Starbucks are synonymous with spelling mistakes when it comes to people names on their coffee cup, but they have made no mistake with their partnership with Match.com. “The Tie Up” campaign allows Match.com users to invite fellow singletons to Starbucks shop for a date. Each user can display a Starbucks badge on their profiles to let other users know their shared love of the coffee chain. A Match.com spokesperson has stated that they are unsure of footfall generated by the partnership but that they know hundreds of people who use the dating platform have met in Starbucks for their first dates.