New Coke: References and Further Reading

Literature:

'The Real Thing : Truth and Power at the Coca-Cola Company' by Constance Hays
https://www.google.com/books/edition/The_Real_Thing/7T9Kj2roGdMC?hl=en&gbpv=0

'For God, Country, and Coca-Cola' by Mark Pendergrast
https://www.google.com/books/edition/For_God_Country_and_Coca_Cola/MV8fAQAAQBAJ?hl=en&gbpv=0

'The Real Coke, The Real Story' by Oliver Thomas
https://www.google.com/books/edition/The_Real_Coke_the_Real_Story/yZTZAAAAQBAJ?hl=en&gbpv=0

'I'd Like to Buy the World a Coke: The Life and Leadership of Roberto Goizueta' - by David Greising
https://www.google.com/books/edition/I_d_Like_the_World_to_Buy_a_Coke/qksfAQAAIAAJ?hl=en&gbpv=0&bsq=Roberto%20Goizueta

...


The Cola Wars:
https://en.wikipedia.org/wiki/Cola_wars
https://www.youtube.com/watch?v=bE-kTvsMDzY

The Pepsi Challenge:
https://www.youtube.com/watch?v=ghMYzo0rgrw

Early Coke History:
https://en.wikipedia.org/wiki/Coca-Cola#History
https://www.zippia.com/the-coca-cola-company-careers-11426/history/

Coke Marketing Overview:
https://medium.com/swlh/coca-cola-ads-and-the-evolution-of-creativity-in-advertising-b0655b3da780

Roberto Goizueta:
https://en.wikipedia.org/wiki/Roberto_Goizueta
https://www.emorybusiness.com/2019/06/03/the-lasting-legacy-of-roberto-c-goizueta/

New Coke:
https://en.wikipedia.org/wiki/New_Coke
https://www.youtube.com/watch?v=EgbtQQGOuoA
https://www.youtube.com/watch?v=hQkCaGqFc0w

Backlash & Return of Classic:
https://www.latimes.com/archives/la-xpm-1985-06-27-mn-10732-story.html
http://content.time.com/time/subscriber/article/0,33009,959449,00.html
https://www.motherjones.com/food/2019/07/what-if-weve-all-been-wrong-about-what-killed-new-coke/
https://web.archive.org/web/20080705232713/http://www.sodaspectrum.com/36_newcoke.htm
https://www.nytimes.com/1985/08/20/business/new-coke-vs-classic-the-verdict-is-still-out.html
https://www.youtube.com/watch?v=TqvTMPY8Q_8
https://www.youtube.com/watch?v=BceO3LZM1OM
https://www.youtube.com/watch?v=Nqir3-NXqG0

2002 Documentary:
https://www.youtube.com/watch?v=4YB3MkLsdJc

No More 'Classic':
https://www.nbcnews.com/id/wbna28932986

2019 Return:
https://www.youtube.com/watch?v=NagoKVKrIvA
https://web.archive.org/web/20190528192820/https://www.cokestore.com/1985/

Tasting New Coke LIVE:
https://www.youtube.com/watch?v=g-4I9YaWRAM

Can Anybody Really Tell the Difference?
https://daily.jstor.org/the-coca-cola-wars-can-anybody-really-tell-the-difference/