- Article on #GamerGate by large Finnish daily paper Iltalehti website
- Original Finnish article - http://www.iltalehti.fi/digi/2014100718725937_du.shtml
- "The boycott worked - Intel withdrew advertisement from gaming website"
- by Lassi Lapintie
- The months-long consumer revolt of gamers against gaming media and game journalists has hit the advertisment income of game websites. Intel, a giant in the IT business, decided to pull their ads from the middle of the war of words from the largest gaming industry professionals website Gamasutra.
- (Caption: Intel has released an apology for those offended by their decision.)
- Intel is one of the largest computer component producers in the world, and one of their largest constituencies are enthusiasts who buy their products for powerful PC gaming needs. The decision came due to a nearly three-month long dispute, where gaming enthusiasts and gamers have begun a consumer revolt against certain game journalism websites due to their alleged breaches and lack of journalistic and professional ethics.
- From Scandal to Dispute
- The campaign began when information surfaced of an alleged relationship between an independent game developer and a game journalist who had reported on the developer's work. Many readers found the non-disclosure of this affair as unethical behavior.
- Instead of discussing the matter with readers, many gaming media broadly attacked their audience, accusing them of misogyny and announcing the "death" of the traditional 'gamer' identity.
- As an objection to this, gamers took to Twitterunder the hashtag 'GamerGate' to criticize games media for their behavior.
- Minorities As a Subject of Arguments
- The gaming media and journalists targeted for their breach in ethics and behavior deny any and all issues, and still keep calling the GamerGate campaign a misogynistic rousing, meant to silence the voices of women and other minorities in gaming by attacking the media that cover issues regarding them openly.
- As a result, the supporters of GamerGate created the hashtag "NotYourShield" to give women and ethnic minorities in gaming an outlet to criticize the gaming media.
- Intel Doesn't Take A Side
- In addition to arguing on Twitter, the supporters of GamerGate have taken to e-mail and inform the biggest advertisers and sponsors of the accused gaming sites of their unethical behavior and attacks on gamers. Intel is the biggest advertiser who has reacted to the customer complaints.
- Intel has not taken a stand in the issue itself, but have issued an apology to those offended by their decision to remove ads. In the statement, Intel assures that they are for gender equality. However, the company has kept their decision and does not advertise on Gamasutra.
Article on #GamerGate by large Finnish daily paper Iltalehti
a guest Oct 7th, 2014 986 Never
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