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- Looking for keyword research provider
- I was looking at forum but i can't find service, that provides keyword research... Can you help me with that.
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- You can post in the HAF or WTB section.
- If you want free keyword research tools, then you can check out Ubersuggest, Keyword Everywhere, and Google Keyword Planner.
- I was looking at forum but i can't find service, that provides keyword research... Can you help me with that.
- What's your niche?
- Do you already have the website?
- Perhaps I can help.
- Incorrect SEO strategy/unclear objectives.
- Poor planning and scoping of resources and timeline.
- Unforeseen UX/design changes that impact content or code.
- Involving the SEO agency too late/after key decisions have already been set in stone.
- Poor or lack of sufficient testing.
- Slow responses and low development priority to post-migration bug fixes.
- Uncontrollable variables (e.g., Google update).
- Poor Strategy
- Understanding why the migration is taking place and the desired outcomes is critical in order to set measurable benchmarks for “success.”
- For most migrations the objective is to main SEO performance, to then use said stability as a foundation for growth.
- However, each migration type has its own set of risks. These need to be communicated to the client and wider stakeholders.
- But when relevancy is evaluated (and, most importantly, compared for several articles) by a machine, we need a numeric representation to see that:
- Article A is about TF-IDF (as opposed to, say, link building).
- Article A is more about TF-IDF than article B.
- Could we simply count the number of times our keyword, TF-IDF, appears in each document?
- No, thus we obviously ignore the size of the documents.
- Could we compare the count of our keyword to the total number of words?
- This is what we call keyword density – a widely used content optimization metric of the past.
- But relying on keyword density makes me think that the word “to be” (not “TF-IDF”) is the most prominent one in this article.
- Is there a way to adjust my calculations for the fact that some words appear more frequently in speech in general?
- This is where TF-IDF comes into play, letting us see how “TF-IDF” use frequency in this article compares to its average use frequency across other documents on the Web.
- Thus, we’re able to pay less attention to all the commonly used words and distinguish a very specific topic for a particular piece of content.
- The formula for my calculations looks like this:
- TF-IDF: Can It Really Help Your SEO?
- Or, to put it simply (disclaimer: I’m purposefully oversimplifying here for the sake of conveying the basic idea), we’re taking:
- Term Frequency = (count of the term) / (total word count in the document)
- Inverse Document Frequency = log (number of docs) / (docs containing keyword)
- When multiplied by Inverse Document Frequency, Term Frequency gets lower for commonly used words and higher for unique topic-identifying terms.
- Back to our example, the verb “to be” is used in each and every article in English. But very few articles mention “TF-IDF”, “keywords”, “content” and other important subtopics I’m covering in my article.
- So, TF-IDF for these terms gets higher and… voila! The machine knows what my article is about.
- Generally, TF-IDF is used when we need a machine to identify topics of a huge set of documents. For instance, it’s widely applied in recommender systems in digital libraries.
- Is Google Using TF-IDF as a Ranking Signal?
- The short answer is “no.”
- TF-IDF is referred to in a number of Google Patents as something that the search engine may use for stop words removal, which is to get rid of all the function words within a search query and in page content:
- TF-IDF: Can It Really Help Your SEO?
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