var fruits = ["Apple", "Banana", "Apple", "Durian", "Durian", "Durian"],
    obj = {};
fruits.reduce(function(prev, curr, index, arr){
   obj[curr] ? obj[curr]++ : obj[curr] = 1;
});
console.log(obj); // {Banana: 1, Apple: 1, Durian: 3}

fruit  carry (before operation)      carry (after operation, returned value)
1st iteration: Apple  {}                            {Apple:1}
2nd iteration: Banana {Apple:1}                     {Apple:1, Banana:1}
3rd iteration: Apple  {Apple:1, Banana:1}           {Apple:2, Banana:1}
4th iteration: Durian {Apple:2, Banana:1}           {Apple:2, Banana:1, Durian:1}
5th iteration: Durian {Apple:2, Banana:1, Durian:1} {Apple:2, Banana:1, Durian:2}
6th iteration: Durian {Apple:2, Banana:1, Durian:2} {Apple:2, Banana:1, Durian:3}

arr.reduce(callback[, initialValue])