2016-08-10 Core: buzzwords, social media marketing

Greg Malivuk
[email protected]
http://www.pastebin.com/u/gmalivuk - notes from all classes
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Homework: p. 167 practice 1
2 An oil spill was reported (to have happened) in Mexico.
3 The robbery is known to have taken place in the early hours of the morning.
4 The player is said not to have been selected for the Olympic team.
5 Dinosaurs are thought to have been wiped out when an asteroid hit Earth.
6 A climber who fell 100 feet down a steep ridge is said to be recovering well.
7 It is expected that the president will announce a tax increase tomorrow.
  (It is expected that a tax increase will be announced tomorrow.)
The police don’t believe there were any witnesses.
8 There are not believed to have been any witnesses.

Police don’t believe the man witnessed the crime.
-> The man is not believed to have witnessed the crime.
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p. 96 part 2 - Answer the questions.
Have you seen other examples where something technology-related was advertised as a benefit to shopping at a particular place?
part 3 - Listen to the interview and answer the questions.
1 fans of your company and its products
2 occasionally, but they’re getting better at it
3 share stories, do competitions, complete surveys
4 Interact and offer an element of fun.
part 4 - listen again and decide if these sentences are true or false
1 T
2 F
3 T
4 F
5 T
6 T
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Idioms: business buzzwords - “trendy” words that are often heard in business meetings and presentations, but which may have lost some of their significance through overuse
part 5 - Discuss what you think the bold words mean in these sentences.
1 concentrating on what the customer really wants
2 believe and be interested in
3 the best ideas (and practices) used in that industry
part 6 - match the buzzwords with the definitions
1 g
2 d
3 f
4 i (up to date with what other people are discussing)
5 e (We can also say, “It’s not brain surgery.”)
6 h (Also: “We see eye-to-eye.” although this also implies that we have a shared opinion of something)
7 c
8 b
9 a
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https://en.wikipedia.org/wiki/List_of_buzzwords
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jargon = specific vocabulary used within a particular field or profession (and often without meaning or with a different meaning in general conversation)
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Language focus: expressions with “no”

part 7 - Match the two parts of the sentences (they are all from the listening).
1 There’s no point (in) being focused on your customers if they’re not focused on you.
2 These days, a company has no hope of doing that unless they use social media.
3 There’s no doubt that a straight sell can work occasionally.
4 Is there no mention of selling at all?
5 They have no alternative but to present the product in an ordinary way.
6 No matter what you’re selling, if you can involve people, you’ll find an audience.
no matter what = whatever
no matter who = whoever
no matter where = wherever
no matter when = whenever
no matter how = however
no matter which = whichever
no matter whom = whomever
no matter why = whyever (maybe)
no matter whose = (whosever - not commonly used, almost never in writing)
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BREAK
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p. 97 part 8 - Rewrite the sentences using the words in parentheses and an expression with “no”
1 There’s no question that it’s a well-constructed website.
2 I had no difficulty navigating my way around the site.
3 Also, no matter which page I visited, there was always something interesting to look at.
4 I liked the fact that there was no suggestion of having to buy anything.
  ...there was no suggestion that I buy anything. / that I had to buy anything.
5 I was surprised that there was no mention of shipping costs.
6 You have no choice but to accept their shipping rates.
7 I think that no matter what (the retailer does), it must make the buying process transparent.
8 I had no intention of buying anything. / no intention to buy anything.
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Choose a commercial (company) website for a company you use. Visit the site on your phone and browse around for a couple minutes. Is it a good experience? Is the website easy to use on a mobile browser? Tell your partner. (You can use the beginnings of sentences from part 9 to share your experience.)
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p. 97 part 10 - Read the profile of Mosuhsi. In a group, think of 3 interactive elements or strategies they could use on social media to attract more customers.
- Offer free samples to taste.
- Post interesting facts about Japan.
- SMS discount: text the word “sushi” and get a discount
- Create an instagram account and follow other famous people.
- If people post photos with the food truck they can get free or discounted food.
- If you bring a friend they can get a discount.
- Free drink for people who “Like” their FB page.
- Competition to get votes for photos in front of the truck (the winner gets free food).
- Campaign of “If we get #N likes, we will ____.”
- Recipe creation competition: whoever suggests the best new dish will get it on the menu.
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p. 98 part 1 - Do you put effort into keeping your information private and secure online?
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Homework: read the article on p. 99 and do parts 2, 3, and 4 on p. 98