SlashTV announces major brand shift
- DIURNA, RIVLAND - "This is a completely new Slash for a completely new generation.", stated Lloyd White, CEO of Metropolitan Television Commission as he announced the new look for SlashTV to come in August.
- "First things first, we're getting rid of the 'TV' from the name.", he continued. "This is for a MULTITUDE of reasons - people watch more TV content on non-TV devices, 'Slash' is a cleaner name, it seemed redundant; a vast number of reasons which I do not need to go into right now."
- He also told reporters that it would also entail some changes behind the scenes; the structure of Metropolitan Television Commission finalized in 2005 with the sale of Orbitel's Rivlandian businesses - a controller for each channel they owned - would be streamlined; now, instead of 5 controllers, they'd whittle that down to 3 - SlashTV's controller, SlashTwo's controller, and a controller for the Orbitel-licensed channels as a whole. "It's better for me personally, because it means I no longer get so confused as to who I'm meant to be yelling at", quipped White.
- And finally, the conference was topped off with an announcement about SlashTwo and Metropolitan Television Commission. SlashTwo would finally settle for using a numeral in it's name, becoming Slash2. As for MTVC? "We haven't used the word 'Metropolitan' in our branding for around 5 years at this point. It's a good time to let it go.", he said as he announced the new name for MTVC; Slash Television Group.
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