API tools faq
paste
gmalivuk

2016-07-14 Core: 4 TOMS and elevator pitches

gmalivuk
Jul 14th, 2016
163
0
Never
Add comment
Not a member of Pastebin yet? Sign Up, it unlocks many cool features!
text 4.60 KB | None | 0 0
raw download clone embed print report
  1. Greg Malivuk
  2. [email protected]
  3. http://www.pastebin.com/u/gmalivuk - notes from all classes
  4. ---
  5. Homework: p. 50 parts 1, 2, 3 (about the reading on p. 51)
  6. part 1
  7. a no: it’s a charity, not a company
  8. b yes: it’s a company that seeks to help the population of people it employs
  9. c yes: it’s a company that helps the environment by recycling old clothes
  10. part 2 - It sells shoes for profits, but for every pair sold one pair is donated to people without shoes.
  11. part 3
  12. 1 T
  13. 2 F - His first instinct was to set up a charity, not a business.
  14. 3 F - Each child could get more than one pair because people keep buying shoes. (“For each pair he sold, he would donate another to shoeless children, guaranteeing a continual supply.”)
  15. 4 F - it affects people who walk barefoot on silicone-rich soil
  16. 5 T
  17. 6 F - “One-for-one is not an offer you can just add to your existing business model; you have to build it in from the beginning.”
  18. ---
  19. With a partner:
  20. part 4 - Find possible criticisms in these areas (in the text).
  21. a $50/pair, similar shoes are $30 from other brands; at first, he made “a poor job of making shoes”
  22. b “the money spent by customers might otherwise have gone directly to charities”
  23. c “TOMS is a for-profit business, but does not yet make a profit” “the charity aspect is just a marketing tool”
  24. part 5 - Write some questions to challenge Mycoskie on those points.
  25. a How do you test the product? Why should I buy these for $50 when I could buy those for $30? Can TOMS really be considered good shoes? Why can’t I buy other kinds of shoes?
  26. b Why do you think people will buy these shoes when they could give the money directly to poor people? Why shouldn’t I just give the extra $20 to charity directly? Are the shoes given to the shoeless the same quality as the ones we buy? How can you justify that your charity is better than other ones?
  27. c If you can’t make a profit, how can you maintain this business and this charity? Would this business model work with other products? Why don’t you make these shoes in the local countries? (they do) Are you just using the charity aspect as a marketing strategy?
  28.  
  29. loaded question = a question that implicitly accuses a person of something
  30. sweatshop = a factory (especially for making clothes) where workers labor for long hours in bad (usually hot) conditions
  31.  
  32. Other questions to challenge TOMS:
  33. How do you choose who should receive the shoes you donate? Do you have enough for everyone who needs them?
  34. ---
  35. part 7 - Complete the expressions with “give” and decide what each one means.
  36. 1 thought
  37. 2 best
  38. 3 go-ahead
  39. 4 break
  40. 5 time
  41. 6 shot
  42. part 8 - Use these words to complete the same sentences from part 7
  43. 1 give it some thought = give it some consideration
  44. 2 give it your best = give it your all
  45. 3 gave us the go-ahead = gave us the green light
  46. 4 give him a break = give him a chance (stop criticizing him and let him try to learn the ropes first)
  47. 5 give it some time = give it a while
  48. 6 give it a shot = give it a try
  49. ---
  50. Elevator pitch = a short promotion or “pitch” that is fast enough to occur during an elevator conversation
  51. ---
  52. BREAK
  53. ---
  54. p. 52 part 1 - In your own words, what does this quote mean?
  55. Be sincere. = Be honest, tell the truth, believe in what you’re saying.
  56. Be brief. = Be short and direct, concise. Get to the point quickly.
  57. Be seated. = Then stop talking and sit down.
  58.  
  59. tact = caution and consideration when you’re talking (to avoid being rude or offensive)
  60. tactful = having a lot of tact
  61. tactless = having no tact
  62.  
  63. captive audience = an audience that can’t leave
  64. ---
  65. part 3 - Discuss these questions about volunteer work with your partner.
  66. part 4 - Listen and answer these questions about the proposal.
  67. 1 a phone application, “Volunteer Planner”, which connects volunteers with organizations that need help
  68. 2 It solves communication and scheduling problems.
  69. 3 volunteer/volunteering, Volunteer Planner, encourage, allow, time, more people
  70. ---
  71. http://www.volunteermatch.org/ - A website that does something similar to the app described in the listening.
  72. ---
  73. Rhetorical question = a question a speaker or writer asks without expecting an answer from the audience
  74. part 5 - Listen again and mark which rhetorical questions you hear.
  75. ---
  76. Tomorrow, in groups you will think of a business model that can be innovated to adapt to new technology or to become more charitable or socially responsible. Then you’ll think of what innovations the company could take and pitch it to the rest of the class.
  77. ---
  78. Homework: p. 161 practice 1 and p. 162 practice 2
  79. Also think of a business model you could use for tomorrow’s project.
Advertisement
Add Comment
Please, Sign In to add comment
Public Pastes
We use cookies for various purposes including analytics. By continuing to use Pastebin, you agree to our use of cookies as described in the Cookies Policy.  OK, I Understand
Not a member of Pastebin yet?
Sign Up, it unlocks many cool features!