Fiktiv USA - WSUA 1260

WSUA (1260 AM, "Caracol 1260 AM") is a Spanish news-talk radio station in Miami, Florida. It is currently owned by Grupo Latino de Radio, a subsidiary of the Spanish media conglomerate PRISA. The station is styled along the lines of two big Latin American radio stations, Caracol Radio from Colombia (from which this station got its name) and W Radio from Mexico (which most of its programs are based on, like Hoy por hoy).

From 1958 to 1969 the station at 1260 AM had the call letters WAME. Known as "Whammy in Miami", the station had a top 40 format (prior to the startup of WFUN), and was initially a daytimer. The station was popular with teenagers and young adults in the city in the early days of the Rock 'n Roll era, but faded in popularity once WFUN went on the air. The station changed formats, first to "Good Music" (Easy Listening), then to R&B, with noted Miami disc jockey Nickie "Nick With a Positive Kick" Lee. WAME was later sold to Mission Broadcasting after that company divested itself of WRIZ (1550 kHz) in Coral Gables (now WRHC).

In 1969, it traded call letters with then WWOK in Charlotte, North Carolina and adopted a country music format. Mission Broadcasting, the station's owners, added an FM signal, WJOK, which was partially simulcast for a time, and later became WIGL with a totally separate format.

In the early 1980s, the station was sold from Mission Broadcasting to Metroplex, owners of top 40 Y-100. Call letters were changed to WHTT and the station broadcast a black oldies format, with emphasis on Motown and soul, and simulcasted Y-100 overnights. The station shortly thereafter took on a Hispanic format with the call letters WHTT (Radio Hit). After the station was sold again, the call letters became WSUA, Radio Suave, and took on a ballad-oriented format, similar to that of the current Romantica on FM. WSUA currently broadcasts in HD Radio.

In Miami, we have a very unique market that no one seems to cater to except for Caracol 1260 AM. With the large influx of Hispanics in Miami, Spanish Radio stations have based their programming to suit the listening habits of the Caribbean Community, ignoring the rest of the very large South and Central American Communities. Luckily, our stations appeals to the entire Latin community. Our format is: News, Talk and Sports. This is the perfect mix for a Spanish Station.

Our primary audience is the Central and South Americans, both living here in Miami or on vacation and the Cuban community that is seeking an alternative station for their listening needs. We do this through our newscasts every half-hour and sports programming, with reporters from and in their homelands coming to us "live", every newscast. This advantage makes our audience feel at home with us, making them very loyal to our station and most importantly, to our advertisers. This is supported by the highest TSL rating in the Miami market. As a bonus, we can also deliver to our advertisers the floating population in Miami which consists of businessmen and vacationing families.

With both of these communities coming together for the first time to listen to Caracol 1260 AM you can reach a very high percentage of the Spanish community living in South Florida. This would give you, the advertiser, a unique advantage and opportunity to reach a broad spectrum of society through one station without having to deplete your advertising investment dollars.