You will give a 5-7 minute presentation on Monday 9/24 analyzing an advertisement or commercial, while also presenting an advertisement you have created.  The presentation should address all of the questions listed below for both the original and created ads.  You should consider the ad in detail—not only the language used and the major images but also color choices, design, etc. You will show the class both ads during your presentation.

You will also turn in written answers addressing both sets of questions listed below. The written answers are worth 1/2 of the assignment grade and are due on 10/01. This analysis will be graded on thoroughness and how well you support your assertions with analysis and examples.

Your presentation grade will not be based on the artistic merit of the created ad.  It will be based on the presentation of all appropriate information, the quality of the analysis as presented in the written answers and the presentation itself, and the appropriate use of the 5-7 minutes of the presentation.

    A.    Analyzing the ad

    1.    Who is the intended audience? How did you decide this?
    2.    How effective is the ad for the intended audience?  Why?
    3.    How does the ad use logos, pathos, and ethos appeals?
    4.    What argument is the ad making? Please be specific; the argument will be something more than “people should buy X.”
    5.    Analyze how the ad is put together.  How do the layout, text, color use, etc. help to create the argument?  How do they affect the effectiveness of the ad?

    A.    Creating your own ad

If you decided the ad you analyzed is effective, make an ad for a competing product, real or imaginary.  If you decided your ad is not effective, come up with a new ad for the product.

    1.    Who is your intended audience?  Why?
    2.    Why is the ad effective for this audience?
    3.    Explain your layout.  Include specifics about text, text size and placement, and graphic elements including color.
    4.    What argument is your ad making?
    5.    How does the argument appeal to logos? Pathos? Ethos?
    6.    Why have you chosen the appeals and argument you have?