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- “Part of the reason governments seek a presence on social media is to aid in nation-branding,” she said. “Governments want to be seen as ‘cool’ and ‘fun’ because that often translates to being approachable and friendly. Governments who use humor in their communications are often seen as more likeable.”
- -More city names
- -More brand names, A brand is a way of representing a group of people who believe in something.
- need be visible for nation-branding on the internet.
- Avoid using countryname as a word on the Internet.
- Videos of business people, not necessarily CEO-level (C-suite)
- Videos of ordinary professionals and their professional titles
- Videos of educational institutions
- * * *
- I tried to count the number of times the word "Russia" or "Russian" or "Russians"
- occurs in this page here:
- http://rbth.ru/success_story
- The "About" paragraph alone has the word "Russia(ns)" used three times...
- While you may be a Russian-owned news/media outlet, overusing the words
- Russia(ns) gives the impression that you are overly biased toward Russian interests
- and you will be discounted before being taken seriously when you try to project
- a true picture of international environs..
- * * *
- Dont overuse nationalistic terms.
- PATRIOT
- * * *
- Nation branding
- Consulting assignments
- Urban infrastructure
- Points of presence
- nation building
- Airports
- ports
- Know-how
- Memorandum of understanding SOVIET RUSSIA
- Medical infrastructure upgrade
- educational infrastructure
- telecom infrastructure
- industrial development
- packaging manufacturing food processing pharma
- * * *
- Russia software:
- Invest in Russian electronic and telecommunication infrastructure.
- MEGAFON
- LAS VEGAS
- Rostelecom is Russia's leading long-distance telephony provider.
- copyables €£¥
- Urban infrastucture should be improved - there are far fewer rememberable cities in Russia than there are in America.
- The Russian book publishing industry is on the verge of big changes, as the national government has announced plans to provide more than $100 million of support for its development until 2018, which is expected to take place as part of the federal target program “Culture of Russia.”
- From one perspective, a huge influx of government money into publishing seems like a good idea. But then, there’s also something weird about programs called “Culture of X.”
- * * *
- does anyone know Russia for anythings other than ballet, army, tennis?
- You need to have stars in music, tv, films, just like america has.
- nation branding
- You need to make their names recognizable and memorable
- nation branding
- nation building?
- campus walkthroughs
- campus tours
- tours of famous business campuses
- driving videos
- apartment videos
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