$ cd my_app
$ lore python   # launch python in my_app's virtualenv
$ lore pip      # my_app's pip
$ lore console  # my_app's ipython (installed in virtualenv)
$ lore notebook # my_app's jupyter notebook
$ lore lab      # my_app's jupyter lab
$ lore exec     # execute anything in my_app's virtualenv/bin/
$ lore env      # see what else is in there
$ lore test     # you do have unit tests, don't you?