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GiacomoGalanti

begin_checkout

May 17th, 2022
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  1. <script>
  2. window.dataLayer = window.dataLayer || [];
  3. window.dataLayer.push({
  4. event: 'begin_checkout', // name of the event. In this case, it always must be begin_checkout
  5. ecommerce: {
  6. items: [{ // an array with all products (that were in a cart when the checkout began)
  7. item_name: 'Product 1', // insert an actual product name
  8. item_id: 'product1', // insert an actual product ID
  9. price: '11.99', // insert an actual product price. Number or a string. Don't include currency code
  10. item_brand: 'brand A', // insert an actual product price
  11. item_category: 'Apparel', // insert an actual product top-level category
  12. item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
  13. item_variant: 'Blue', // insert an actual product variant
  14. quantity: '1' // product quantity in the cart
  15. },{
  16. item_name: 'Product 2',
  17. item_id: 'product2',
  18. price: '12.99',
  19. item_brand: 'Brand B',
  20. item_category: 'Category B',
  21. item_variant: 'Yellow',
  22. quantity: '1'
  23. }]
  24. }
  25. });
  26.  
  27. </script>
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