing-company-a-case-study-on-betting-it-all/
https://lflank.wordpress.com/2016/05/10/the-dash-80-when-boeing-bet-the-entire-company-and-won/
https://www.bizjournals.com/seattle/news/2014/06/03/boeings-big-bet-on-the-707-paid-off-60-years-ago.html
https://faculty.haas.berkeley.edu/leonard/Active%20Papers/What%20Killed%20Douglas%20Aircraft.pdf
https://www.forbes.com/sites/lorenthompson/2019/07/11/five-basic-facts-about-boeing-missing-from-coverage-of-the-737-max-story/#741d14c3521b
https://www.seattletimes.com/business/mcnerney-no-more-lsquomoonshotsrsquo-as-boeing-develops-new-jets/
https://www.boeing.com/news/frontiers/archive/2003/june/cover1.html
https://www.nytimes.com/2006/05/07/business/yourmoney/07boeing.html
https://www.chicagotribune.com/news/ct-xpm-2006-07-04-0607040188-story.html
https://www.reuters.com/article/us-boeing-probe-accounting/boeing-uses-an-accounting-method-that-others-have-left-behind-idUSKCN0VL2K0
https://travelindustrytoday.com/index.php?type=article&thisid=15460
https://www.edn.com/electronics-blogs/power-points/4412577/The-Dreamliner-saga--When-your-solution-is-more-than-just-a-software-patch
https://www.cnet.com/news/want-major-new-aircraft-designs-wait-until-2030/
https://www.cnn.com/travel/article/passenger-planes-future-look/index.html
https://leehamnews.com/2014/06/02/no-more-moonshots-stifles-innovation/
https://leehamnews.com/2019/03/20/boeing-didnt-want-to-re-engine-the-737-but-had-design-standing-by/
https://www.flightglobal.com/news/articles/boeing-disputes-737-max-development-cost-report-367504/
https://www.sec.gov/Archives/edgar/data/4515/000119312511191876/dex992.htm
https://americanairlines.gcs-web.com/news-releases/news-release-details/american-airlines-chooses-airbus-a319-a321-variants-part-its

Airline Annual Reports:
https://investor.ryanair.com/wp-content/uploads/2018/07/Ryanair-FY-2018-Annual-Report.pdf
https://www.westjet.com/assets/wj-web/documents/en/investorMedia/WestJet-2018-Annual-Report.pdf
https://www.cathaypacific.com/content/dam/cx/about-us/investor-relations/interim-annual-reports/en/2018_annual_report_en.pdf
https://www.icao.int/MID/Documents/2017/Aviation%20Data%20and%20Analysis%20Seminar/PPT3%20-%20Airlines%20Operating%20costs%20and%20productivity.pdf