public static MvcHtmlString GetDisplayValue<TModel>(this HtmlHelper<TModel> htmlHelper, object property)
        {
            var propertyType = property.GetType();
            var maxLengthAttribute =
                propertyType
                    .GetCustomAttributes(false)
                    .Where(attr => attr.GetType().Equals(typeof(System.ComponentModel.DataAnnotations.MaxLengthAttribute)));

            if (maxLengthAttribute.Count() != 1)
                return new MvcHtmlString("");

            var maxLength =
                maxLengthAttribute
                    .Select(attr => ((System.ComponentModel.DataAnnotations.MaxLengthAttribute)attr).Length)
                    .Single();

            var propertyValue = property.ToString();

            if (propertyValue.Length > maxLength)
                propertyValue = propertyValue.Substring(0, maxLength - 3) + "...";

            return new MvcHtmlString(propertyValue);
        }