Does anyone know of a way of hiding a column in an asp.net listview?

<asp:ListView ID="ListView1" runat="server" DataSourceID="MyDataSource" ItemPlaceholderID="itemPlaceHolder" OnDataBound="ListView1_DataBound">
        <LayoutTemplate>
            <table border="1">
                <tr>
                    <td>Name</td>
                    <td>Age</td>
                    <td runat="server" id="tdIsSuperCool">IsSuperCool</td>
                </tr>
                <asp:PlaceHolder ID="itemPlaceHolder" runat="server" />
            </table>
        </LayoutTemplate>
        <ItemTemplate>
            <tr>
                <td><%# Eval("Name") %></td>
                <td><%# Eval("Age") %></td>
                <td runat="server" id="myCol" visible='<%# (bool)Eval("IsSuperCool") %>'>true</td>
            </tr>
        </ItemTemplate>
    </asp:ListView>
    <asp:ObjectDataSource
        ID="MyDataSource"
        runat="server"
        DataObjectTypeName="BusinessLogicLayer.Thing"
        SelectMethod="SelectThings"
        TypeName="BusinessLogicLayer.MyObjectDataSource" />

/// <summary>
/// Handles the DataBound event of the ListView1 control.
/// </summary>
/// <param name="sender">The source of the event.</param>
/// <param name="e">The <see cref="System.EventArgs"/> instance containing the event data.</param>
protected void ListView1_DataBound(object sender, EventArgs e)
{
    ListView1.FindControl("tdIsSuperCool").Visible = false;
}

style='display: <%#Eval("DisplayStyle") %>;'

<asp:ListView ID="ListView1" runat="server" DataSourceID="MyDataSource" ItemPlaceholderID="itemPlaceHolder">
    <LayoutTemplate>
        <table>
            <asp:PlaceHolder ID="itemPlaceHolder" runat="server" />
        </table>
    </LayoutTemplate>
    <ItemTemplate>
        <tr>
            <td runat="server" id="myCol" visible='<%# (bool)Eval("IsSuperCool") %>'>
                <%# Eval("SuperCoolIcon") %>
            </td>
            <td>
                <%# Eval("Name") %>
            </td>
            <td>
                <%# Eval("Age") %>
            </td>
        </tr>
    </ItemTemplate>
</asp:ListView>

foreach (ListViewItem item in ListView1.Items)
 {
     ((Panel)item.FindControl("myPanel")).Visible= False;
 }