glowing text effect

<p style="color:#fff0f6;font-family:Times;font-size:30px;font-weight:bold;"><span id="bubble">TALA</span>
<script type="text/javascript">
// <![CDATA[
var bgcolour="#feeaf2 "; // background colour
var fgcolour="#f7b0ca"; // foreground colour
var speed=80; // speed of bubbling, lower is faster
var shades=12; // number of shades of bubble

/****************************
* Bubbling Text Effect *
*(c)2003-13 mf2fm web-design*
* http://www.mf2fm.com/rv *
* DON'T EDIT BELOW THIS BOX *
****************************/
var bubbcol=new Array();
var bubbshd;
var bubbler, bubbtxt;
var bubbchr=new Array();

function addLoadEvent(funky) {
 var oldonload=window.onload;
 if (typeof(oldonload)!='function') window.onload=funky;
 else window.onload=function() {
 if (oldonload) oldonload();
 funky();
 }
}

addLoadEvent(bubbagump);

function bubbagump() { if (document.getElementById) {
 var i, fg, bg, col;
 for (bubbler=0; bubbler<=shades; bubbler++) {
 col="#";
 for (i=1; i<6; i+=2) {
 bg=parseInt(bgcolour.substring(i,i+2),16);
 fg=parseInt(fgcolour.substring(i,i+2),16);
 col+=dechex(bg+(fg-bg)*(bubbler/shades));
 }
 bubbcol[bubbler+1]=col;
 if (bubbler==Math.floor(shades/2)) bubbshd=col;
 }
 bubbler=document.getElementById("bubble");
 bubbtxt=bubbler.firstChild.nodeValue;
 while (bubbler.childNodes.length) bubbler.removeChild(bubbler.childNodes[0]);
 for (i=0; i<bubbtxt.length; i++) {
 fg=document.createElement("span");
 fg.setAttribute("id", "bubb"+i);
 fg.style.textShadow=bubbshd+" 0px 0px 2px";
 fg.appendChild(document.createTextNode(bubbtxt.charAt(i)));
 bubbler.appendChild(fg);
 }
 bubbler=setInterval("bubbling()", speed);
}}

function dechex(dec) {
 dec=Math.floor(dec);
 return ((dec<16)?'0':'')+dec.toString(16);
}

function bubbling() {
 var i, bubby;
 for (i=0; i<bubbtxt.length; i++) {
 bubby=document.getElementById("bubb"+i);
 if (bubbchr[i]) {
 bubby.style.color=bubbcol[bubbchr[i]];
 bubbchr[i]=(bubbchr[i]+1)%bubbcol.length;
 }
 else if (Math.random()<7.5/(shades*bubbtxt.length)) bubbchr[i]=1;
 }
}
// ]]>
</script>