Internal back link

Internal back link
If a webpage has sitewide link throughout whole website. Is that webpage require internal links or not ?
If I get you right, the link to that webpage can be found on a main page. In this case you don't need to build any links.
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Google likes to see user engagement because that indicates that visitors like your content and it can boost your rankings, so use internal links in your posts when it makes sense to do so, even if you have sitewide links, because it creates more user engagement.

If you have a site about random topics then sitewide links can be negative because you are passing around link juice to unrelated pages. In that case, it is better to only use inbound links between related pages.
Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage.
Internal websites links are always good to have. These types of links that you describe, most-likely are the ones that tend to become sitelinks listed by search engines for your website. I call them navigational links. Their purpose is to take you to pages that contain links to further internal website content pages. Categorical pages also I call them. They become a landing page of sorts to guide your website visitors to more jnternal content yours as organized by topic/interest. Click any one of them on that landing page - you arrive at individual content page/URL.
I totally agree with you. I want to add that if someone makes internal-links by making navigational links then, to me, it's just spam. An attempt to unsuccessfully manipulate the Google algo. Such navigational links are not counted towards link juice to any page and hence they don't contribute to Google rankings. At-least this is what I understood.

If someone really wants to take advantage of internal-links then they should be used from user point of view and made only when and where they are required (Generally contextual in nature).

Let’s say you don’t have all the time in the world to spend on this.

What you need to watch out for are when your metrics start to decline a little bit or your competitors have completely changed their offer, then you’d probably want to test again.

You may need to respond to that in your ads. Those are usually a couple of the trigger points.

Most large companies never stop testing. They have always two to three ads in an ad group running, testing, getting rid of losers, curating their ads. During a seasonal peak, they may pause down to their absolute best.

Now, large companies have more resources so they have more people who can think about this and write this and use tools that just mass create ads.

The smaller companies are going to do it based upon whether data is changing a little bit.

How do you do ad testing at scale?

BG: Usually, you’re breaking your accounts up to two types of ad groups.

First, you’ve got ad groups that are so important. You usually only have a handful of them that you must control the ad testing in it because those are the super important products, sales messaging, brand, etc.

And then you have everything else. All that long tail type of keywords, which in many cases could be thousands of clicks a month.

Here, you’re doing what we call “multi-ad group testing”, where instead of testing ads per ad group, you’re just testing these two messages or CTAs in a thousand ad groups.

You’re often writing that same pattern. That different call to action, different benefit or whatever it is and then two different headlines across a thousand ad groups – replicating that change in the headline across a thousand ad groups. You’re

aggregating that data by those different patterns.

You can aggregate it across the accounts. You’re not finding the best message for an individual targeting method (which is ad group level) instead, you’re finding how consumers across a large variety of products or services would like to interact

with you.

So if you need consumer-level data – not targeting level – then there is a lot of good insights you can pull out of here as well.

How to Track Offline Conversions from Your Google Ads
Smart recommendations to make Google Ads profitable
Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you

need them.

Even if you work strictly as a digital marketer, you know that marketing doesn’t take place solely in an online bubble.

Someone who requests a free trial via an online form may have several conversations with salespeople before buying a service.

A homeowner desperately needing a furnace repaired might find a heating company via paid search but then pick up the phone to schedule an appointment.

A shopper might discover a new energy bar via a banner ad and then drive to their favorite grocery store to purchase it.

For many brands, simply tracking online interactions isn’t enough to provide full attribution.

Thankfully, Google Ads offers a few ways to tie offline interactions to your ad campaigns.

In this article, you’ll learn about three methods to track offline conversions in Google Ads:

Conversion import.
Call tracking.
In-store visit tracking.
Importing Conversion Data

Google Ads allows you to import offline conversion data and associate attribution with your campaigns, as long as you have a way of saving the GCLID (Google Click Identifier) for the conversions.

For instance, you may want to import data for closed sales deals that initially entered your CRM via Google search ads.

Setting Up the Conversion

To start, create a new conversion and select “Import” from the list of conversion types.

You can then choose the source you want to import from.

Import Conversions

If you use Salesforce, they have a direct integration into Google Ads that allows for importing data based on milestones in the platform.

Otherwise, you can import data via a spreadsheet format.

Import Types

For this example, we’ll choose Other data sources or CRMs.

From here, you can choose to import call-based data or click-based data.

We’ll focus on data from clicks and address calls in more detail further on.

On the next screen, name your conversion and choose the category.

You can associate a specific value or choose a dynamic value if revenue will vary per conversion.

Set Up Conversion

Once you’ve defined all parameters, save the conversion, and you’re ready to start importing data.

Preparing Your Import Template

To import data, start with a template in your desired file format (Excel, CSV, or Google Sheets). Templates are available here.

First, modify the timezone field to reflect the proper time for your region (e.g., Parameters:TimeZone=-0500 for EST).

Next, you’ll need to add the proper data into the sheet with a row for each individual conversion, including:

Google Click ID: The GCLID associated with the conversion.
Conversion Name: This should match the name for the conversion in your Google Ads account.
Conversion Time: The date and time of the conversion. Here are acceptable formats courtesy of Google’s support page.
Time Formats

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