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Jawad_Khan

EEC- GA4 - add_to_cart

Jul 5th, 2022 (edited)
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  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({
  3.   event: 'add_to_cart',             // name of the event. In this case, it always must be add_to_cart
  4.   userId: '123abc' // this should be replaced by actual user ID and cannot be PII e.g. email address or IP address
  5.   ecommerce: {                         
  6.     items: [{                           // an array with a product (or multiple products) that was added to a cart
  7.       item_name: 'Product 1',           // insert an actual product name
  8.       item_id: 'product1',              // insert an actual product ID
  9.       price: '11.99',                   // insert an actual product price. Number or a string. Don't include currency code
  10.       item_brand: 'brand A',            // insert an actual product price
  11.       item_category: 'Apparel',         // insert an actual product top-level category
  12.       index: 1,                         // if a product is added to cart directly from product list, add the position in the list here
  13.       quantity: '1'                     // product quantity of how many products were added to a cart
  14.     }]
  15.   }
  16. });
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