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hey it's beer Brander I'm back well
people say read books and you will
become smart and successful in life I'm
here to tell you that it's that's a big
myth okay because usually people that
are self-interested tell you to read
books authors tell you to read books
podcasters tell you to listen to podcast
you know bloggers tell you to read blogs
right I mean they're just promoting
whatever they're doing they know it's
bullshit right I mean some of them do I
guess and some of them are just ignorant
the thing is you don't really need to
read anything
people say that oh look the very
successful people read books all the
time you know they read a book a week or
read a book every few days a new book
okay did they have it backwards actually
they have it backwards
my mouth is quite dry today I don't know
I should have drank some water before I
went out but anyway let's continue they
have it backwards because people that
read a lot and are successful are not
successful because they read a lot they
are successful because there are curious
by nature they're very curious and they
try to learn new things all the time
because that's their nature they love to
learn so they can't just go around
asking people what they think because
most people don't know what you're
talking about
most people's opinion is worthless so
what they do is they read books by
experts on certain subjects they read
books that's what they do it's their
nature to be curious and if you're
curious
you have a high probability of being
successful in life just be curious
they're not successful because they read
books they're successful because they're
curious okay so you don't need to read
anything in life from this day forward
if you want to be successful in business
specifically in business there's only
three things you need to know and these
three things are first of all you need
to be in the right industry if you just
want to be a let's say a garden-variety
millionaire a few million a year you
know you can pick almost any industry
you want almost any industry okay
and if you're persistent and you have
the third thing that I will talk about
in this video you will become a
millionaire very likely but if you
really want to make it successful in
life then you have to pick the right
industry you know you have to pick the
industry that has produced the most
billionaires up to date you know this
might change obviously but I think it's
pretty safe to say in our lifetime this
will probably stay the same
okay so just research which industries
have produced the most billionaires up
to date and I can tell you I can tell
you there's probably a few of them but
there's three top ones financial
industry real estate and big players on
the internet big place not small little
diming stuff like Amazon eBay it's a big
place your own websites your own thing
that you do you know big big place
and once you take them public or you
sell them to a competitor they need your
technology then you made it big you know
so that's it you need to pick the right
industry to be extremely successful just
moderately moderately successful you can
probably pick any industry but to be
really successful Hecht a millionaire or
a billionaire you have to pick the right
industry second thing you have to do is
you have to reverse-engineer from your
goal back what does that mean well what
you do is let's say you want to burn
like I talked about before let's say you
want to earn a million dollars a year
and if you want a detailed plan how to
earn a million dollars a year I have a
video called how to earn 1 million
dollars a year so just google it I'll
just search it and you'll find it it's
very detailed it includes math so be
prepared we have to reverse engineer
from your goal back let's say you have a
goal of earning 1 million dollars a year
you have to reverse engineer from that
goal and come to the action you need to
take the amount of action you need to
take each day to achieve that goal in
the end in a certain amount of time that
you set yourself the shorter the time
the more action you're going to have to
take each day longer the time the less
but that's basically how you do it you
have to know how much action you need to
take each day because if you don't know
you're gonna miss the mr.gold
for sure you're gonna miss it and then
you have to have to stick to that action
every single day
ok so third thing is ok third thing is
you have to have a big enough pipeline
sending you prospects you know so you
can become successful financially you
have to have a big enough pipeline
bringing your prospects what there's
different types of pipelines pipeline
just means you know producing pipeline
just means that you're producing
prospects in large enough numbers to
achieve your goal and the thing is that
you know certain certain different
industries can garner different
different pipelines different amount of
prostitutes you can garner from them you
know I'll give you an example
I love kite surfing right I really enjoy
it
I've been kite surfing now for three and
a half four years almost and I love it
so much that I wanted to start my own
kite surfing brand produce kites
produce all the other equipment produce
apparel you know under my own brand and
I've researched the market and I found
out that the market is not very big the
market has been in existence for I don't
know 15 years or even more yeah probably
a lot more actually so the market has
been up for a long time since they first
started kite surfing but still the
market of new buyers and all buyers is
not very big I mean it's in the it's in
the hundreds of thousands per year not
even millions that's below a million a
lot below a million units sold per year
a lot below so I mean that market has
a ceiling a quiet abrupt feeling and I
wasn't deterred by that because I know
that probably my branding would be would
win out at the end and I could you know
take quite a significant chunk out of
the market but what I did is that okay
the market is small but I really like
this at this space and I really love the
sport so let's test it and see what kind
of response again so what I did is I
tested the market I made a few projects
that I made a few prototypes and I put
them online you know I made a website
you know I made a website my people made
a website and they put stuff on Amazon
they put stuff on eBay with good
pictures with they shot the pictures you
know I have a friend who's very good at
kite surfing much better than I am he's
almost a pro but he's not making any
money from it but his skills are almost
a pro level and you know they I just
paid him you know for the day and he did
tricks and they shot him with the camera
obviously they didn't shoot him with a
gun fish you know they mean they made a
few videos of him and made a few
pictures so we can put it on the website
and on eBay and Amazon and I tested the
market and my people made a few videos
on on YouTube you know just basically
sort of clickbait videos to see if
people would actually you know if some
people would buy you know from all these
sources from Amazon from eBay from
YouTube you know from from our own site
and the tests revealed after two months
of testing almost two months wasn't
really two months but it was close to
two months
after two months of testing it revealed
that the product that we were pitching
which were innovative in a way and the
prices were really really good it wasn't
much there wasn't much biting you know
people there were a few there were a few
of pre-orders but not enough to say okay
this has potential we also changed the
messaging a few times you know to see if
our messaging is wrong to see if our
branding or our positioning is wrong we
change it if I remember correctly they
changed three times but the second time
did was the best it garnered the most
prospects and most pre-sales but it
wasn't enough to actually say okay this
is something worth pursuing so we
dropped it and the videos that you can
see on this channel if you go back you
will see those those videos that are
people made just simple you know under a
minute videos that would garner some
some clicks and maybe some you know
pre-orders you know the videos did worst
obviously you know the Amazon did the
best eBay was the second web site was
the third and the videos were the worst
so that's how it was and they opted for
sort of clickbait titles because you
know it Garner's the most clicks and you
can have a good enough statistical and
you can have a good enough statistical
probability you know like if it just
Garner's a few hundred clicks you don't
really know if the data you're getting
is
but if you get like I did well I'm all
I'm I'm talking about I but you know
it's really then what they did garnered
almost almost 90,000 views and we got a
few orders from that if I remember
correctly those it was a year ago so I
don't know I think it was about three or
four orders three orders
so it wasn't wasn't very successful so
the market is the market is small and we
tested it and we proved that it's not
worth going into okay so that's it
see certain markets don't have a big
enough pipeline to get you to your goal
so you need to enter market that that
you can garner a big enough pipeline to
reach your goal you know whatever your
goal is if it's a billion dollars you
would have to garner a lot of prospect
yeah if it's a billion dollars you will
probably you'll probably have to you
know raise capital from the public and
get money that way and provide certain
services if you know what I mean
so that's it three things like I said
you don't need to read any business
books you can just follow what I'm
telling you here you won't read anything
new if you read a hundred books from now
on
so that's it big enough pipeline
reverse-engineer from our goal back and
enter the right industry okay that's it
so see you next time Cheers