Cambridge Analytica Presentation Re-Revisions

=== "What is Cambridge Analytica?" ===
"Consulting Firm started in 2013 by Alexander Nix and Steve Bannon"
We can probably mention names as needed through the speakers' notes. Changed to "Consulting Firm started in 2013 after receiving $15 million in funding".

"Problem: getting high quality data is expensive"
Changed to "Problem: getting high quality data on national scale is expensive."

=== "How did they get these psychographics?" ===
"Psychographics could be predicted from what users liked on Facebook"
This bullet point fails to neglect who actually helped scrape the Facebook data. It's also worth mentioning since there's some skepticism over whether you're able to reliably predict psychological traits from this. Changed to "Cambridge Analytica found researchers at Cambridge University that claimed to be able to predict this information from Facebook likes"

"Data was obtained through a Facebook app which scraped information off participating profiles and 87 million of their friends’ profiles"
This misses a bit of information and can probably be split into two bullet points when added. Changed to "Data was gathered through Facebook app developed by researcher which was linked to survey on Mechanical Turk" and "App scraped information from 270,000 participating users along with 87 million of their friends'".

=== "What data did the app have access to?" ===
Fine, although I changed it to bullet points and made the font size slightly smaller to avoid awkward word-wrapping.

=== "How did the app get this data?" ===
"Facebook login linked Facebook data to survey takers".
Explained somewhat redundantly by the bullet point below it and neglects/misunderstands the functionality of the Facebook Login tool. Changed to "Tool called Facebook Login used that lets users log in to Facebook applications".

"Can’t transfer data to advertising/monetization services (something which later was breached)."
Changed to "Against Terms of Service to transfer data to advertising/monetization services (eventually breached)".

=== "How was this data used for campaigning?" ===
"Big Five personality traits and targeted ads"
Changed to "Specific political ads targeted towards users based on Big Five Personality Traits"

"“A voter deemed neurotic might be shown a gun-rights commercial featuring burglars breaking into a home”."
Changed to "e.g., “A voter deemed neurotic might be shown a gun-rights commercial featuring burglars breaking into a home”"

"Ted Cruz’s 2016 presidential campaign and  2014 midterm elections."
Changed to "Data used in Ted Cruz’s 2016 presidential campaign and 2014 midterm elections."