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- Parents must intervene to stop their children overusing social media and consuming time online "like junk food", the children's commissioner has said.
- In an interview with the Observer, Anne Longfield criticised the ways social media giants use to draw children into spending more time.
- She said parents should be proactive in stopping their children from bingeing on the internet in the summer holidays.
- Ms Longfield has launched a campaign to help parents with the issue.
- She said: "It's something that every parent will talk about especially during school holidays; that children are in danger of seeing social media like sweeties, and their online time like junk food.
- "None of us as parents would want our children to eat junk food all the time.
- "For those same reasons we shouldn't want our children to do the same with their online time."
- Use talk to tame online habits
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- The commissioner added: "When phones, social media and games make us feel worried, stressed and out of control, it means we haven't got the balance right.
- "With your diet, you know that, because you don't feel that good. It's the same with social media."
- Last year, industry watchdog Ofcom said the internet overtook television as the most popular media pastime for children in the UK.
- Children aged five to 15 are spending 15 hours a week on the internet.
- Ms Longfield said children should be helped to understand that sites encourage them to continue their use based on what they have previously been doing online.
- A study earlier this year of screen time and mental wellbeing among teenagers suggested that moderate use of devices may be beneficial.
- The research, which appeared in the journal Psychological Science, was based self-reported data from 120,000 15-year-olds in England.
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