# Ask for the product name until a valid product name is specified
        while True:
            # Ask the question to the user
            self.bot.send_message(self.chat.id, self.loc.get("ask_product_name"))
            # Display the current name if you're editing an existing product
            if product:
                self.bot.send_message(self.chat.id, self.loc.get("edit_current_value", value=escape(product.name)),
                                      reply_markup=cancel)
            # Wait for an answer
            name = self.__wait_for_regex(r"(.*)", cancellable=bool(product))