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Why is the biggest SEO forum on the internet not talking abo

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Feb 23rd, 2020
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  1. Why is the biggest SEO forum on the internet not talking about this?
  2. BHW is hands-down one of the biggest forums on the Internet, and there is no questioning that. We talk about pretty much everything from raking top on SERPs to social media marketing. But, one thing that rarely hits the forum topics is Top Stories -- biggest money-maker for publishers. I'm pretty sure some folks here manage to rank their sites on such snippets.
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  14. So, what do you think is the ranking factor for Top Stories? Is it the number of inbound links, or consistent content, or GNews approval, or social media signals, or even better -- a combination of all these stuff?
  15. I have worked on a project for a gaint media website in my country, and I can easily say that being shown in Google Top News Widget is like an on/off button for their ad revenue. And I can clearly say that since news are time-sensetive and they’re shown in minutes if not seconds, page/news metrics have minimal effect on Google News listing. Most important things are domain metrics and News XML plays an important role. Featured news (like main homepage slider) are also a bit stronger as my personal ecperience — this can also be thinked as internal linking.
  16.  
  17. Those are about being shown in top news widget. Social shares, scroll depth and bounce rate are the most important factors to stick there strongly in the time.
  18. I can confirm that you don't have to be in the news niche to show up on Top Stories. Take a look at the following picture:
  19. I have worked on a project for a gaint media website in my country, and I can easily say that being shown in Google Top News Widget is like an on/off button for their ad revenue. And I can clearly say that since news are time-sensetive and they’re shown in minutes if not seconds, page/news metrics have minimal effect on Google News listing. Most important things are domain metrics and News XML plays an important role. Featured news (like main homepage slider) are also a bit stronger as my personal ecperience — this can also be thinked as internal linking.
  20.  
  21. Those are about being shown in top news widget. Social shares, scroll depth and bounce rate are the most important factors to stick there strongly in the time.
  22. Have you tried to replicate the same on any of your websites? Just curious.
  23.  
  24. Anyone here has any idea how to trigger "Latest from <siite>" snippets? Like this one, for instance:
  25.  
  26. Most marketing organizations solely focus on higher funnel activities – namely brand awareness and interest – rather than the full buyer journey.
  27.  
  28. As such, by adopting an audience-driven approach, you’ll likely already be a step ahead.
  29.  
  30. Employing audience management functionalities will enable you to understand more about key patterns, actions, and behaviors that can influence how you connect with potential customers and remarket your product or service.
  31.  
  32. As an example, let’s pretend a specific user clicked a search ad, and then visited several pages of your website.
  33.  
  34. She is a 40- to 49-year-old female. She’s in the southwestern United States. She has certain interests and affinities, based on her searches.
  35.  
  36. On your site, she read a couple of case studies, watched a demo video, and finished by downloading a one-pager. It’s probably safe to assume she has a degree of interest in your offering.
  37.  
  38. By analyzing this data with an audience management tool, PPC practitioners can tease out insights into the socio-demographics of people who are searching for particular lines of content.
  39.  
  40. Based on the actions taken, they can determine where she falls in the buying journey.
  41.  
  42. An Audience Manager can then activate this data.
  43.  
  44. First, it will transform it into meaningful segments. Marketers can then deliver effective messaging that will resonate with similar users at exactly the right time. This is just the tip of the iceberg.
  45.  
  46. Zooming-in on specific audience attributes and demographics can reveal substantial differences in performance.
  47.  
  48. This sort of savvy marketing investment ultimately allows you to extract the full potential from your campaigns.
  49.  
  50. Turning Insights into Actions with an Audience Manager
  51.  
  52. Highlighting the True Value of Audience Manager
  53.  
  54. Audience management technology empowers marketers with the contextual perspectives of consumers.
  55.  
  56. Who are they?
  57. What are their interests?
  58. What are they looking for at each stage along the funnel?
  59. For companies operating in the digital space, it’s essential to be aware of the sheer number of experiences, users can have with their brand. It’s massive, and that means massive amounts of data.
  60.  
  61. The days of simple bucketing and analysis based on one dimension are long gone. In its place: an era in which audience members have very specific attributes, behaviors, and intentions.
  62.  
  63. Digital marketers must upgrade their practices to reflect this change in direction: create and deliver more personalized messages that resonate.
  64.  
  65. The world of search engine marketing is diverse and complex.
  66.  
  67. Maximizing efficiency through targeting options can be a daunting task.
  68.  
  69. Digital marketers fight to create, maintain, and adapt hundreds or thousands of campaigns.
  70.  
  71. Online advertising is overtaking the long-established media as the predominant source of investment.
  72.  
  73. Summary
  74.  
  75. Leveraging functionalities like an Audience Manager can unlock the power of data and give you exceptional control of where and to whom you are marketing.
  76.  
  77. The end result?
  78.  
  79. A seamless brand experience for users across a whole range of digital touchpoints. And a larger bottom line.
  80.  
  81. How to Turn Unlinked Brand Mentions Into Links
  82. Google's featured snippets are prime real estate in the SERPs, but if you want to capture them, it's hard to know where to start. This powerful tool identifies and organizes featured snippet data for your keywords, making it easier for you to rank in position 0. Try 3 URLs for FREE!
  83. Unlinked brand mentions are mentions of your brand on published sites that do not provide a link back to your website.
  84.  
  85. Backlinks are critical in developing website authority, especially within relevant communities.
  86.  
  87. While Google does give value to brand mentions, even if they are unlinked, links provide far more SEO value as the primary off-page ranking signal.
  88.  
  89. As SEO experts, we know that links can provide the value you need to be recognized as an authoritative, trusted, and relevant site.
  90.  
  91. The recognition through links from top-tier publications is what will lend credibility and authority to your website.
  92.  
  93. This is why we want to take action when we see a mention that is unlinked.
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