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Here are 10 potential titles for the essay that aim to be engaging while retaining SEO-friendly phrasing and avoiding sensationalism:

The Enduring Legacy of Gundam: Why it Outshines Macross in Mainstream Appeal
Franchises in Contrast: Examining the Divergent Paths of Gundam and Macross
The Gundam Advantage: How Branding and Merchandising Propelled the Mecha Giant
Charting the Uneven Trajectories of Two Iconic Mecha Franchises: Gundam and Macross
Gundam's Dominance and Macross' Struggle: Unpacking the Factors Behind Their Divergent Fates
The Lasting Popularity of Gundam: Lessons from Its Rise Amidst Macross' Challenges
Mecha Franchises in the Spotlight: A Deep Dive into Gundam's Ascendance and Macross' Obstacles
The Gundam Juggernaut: Exploring the Reasons Behind its Sustained Global Appeal
Gundam vs. Macross: An Analysis of the Two Titans of the Mecha Anime Genre
From Prominence to Obscurity: Unraveling the Stark Contrast Between Gundam and Macross
These titles aim to be informative and intriguing without resorting to clickbait tactics. They highlight the key points of comparison between the two franchises and emphasize the analytical nature of the essay.