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Do you monetize your PBN?

hjysy
Jul 18th, 2020
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  1. Do you monetize your PBN?
  2. Just wondering here...Let's say you already have decent amount of blogs producing content which ends up getting traffic, is it worth it? or too risky
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  14. I'd go for it if the incomes can't be linked. If anything I would say it adds authenticity
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  16. If those content is legit (not spun content), then there's no harm monetizing those anyways, since they are good content.
  17. I would create a 2-in-1 type of strategy, which the PBN is used to boost the primary website, but it also acts like a funnel to convert sales in the process.
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  19. If those content is legit (not spun content), then there's no harm monetizing those anyways, since they are good content.
  20. I would create a 2-in-1 type of strategy, which the PBN is used to boost the primary website, but it also acts like a funnel to convert sales in the process.
  21. Thats exactly what I was thinking - the main goal is to boost the main site, but those blogs are each standalone entities and sometimes even hide behind an avatar with a brand with social properties. So i though maybe to create some kind of an holistic system.
  22. “Data fuels the modern business, and the acquisition of SignalFx squarely puts Splunk in position as a leader in monitoring and observability at massive scale,” explained Splunk President and CEO Doug Merritt in a statement on the company’s website. “SignalFx will support our continued commitment to giving customers one platform that can monitor the entire enterprise application lifecycle. We are also incredibly impressed by the SignalFx team and leadership, whose expertise and professionalism are a strong addition to the Splunk family.”
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  24. “By joining Splunk, we will create a powerful monitoring platform - one ready to support CIOs whether they have fully embraced cloud or have existing applications in the data center,” added SignalFx’s founder and CEO Karthik Rau. “As the world continues to move towards complex, cloud-first architectures, Splunk and SignalFx is the new approach needed to monitor and observe cloud-native infrastructure and applications in real time, whether via logs, metrics or tracing. The SignalFx team is thrilled to join Splunk to help CIOs capitalize upon the modern application portfolio.”
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  26. Google has won most of the profits in the travel market & so they'll need to eat other markets to continue their 20% annual growth.
  27. As they grow, other markets disappear.
  28. "It's a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug." - Googler John Rockway, January 31, 2012
  29. Some people who market themselves as SEO experts not only recognize this trend but even encourage this sort of behavior:
  30. Zoopla, Rightmove and On The Market are all dominant players in the industry, and many of their house and apartment listings are duplicated across the different property portals. This represents a very real reason for Google to step in and create a more streamlined service that will help users make a more informed decision. ... The launch of Google Jobs should not have come as a surprise to anyone, and neither should its potential foray into real estate. Google will want to diversify its revenue channels as much as possible, and any market that allows it to do so will be in its sights. It is no longer a matter of if they succeed, but when.
  31. If nobody is serving a market that is justification for entering it. If a market has many diverse players that is justification for entering it. If a market is dominated by a few strong players that is justification for entering it. All roads lead to the pile of money. :)
  32. Extracting information from the ecosystem & diverting attention from other players while charging rising rents does not make the ecosystem stronger. Doing so does not help users make a more informed decision.
  33. Information as a Vertical
  34.  
  35. The dominance Google has in core profitable vertical markets also exists in the news & general publishing categories. Some publishers get more traffic from Google Discover than from Google search. Publishers which try to turn off Google's programmatic ads find their display ad revenues fall off a cliff:
  36. "Nexstar Media Group Inc., the largest local news company in the U.S., recently tested what would happen if it stopped using Google’s technology to place ads on its websites. Over several days, the company’s video ad sales plummeted. “That’s a huge revenue hit,” said Tony Katsur, senior vice president at Nexstar. After its brief test, Nexstar switched back to Google." ... "Regulators who approved that $3.1 billion deal warned they would step in if the company tied together its offerings in anticompetitive ways. In interviews, dozens of publishing and advertising executives said Google is doing just that with an array of interwoven products."
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