Business Plan Preparation
Business Concept Description

NOTE:  Please place your name in the file.doc name.  For example:  WilsonBizConcept.doc

Prepare a one-page write-up of your idea that could be the basis of the business plan. Use bullet points to address each of the following issues (see attached format):

Concept Description
What is the essence of the business?

Opportunity/Need
What is the size of the market? What are the trends? What problem is being solved?

Product or Service
Describe the product/service. What is unique about your product or service?
How will it by produced or delivered?

Target market
If it is a consumer product, describe the demographics and psychographic. If it is a business product, describe the industry and type of company or organization that you would sell to.

Benefits
What are the benefits to the target market? Why should they care?

Competitive Advantage
Who is the competition? What is your advantage over the competition? Is your advantage sustainable?

Profitability
What is the revenue model? What is the contribution margin?