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  1. BSBA-MM2019
  2. Bachelor of Science in Business Administration
  3. Major in Marketing Management
  4. Number Research Title Researchers
  5. MM 1 NASUGBU NINJA GYM Joana Marie N. Bausas
  6. Joshua V. Rufo
  7. Rose Ann A. Villaviray
  8. MM 2 ENTER- TRAVEL Ronnel M. Bayan
  9. Haidee Marie C. Corpuz
  10. Jennilyn P. Garcia
  11. MM 3 WORLDSCAPADE MaekaellaLucianne A. Nobleza
  12. Diana Mae R. Rocimo
  13. Mary Joy C. Tymico
  14. MM 4 PAWS AND CLAWS SUPPLIES AND ACCESSORIES IN NASUGBU, BATANGAS Mark Joshua R. Barroga
  15. Kareen C. Cahayon
  16. Angelica G. Madlangbayan
  17. MM 5 FUNLAND MUSEUM Jennelyn P. Dimaala
  18. Trisha Bianca V. Pedrajas
  19. MM 6 JUST COOKIES: HOME OF EDIBLE UTENSILS NatashiaLorien V. Iguidez
  20. Jeralyn B. Masusi
  21. John Robert C. Mendoza
  22. MM 7 BIKE PUMP PARK Regine H. Balina
  23. AlizonMhae N. Baon
  24. Monica G. Mendoza
  25. MM 8 JURASSIC RESTO IN NASUGBU, BATANGAS Russel A. Cena
  26. Lyka V. Ellao
  27. Irish G. Ortega
  28. MM 9 MR. COBBLER Dhabe P. Ang
  29. Daveson V. Banaag
  30. AndreleneO.Borja
  31. MM 10 FLIPPED CAFE Katreen D. Bautista
  32. Mike Gabriel B. Escarilla
  33. Kathleen Nicole A. Salanguit
  34. MM 11 WASH AND GO AUTOMATED CARWASH Jason V. Concepcion
  35. Elly Rose A. Layco
  36. Nicole C. Samaniego
  37.  
  38. MM 12 TARO AND BANANA FARM Richelle Diane M. Lamano
  39. Melody S. Mendoza
  40. Rochelle A. Necesario
  41. MM 13 X3 RESORT Camille A. Madla
  42. Nesfe Angel B. Perez
  43. Angeli Gabrielle S. Unas
  44. MM 14 KAWA ALA EH RESORT Charlene R. Visto
  45. Irene Q. Erna
  46. Connielyn L. Empenio
  47. Marvin C. Hernandez
  48. MM 15 ELITE SPORTS BAR Jomari D. Aresgado
  49. Ma. Lerissa B. Domingo
  50. Meryl R. Flores
  51. MM 16 DESSERT GARDEN; A SWEET ESCAPE Nico John A. Abellera
  52. Jeramie B. Bagay
  53. Bianca Andrey A. Pantanilla
  54. MM 17 GALAXIA John Christian G. Estipona
  55. Shannen F. Roma
  56. Christine Joy J. Amul
  57. MM 18 Cura Del Bambini” A Child Minding Center Raiza Mae T. Basco
  58. Kimberley G. Canomo
  59. Lady Lou A. Dimayuga
  60. MM 19 Organic Restaurant Casie Wayne T. Avena
  61. Karen D. Firma
  62. Lorenzo G. Malinay
  63. MM 20 Gamer’s Hub Sarah Mae A. Jaralve
  64. Rosemina I. Arani
  65. Harlene A. Donato
  66. MM 21 Color Assault: Paintball Zone Julie A. Baylosis
  67. Erika C. Gonzales
  68. Ariel V. Migano
  69. MM 22 Sand Adventure Park Rhona Mae A. Bautista
  70. Marife A. Samonte
  71. Francis Carlo G. Wonchai
  72. MM 23 Purr-Fect Dog Spa and Hotel Cyla Marie T. Alladel
  73. Marco D. Arellano
  74. Lady Lyn A. Dimayuga
  75. MM 24 Porta del Cielo Fregg Vincent Mendoza
  76. Fritzi Joy Dandan
  77. Mitzy Joy Diago
  78.  
  79. CODE: BSBA – 2019 White Color
  80. Number: MM1-MM24
  81. Yellow Hardbounds
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  112. NASUGBU NINJA GYM
  113. Juana Marie N. Bausas, Joshua V. Rufo, Rose Ann A. Villaviray
  114. Bachelor of Science in Business Administration major in Marketing Management
  115. College of Accountancy, Business, Economics, & International Hospitality Management
  116. Batangas State University ARASOF-Nasugbu
  117.  
  118. ABSTRACT
  119. The Nasugbu Ninja Gym is a combination of ordinary and obstacle course challenges that would nurture the individual’s strength, mobility, power, balance, flexibility, endurance, perseverance, and agility. The gym will offer different service program such as Ninja Fit, Parkour Training, Gymnastics (Flips and Acrobatics), Calisthenics and Core Training. This program will be supported by different obstacle courses and equipment including calisthenics racks and rigs, cliff hanger, parkour steps, climbing wall, inclined ramps, salmon ladder, warped wall, trampoline, gymnastic stage, barbell, dumbbell, bench press, spinning bike, motorized treadmill, battle rope.The business location is at P. Rinoza Street (former Brias Street), Barangay 3, Nasugbu, Batangas which is between McDonalds and YaoYaoEnterprises.The major customers of the proposed business are individual, aged eighteen (18) to sixty five (65) years old, because the proponents considered their capacity to pay and their willingness to avail the services offered by the Nasugbu Ninja Gym .The proponents will use three (3) elements of promotional mix. These include: advertising promotion, public relation, and SWOT Analysis. The first two is used for the promotional strategy of the proposed business while the SWOT analysis is also used by the proponents to determine the possible strength, weaknesses, opportunities and threats of the Nasugbu Ninja Gym.The technical aspect of the study shows the business process of the Nasugbu Ninja Gym beginning with how the customer can acquire a membership card and how they can avail the service. The business schedule of the proposed business will be from 1:00 PM to 9:00 PM on Mondays to Fridays and 8:00 AM to 9:00 PM on Saturdays and Sundays. The Nasugbu Ninja will employ one (1) manager, two (2) Front office associates, four (4) fitness trainers that specialized on the four (4) main service offered, two (2) core trainers, two (2) maintenance personnel, and two (2) janitors for the business operation.The management aspect of the study shows Partnership as the type of business ownership which the proponents used in the proposed business. There will be a total of thirteen (13) employees who will work on the business facilities according to their working schedule. This aspect includes the compensation and benefits that the employees will receive including the organizational policy of the proposed business.The financial aspect of the study shows the total project cost of twenty-six million four hundred fifty three thousand and nineteen pesos and forty centavos (PhP26,453,019.40). In this proposed business, each partner’s contribution is eight million eight hundred twenty thousand pesos (PhP 8,820,000.00) to generate an amount of twenty six million four hundred sixty thousand pesos (PhP 26,460,000.00) to cover up all the amount of project cost. This aspect is concerned with the financial standing of the proposed business and it also shows the Projected Financial Statement that includes Statement of Financial Performance, Statement of Financial Position, Statement of Changes in Equity, and Statement of Cash Flow that is useful to compute for the ratios needed to prove the feasibility of the proposed business.This aspect of the study is focused on the benefits to be contributed by the proposed business to the different sectors of the society in the community. Moreover, it shows the overall impact to the economy by social and economic benefit that it will provide. This aspect also explains how the proposed business can give jobs to the community, the social desirability and benefits that it can give to the environment.
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  126. A FEASIBILITY STUDY ON THE ESTABLISHMENT OF ENTER-TRAVEL IN NASUGBU, BATANGAS
  127.  
  128. Lorianne V. Rufo, Ellaine B. Lejano, Sheila M. Pujante, Alyssa E. Delapo
  129. Bachelor of Science in Business Administration major in Marketing Management
  130. College of Accountancy, Business, Economics & International Hospitality Management
  131. Batangas State University ARASOF-Nasugbu
  132.  
  133.  
  134. ABSTRACT
  135.  
  136. The target customers of the proposed business are the households in Nasugbu, Lian, Calataga, Tuy, and Balayan with the age range of 25-65 years old. Those who are the ones who has the willingness and capacity to avail the packages the business offers are all considered as target market. Based on the result of the survey conducted by the proponents, 79% of the respondents are willing and have the capability to buy and the remaining 21% answered that they are not. The market share would be 99% which can be achieved through marketing strategies. And so, there is a high demand in the target area. Business strengths, weaknesses, opportunities and threats are analyzed to develop good and effective marketing strategies. The proponents have identified their own marketing strategies like providing customers affordable packages and promoting the business via advertisement such as social networking sites, flyers, and tarpaulin. Moreover, the customers can make inquiries in the web page created by the owners. The social networking sites as a trend are used as an opportunity to spread the information easily.The service to be offered by the proponents is Enter-Travel. It is divided into four (4) major areas: The Bedroom, The Comfort Room, The Entertainment Area and The Kitchen Area. These entertainment areas would give health benefits to our customer and something new and unique that can provide happiness for all. The business will open from Mondays to Fridays from 9:00 A.M to 5:00 PM. The business employees will go to the facility at 9 o’clock in the morning to settle everything out and open the Enter-Travel office after. The office and the bus will be cleaned, and maintenance checked at 4 o’clock to 5 o’clock in the evening before the office will be closed.The business would also open during holiday seasons because it is the time where they can have bonding time with their family and friends. Each staff would be granted a day-off once a week and the drivers would undergo training once a month. The business will be located at P. Riñoza St., Barangay 3, Nasugbu, Batangas.Different equipment and materials are installed inside the bus. Furniture and supplies are available on the bus. The things inside are not hazardous to the customer especially for the children and it provides excellent quality and standard service.The proposed business will have regular ways to dispose of the waste that it produces. The business will segregate the waste into biodegradable, non-biodegradable and recyclable through the use of trash bins.The supervisor is responsible the scheduling of the hiring of the Enter-Travel bus. Office staffs are assigned to the information desk. And the professional driver, who is responsible for the safety and the destination of the customer.Enter-Travel will adopt partnership as the form of business ownership and will equally share in money, shall in knowledge for the success of the proposed business. The organizational structure of the business is composed of one (1) Manager,six (6) employees who are consist of two (2) office staffs/cashiers, one (1) maintenance officer, and three (3) professional drivers to operate the business efficiently. The business will hire and pay these employees and the profits will be divided equally to the proponents these are the organizational policies to be implemented during the business operation it also discuss the completion of legal requirements for the business with authorities.The propose business will have a total investment of Php19,878,000.00 as the capital needed to establish the business. This was obtained from the total project cost of the proposed business which is amounting to Php19,875,013.95 with allotted cash contingency of Php 1,809,805.45. Each partner will contribute a total of Php6,626,000.00. The proposed business acquires its payback period in 4 years, 7months and 16days.The proponents therefore conclude that the establishment of Enter-Travel in Nasugbu, Batangas is feasible, since the partners have a good return in their investment. Also, there are gradual increases in their resources and all obligation can be paid.Enter-Travel is a new entrant to enter into the market. Through the completion of the study, it can be evaluated that it is feasible and viable to establish. After considering net present value of Enter-Travel and its socio-economic desirability it should be evaluated that the proposed business should be continued and accepted by the customers, the government and the society.
  137. The proposed business would contribute to the economy by generating profit, employees, and interests to the whole community so that it would help the government to improve the state’s economic position. Correspondingly, it would contribute additional taxes for government funds to be used to help the country by increasing the funds of government.
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  193. THE IMPACT OF CREDIT TO THE SUSTAINABILITY OF SUGARCANE FARMING IN NASUGBU, BATANGAS
  194. Princess Carol M. Villaluna, Myra A. Cabingan, Jonh Eric D. Reyes
  195. Bachelor of Science in Business Administration
  196. College of Accountancy, Business, Economic
  197. and International Hospitality Management
  198.  
  199. ABSTRACT
  200. For many years, sugarcane has been a big industry in Nasugbu, Batangas, when one of the biggest sugar millers and refinery in the Philippines was established during the year 1927 which is the Central Azucarera Don Pedro, Incorporated (CADPI). In the emergence of the industry, is also the emergence of credit institutions who lend money to planters for the sustainability of the sugarcane production. This study aimed to determine the impact of credit to the sustainability of sugarcane farming in Nasugbu, Batangas. Three-hundred two sugarcane planters serve as the respondents of the total population of one-thousand four-hundred twenty-three. The study made used of descriptive method of research and utilized the survey questionnaire as a main tool for data gathering. Analysis of Variance (ANOVA), Z-test, percentage, and mean were used as a statistical tool for the treatment of data. The study revealed that most of the sugarcane planters are mostly adults, male, married, secondary graduate and have more than three decades in the operation. Furthermore most of the sugarcane planters owned a small land crop that produces 45-60 tons which uses ratooning management. Majority of the planters acquire loan either from different institution or private individuals, in addition sugarcane planters did not depend all their expenses to credit. The planters agreed that credit helps them to the sustainability of sugarcane farming in Nasugbu, Batangas. Furthermore, their profile have no effect on their perception. Sugarcane planters must exercise financial literacy on how to manage their profits, income and expenses the right way.
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  203. Keywords: Sugarcane, Credit Institutions, Sugarcane Sustainability, Planter
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  222. INTERPERSONAL CONFLICT MANAGEMENT: ITS INFLUENCE TO PERFORMANCE OF FACULTY MEMBERS’ AT BATSTATEU – ARASOF
  223. Lovely D. Panaligan, Maria Yvet G. Pastores , Byron G. Villafania
  224. College of Accountancy, Business, Economics, and
  225. International Hospitality Management,
  226. Batangas State University ARASOF
  227. Nasugbu, Batangas
  228.  
  229. Abstract
  230.  
  231. In an organization where people with diverse interests, view and values coexist, differences among employees are to be expected, which makes interpersonal conflict inevitable inside the organization. The purpose of this study was to identify the influence of interpersonal conflict management on the performance of faculty members at BatStateU – ARASOF. Thus, it seeks to identify the common causes of interpersonal conflict, as well as the interpersonal conflict management strategies used in terms of competing, avoiding, accommodating, collaborating and compromising. Moreover, the study also identified its influence on the faculty members’ overall performance. The researchers used a descriptive research design with the survey questionnaire as the main instrument used to gather data from the target group of respondents. No sampling procedure has been done due to the limit numbers of respondents. The result of the study showed that the common cause of interpersonal conflict is the differing values of the respondents. The findings also established the fact that majority of the respondents used to collaborate when solving certain issues. As a result, the performance in terms of accommodating and collaborating are the most affected to respondents when solving these issues.
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  234. Keywords: Interpersonal Conflict, Causes, Interpersonal Conflict Management Strategies,Influence, Performance
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  258. A FEASIBILITY STUDY ON THE ESTABLISHMENT OF WORLDSCAPADE IN NASUGBU BATANGAS
  259.  
  260. MaekaellaLucianne a. Nobleza, Diana Mae R. Rocimo, Mary Joy C. Tymico
  261. Bachelor of Science in Business Administration major in Marketing Management
  262. College of Accountancy, Business, Economics & International Hospitality Management
  263. Batangas State University ARASOF-Nasugbu
  264.  
  265.  
  266. ABSTRACT
  267.  
  268. EXECUTIVE SUMMARY
  269.  
  270. I. Name of the Business
  271. WORLDSCAPADE
  272.  
  273. II. Name of the Service
  274. Film Showing
  275. Kayaking
  276. Bicycle
  277. Hang Glider Zipline
  278.  
  279. III. Proponents
  280. MaekaellaLucianne A. Nobleza
  281. Diana Mae R. Rocimo
  282. Mary Joy C. Tymico
  283.  
  284.  
  285. IV. Location
  286. Barangay 3Nasugbu, Batangas
  287.  
  288.  
  289. V. Project Summary
  290. A. Market Study
  291. This study describes the perception of the target market in the proposed business where the proponents used descriptive method. The type of descriptive method that was used in this study is the survey questionnaire. This questionnaire was distributed to 399 stratified random respondents from the selected respondents in the Poblacion of Balayan, Calatagan, Lian, Nasugbu and Tuy, Batangas. The proponents also considered the tourists who may also visit the park. Interviews were also conducted to acquire information that is more detailed. The study of the demand and supply is helpful in this study since the proponents are able to know the willing and capable respondents. Moreover, as for the supply, it is helpful in the way that it gives an overview about competitors of the proposed business that can affect the supply of the park. Through this, market gap was computed as well as the market share of the proposed business.
  292.  
  293. B. Technical study
  294. The Worldscapade is a 3 hectares park located at Brgy. 3 in Nasugbu, Batangas. The technical aspect of this study is composed of the description of the service, the business process and schedule of the service. The operating hours is from Monday to Friday, 9am-8pm, while on Saturday and Sunday and National Holidays is 9am-9pm. The proposed business is closed during typhoon months of September and October. The park will also be close every Tuesday due to the possibility that the number of customers will be less that time. List and prices of the equipment and furniture and fixtures are presented as well as the maintenance supply to maintain the good quality service of the park.
  295.  
  296. C. Management Study
  297. In the establishment of the Worldscapade, the form of business ownership that the proponents will adapt is the general partnership. The capital needed will be coming from the equity of each partner. The future investors or partners will also finance the Worldscapade. The proposed business will use a line organizational structure in which the authority comes from manager down to its sub-personnel. The work force required by the proposed business is composed of 36 employees in which the salary of each employee will be based on the rates provided by the National wages and Productivity Commission. Every employee is entitled to receive benefits such as 13th month pay, Service Incentive Leave, SSS, Pag-ibig and Philhealth.
  298.  
  299. D. Financial Study
  300. This aspect deals with all the financial matters of the proposed business. The initial capital requirements is Php336,600,000 and will be equally contributed by the partners. Having a huge amount of investment, the proposed business payback period will be after 6 years 8 months and 16 days from the date of its operation.
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  303. E. Socio- Economic Study
  304. Worldscapade will contribute to nation’s economy by generating profits responding to the best interest of the whole economy. The proposed business will help the government to improve its economic society. In the social desirability of the proposed business, the business will help in increasing the percentage of tourists that would visit Worldscapade by providing tourist a new attraction
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  344. A FEASIBILITY STUDY ON ESTABLISHMENT OF PAWS AND CLAWS SUPPLIES AND ACCESSORIES IN NASUGBU BATANGAS
  345.  
  346. Mark Joshua R. Barroga, Kareen C. Cahayon, Angelica G. Madlangbayan
  347. Bachelor of Science in Business Administration major in Marketing Management
  348. College of Accountancy, Business, Economics & International Hospitality Management
  349. Batangas State University ARASOF-Nasugbu
  350.  
  351.  
  352. ABSTRACT
  353.  
  354. EXECUTIVE SUMMARY
  355.  
  356. I. Name of the Business
  357. Paws and Claws Supplies and Accessories
  358.  
  359. II. Name of the Product
  360. Dog Food
  361. Cat Food
  362. Anti-Tick and Flea Powder
  363. Anti-Tick and Flea Shampoo and Conditioner
  364. Soap
  365. Supplement
  366. Bed
  367. Carrier
  368. Towel
  369. Leash
  370. Collar
  371. Water Feeder
  372. Feeding Bowl
  373. Pendant
  374.  
  375. III. Proponents
  376. Mark Joshua R. Barroga
  377. Kareen C. Cahayon
  378. Angelica G. Madlangbayan
  379.  
  380.  
  381. IV. Location
  382. Brias St. Barangay 3,Nasugbu, Batangas
  383.  
  384. V. Project Summary
  385. A. Market Study
  386. The target market of the proposed business are those Cats and Dogs Owners who have the capability and are willing to spend money to buy all the necessities for their pets residing on the Poblacion 1-12 and four nearby barangays which are Bucana, Pantalan, Talangan and Wawa. The actual respondents used in the study were 341 using survey questionnaire as the main data gathering instrument. Out of 341 respondents, the proponents only consider willing and capable those who have income of Php 15,000.00 and above. And those willing and capable to avail the products occupied 46% or 157 respondents and 13% is share in the market.
  387. For the promotion of the proposed business, the business used the 7P’s of service marketing namely:
  388. Service Strategy- the business place will be divided in different rooms or sections wherein the front part of the store is divided in two sections, sections for cats’ supplies and accessories and for dogs’ supplies and accessories. The customers will get to save their time by easy going to what section the products they want to purchase and check the products for their own. Along with these, increase level of performance of employees were encouraged.
  389. Place Strategy- the proposed location will be Brias St. Barangay TresNasugbu, Batangas. The location is an ideal place to establish the business because it is visible and reachable to customers in which it will be located at Nasugbu town proper where different people are passing by.
  390. Price Strategy- the proponents decided to use a mark-up pricing strategy. Wherein to come up to the selling price of the products it will be computed using the formula:
  391. Selling Price= [(cost of item or distributor’s price) / (100-markup percentage)]x100
  392. Wherein: Mark-Up Percentage- 40%
  393. Promotion Strategy- the proposed business will make use of different promotional medium or strategies like Social and Online Media through Facebook, Printed Materials like tarpaulins, and flyers, Discounted Price during special holiday and Promotional Events like dog/cat show and fashion show.
  394. People Strategy- There will be a total of one (1) manager, one (1) cashier, and two (2) staffs.
  395. Process Strategy- to avoid that the customer will transfer to other store and that the proposed business image will be damaged, employees will follow the process of the service flow chart in order for them to easily accommodate the customers that will result to the customer’s satisfaction.
  396. Physical Environment Strategy- the proposed business will provide an environment, which will make the customers feel comfortable and relaxing. It will also be relatable as the store will be designed related to cats and dogs. Moreover, statue of a cat and dog and a large signage will be put outside the store that contains the logo with the name of the proposed business.
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  398.  
  399. B. Technical study
  400. Paws and Claws Supplies and Accessories is a specialty store that will offer supplies and accessories for cats and dogs. The store will be divided by cats’ supplies and accessories section at the left side and dogs’ supplies and accessories section at the right side. The products will be displayed according to its kind. The proposed business will operate from 10:00 in the morning up to 7:00 in the evening, every Tuesday to Sunday. The employees will be given one (1) hour lunch break, 15 minutes break if there are no heavy customer arrivals and one (1) day-off. The machineries and equipment, furniture, and fixtures as well as office supplies and maintenance supplies stated were canvas in different establishment and the proponents will assure that it will be high quality. The store will be 100 square meter in size.
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  402. C. Management Study
  403. The proponents chose partnership as a form of business due to its advantages. The proposed business will adapt line-type organization and will one (1) manager who will be responsible for the overall management of the business, one (1) cashier for day to day cash collection and two (2) staffs for assisting and accommodating the customers and for the inventory of the supplies and accessories. The responsibilities of the workers are based on their job specifications. The proponents based the compensation of the employees on the minimum wage order of Region IV-A by the Department of Labor and Employment National Wages and Productivity Commission.The proposed business will enjoy benefits such as SSS, PhilHealth and PAGIBIG that are mandated by law. Also, the proposed business will follow organizational policies and conform to legal requirements.
  404.  
  405. D. Financial Study
  406. Based on the total project cost of the proposed business is Php 3,419,078.00, the investment of each partner will be Php 1,139,700.00 with a total capital Php 3,380,310.00that will be used for initial operation. The project would be shouldered by the proponents. The payback period of the proposed business is 3.72 years or 3 years, 8months and 19 days. With the result of the financial analysis in terms of profitability, liquidity, and solvency, the proponents concluded that the proposed business is viable and decided to push through. The proponents would have sufficient resources to pay for its entire maturing obligation.
  407.  
  408. E. Socio- Economic Study
  409. The proposed business will benefit the economy by providing growth and innovation. The government by the income tax paid. The proposed business will also provide job opportunities. It is socially desirable for it is an animal friendly business and nature friendly because instead of plastic, the proposed business will use kraft paper and eco-bag for handling the purchased products. The proposed is also beneficial to customers wherein it will going to be a one-stop supplies and accessories store for cats and dogs wherein that they can easily find and purchase their preferred supplies and/or accessories and beneficial also to supplier by having the opportunity to grow by supplying the needed that will be sold at Paws and Claws Supplies and Accessories.
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  468.  
  469. FUNLAND MUSEUM IN NASUGBU BATANGAS
  470.  
  471. Jennelyn P. Dimaala, Trisha Bianca V. Pedrajas
  472. Bachelor of Science in Business Administration major in Marketing Management
  473. College of Accountancy, Business, Economics & International Hospitality Management
  474. Batangas State University ARASOF-Nasugbu
  475.  
  476.  
  477. ABSTRACT
  478.  
  479. EXECUTIVE SUMMARY
  480. I. Name of the Business
  481. The name of the proposed business is FunLand Museum which is comprised of the toy museum, trick-eye museum, and upside-down museum. On top of these, there is a mini-restaurant, food stalls and souvenir shops that can be found inside the museum.
  482.  
  483. II. Proponents
  484. Dimaala, Jennelyn P.
  485. Pedrajas, Trisha Bianca V.
  486. III. Location
  487. J.P Laurel St. BrgyCogonan, Nasugbu, Batangas.
  488. IV. Project Summary
  489. A. Market Study
  490. In this study, the proponents used the descriptive method to describe the target market and to be able to get more accurate and comprehensive information that may result to a reasonable conclusion. The proponents conducted a survey to determine the marketability of the service and they also carried out interviews to gather additional information. The survey questionnaires were distributed to 399 stratified random respondents from Poblacion of Nasugbu, Lian and Tuy, Batangas. The proponents also considered tourists who may visit the museum. The study of demand and supply was helpful in the study where the proponents determined the willingness and capability of the respondents. The demand of the proposed business is 200 persons daily which has a total of 62,400 persons in a year. For the supply, it is significant to have an overview of the competitors which can affect the supply of the proposed business. The proponents did their best to get such data for the supply of the competitors but only Upside-Down museum provided the data which has 46,800 visitors yearly so the market share for the proposed business is 60%. The 7Ps of the proposed business is presented in this chapter and SWOT analysis was done to identify the internal and external factors that may affect the business.
  491. B. Technical Study
  492. FunLand Museum will occupy a 4,000 square-meter area located at J.P Laurel St. BrgyCogonan SWOT analysis Nasugbu, Batangas. The technical aspect of this study consists of the description of the service, business process and schedule of the proposed business. The operating hours of the business will be at 9:00 A.M. -9:00 P.M. from Monday to Friday and it will be closed every Tuesday due to the possibility that there would be less number of customers at that time. The expenses for equipment, furniture and fixtures are elaborated in this study as well as the maintenance supply needed to maintain the good quality service of the business.
  493. C. Management Study
  494. Partnership is the form of business operation of the proposed business. The partners will equally contribute a certain amount of money with the intention of dividing the profit as well as the loss that the business may incur. The partners will use equity financing for the capital needed in the business. It will also be financed by future investors. The proposed business will adopt the line organizational structure in which the authority comes from the manager down to its sub-personnel. It will have a structure to operate the business effectively and it will be composed of 21 employees. The salary rate of each employee will be based on data provided by the National Wages and Productivity Commission. Each employee will be entitled to receive other benefits such as the 13th-month pay, Service Incentive Leave, SSS, Pag-Ibig and PhilHealth.
  495. D. Financial Study
  496. Total project cost, capital requirements, and source of financing are discussed in this chapter. The cost of the legal requirements, equipment, furniture and fixtures, and the working capital are included in the computation of the project cost. The total project cost for the proposed business is ₱ 72,000,00. The proponents will be contributing the amount of ₱ 24,000,000 each to be able to start the business. The payback period will be in 4 years, 1 month and 9 days of operation of the business.
  497. The proponents stated the financial assumptions about the expenses and the depreciation of the equipment. The proposed business was evaluated to be feasible since the partners will have a good return in their investments.
  498. E. ssSocio-Economic Study
  499. FunLand Museum will be socially and economically desirable. It will create job opportunities for the people that would lessen the unemployment rate in the community. The proposed business can contribute to the nation’s economy by means of taxes. As revenue increases, the more revenue taxes will be given to the government for public purposes. Aside from contributing taxes to the government, FunLand Museum can help boost the tourism activities in Nasugbu. It can also help the people to experience this kind of attraction even if they live in the province.
  500.  
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  527.  
  528.  
  529. A FEASIBILITY STUDY ON THE ESTABLISHMENT OF JUST COOKIES: HOME OF EDIBLE UTENSILS IN NASUGBU BATANGAS
  530.  
  531. NatashiaLorien V. Iguidez, Jeralyn B. Masusi and John Robert C. Mendoza
  532. Bachelor of Science in Business Administration major in Marketing Management
  533. College of Accountancy, Business, Economics & International Hospitality Management
  534. Batangas State University ARASOF-Nasugbu
  535.  
  536.  
  537. ABSTRACT
  538.  
  539. EXECUTIVE SUMMARY
  540.  
  541. I. Name of the Business
  542. Just Cookies: Home of Edible Utensils
  543.  
  544. II. Name of the Product
  545. Edible Cookie Cup
  546. Cookie Cup w/ milk or coffee
  547. Cookie Cup w/ ice cream
  548. Cookie Bowl w/ cookies
  549. Cookie bowl w/ ice cream
  550. Edible plate w/ ice cream
  551. Edible cookie dough
  552. Edible cookie spoon/ fork
  553.  
  554.  
  555.  
  556.  
  557. III. Proponents
  558. NatashiaLorien V. Iguidez
  559. Jeralyn B. Masusi
  560. John Robert C. Mendoza
  561.  
  562. IV. Location
  563. J.P Laurel St. NasugbuBatangas
  564.  
  565.  
  566. V. Project Summary
  567.  
  568. A. Market Study
  569. The target market of the proposed business are those ranges from 25 years old to 50 years old who have the capability and willingness to spend money to buy specialty cookies like edible utensils for their kids. The actual respondents use in the study are 391 population of Nasugbu, Batangas from Poblacion 1 to 12 and other nearby Barangays including Wawa, Bucana, Talangan and Pantalan that be used in a survey questionnaire which will be the main data gathering instrument of the study.The company will use different promotion tools like tarpaulins and socialnetworking sites.
  570.  
  571. B. Technical study
  572. The proposed business is a one storey building that has a size of 200 square meters. Just Cookies have a capacity of 50 seats that includes seven (7) round tables, five (5) square tables and one (1) long square table with 6 seats and one (1) attach table with six (6) seats which will provide the customer a comfortable place to dine and eat. The business schedule requires a start-up of one (1) hour for the preparation of the employees. It will open at 10:00am in the morning to 8:00pm in the evening every Monday to Sunday. The employees will be given respective time and day for their lunch and their day-off.
  573.  
  574. C. Management Study
  575. The form of the business organization that the proposed business will use is partnership. The contract of partnership is composed of three (3) partners that will equally contribute for the initial capital requirement of the business and divide the profits among themselves. There is one (1) manager that is responsible for the overall operation of the business, one (1) main baker that are responsible to deliver freshly baked goods to the customers. Two (2) assistant to help the baker to have all the ingredients and help the cashier in case there are many customers waiting and two (2) cashier to accommodate the customers. Organizational policies is also implemented by the business to provide internal control and be a guideline to the employee behavior.The policies served as guide for the proper management of the business, legal requirements needed shall be acquired in order to establish the business for a lawful conduct of the business.
  576.  
  577.  
  578.  
  579.  
  580. D. Financial Study
  581. The proponents total cost will be ₱3,561,222.665 contributed by the partners. This are the cost of the legal requirements, equipment, furniture and fixtures and the working capital is included in the computation for the projected cost, plus the 10% contingency that the business provides. The financial analysis areprovided to determine the strong and weak points of the proposed business.
  582.  
  583. E. Socio- Economic Study
  584. Aside from the main goal of the business, which is to generate profit, the proposed business will also contribute to the economy in two ways: by means of paying taxes that will help the whole economy and providing jobs for the unemployed. The proposed business will not only generate profit for the partners but also for the benefits of the employees and their customers. The business is also considers as an eco-friendly pastry shop that can help to reduce waste and promote a greener life.
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  617.  
  618. A FEASIBILITY STUDY ON THE ESTABLISHMENT OF BIKE PUMP PARK IN BARANGAY CALOOCAN BALAYAN, BATANGAS
  619.  
  620. Lorianne V. Rufo, Ellaine B. Lejano, Sheila M. Pujante, Alyssa E. Delapo
  621. Bachelor of Science in Business Administration major in Marketing Management
  622. College of Accountancy, Business, Economics & International Hospitality Management
  623. Batangas State University ARASOF-Nasugbu
  624.  
  625.  
  626. ABSTRACT
  627.  
  628. EXECUTIVE SUMMARY
  629.  
  630. I. Name of the Business
  631. Establishment of Bike Pump Park in Barangay Caloocan Balayan, Batangas
  632. II. Proponents
  633. Regine H. Balina
  634. AlizonMhae N. Baon
  635. Monica G. Mendoza
  636. III. Location
  637. Barangay Caloocan Balayan, Batangas
  638.  
  639. IV. Project Summary
  640. A. Market Aspect
  641. The target market of the proposed business is the residences age eighteen (18) years old and above in Balayan, Calatagan,Lian,Nasugbu, and TuyBatangas. The marketing aspect includes the statistical treatment of data generated from 395 respondents out of 50,215 total populations. Strengths, weaknesses, opportunities and threats of the proposed business were analyzed and marketing strategies were formulated because it will contribute to the success of the business.
  642.  
  643. B. Technical Study
  644. The technical study assesses the process involved in the establishment of the Bike Pump Park in Barangay Caloocan Balayan, Batangas. The expenses needed in the proposed business were determined. The office supply will cost Php5.865; office equipment Php105,653.00; maintenance supplies Php 35,553.5; office furniture and fixtures Php77,861.5; tools and equipment Php666,737.5; and utilities expense Php18,852.11 a month. The proposed business will be located in Barangay Caloocan Balayan, Batangas. There is a minimal waste that will be generated in the daily operation of the proposed business. The direct labor requirements are one manager, one office personnel which serves as the receptionist, five training coaches, two security guards and two maintenance personnel.
  645.  
  646. C. Management Aspect
  647. Partnership is the form of business ownership of the proposed business. The contract of partnership is composed of three (3) partners that will equally contribute for the initial capital requirement of the business and divide the profits among themselves. There is one (1) manager that is responsible for the overall operation of the business, one (1) marketing personnel that is responsible for formulating effective and efficient marketing strategies and activities, two (2) finance officer who are responsible in the preparation of budgets as well as managing records and receipts, one (1) maintenance personnel who are responsible for prioritizing the maintenance and repairs of all bicycles, two (2) nurse who are responsible for carrying out the requisite treatments and medications of the customers, two (2) training coaches who are responsible for planning and engaging coaching activities, sessions and programs in the business, three (3) security guard who are responsible for the overall security of the business, one (1) customer attendant who are responsible for accommodating and entertaining all the queries of the customers, two (2) cashier who are responsible for the daily record of the business and three (3) janitor who are responsible for the general clean-up of all areas of the building.
  648.  
  649. D. Financial Aspect
  650. This aspect provides information about the financial accounts of the business. The proponents total cost will be ₱ 90,000,000 contributed by the partners. The financial analysis is provided to determine the strong and weak points of the proposed business.
  651.  
  652. VII. Socio-Economic Aspect
  653. The proposed business will benefits its proponents since they will earn money and will gain skills and knowledge from the business. The business will also contribute to the economy in the form of income tax paid by employees, licenses and other regulatory fees that will be renewed by the business yearly. The business will also employ workers who can contribute manpower to business. In that way, it can give work opportunities to those who are unemployed. The proposed business will not only consider the generation of profit for the benefit of the partners but also for the welfare of the employees and their customers. The business will also practice proper waste segregation which will be a great help for the environment.
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  698.  
  699. A FEASIBILITY STUDY ON THE ESTABLISHMENT OF JURASSIC RESTO IN NASUGBU BATANGAS
  700.  
  701. Russel A. Cena, Lyka V. Ellao, Irish G. Ortega
  702. Bachelor of Science in Business Administration major in Marketing Management
  703. College of Accountancy, Business, Economics & International Hospitality Management
  704. Batangas State University ARASOF-Nasugbu
  705.  
  706.  
  707. ABSTRACT
  708.  
  709. EXECUTIVE SUMMARY
  710.  
  711. I. Name of the Business
  712. Jurassic Resto
  713.  
  714. II. Name of the Product
  715. Jurassic Burger
  716. Jurassic Jr. Burger
  717. Jurassic Cheese Burger
  718. Jurassic Jr. Cheese Burger
  719. Jurassic Double-Decker Burger
  720. Jurassic Jr. Double Decker Burger
  721. Jurassic Chicken Burger
  722. Jurassic Jr. Chicken Burger
  723. Caesar Salad
  724. Chickpea Salad
  725. Beef Burrito
  726. Cheesy Burrito
  727. Chicken Carbonara
  728. Spaghetti
  729. Lemonade
  730. Orange Iced Tea
  731. Lemon Iced Tea
  732.  
  733. III. Proponents
  734. Russel A. Cena
  735. Lyka V. Ellao
  736. Irish G. Ortega
  737.  
  738.  
  739. IV. Location
  740. J. P. Laurel St. Barangay Cogunan,Nasugbu, Batangas
  741.  
  742. V. Project Summary
  743. A. Market Study
  744. The target markets of the proposed business are group of people in Nasugbu, Batangas such as circle of friends, families, classmates, group of employees and others. In order to gather information, the proponents conducted survey for 16 barangays with a total number of 397 respondents. 365 of the respondents or 92% answered that they are willing to purchase and 32 or 8% that they are not. In which got a total demand of 40,003 annually and took 47% of the market share. For the promotion of the proposed business, the business used the 7P’s of the service marketing namely:
  745. Service Strategy- A customer’s service strategy plays an important role in building customer’s satisfaction, helping to retain loyal customers and increase level of repeat business.
  746. Place Strategy- The proposed business will be located at J.P Laurel St. Brgy. Cogonan, Nasugbu, Batangas.
  747. Pricing Strategy- The proposed business will use cost-based pricing which the products’ prices will be based on the ingredients used.
  748. Promotion Strategy- The proposed business will make use different promotional strategies such as interactive marketing, FB page, traditional marketing, flyers and tarpaulin, and sales promotion, t-shirt giving and eating competition.
  749. Process Strategy- As the customer enters the restaurant he/she will decide if he/she wants to avail the products listed on the menu board. If he/she decided to purchase, he/she will take an order to the counter and pay the respective payment and wait for the foods he/she ordered.
  750. Physical Environment- The business will provide an “instagramable” ambiance for the customers, the surrounding of the restaurant where the customers are free to take pictures. The interior design makes the consumers feel that they back at the time of the Dinosaurs as human sized synthetic-reptiles can be seen every corner of the restaurant. The sounds will be Jurassic inspired to make the scene more realistic.Outside the establishment, some dinosaurs will welcome the customers as they are placed in the front door. The door will be designed as a mouth of a dino as the customers look that they are eaten by the large creature.
  751.  
  752.  
  753. B. Technical study
  754. The proponents proposed business is a themed restaurant named Jurassic Resto. The business will be like other restaurants but differ on the foods offered which are large in its size. Also, it was decorated by the objects existed on the Jurassic period like dinosaurs. The Jurassic Resto can accommodate up to 92 persons and open every day from 11:00 am- 7:00 pm.
  755. There are different equipment and materials will be used for the operation of the business. Furnitures will be customized as they are designed as fossils of the dinosaurs. Also the restaurant will be protected by the CCTV to prevent crimes that may happen in the restaurant.
  756.  
  757. C. Management Study
  758. General form of Partnership is the form of business ownership of the proposed business. The partnership is composed of three (3) partners that will equally contribute for the initial capital requirement of the business. There is one (1) manager who will manage the overall operation of the business and its promotion, four (4) cooks, two (2) cashier, eight (8) service crews who will serve the customers and clean the tables one, two (2) dishwasher for washing of the dishes, (1) janitor for the cleanliness of the floor and the toilet, and two (2) security personnel for peace and order. There will be 20employees in total for the proposed business
  759.  
  760. D. Financial Study
  761. This aspect provides information about the financial accounts of the business. The business requires 5 Million for each partner for its initial operation which was based on the total project cost. This project cost will be shouldered equally by the proponents for the source of funds. The partners will have 40-30-30 sharing of profit. This15 million worth of business will have a payback period of 2 years and 9 months.
  762.  
  763. E. Socio- Economic Study
  764. The proposed business will benefit its proponents since they will earn money, gain new friendship, will gain skills and knowledge from the business. The business will contribute to the economy in two ways: by means of paying taxes that will help the whole economy and providing jobs for the unemployed. It will pay different fees in order for the business to operate legally as part of their social obligation. The proposed business will not only generate profit for the partners but also for the benefits of the employees and their customers. The business will be a nature- friendly and cannot cause harm or harmful waste to the environment. The business will practice the proper segregation of the waste to maintain the cleanliness and be organized as well.
  765.  
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  773.  
  774.  
  775.  
  776. A FEASIBILITY STUDY ON THE ESTABLISHMENT OF MR. COBBLER IN NASUGBU BATANGAS
  777.  
  778. Dhabe P. Ang, Daveson V. Banaag, Andrelene O. Borja
  779. Bachelor of Science in Business Administration major in Marketing Management
  780. College of Accountancy, Business, Economics & International Hospitality Management
  781. Batangas State University ARASOF-Nasugbu
  782.  
  783.  
  784. ABSTRACT
  785.  
  786. EXECUTIVE SUMMARY
  787.  
  788. I. Name of the Business
  789. Mr. Cobbler
  790.  
  791. II. Name of the Services
  792. Preventive Shoe Care
  793. Reattachment of Sole
  794. Shoe Dye/ Shoe Shine
  795. Sole Replacement
  796. Lift Replacement
  797. Width Expansion
  798. Installation of Accessories
  799.  
  800. III. Proponents
  801. Dhabe P. Ang
  802. Banaag V. Daveson
  803. Andrelene O. Borja
  804.  
  805. IV. Location
  806. F. Castro St. Barangay 3Nasugbu, Batangas
  807.  
  808. V. Project Summary
  809. A. Market Study
  810. The target market of the study are the residents of all BarangaysinPoblacion and other barangayswhich are Bucana, Pantalan, Talangan, and WawaThe proponents used descriptive research for the research methodology and Slovin’s Formula to arrive to the sample size of 393 respondents.
  811. For the best results in implementing the proposed business, the 7P’s of marketing have been taken into consideration by the proponents, such as the service, pricing, placement, promotion, people, process and physical environment.
  812. The service cost will varies depending on the care needed in doing the service, so before the cobbler will do the service he must inform the customer first about the price of the service.
  813. The business will use different promotion tools like tarpaulins and online advertising that will enter in the social network sites.
  814. To be able to get the total demand, total population should be multiplied with the percentage of customer’s demand which is composed of willingness and capability. The business has 8,547 totaldemand. Through the analysis of demand and supply, the proponents will find out the unmet consumer needs. This unmet need has been determined by the proponents by 3,347. Aside from this, the proponents come upthat the competitors would have 61% of market share and he remaining 39% percent would be the market share of the proposed business.
  815.  
  816. B. Technical study
  817. The proposed business offer shoe shine, preventive care, re-attachment of sole, width expansion, lift replacement, sole replacement, and installation of accessories. The service process will include the start of the operation of the business. The business will be located at F Castro St. Brgy III NasugbuBatangas. The size of the location is 40 sqm. The business would leasefor Php7,000.00. The business would use the utilities such as electricity and water. The business hour schedule is from Monday- Sunday at 9:00 am to 6:00 pm.
  818.  
  819. C. Management Study
  820. This chapter contains the management aspect of the business and its organization in conformance with the legal requirements enacted by the government. General form of Partnership is the form of business ownership of the proposed business. The partnership is composed of three (3) partners that will equally contribute for the initial capital requirement of the business. There will be 3 cobblers who are responsible for the operation of the business. General, administrative, operational policies were included to guide the whole operation of the business. In order for the business to operate legally, the business must submit several requirements to the government and to the municipal office.
  821.  
  822. D. Financial Study
  823. Thisaspectprovidesinformationaboutthefinancialaccountsofthebusiness.Thetotalprojectedcosttobeused,itsfinancialassumptions,conditionandperformancewithsetoffinancialstatementsandthefinancialviabilityofthebusiness.Thebusinessrequires500thousandforeachpartnerforitsinitialoperation.Thisprojectcostwillbeshoulderedequallybytheproponentsforthesourceoffunds.Likewise,thefinancialratiosincludingtheProfitMarginRatio,ReturnonInvestment,Currentratio,DebttoEquityRatio,EquitytoDebtRatio,DiscountPaybackPeriodwerealsoincluded.
  824.  
  825. E. Socio- Economic Study
  826. Theproposedbusinesswillbenefititsproponentssincetheywillearnmoney,gainnewfriendship,willgainskillsandknowledgefromthebusiness.Thebusinesswillcontributetotheeconomyintwoways:bymeansofpayingtaxesthatwillhelpthewholeeconomyandprovidingjobsfortheunemployed.Itwillpaydifferentfeesinorderforthebusinesstooperatelegallyaspartoftheirsocialobligation.Theproposedbusinesswillnotonlygenerateprofitforthepartnersbutalsoforthebenefitsoftheemployeesandtheircustomers.Thebusinesswillpracticethepropersegregationofthewastetomaintainthecleanlinessandbeorganizedaswell.
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  855.  
  856.  
  857.  
  858. A FEASIBILITY STUDY ON THE PRODUCTION AND MARKETING OF R360˚ ORGANIZER IN NASUGBU BATANGAS
  859.  
  860. Katreen D. Bautista, Mike Gabriel B. Escarilla, Kathleen Nicole A. Salanguit
  861. Bachelor of Science in Business Administration major in Marketing Management
  862. College of Accountancy, Business, Economics & International Hospitality Management
  863. Batangas State University ARASOF-Nasugbu
  864.  
  865.  
  866. ABSTRACT
  867.  
  868. EXECUTIVE SUMMARY
  869.  
  870. I. Name of the Business
  871. Flipped Cafe
  872.  
  873. II. Name of the Product
  874. KapengBarako
  875. Café Americano
  876. Café Cappuccino
  877. Café Latte
  878. Café Mocha
  879. Café Macchiato
  880. Chocolate Frappe
  881. Affogato Frappe
  882. Classic Mocha Frappe
  883. Mississipi Mud Pie Frappe
  884. Choco Mug Cake
  885. Pancake
  886. Biscotti
  887. Brownies
  888. Cookies
  889. Cupcake
  890.  
  891. III. Proponents
  892. Katreen D. Bautista
  893. Mike Gabriel B. Escarilla
  894. Kathleen Nicole A. Salanguit
  895.  
  896. IV. Location
  897. Brias St. Barangay 3 Nasugbu, Batangas
  898.  
  899. V. Project Summary
  900.  
  901. A. Market Study
  902. This study intends to determine the market feasibility of the business through the determination of the demand of the target market, market share through demand and supply analysis and the business strengths, weaknesses, opportunities and threats in order to develop good and effective marketing strategies to be more profitable.
  903. The target market of the proposed business is those ages 13-64 residing in Poblacion 1-12 and other nearby Barangays which are Barangay Bucana, Barangay Pantalan, Barangay Talangan and Barangay Wawa which composed of 31,909 residents. The data gathering focused on the distribution of survey questionnaires to the respondents. Information that will be gathered will be analyzed and interpreted in determining the demand, frequency and quantity needed.
  904. The market share is established by dividing the total demand of the business to the total demand of the industry. Business strengths, weaknesses, opportunities and threats will be analyzed to develop a good and effective strategy.
  905.  
  906. B. Technical study
  907. The proponents described the proposed business, product and services it will offer through flow chart. The equipment, furniture, fixture and other supplies needed to be used in the Flipped Café were listed along with their respective cost. The location and the lay-out of the proposed business are also illustrated.
  908. The proposed business operates every day from 8:00 AM t0 10:00 PM every Monday-Thursday and 9:00 AM to 11:00 PM every Friday-Sunday. There will be nine (9) total workforce compose of one(1) manager, three (3) baristas, two (2) pastry chef, and three(3) service crews.
  909.  
  910. C. Management Study
  911. The proposed business will have a partnership form of organization where each party will share the responsibility. There will be nine (9) total workforce compose of one (1) manager, three (3) baristas, two (2) pastry chef, and three (3) service crew. The manager will be responsible for the daily operation and management of the business like marketing strategies and decision making. As for the pastry chefs, they are responsible for the preparation of the pastries. As for the baristas, they will be responsible for the preparation and serving coffee and frappes and helps the service crew when available. And the service crew are the responsible to handle cash transactions, take and serve orders and assist customers. Their specification and description were also specified in the chapter as well as the compensation and benefits will be discussed.
  912. Every employee will also enjoy benefits such as PhilHealth, SSS, and PAG-IBIG. Organizational policies are implemented to employees in order to have a harmonious relationship among each other and to maintain the operation of the proposed business.
  913.  
  914. D. Financial Study
  915. This chapter pertains to the business financial capabilities. The total projected cost of the proposed business is Php6,600,000.00. The partners will contribute Php2,200,000.00 each with a total of Php6,600,000.00. The financial statements were provided to show the performance of the business in a five-year period. The payback of return on investment will be realized within two (2) years six (6) months and 24 days based on the computation of the income statement and return on investment which showed how much asset are paid for every liability.
  916.  
  917. E. Socio- Economic Study
  918. The proponents will gain benefits from the proposed business since they will earn and gain skills and knowledge from operating the business. The proposed business is deemed as a great contribution to the government’s effort in raising revenues in by paying income taxes, licenses and other fees and by providing jobs to increase employment rate and uplift economic condition. The proposed business will not only consider generation of profit for the benefit of the owner but also for the welfare of the employees and their customer. The proposed business is also a socially desirable for its nature friendly business by practicing a proper waste segregation which will be a big help for the environment.
  919.  
  920.  
  921.  
  922.  
  923.  
  924.  
  925.  
  926.  
  927.  
  928.  
  929.  
  930.  
  931.  
  932.  
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  935.  
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  937.  
  938.  
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  940.  
  941.  
  942.  
  943.  
  944.  
  945.  
  946.  
  947.  
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  949.  
  950.  
  951.  
  952.  
  953.  
  954.  
  955.  
  956.  
  957.  
  958. WASH AND GO AUTOMATED CARWASH IN NASUGBU, BATANGAS
  959.  
  960. Jason V. Concepcion, Elly Rose A. Layco, Nicole C. Samaniego
  961. Bachelor of Science in Business Administration major in Marketing Management
  962. College of Accountancy, Business, Economics & International Hospitality Management
  963. Batangas State University ARASOF-Nasugbu
  964.  
  965.  
  966. ABSTRACT
  967.  
  968. EXECUTIVE SUMMARY
  969. I. Name of the Business
  970. The name of the proposed business is Wash and Go Automated Carwash. It is a drive-through car wash that uses super soft and big brushes to remove exterior dirt and grime.
  971. II. Proponents
  972. Jason V. Concepcion
  973. Elly Rose A. Layco
  974. Nicole C. Samaniego
  975. III. Location
  976. J. P. Laurel Street, Barangay Cogunan, Nasugbu, Batangas
  977. IV. Project Summary
  978. A. Market Study
  979. The potential customers of the business are car owners who have busy schedules or who are always in a hurry and who value their time. The customers are not just the private car owners but also the drivers of vans that are used as public utility vehicles.
  980. To determine the marketability of the proposed business, the proponents conducted a survey to the 205 respondents in Nasugbu, Batangas who are owners of vehicles such as Cars, Utility Vehicles (UV), and Sports Utility Vehicle. The results gathered were analyzed and tallied to assess the demand of the business.
  981. The proponentsdetermined the internal strengths and weaknesses as well as the external opportunities and threats of the business. The proponents also developed different marketing strategies which includes the 7Ps to meet the needs of the target customers of the business.
  982. B. Technical Study
  983. This chapter deals with the technical aspect involved in establishing the Wash and Go Automated Carwash. The process of availing the services is also illustrated.
  984. The business will be located at J.P. Laurel Street Brgy. Cogunan,Nasugbu, Batangasin front of Walter Mart and it will be open daily. The proposed business will open from Monday to Sunday from 7:00 o’clock in the morning up to 6:00 o’clock in the afternoon. There will be a manager, technician, cashier and operator who will deal withthe customers.
  985. The tools and equipment, furniture and fixtures, supplies and fixtures, office supplies, and maintenance supplies are described and they were canvassed from different stores.
  986. C. Management Study
  987. Partnership is the form of business operation of Wash and Go Automated Carwash wherein the proponents will contribute the same amount of money and share equal profit and loss. The partners will use equity financing for the capital needed in the proposed business. The proponents will use the line organizational structure whereby the authority flows from top management to bottom and the chain of command is clear. The proposed business has a structure to operate the business effectively and it is composed of 4 employees,each of which will be compensated monthly according to position and duties. They will have benefits like SSS, Philhealth,Pag-ibig and 13th month pay. The job description and job specification of every employee and the organizational policies of the proposed business are enumerated and will be implemented. In addition to this, the legal requirements are identified as preparation for the proposed business.
  988. D. Financial Study
  989. This chapter deals with the financial aspect of the proposed business wherein the total project cost, capital requirements and source of financing are discussed. The total project cost of the proposed business is₱4,020,000.00 including the cost of legal requirements, equipment, furniture and fixtures, working capital, and contingency fund. The partners will contribute ₱1,340,000 each for a total of ₱4,020,000.00 to be able start the business.
  990. The payback period will be in 2 years and 3 days of the business operation. The capability of the enterprise is stated in terms of return on investment that will enable the business to expand. The proposed business will be able to meet and pay the future liabilities of the company. The financial projection emphasizes the feasibility of the business if the study will be implemented.
  991. A. Socio-Economic Study
  992. This study includes the societal and economic relationship of the proposed business as to the contribution and benefits it may provide to the community. Wash and Go Automated Carwash will generate employment and social desirability. Also, it will contribute to the nation’s economy in the form of taxes. Aside from the proper disposal and segregation of waste, the proposed business will help maintain the environment through its water recycling system wherein the waste water will be filtered to be reused to protect water sources and to avoid or prevent water pollution.
  993.  
  994.  
  995.  
  996.  
  997.  
  998.  
  999.  
  1000.  
  1001.  
  1002.  
  1003.  
  1004.  
  1005.  
  1006.  
  1007.  
  1008.  
  1009.  
  1010.  
  1011.  
  1012.  
  1013.  
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  1015.  
  1016.  
  1017.  
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  1019.  
  1020.  
  1021.  
  1022.  
  1023.  
  1024.  
  1025.  
  1026.  
  1027.  
  1028.  
  1029.  
  1030.  
  1031. A FEASIBILITY STUDY ON THE ESTABLISHMENT OF TARO AND BANANA FARM IN CATANDAAN, NASUGBU BATANGAS
  1032.  
  1033. Richelle Diane M. Lamano, Melody S. Mendoza, Rochelle A. Necesario
  1034. Bachelor of Science in Business Administration major in Marketing Management
  1035. College of Accountancy, Business, Economics & International Hospitality Management
  1036. Batangas State University ARASOF-Nasugbu
  1037.  
  1038.  
  1039. ABSTRACT
  1040.  
  1041. EXECUTIVE SUMMARY
  1042.  
  1043. I. Name of the Business
  1044. Taro and Banana Farm
  1045.  
  1046. II. Name of the Product
  1047. Taro
  1048. Banana
  1049.  
  1050. III. Proponents
  1051. Richelle Diane M. Lamano
  1052. Melody S. Mendoza
  1053. Rochelle A. Necesario
  1054.  
  1055. IV. Location
  1056. Catandaan, NasugbuBatangas
  1057.  
  1058. V. Project Summary
  1059. A. Market Study
  1060. The target market of the study are the consumers and vendors of taro and banana from Nasugbu, Batangas. The cost of banana and taro will be minimal due to low transportation cost. With cheaper prices of banana and taro offered in the market, the end users or consumers can also be benefited. The company will use different promotional tools like tarpaulins and socialnetworking sites.
  1061. B. Technical study
  1062. The farm will offer Taro and Banana. The planting process will include land preparation, planting, growing and harvesting. The business will be located at Brgy. CatandaanNasugbu, Batangas. The size of the farm is one hectare. The business will use utilities such as electricity and Internet with telephone. It may incur expenses amounting to Php1, 670.00for electricityand Php1, 299.00 for internet with telephone. For the disposal of waste, the business will practice waste segregation. The business will employ three (3) persons; namely, one (1) farm technician/clerk and two (2) farm workers. The farm technician will act as manager and office personnel. The 3 employees will help each other and collaborate to achieve the success of the business.
  1063.  
  1064. C. Management Study
  1065. This chapter deals with the management of the business. It starts with the objectives to attain the desired goal of the business by developing the organizational structure to determine the positions for each of the employees. An understanding of the management process creates the foundation upon which to build management skills. The proponents adopted Partnership as a form of business operation; each of the employees must performhis duties and responsibilities needed to operate the business and share their expertise with the business. The employees shall be compensated. Compensation and benefits that are appropriate to the job specification and job description of each of the employees should be given to them. Also, the benefits shall be in monetary form and other benefits,particularly excellent management experience that will serve as motivation for them to perform their tasks effectively. The policies will serve as guide for the proper management of the business. The legal requirements shall be acquired the conduct of the business in accordance with existing laws.
  1066.  
  1067. D. Financial Study
  1068. This aspect provides information about the financial accounts of the business. The business requires Php1, 500,000.00 for its initial operation. This project cost will be shouldered equally by the proponents.
  1069.  
  1070. E. Socio- Economic Study
  1071. The proposed business will not only generate profit for the partners but also for the benefit of the employees and their customers. As the business focuses on production, the Taro and Banana Farm can contribute to the supply of taro and banana and can sell quality products at fair prices, targeting most of the vegetable vendors in the public market and making them sell the crops at cheaper prices to the consumers. The business will also employ workers who can help in the operation of the business. The business will also be subject to pay taxes which will go to the government for its education, health, road, and other infrastructure projects which, in turn, may produce job opportunities. The Taro and Banana Farm will use eco-friendly materials that can help the community maintain its beauty and orderliness, eventually leading to a progressive economy.
  1072.  
  1073.  
  1074.  
  1075.  
  1076.  
  1077.  
  1078.  
  1079.  
  1080.  
  1081.  
  1082.  
  1083.  
  1084.  
  1085.  
  1086.  
  1087.  
  1088.  
  1089.  
  1090.  
  1091.  
  1092.  
  1093.  
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  1099.  
  1100.  
  1101.  
  1102.  
  1103.  
  1104.  
  1105.  
  1106.  
  1107.  
  1108.  
  1109.  
  1110.  
  1111.  
  1112.  
  1113.  
  1114.  
  1115.  
  1116.  
  1117. X3 RESORT
  1118.  
  1119. Camille A Madla, Nesfe Angel B. Perez, Angeli Gabrielle S. Unas
  1120. Bachelor of Science in Business Administration major in Marketing Management
  1121. College of Accountancy, Business, Economics & International Hospitality Management
  1122. Batangas State University ARASOF-Nasugbu
  1123.  
  1124.  
  1125. ABSTRACT
  1126.  
  1127. EXECUTIVE SUMMARY
  1128.  
  1129. I. Name of the Business
  1130. X3 RESORT
  1131.  
  1132. II. Name of the Service
  1133. WakeBoarding
  1134. Inflata-ball
  1135. Massage Pool Spa
  1136. Infinity Pool
  1137.  
  1138. III. Proponents
  1139. Camille A. Madla
  1140. Nesfe Angel B. Perez
  1141. Angeli Gabrielle S. Unas
  1142.  
  1143.  
  1144.  
  1145. IV. Location
  1146. Brgy.Natipuan, Nasugbu, Batangas
  1147.  
  1148. V. Project Summary
  1149. A. Market Study
  1150. The target customers of the proposed business are the households in Nasugbu, Batangas with the age range of 27-59 years old. Those who are the ones who budget their income, the people who are interested to buy furniture, and those with the capacity to buy the product are all considered as target market. Based on the result of the survey conducted by the proponents, 64% of the respondents are willing and have the capability to buy. The market share would be 12% which can be achieved through marketing strategies. And so, there is a high demand in the target area. Business strengths, weaknesses, opportunities and threats are analyzed to develop good and effective marketing strategies. The proponents have identified their own marketing strategies like making the product affordable and promoting the business via advertisement such as social networking sites, flyers, and tarpaulin. Moreover, the customers can make inquiries in the web page created by the owners. The social networking sites as a trend are used as an opportunity to spread the information easily.
  1151.  
  1152. B. Technical study
  1153. The technical aspect of the study presents the flow of the proposed business on production and marketing a R360ᴼ Organizer in Nasugbu, Batangas. R360ᴼ Organizer is designed to revolutionize organizer that helps anyone’s organization needs. Organizing different kinds of stuff will be easy and convenient with R360ᴼ Organizer. R360ᴼ Organizer has three products to produce: the R360ᴼShoe Rack, R360ᴼ Cabinet and R360ᴼ Kikay Kit. The production and marketing of R360ᴼ Organizer product will be located at J.P. Laurel St. Brgy. 12 Nasugbu, Batangas. The production, selling and distribution process, will be on a daily basis. Workers will work from Monday- Saturday with eight hours working time.
  1154.  
  1155. C. Management Study
  1156. The proponents chose partnership as a form of business due to its advantages. The business organization will require a manager, six (6) carpenters and four (4) with two of them to stay in the store and accommodate the customers and either of them can directly report to the manager and give him updates regarding the status of the business. The other two (2) personnel will be assigned in the delivery of the products to the customer. The responsibilities of the workers are based on their job specifications. The proponents based the compensation of the employees on the minimum wage order of Region IV-A which is Php 293.00 – Php 379.50. It was based on the nature of business, the location, and the capability of the business.
  1157.  
  1158. D. Financial Study
  1159. The proposed business has a total project cost of Php 3,850,000.00 that will be used as capital. Each proponent will contribute Php 962,500.00. The revenue of the business will increase in proportion with its increasing demand. The expenses of the business also increase in the subsequent years. Different financial ratios were used to determine the profitability, liquidity and solvency of the proposed business. Through the use of payback period, it can be determined that the proponents can recover their investment after 2 years, 11 months and twenty-nine days of its operation. In the first year of operation, it can yield a net income of Php 1,953,429.79. Continuous growth was also projected on the succeeding years. In the first year of operation, the current ratio is 86.36, quick / acid test ratio of 60.36:1, debt to equity of 0.0080:1and return on investment of 50.74%. Since all results of all financial ratios are positive and favorable in terms of financial aspect of the business, it can be inferred that the proposed business is profitable, liquid, and solvent. Therefore, the proposed business is feasible.
  1160.  
  1161. E. Socio- Economic Study
  1162. The proposed business aimed not only to gain profit but also to contribute economically to the community. It would create employment because it would offer job opportunities and lessen the unemployment rate in Nasugbu. It would also benefit the local government through the payment of certain taxes paid by the proposed business for the improvement of the public infrastructures like school building, road widening, scholarship, and others that may help the community and nation. Lastly, it would promote eco-friendly products.
  1163.  
  1164.  
  1165.  
  1166.  
  1167.  
  1168.  
  1169.  
  1170.  
  1171.  
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  1176.  
  1177.  
  1178.  
  1179.  
  1180.  
  1181.  
  1182.  
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  1184.  
  1185.  
  1186.  
  1187.  
  1188.  
  1189.  
  1190.  
  1191.  
  1192.  
  1193.  
  1194.  
  1195.  
  1196. KAWA ALA EH RESORT
  1197.  
  1198. Connielyn C. Empenio, Irene Q. Erna, Charlene R. Visto
  1199. Bachelor of Science in Business Administration major in Marketing Management
  1200. College of Accountancy, Business, Economics & International Hospitality Management
  1201. Batangas State University ARASOF-Nasugbu
  1202.  
  1203.  
  1204. ABSTRACT
  1205.  
  1206. EXECUTIVE SUMMARY
  1207.  
  1208. I. Name of the Business
  1209. KAWA ALA EH RESORT
  1210.  
  1211. II. Name of the Service
  1212. Kawa Hot Bath
  1213. Kawa Rooms
  1214. Kawa Gazebo
  1215. Kawa Swings
  1216.  
  1217. III. Proponents
  1218. Connielyn C. Empenio
  1219. Irene Q. Erna
  1220. Charlene R. Visto
  1221.  
  1222.  
  1223.  
  1224. IV. Location
  1225. Brgy.Calayo, Nasugbu, Batangas
  1226.  
  1227. V. Project Summary
  1228. A. Market Study
  1229. The target marke is the local and foreign tourist and household owners in selected Barangays in Nasugbu. To gather the necessary data, survey questionnaire will be used by the proponents
  1230. After the data gathering has been conducted, the proponents tallied the data then interpreted. Out of 369 households’ respondents, there were 96% willing respondents and out of 399 tourist respondents, there were 98% willing respondents. And since there is market gap after identifying some competitors, there was an opportunity for the business to enter into the market.
  1231. The strength, weaknesses, opportunity and threats of the business have been enumerated. Marketing strategies have been formulated with the use of the 7Ps: Product/Service Strategy, Price strategy, Promotional strategy, Process strategy, Place strategy, People strategy and Physical environment strategy.
  1232.  
  1233.  
  1234. B. Technical study
  1235. The proposed business “KawaAla Eh Resort” refers to a relaxation place with the theme of Kawa. It is a full service resort that offers variety of experience. The business will provide personnel who will assist the customer for their safety as they enter to the resort until they leave. The proposed business will operate 24 hours in a week from Monday- Saturday.
  1236. KawaAla Eh Resort offers an amazing experience wherein there will be 1.5 hectares of land with Kawa services for everyone. There are eight (8) available Kawa rooms with different sizes specified for the number of persons. Each Kawa rooms have a corresponding one (1) Kawa Hot Bath (for 1- 2 pax) that they can enjoy for free if they avail kawa room..
  1237.  
  1238. C. Management Study
  1239. The proponents of the business determined that the form of business that will suit to their business will be a partnership wherein they will contribute equal amount of money to be used in the establishment of the business. The Organizational Structure is presented in this chapter. The total number of manpower that will be needed to run the business would be 19. The business would be having its: one (1) managerwho would manage the business; one (1) cashier whowill manage the profits and sales of the business; four (4) Guest attendants who will build a good relationship between each of the customers. Five (5) Kawa Hot Bath operators, two (2) janitors , two (2) for the House keeping to ensure the cleanliness and neatness of the whole business, two (2) Lifeguard that will manage and will make sure that the customers will always be safe and, two (2) security guards that will make sure the safety of each customers. Every position has different duties and responsibilities which should be performed by the employees who would be assigned to a particular position. Each employee would be given benefits to able for them to do their work more efficiently. These benefits would be overtime pay, 13th month pay, PhilHealth, SSS and Pagibig. The management set organizational policies that should be followed by all the employees of the business. These are employee policies, operational policies, safety policy and customer policy. The management would also set policies for customers. In order to legally operate the business, it would conform to the legal requirements.
  1240.  
  1241. D. Financial Study
  1242. The total projected cost of the business is Php76, 693,381.72. This aspect provides information about the financial accounts of the business. The business requires Php25, 636,500.00 for each partner for its initial operation. This project cost will be shouldered equally by the proponents for the source of funds.Financial assumptions are made to financially reflect the feasibility of the proposed business, in accordance with Philippine Financial Reporting System that requires the proponents to make judgments and estimates that affect amounts recorded in the financial statements and related notes.
  1243.  
  1244.  
  1245. E. Socio- Economic Study
  1246. The proposed business would not just benefit the business but it has also contribution to the economy through that taxes that will be paid. In terms of the unemployment rate in the country it will be lessened. By paying the appropriate amount of tax while the business is operating, this can help to have capital for some government infrastructure that will be beneficial to individuals. This would also benefit the society by providing them the new-to-the-eye hot bath in Nasugbu, Batangas.
  1247.  
  1248.  
  1249.  
  1250.  
  1251.  
  1252.  
  1253.  
  1254. A FEASIBILITY STUDY ON THE ESTABLISHMENT OF DESSERT GARDEN; A SWEET ESCAPE IN TAGAYTAY CITY
  1255.  
  1256. Nico John A. Abellera, Jeramie B. Bagay, Bianca Audrey A. Pantanilla
  1257. Bachelor of Science in Business Administration major in Marketing Management
  1258. College of Accountancy, Business, Economics & International Hospitality Management
  1259. Batangas State University ARASOF-Nasugbu
  1260.  
  1261.  
  1262. ABSTRACT
  1263.  
  1264. EXECUTIVE SUMMARY
  1265.  
  1266. I. Title of the Business
  1267. The name of the proposed business is Dessert Garden. It is a dessert-themed gardenwith cake designs, a pitcher of vanilla flowing into the cookies, gummy bears, chocolate bar, gelatine, and an ice cream. It will be planted with variety of colorful flowers. It also has maze along the garden, food stalls and a tower.
  1268.  
  1269. II. Proponents of the Proposed Business
  1270. Nico John A. Abellera
  1271. Jeramie B. Bagay
  1272. Bianca Audrey A. Pantanilla
  1273.  
  1274. III. Location
  1275. Brgy.Sungay North, Tagaytay City
  1276.  
  1277. IV. Project Summary
  1278. A. Market Study
  1279. In this study, the proponents used a descriptive research method to identify the perception of the target market in the proposed business and to have precise information in order to have better conclusions. The proponents conducted a survey in determining the marketability of the service and also interview to gather additional information. The survey questionnaires were distributed to 400 respondents from the local and foreign tourists or travelers who often go to Tagaytay City. The study of demand and supply is helpful in the study where the proponents determined the willingness and capability of the respondents. In general, the complete demand will be 2,994,442. The monthly demand is 249,537, the weekly demand is 57,585 and 9,598 for the daily demand. The computed daily demand of 9,598 persons will not be accommodated due to the small area that the proposed business has. The proponents presumed that the daily demand would be the total capacity of the proposed business that can be accommodated which is 300 persons and the computed demand for the year is 93,600 persons. For the supply, it is significant to have an overview of the competitors which can affect the supply of the proposed business. The competitors of the proposed business are the Flower Fields in Rainforest Adventure Park, Sunflower Maze Garden in Tayug, Pangasinan and The Garden Ciudad de Victoria in Bulacan. However, the proponents did not able to know all the competitor’s number of accommodated customers. The proponents did not consider the supply in Rainforest Adventure Park because it is government-owned and the proponents got only the data in The Garden that has 50,000 visitors yearly. After determining this, market gap was computed as well as the market share of the proposed business. The market gap is 2,944,442 while the market share of the proposed business is 98%. The 7Ps of the proposed business was presented to this chapter and also SWOT analysis to identify the internal and external factors that may affect the business.
  1280.  
  1281. B. Technical study
  1282. Dessert Garden is 1 hectare and 5,000 square meters located at Brgy. Sungay North, Tagaytay City. The technical aspect of this study consists of description of the service, business process and schedule of the proposed business. Dessert Garden is open every Monday, Wednesday, Thursday, Friday from 9:00AM to 6:00PM, Saturday, Sunday and on Holidays from 9:00AM to 9:00PM. The business is closed every Tuesday that serves the day-off of each employee. Since the business is located in Tagaytay City with many visiting tourist, the proponents took the opportunity to have a longer time of operating hours. The expenses for equipment, furniture and fixtures were elaborated in this study as well as the maintenance supply needed to maintain good quality service of the business.
  1283.  
  1284. C. Management Study
  1285. The proponents decided to adapt partnership as the form of business ownership for the proposed business. The partner will equally contribute a certain amount of money with the intention of dividing profits as well as the loss that may incur of the business. The partners will use equity financing for the capital needed in the business. It would be also financed by future investors. The proposed business will adapt line organizational structure in which the authority comes from the manager down to its sub-personnel. It will be the structure used to operate the business effectively and it is composed of 23 employees in which the salary rate of each employee will be based provided by the National Wages and Productivity Commission. Each employee will be entitled to receive benefits 13th-month pay, Service Incentive Leave, SSS, Pag-IBIG and PhilHealth.
  1286.  
  1287. D. Financial Study
  1288. This aspect provides information about the financial accounts of the business such as the total project cost, capital requirements, and source of financing. The total project cost for the proposed business is in need of ₱78,600,000. The partners will be contributing the amount of ₱26,200,000 each to be able to start the business. The financial assumptions, financial statements and financial analysis are discussed in this chapter. The profit-sharing percentage for each corresponding partner would be 34%, 33% and 33%. The investment of the partners could be recovered for the period of 4 years, 8 months, and 8 days of the business operations. Together with the results of the financial analysis in terms of its profitability, liquidity and solvency, the proponents concluded that the proposed business is viable and decided to push through. The proposed business would have sufficient resources to pay for its entire maturing obligation.
  1289.  
  1290. E. Socio- Economic Study
  1291. Dessert Garden is a proposed business that aims to exist not only for the purpose of generating profit but also to have a great contribution in helping the whole society. The business will be giving job opportunities to the unemployed residents of Brgy. Sungay North, Tagaytay City and their nearby barangays and towns. The Dessert Garden is socially desirable because it will provide another attractive and new tourist destination that will gain more tourists because of its good ambiance and fascinating gigantic designs of desserts. It will not only help contribute to nation’s economy through government funds, generate employment and make it socially desirable, but also, in preserving and enhancing the environment by planting grass, trees and flowers in a hectare of land in the proposed location of the proposed business.
  1292.  
  1293.  
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  1295.  
  1296.  
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  1298.  
  1299.  
  1300. CURA DEI BAMBINI, a child minding center
  1301. Raiza Mae T. Basco, Kimberley G. Canono, Lady Lou A. Dimayuga
  1302. Bachelor of Science in Business Administration major in Marketing Management
  1303. College of Accountancy, Business, Economics, & International Hospitality Management
  1304. Batangas State University ARASOF-Nasugbu
  1305.  
  1306. ABSTRACT
  1307.  
  1308. EXECUTIVE SUMMARY
  1309.  
  1310. I. Title of the Business
  1311. The business would be registered under the name “Curadei Bambini” a child minding center. It was formulated for the goal of the proponents to establish a child care that would give convenience and an enjoyment and surely satisfy the needs and wants of every customer.
  1312.  
  1313. II. Proponents of the Proposed Business
  1314. Raiza Mae T. Basco
  1315. Kimberley G. Canono
  1316. Lady Lou A. Dimayuga
  1317.  
  1318.  
  1319.  
  1320. III. Location of the Business
  1321. The proposed business would be located in Brgy 3, F. Castro St. Nasugbu, Batangas near in Nasugbu Public Market.
  1322.  
  1323. IV. Project Summary
  1324. A. Market Study
  1325. In able to determine the marketability of the proposed business, the proponents will be conducted a surveyquestionnaires was used as the main data gathering instruments of the study.The proponents used Slovin formula to identify the sample size from each barangay. As a result of computation, the proponents arrived at three hundred eighty five(385) sample respondents of the total household with 2-7 years old children of Nasugbu Municipality for the year 2017who also serve as initial target market of the proposed business. The proponents also determine the strength, weaknesses, opportunities, and threats of the proposed business. After that, they formulated the Marketing Strategies will also be formalized to promote the proposed business to the consumers.
  1326. .
  1327.  
  1328. B. Technical Study
  1329. The technical study pertained to the basic and operational flow of the project. The technical was one of the essentials of the study because of the proposed study objectives.
  1330. The proposed business “CuradeiBambini”a child minding center, offered a service that would give care and assist the children ages 2-7 year old. The proposed business would have 2 story building, in first story has a bedroom where the children can sleep and relax and it also has a office table and desk where all the information about the business could be found. This area would be located at the entrance door of the building, beside the information area was a lobby where the customer could wait and relax. And in second story it has a play area consist of different toys and learning area that provide educational toys beside in this area it also has a lounge where the guardian can wait and see their children while they are playing.
  1331.  
  1332. C. Management Study
  1333. The proposed business implemented partnership as the form of business organization.The proponents prefer this form of business organization since partnership is easy to form for it is subject to less legal requirements.Partners would hire employees who will be working for the daily operation of the proposed business. Since the business consists of three individuals who will contribute money, partnership is suited in forming the business. Each partner can act on behalf of the partnership, and be binding on all the partners if the partnership agreement permits.
  1334. The proposed business would have a total of 10 employees: one (1) manager, two (2) office staff, six (6) childminders and one (1) security guards. Each employee has their respective duties and responsibilities and will be compensated and given benefits such as SSS, pagibig, philhealth, 13th month pay and holiday pay. The proposed business has also set an organizational policies that will be followed by all the employees of the business.
  1335.  
  1336.  
  1337.  
  1338. D. Financial Study
  1339. The projected cost would be used by the partners as the basis for their initial capital requirement contributed by the partners in an equal amount of Php2,778,934.00 and the total project will cost of Php8,336,802.00.
  1340. The partners withdrawal is based on the income that the proposed business can generate in particular business operation. The profits of the proposed business are shared by the partners in accordance with the agreement of the partners as stipulated in the contract, 25% to partner 1,50% to partner 2 and 25% to partner 3.
  1341.  
  1342. E. Socio-Economic Contribution
  1343. The proposed business would benefit the proponents since they will earn profit from the business and have a payback period after 4 years, 6 months and 21 days of operation.It will not just benefit the proponents, but also the governments as well by paying the right amount of taxes every year. The business will also help to lessen the number of unemployment since it will provide employment of 10 individuals.
  1344. As for the socio-economic contribution of the proposed business to different sectors of the society, it represented the over all impact of the proposed the business to the economy through the social and economic benefit that provided. It explained the opportunity that it would present employment and for the environment and social desirability of the proposed business.
  1345.  
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  1360.  
  1361.  
  1362.  
  1363.  
  1364. ORGANIC RESTAURANT
  1365. CasieWyne T. Avena, Karen D. Firma, Lorenzo G. Malinay
  1366. Bachelor of Science in Business Administration major in Marketing Management
  1367. College of Accountancy, Business, Economics, & International Hospitality Management
  1368. Batangas State University ARASOF-Nasugbu
  1369.  
  1370. ABSTRACT
  1371. EXECUTIVE SUMMARY
  1372.  
  1373. V. Title of the Business
  1374. The Nasugbu Ninja Gym is a combination of ordinary and obstacle course challenges that would nurture the individual’s strength, mobility, power, balance, flexibility, endurance, perseverance, and agility. The gym will offer different service program such as Ninja Fit, Parkour Training, Gymnastics (Flips and Acrobatics), Calisthenics and Core Training. This program will be supported by different obstacle courses and equipment including calisthenics racks and rigs, cliff hanger, parkour steps, climbing wall, inclined ramps, salmon ladder, warped wall, trampoline, gymnastic stage, barbell, dumbbell, bench press, spinning bike, motorized treadmill, battle rope.
  1375. VI. Proponents of the Proposed Business
  1376. CasieWyne T. Avena
  1377. Karen D. Firma
  1378. Lorenzo G. Malinay
  1379.  
  1380.  
  1381. VII. Location of the Business
  1382. The business location is at P. Rinoza Street (former Brias Street), Barangay 3, Nasugbu, Batangas which is between McDonalds and YaoYao Enterprises.
  1383.  
  1384. VIII. Project Summary
  1385. F. Market Study
  1386. The participants of the study has been the people who prefer eating healthy food or health conscious residents from Poblacion 1-12 and nearby barangays such as Bucana, Wawa, Pantalan, and TalanganNasugbu, Batangas, aside from this, the proponents also consider those people ages from 6 years old and above who likes to avail new products in the market and has a purchasing power to acquire the product with the financial assistance from their parents.
  1387.  
  1388. Survey questionnaires was used as the main data gathering instruments of the study. The proponents used slovin formula to identify the sample size from each barangay. As a result of computation, the proponents arrived at 396 sample respondents from the total population of Nasugbu Municipality for the year 2017.
  1389.  
  1390. To determine the demand of the business, the proponents found out that the demand for organic food is likely to grow, expert say, because consumers are more likely to see organically grown food as a healthy and nutritious option to conventionally grown products, studies show.
  1391.  
  1392. The proponents also determined the strength, weaknesses, opportunities, and threats of the proposed business. After that, they formulated the marketing strategies.
  1393.  
  1394. G. Technical Study
  1395. The proponents described the proposed business and the products and services it will offer. The process of availing the product, the order preparation process as well as the production preparation flowchart were also illustrated.
  1396.  
  1397. The business operation of the proposed business is from Monday to Sunday, from 10:00 AM to 7:00 PM. The need for furniture and fixtures, tools and equipment, utilities, supplies expense, maintenance expense, and office supplies were listed along with their respective cost. This will require one (1) manager to look over the overall operation of the business, three (3) cooks in preparing the order of the customer, two (2) cashier, three (3) waiters in getting and serving the dishes order, one (1) dishwasher and two (2) guards.
  1398.  
  1399. H. Management Study
  1400. The proposed business implemented partnership as the form of business organization. The proponents prefer this form of business organization since partnership is easy to form for it is subject to less legal requirements. Partners would hire employees who will be working for the daily operation of the proposed business; of course, each partner will monitor the business by contributing money, time and effort for its success. Since the business consists of three individuals who will contribute money, partnership is suited in forming the business. Each partner can act on behalf of the partnership, and be binding on all the partners if the partnership agreement permits.
  1401.  
  1402. The proposed business would have a total of 12 employees: one (1) manager, three (3) cooks, two (2) cashier, three (3) waiters, one (1) dishwasher and two (2) guards. Each employee has their respective duties and responsibilities and will be compensated and given benefits such as SSS, pagibig, philhealth, 13th month pay and holiday pay. The proposed business has also set an organizational policies that will be followed by all the employees of the business.
  1403.  
  1404. I. Financial Study
  1405. The total project cost of the proposed business would be Php19,089,837.61. But the proponents will allot an amount for contingency of establishing the business which was Php1,010,162.39. Therefore, the total capital requirements of the proposed business is Php20,100,000.00. Each partner will contribute equally to obtain the capital requirements of the proposed business. Each has Php6,700,000.00 contribution.
  1406.  
  1407. J. Socio-Economic Contribution
  1408. The proposed business would benefit the proponents since they will earn profit from the business and have a payback period after 7 years of operation. It will not just benefit the proponents, but also the governments as well by paying the right amount of taxes every year. The business will also help to lessen the number of unemployment since it will provide employment of 12 individuals. This will also benefit the society for it will give the people a new way of enjoying a healthy life by dining and eating the right food offered by the proposed business, which is an organic product.
  1409.  
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  1436.  
  1437. A FEASIBILITY STUDY ON THE ESTABLISHMENT OF GAMERS’ HUB IN NASUGBU, BATANGAS
  1438. Sarah Mae A. Jaralve, Rose Mina I. Arani, mHarlene A. Donato
  1439. Bachelor of Science in Business Administration major in Marketing Management
  1440. College of Accountancy, Business, Economics & International Hospitality Management
  1441. Batangas State University ARASOF-Nasugbu
  1442.  
  1443.  
  1444. ABSTRACT
  1445.  
  1446. EXECUTIVE SUMMARY
  1447.  
  1448. I. Proposed Name of the Business
  1449. Gamer’s Hub, a one-stop gaming shop for online computer games, video games in Xbox and PlayStation, and arcade games.
  1450.  
  1451. II. Proponents
  1452. Jaralve, Sarah Mae A.
  1453. Arani, Rosemina I.
  1454. Donato, Harlene A.
  1455.  
  1456. III. Location
  1457. The proposed business will be located at P. Rinoza street barangay 3, Nasugbu, Batangas
  1458.  
  1459. IV. Project Summary
  1460.  
  1461. A. Market Study
  1462. To be able to determine the marketability of the proposed business, the proponents will be conducted a survey that will involve a total of three hundred ninety-three (393) persons with the age of 8-25 years old of residents of Nasugbu, Batangas, and who will be also serve as part of the target market of the proposed business. The proponents also determine the SWOT analysis in order to be aware what will be the competitive advantages of the business and the marketing strategies will also be applied in order to promote the proposed business to the consumers.
  1463.  
  1464. B. Technical Study
  1465. The process that will be involve in acquiring the services offered by the proposed business will start from inquiring in the information desk if there is an available online computer games, or room for Xbox and PlayStation and if there are, the employee will assist the customers. After the customer availed the service they can now pay the time they acquired in the front desk. The second one is for the Arcade Area the business process start when the customers have chosen any arcade machine games, and then they will insert a coin to the machine and they can now start playing.
  1466.  
  1467. C. Management Study
  1468. Gamers’ Hub will adapt partnership as the form of business ownership and will equally share in money, shall and knowledge for the success of the proposed business. The organizational structure of the business is composed of one (1) Manager, one (1) Technical Support Specialist, and six (6) staffs. The business will hire and pay these employees and the profits will be divided equally to the proponents. These are the organizational policies to be implemented during the business operation. It also discussed the completion of legal requirements for the business to operate with authorities.
  1469.  
  1470. D. Financial Study
  1471. This aspect provides information about the financial accounts of the business.The business requires Twenty Seven Million and Three Hundred Sixty One Thousand Fourteen Pesos and Thirty Six Centavos (Php27,361,014.36) for its initial operation. The project cost will be shouldered by the partners for the source of funds.
  1472. With the result of the financial analysis in terms of profitability, liquidity, and solvency, the proponents concluded that the proposed business is viable. The proposed business will have sufficient resources to pay for its entire maturing obligation.
  1473.  
  1474. E. Socio Cultural Study
  1475. The proposed business will also have its corporate social responsibility to give back to the community where it belongs. Through the establishment of the proposed business, there will be available jobs for some of the residents of Nasugbu, Batangas and in addition it can also help boost and increase the income of the said location by contributing taxes.
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  1532.  
  1533. COLOR ASSAULT: PAINTBALL ZONE
  1534. Julie A. Baylosis, Erika C. Gonzales, Ariel V. Migano
  1535. Bachelor of Science in Business Administration major in Marketing Management
  1536. College of Accountancy, Business, Economics, & International Hospitality Management
  1537. Batangas State University ARASOF-Nasugbu
  1538.  
  1539. ABSTRACT
  1540. EXECUTIVE SUMMARY
  1541.  
  1542. IX. Title of the Business
  1543. X. The name of the business is Color Assault: Paintball Zone. Color Assault: Paintball Zone is a paintball sport in which people can enhance not just their physical but also their mental abilities. The theme of the business is based on the popular online game maps for people to experience different strategies, objectives and tactics that online games has but not just that. Color Assault: Paintball Zone has a field that is based on real life situations in which people can experience and apply to the real world. Also Color Assault: Paintball Zone helps to build good relationship with families and friends and build friendships to others.
  1544. XI. Proponents of the Proposed Business
  1545. Baylosis, Julie A.
  1546. Gonzales, Erika C.
  1547. Migano, Ariel V.
  1548.  
  1549.  
  1550. XII. Location of the Business
  1551. The business location is at Campo Avejar, Barangay Lumbangan, Nasugbu, Batangas.
  1552.  
  1553. XIII. Project Summary
  1554. K. Market Study
  1555. The participants of the study were the people who want to have great bonding together with their families and friends and adventurous residents of Nasugbu, Batangas Ages 21-59 and Local Tourist.
  1556. From the gathered interview from the local citizen of Nasugbu, Batangas, there are less sport and recreational activities offered most of them go to other places to experience these thrills and adventures. The local citizens are willing to avail and experience different recreational activities not just the usual recreational activities here in Nasugbu, Batangas.
  1557. The proponents determine the demand based on total population which is 77,875 and for the supply which is considered the establishment offer sports and recreational activites such as golf and target shooting for a total of 21,900. The market gap will be attained by subtracting supply from demand based on total population for the result of 55,975.
  1558. As for the market share, since the proposed business do not have direct competitors, there would be no division of the market share. But the proponents still consider the indirect competitor in Nasugbu, Batangas. But the proponents still consider the indirect competitor in Nasugbu, Batangas. In order to determine the market share of the business,The proponents conducted an informal way of interview with indirect competitors as well as the target market using the survey questionnaire. There are a total of 55,975 in market gap and a total demand of 77,875 in demand. To get the percentage of market share, divide the market gap and total demand then multiply it to 100. So that the market share of proposed business is 72%.
  1559. In order for Color Assault: Paintball Zone to be successful, the proponents will analyze and strategically formulate marketing techniques that would help to promote and make the business known by potential customers. Some of the marketing strategies are promoting through event sponsorship, advertising by using tarpaulin, flyers, coupons and ticket, novelty items and t-shirt, internet marketing, tournament, event and group invitation, tie-up and cross promotion.
  1560.  
  1561. L. Technical Study
  1562. The proposed business, Color Assault: Paintball Zone offers an exciting and thrilling experience wherein there will be activities such as: Survival game the royal rumble, save the hostages, capture the flag, attacker vs. defender and target shooting. The business hour of the proposed business will operate from Monday to Friday 9:00 am to 6:00 pm and Saturdays and Sundays 10:00 am to 7:00 pm. The location of the proposed business will be located in Barangay LumbanganNasugbu, Batangas. The proponents will use 10,000 square meters to be exact. It will consist of parking lot, building and fields. The land that will be used will be bought by the proponents and if needed an expansion, the proponents can easily make it because the remaining land is still available. The establishment will ensure the cleanliness of the working area during and after operation. The garbage truck will be accessible once a week for the collection of garbage in the vicinity. Color Assault: Paintball Zone needs a total of twenty-three (23) furniture and fixtures as well as, thirteen (13) gear items, seventeen (17) equipment’s, twelve (12) items for tools, twelve (12) items for cleaning and waste disposal, and twenty-three (23) items for administrative supplies. And lastly, for the direct labor requirement, the proposed business will employ one (1) Manager to look over the operation of the proposed business, one (1) Accountant, two (2) Marketing Staff, two (2) Cashiers, two (2) Platoon Marshall and six (6) Marshall who is assigned in the Lobby, orientation area and in the field, six (6) Janitors, and four (4) Security guards. The employees of the business are not allowed to have a break at the same time.
  1563. M. Management Study
  1564. This chapter covers the management aspect of the study wherein the form of business ownership would be partnership and will equally share in money, shall and knowledge for the success of the proposed business. The organizational structure of the business is composed of one (1) Manager, one (1) Accountant, two (2) Marketing Assistant, two (2) Cashier, two (2) Marshall, six (6) Marshall who is assigned in the Lobby, orientation area and in the field, six (6) Janitor, and four (4) Security guard. Office employees will have two (2) days off while the operational employees will have one (1) day off. There are policies to be implemented during the business operation. Job description, job specification, compensation, and benefit for the employee were discussed. The employees will have the benefits of SSS, PAG-IBIG, PHILHEALTH, and 13th Month Pay. Also there are overtime pay, double pay in holiday and insurance in case there are accidents during working hours. It also discussed the completion of legal requirements for the business to operate with authorities.
  1565.  
  1566. N. Financial Study
  1567. The total project cost of the proposed business would be Php19,089,837.61. But the proponents will allot an amount for contingency of establishing the business which was Php1,010,162.39. Therefore, the total capital requirements of the proposed business is Php20,100,000.00. Each partner will contribute equally to obtain the capital requirements of the proposed business. Each has Php6,700,000.00 contribution.
  1568.  
  1569. O. Socio-Economic Contribution
  1570. The proposed business will not only consider the generation of profit for the benefit of the partners but it will also contribute to the economy by means of paying its taxes and providing jobs. It will also pay different fees in order in order for the business to operate legally as part of their social obligation.
  1571.  
  1572.  
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  1574.  
  1575.  
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  1578.  
  1579.  
  1580.  
  1581. SAND ADVENTURE PARK
  1582. Rhona Mae A. Bautista, Marife A. Samonte, Francis Carlo G. Wonchai
  1583. Bachelor of Science in Business Administration major in Marketing Management
  1584. College of Accountancy, Business, Economics, & International Hospitality Management
  1585. Batangas State University ARASOF-Nasugbu
  1586.  
  1587. ABSTRACT
  1588. EXECUTIVE SUMMARY
  1589.  
  1590. XIV. Title of the Business
  1591. Sand Adventure Park offers an outdoor activity that is ideal place for fun activities with family and friends because it is a perfect venue for team-building, family outings and barkada getaways that can help them enhance their physical, mental and social-ability. The business will offer different recreational activities such as Aerial Walk, Giant Swing, Free Fall, Sand Bar, Sand Boarding, Sand Zorbing, Rappel Wall and Wall Climbing.
  1592.  
  1593. XV. Proponents of the Proposed Business
  1594. Rhona Mae A. Bautista
  1595. Marife A. Samonte
  1596. Francis Carlo G. Wonchai
  1597.  
  1598.  
  1599.  
  1600. XVI. Location of the Business
  1601. The proposed business will be located at JP Laurel St.Brgy. LumbanganNasugbu, Batangas in front of St. Peter Life Plan.
  1602.  
  1603. XVII. Project Summary
  1604.  
  1605. A. Marketing Study
  1606. The participants of the study will be the residents on selected barangay’s of Nasugbu, Batangas, aged twenty-four years old (24) to fifty-nine years old (59), and the tourist arrivals who will answer the questionnaires. The total numbers of respondents are based on the computation of the researchers from the selected barangay (Bucana, Lumbangan, Pantalan, Talangan, Wawa and Barangay I-XII) and total number of tourist arrival in Nasugbu using the Slovin Formula.
  1607. The proponents will use Slovin’s formula to identify the sample size from each barangay. As a result of computation, the proponents arrived at 393 sample respondents from the residents on selected barangay’s of Nasugbu Municipality for the year 2017 and 395 sample respondents in the tourist arrival in Nasugbu, Batangas.
  1608. The proponents also determined the strength, weaknesses, opportunities, and threats of the proposed business. After that, they formulated the marketing strategies. The proponents will use three (3) elements of promotional mix. These include: advertising, promotion, public relation. The proposed business will distribute flyers, tarpaulins and poster in the Plaza de Roxas and near commercial areas to promote the business and also the proposed business will use Social Networking Sites (SNS) like Facebook and Instagram for online marketing. All of these will personally and intellectually explain the information and will also provide answers for customer’s queries.
  1609. B. Technical Study
  1610. The proponents described the proposed business and the products and services it will offer. The process of availing the product, the order preparation process as well as the production preparation flowchart were also illustrated.
  1611. Sand Adventure Park offers an outdoor activity that is ideal place for fun activities with family and friends because it is a perfect venue for team-building, family outings and barkada getaways that can help them enhance their physical, mental and social-ability.
  1612. The business operation of the proposed business is from Monday to Sunday, from 9:00 AM to 6:00 PM. The need for furniture and fixtures, tools and equipment, utilities, supplies expense, maintenance expense, and office supplies were listed along with their respective cost.
  1613. This will require one (1) manager to look over the overall operation of the business, one (1) accountant, two (2) cashiers, one (1) marketing assistant, twenty (20) staff, four (4) maintenance staff, four (4) security guards, four (4) janitors.
  1614.  
  1615. C. Management Study
  1616. The management aspect of the study shows partnership as the type of business ownership which the proponents used in the proposed business. This aspect includes the compensation and benefits that the employees will receive including the organizational policy of the proposed business. the benefits that the employee will get is SSS, PhilHealth, Pag-Ibig and 13th month pay.
  1617.  
  1618. D. Financial Study
  1619. This chapter provides the financial statement of the proposed business which includes the Statement of Financial Performance, Statement of Financial Position, Statement of Changes in Equity, and Statement of Cash Flows for the five (5) consecutive years. The total capital investment needed to established the proposed business is fifty-nine million six hundred pesos (Php59,600,000.00). The discounted payback period is 3.30 years or 3 years, 9 months and 18 days with the present value factor that is present in the picture is 5.1%. In short, the total investment will be recovered between 2023 to 2024 or between third and fourth business operation.
  1620. The proposed business’s current ratio is 70:1.00 on its first year and increase up to 248:1.00 on its fifth year. The ratios given shows how satisfactory the business can liquidate its liabilities. Debt to Equity Ratio is 0.01:1.00 on its first year and 0.00:1.00 on its fifth year of the business operation. Equity to debt ratio is 207:1.00 on its first year and 304:1.00 on its fifth year of business operation. The first year of business operation the expected return on investment is 44% of the total capital investment and 111% for the fifth year business operation.
  1621.  
  1622. E. Socio-Economic Contribution
  1623. This aspect of the study is focused on the benefits to be contributed by the proposed business to the different sectors of the society in the community. Moreover, it shows the overall impact to the economy by social and economic benefit that it will provide. This aspect also explains how the proposed business can give jobs to the community, the social desirability and benefits that it can give to the environment.
  1624.  
  1625.  
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  1631.  
  1632.  
  1633. PURR-FECT DOG SPA AND HOTEL
  1634. Cyla Marie T. Alladel, Marco D. Arellano, Lady Lyn A. Dimayuga
  1635. Bachelor of Science in Business Administration major in Marketing Management
  1636. College of Accountancy, Business, Economics, & International Hospitality Management
  1637. Batangas State University ARASOF-Nasugbu
  1638.  
  1639. ABSTRACT
  1640. EXECUTIVE SUMMARY
  1641.  
  1642. XVIII. Title of the Business
  1643. Purrr-Fect Dog Spa and Hotel – is a combination of a Spa and Hotel exclusively for dogs. The spa resembles a salon; that is composed of varieties of services that were put altogether to make your pet feel rejuvenated while the hotel is best fits for dog owners who are planning a movie date, a weekend out of town or a long vacation, and worrying that no one will take care of their babies. That is why Purrr-Fect Dog Spa and Hotel will give you a peace of mind in the knowledge that your pet is safe and happy.
  1644.  
  1645. XIX. Proponents of the Proposed Business
  1646. Cyla Marie T. Alladel
  1647. Marco D. Arellano
  1648. Lady Lyn A. Dimayuga
  1649.  
  1650.  
  1651. XX. Location of the Business
  1652. The proposed business will be located at Ampay, Natipuan, Nasugbu-Ternate High-way, Nasugbu, Batangas..
  1653.  
  1654. XXI. Project Summary
  1655. P. Market Study
  1656. In able to determine the marketability of the proposed business, the proponents will be conducting an interview that will involve four hundred (400) households who owned dogs in Nasugbu, Batangas, which will also serve as initial target market of the proposed business. The proponents also determined the SWOT and the Marketing Strategies will also be formulated to promote the proposed business to the customers.
  1657.  
  1658. Fifty-two percent (52%) or one thousand four hundred sixty-one (1,461) of the dog owners are willing and have the capability to bring their dogs to Purrr-Fect Dog Spa and Hotel and avail the Spa Section while forty-eight percent (48%) or one thousand three hundred forty-nine (1,349) of dog owners are not willing and do not have the capability to avail the service in the Spa Section.
  1659. On the other hand, sixty-two point five percent (62.50%) or one thousand seven hundred fifty-six (1,756) of the dog owners are willing and have the capability to bring their dogs to Purrr-Fect Dog Spa and Hotel and avail the Hotel Section while thirty-seven point five percent (37.50%) or one thousand fifty-four (1,054) of dog owners are not willing and do not have the capability to avail the service in the Hotel Section.
  1660.  
  1661. The available market gap is one hundred eighty-five thousand nine hundred thirty-six (185,936) dogs. While the total available market share is 84.32% but the proposed business can only serve the 20.56% of the total market share because the proposed business consider their capacity.
  1662.  
  1663. Q. Technical Study
  1664. The technical aspect of the study shows the business process of the Purrr-Fect Dog Spa and Hotel like how the customer will avail the service and how they will inquire and register. The business operation schedule of the proposed business will be from 8:00AM – 8:00PM from Monday to Friday and 8:00AM – 10:00PM on Saturday and Sunday.
  1665.  
  1666. Purrr-Fect Dog Spa and Hotel will employ seventeen (17) employees which will include one (1) manager, one (1) Cashier, nine (9) Groomers, four (4) Helpers, two (2) Security Guards and an on-call Veterinarian and two (2) Maintenance for the business operation.
  1667.  
  1668. R. Management Study
  1669. The management aspect of the study shows what type of business ownership does the proponents used in the proposed business in Partnership. There will be a total of seventeen (17) employee that will work on the business facilities according to their working schedule. This aspect includes the compensation and benefits that the employee will receive and also it shows the organizational policy of the proposed business.
  1670.  
  1671. S. Financial Study
  1672. The financial aspect of the study shows the total project cost of twenty million eight hundred sixty-seven thousand seven hundred ninety-eight pesos (PhP20,867,798.00) of the proposed business, the partner’s 1 and 3 will be contributing an amount of six million nine hundred fifty-five thousand nine hundred thirty-two point sixty-seven pesos (PhP6,955,932.67) and partner 2 will be contributing an amount of six million nine hundred fifty-five thousand nine hundred thirty-two point sixty-six pesos (PhP6,955,932.66) to generate an amount of PhP20,867,798.00 to cover up all the amount of project cost. This aspect is concerned with the financial standing of the proposed business, it shows the Projected Financial Statement that includes Statement of Financial Performance, Statement of Financial Condition, Statement of Changes in Equity and Statement of Cash Flow that is useful to compute for the ratios needed to prove the feasibility of the proposed business.
  1673.  
  1674. The discounted payback period is 3.15 years or three (3) years, one (1) month and twenty-five (25) days with the present value factor that is present in the table is 5.1%. In short, the total capital investment will be recovered between 2022 or 2023 or between third and fourth period of the business operation.
  1675.  
  1676. T. Socio-Economic Contribution
  1677. The socio-economic aspect of the study focuses on the benefits to be contributed by the proposed business to the different sectors of the society in the community, it shows the overall impact to the economy by social and economic benefit that it will provide. This aspect also explains how the proposed business can give a job for the community, the social desirability and benefits that it will give to the environment.
  1678.  
  1679.  
  1680.  
  1681.  
  1682.  
  1683.  
  1684.  
  1685.  
  1686.  
  1687.  
  1688.  
  1689.  
  1690.  
  1691.  
  1692.  
  1693.  
  1694.  
  1695.  
  1696.  
  1697. PORTA DEL CIELO
  1698. Fitzy Joy D. Dandan, Mitzy Joy D. Diago, Fregg Vincent C. Mendoza
  1699. Bachelor of Science in Business Administration major in Marketing Management
  1700. College of Accountancy, Business, Economics, & International Hospitality Management
  1701. Batangas State University ARASOF-Nasugbu
  1702.  
  1703. ABSTRACT
  1704. EXECUTIVE SUMMARY
  1705.  
  1706. XXII. Title of the Business
  1707. Porta Del Cielo: a columbary and crematory service business in Nasugbu, Batangas has the twist of eco-park, where the love ones of the deceased can feel lively because of the beautiful things and sights that they can see here. The sadness and anguish can be replaced with the happy memories of them together when their love ones are still alive.
  1708.  
  1709. XXIII. Proponents of the Proposed Business
  1710. Dandan, Fritzy Joy D.
  1711. Diago, Mitzi Joy D.
  1712. Mendoza, Fregg Vincent C.
  1713.  
  1714. XXIV. Location of the Business
  1715. The proposed business will be located at Barangay Kaylaway, Nasugbu, Batangas.
  1716.  
  1717. XXV. Project Summary
  1718. U. Market Study
  1719. In this study, the researchers defined the components of the methodology by studying the research design, identifying the participants of the study, data-gathering instruments, data-gathering procedures, and statistical treatment of data. The proposed business has set out a strategic framework that would aid in achieving the goals of the business. In achieving this goals, the proponents identified the strength, weaknesses, opportunity and threats of the business where it will be located. To finish this chapter, the proponents asked the respondents to answer the survey questionnaire to help them come up with the data they needed. To acquire a successful force in marketing, the people should not only have the need for service but must have adequate purchasing power to be able to turn their desires and wants into action. Because of this, it is necessary to know the desired target market in order for the proponents to find out who will represent the customers of the business. Marketing strategy was discussed to know how the business will operate. It started with the service strategy, the place strategy where the business will be located, the promotion strategy, the price strategy, the people strategy, the process strategy and the physical evidence strategy. The mission of the proposed business is to meet the satisfaction of the customers in the security of the body and the urn of their love ones. Its vision states that the proposed business will be the most-visited columbarium and cremation service business in Nasugbu, Batangas.
  1720.  
  1721. XXVI. Technical Study
  1722. In this chapter, the proponents discussed the technical aspects of the proposed business and the equipment, furniture, fixtures and tools that will used to facilitate and manage the business. When the customers visit the place, they will also enjoy staying there especially those who have kids because of the eco-tourist park that they will see in the place.
  1723.  
  1724. The proposed business, Columbary and Crematory will offer discounts to customers who have benefit cards. The business hour schedule is from Monday to Sunday. Every employee will be given a 45-minute break and will not be allowed to have a break simultaneously. The employees will be given one (1) day off per week and they can take their day off alternately so the service will have other employees to manage it.
  1725.  
  1726. V. Management Study
  1727. Porta Del Cielo will adapt Partnership as the form of business ownership and will equally share in money, assets and technical know-how for the success of the proposed business. The organizational structure of the business is composed of one (1) Manager and sixteen (16) employees. The business will hire and pay these employees and the profits will be divided equally by the proponents. There are organizational policies to be implemented during the business operation. The proponents will also complete the legal requirements for the business to operate according to law.
  1728.  
  1729. W. Financial Study
  1730. This aspect provides information about the financial accounts of the business. The business requires Thirty Six Million (Php36,000,000.00) for its initial operation. The project cost will be shouldered by the partner. The proponents will come up with 42% return on investment in the first year while in the fifth year, they will come up with 114% return on investment. For the discounted payback period, the proponents needed 2 years 10 months and 20 days of the business operation.
  1731. Based on the result of the financial analysis in terms of profitability, liquidity, and solvency, the proponents concluded that the proposed business is viable. The proposed business will have sufficient resources to pay for its entire maturing obligation.
  1732.  
  1733. X. Socio-Economic Contribution
  1734. The proposed business will also have its corporate social responsibility to give back to the community where it belongs. Through the establishment of the proposed business, there will be available jobs for some of the residents of Nasugbu, Batangas. In addition, it can also help boost and increase the income of the said location by contributing taxes.
  1735.  
  1736.  
  1737.  
  1738.  
  1739.  
  1740.  
  1741.  
  1742.  
  1743.  
  1744.  
  1745.  
  1746.  
  1747.  
  1748.  
  1749.  
  1750.  
  1751.  
  1752.  
  1753.  
  1754.  
  1755.  
  1756.  
  1757.  
  1758.  
  1759.  
  1760.  
  1761.  
  1762.  
  1763.  
  1764.  
  1765.  
  1766.  
  1767. GALAXA
  1768. John Christian G. Estipona, Shannen F. Roma and Christine Joy J. Amul
  1769. Bachelor of Science in Business Administration major in Marketing Management
  1770. College of Accountancy, Business, Economics, & International Hospitality Management
  1771. Batangas State University ARASOF-Nasugbu
  1772.  
  1773. ABSTRACT
  1774. EXECUTIVE SUMMARY
  1775.  
  1776. I. Proposed Name of the Business
  1777. “GALAXia; A Galaxy-Themed Cocktail Bar”
  1778.  
  1779. II. Proponents
  1780. Estipona, John Christian G.
  1781. Roma, Shannen F.
  1782. Amul, Christine Joy J.
  1783.  
  1784.  
  1785. III. Location
  1786. The proposed business will be located along Silang Junction South, Tagaytay, Cavite.
  1787.  
  1788. IV. Marketing Aspect
  1789. This aspect contains the different strategies and techniques used to determine the market viability of the proposed business. It discusses the method used to interpret the data gathered which is the descriptive method. Open-ended and Close-ended questions in a survey questionnaire were used to gather information. The proponents used the Slovin’s Formula to determine the sample size that resulted to the required number of target respondents. There is a total of three hundred ninety nine respondents. The target market of the proposed business are the citizens of Tagaytay City whose age range from 18 to 37 years old, both male and female. There is 82% demand of the product and 34% market share. A discussion of the business’ Strength, Weakness, Opportunities, and Threats as well as the Product, Placement, Promotion, Price, Positioning, Process, People and Physical Evidence are also included in this chapter.
  1790. In order to gain market relevance, the proponents come up with unique marketing strategies that will stand out in the uniqueness of the beverages and the place that it has to offer. With the use of the right marketing strategy and the right advertising plan at the right advertising medium, the proposed business is expected to easily gain a market share.
  1791. Marketing Strategieswere formulated to promote the proposed business to the consumers.
  1792.  
  1793. V. Technical Aspect
  1794. The technical study pertained to the basic and operational flow of the project. The technical was one of the essentials of the study because this chapter evolves in the technicalities and basic structure of the proposed study objectives. This chapter includes the discussion of the product and its use including the materials and equipment or tools to be used with regard to the business lay out and demand. It is all about the technical aspect in establishing GALAXia;A Galaxy Themed Cocktail Bar wherein the business will sell products and experience to the target market.
  1795.  
  1796. VI. Management Study
  1797. Management Study dealt with the different aspects involved for the effective and efficient management of the operations of the proposed business as well as the proper utilization of the human resource. These would be necessary in order to achieve the overall and specific objectives and goals of the proposed business.
  1798. Partnership is the form of business ownership of the proposed business, composed of three partners will contribute for the initial capital requirement of the business. There would be two managers who would be responsible for the overall operation of the business, two front desk and cashiering officer that would receive payment as well as audit all the income and outcome of the business. It would also have four bartenders to serve and make cocktail drinks to customers, four waiting staff to assist the customers with their needs and help in the floor operation of the business and lastly a two dishwasher to operate the glasswashers and clean all the used utensils and kitchen tools.
  1799.  
  1800. VII. Financial Study
  1801. This chapter includes the discussion of the total projected cost to be used. The projected cost would be used by the partners as the basis for their initial capital contribution in the firm. The total project cost of the proposed business would be Php 3,991,334.00 which would be coming from the contribution of the partners. Its financial assumptions, condition and performance with sets of financial statements and financial viability of the business. Financial assumptions and sources of financing were also included. The partners will contribute Php 1,000,000.00, Php 1,000,000.00 and Php 2,000,000.00 with the sum total of Php 4,000,000.00. The projected payback period of the proposed business is three years, two months and 1 day of the continuous operation.
  1802. The financial ratios used were current ratio, debt to equity ratio, equity to debt ratio, return on investment and discounted payback period to prove the feasibility of this business.
  1803.  
  1804. VIII. Socio Economic Contribution
  1805. As for the socio- economic contribution of the proposed business to different sectors of the society, it represented the overall impact of the proposed business to the economy through the social and economic benefit that provided. It explained the opportunity that it would present employment, and for the environmental and social desirability of the proposed business.
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