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Try to do that one thing.","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":30,"title_id":4,"value":"Try to find a [PRODUCT] that's right for you.","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":31,"title_id":4,"value":"After you've found the [PRODUCT], quickly go through the process of buying it, but do not click the final \"submit order\" button.","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":32,"title_id":4,"value":"What did you like about [COMPETITOR'S URL]?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":33,"title_id":4,"value":"Which site did you prefer? Why?","created_at":"2016-11-17 17:11:49","updated_at":null}],"5":[{"id":34,"title_id":5,"value":"Go to Google. Search for [KEYWORDS FOR YOUR SITE]. Click on a few of Google's search results, and explain what you're learning.","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":35,"title_id":5,"value":"On Google's search results page, look at a few of the paid advertisements (on the top and right side of the screen). Click on a few of these results and explain what you're learning.","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":36,"title_id":5,"value":"Go to Google. Use Google to find the [PRODUCT THAT YOU SELL ON YOUR SITE] that you want to buy.","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":37,"title_id":5,"value":"After you\u2019ve found it, use Google to find a good place to buy it.","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":38,"title_id":5,"value":"Go to Google. Search for [KEYWORDS FOR YOUR SITE]. Look for these two websites: [COMPETITOR'S URL] and [YOUR URL].","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":39,"title_id":5,"value":"Use both of these sites to [PERFORM THIS TASK].","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":40,"title_id":5,"value":"Which site did you prefer? Why?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":41,"title_id":5,"value":"Imagine that before you make a greater commitment to this site--such as buying or signing up for something--you wanted to research them. Naturally search the Internet--however you would normally do research on the web--and see what you learn about them and their product. Talk about what impressions you're getting.","created_at":"2016-11-17 17:11:49","updated_at":null}],"6":[{"id":42,"title_id":6,"value":"Enter this password: [YOUR PASSWORD]","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":43,"title_id":6,"value":"Which of these do you prefer?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":44,"title_id":6,"value":"Take a look around and say what you think this page is about: what can you do here? Where would you click first?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":45,"title_id":6,"value":"What do you like about this page? What do you not like about this page?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":46,"title_id":6,"value":"Now [GO TO THE NEXT PAGE]. What do you like about this page? What do you not like about this page?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":47,"title_id":6,"value":"What do you think of [THIS SECTION]?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":48,"title_id":6,"value":"Is the information on this page what you expect? Why or why not?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":49,"title_id":6,"value":"Is there any information on this page that you think is missing?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":50,"title_id":6,"value":"Where would you click to [DO THIS]","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":51,"title_id":6,"value":"What do you expect to see when you click on [A BUTTON]?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":52,"title_id":6,"value":"What do you think your next steps should be from this page?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":53,"title_id":6,"value":"What would you do now if you wanted to [DO THIS]? Move your mouse to where you would go and explain what you expect to see or happen.","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":54,"title_id":6,"value":"What do you think [THE ICONS] mean?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":55,"title_id":6,"value":"Please follow the instructions on each [SLIDE].","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":56,"title_id":6,"value":"Look at this page for five seconds. Then look away and answer this one question (without peeking!): What do you remember?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":57,"title_id":6,"value":"What business is this company in?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":58,"title_id":6,"value":"What benefits will you receive from this site?","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":59,"title_id":6,"value":"What's one thing that you'd want to do on this site? Try to do that one thing.","created_at":"2016-11-17 17:11:49","updated_at":null},{"id":60,"title_id":6,"value":"What did you expect?","created_at":"2016-11-17 17:11:49","updated_at":null}]}}}}