Fiktiv UK - The London Paper

The London Paper (stylised as thelondonpaper) is a free daily newspaper, published by News Group Newspapers division of News UK, itself a wholly owned subsidiary of Rupert Murdoch's News Corp. It is available from Monday to Friday each week in Central London since 4 September 2006.

The paper was the first London newspaper to be published in direct competition with the Evening Standard since 1987 and Robert Maxwell's short-lived London Daily News. It was also the first newspaper to be launched by News International (the publisher's other titles were bought many years after initial publication).

The week before The London Paper was first published, dmg media, the publisher of the Evening Standard, re-branded their existing free lunchtime newspaper Standard Lite to London Lite and changed the publishing time to include the evening rush-hour, a move that was widely seen as a 'spoiler' to protect against the launch of the London paper.

The paper is targeted towards young readers, with emphasis on celebrity and more light hearted news, little analysis of news stories and uses lots of images and colour. As a consequence of the launch of The London Paper as well as dmg media's own London Lite, the Evening Standard has attempted to go more upmarket, emphasising the difference between the free newspapers and itself by adding the tagline "The Quality Newspaper" across the top of the front page.

It currently holds the contract for evening free distribution in London National Rail stations, meaning it can be picked up at the same locations as Metro in the mornings. It is also distributed at London Underground stations on weekday afternoons.