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Will the changing of content on a page lose its rankings?

May 9th, 2020
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  1. Will the changing of content on a page lose its rankings?
  2. I have a page on a website which i want to convert into sales.
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  14. It does convert a little but it could be miles better.
  15. I think that the problem at the moment is the very ordinary article.
  16. I would like to pay a decent sales copy writer to turn the traffic into sales better.
  17. My question is say i totally get rid of the current content and replace it with new, will i lose the rankings?
  18. Pointless doing it if the answer is yes.
  19. Depends on what a ''little'' means, in all honesty though you should ADD to the page not remove stuff.
  20. I went through this recently for a site that was doing OK but the content had not been touched in a couple of years. I vastly improved the content for each page, got rid of thin content, merged a few pages and changed the WP theme. The rankings died for about 6-8 weeks and then came back stronger than ever before with more sales as the content is considerably better.
  21. On other sites when I add decent content to a page I see an immediate boost, but sometimes it takes a period of adjustment before it settles.
  22. They say that if it ain't broke, don't fix it. But it sounds like your page could do with some fixing. If it currently ranks, make a note of KW density and other on page factors before the change, then if it tanks, tweak to mirror, if it still tanks, restore the page to initial state.
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  51. Will the changing of content on a page lose its rankings?
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  53. Initially, it is advisable to focus long tail keywords with average search volume and low difficulty keywords for guaranteed ranking.
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  71. Some of the reasons for the rank drop would be –
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  74. Publishing more thin content
  75. Practicing any black hat SEO practices
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  80. 12. What is bounce rate? What are the recommendations to reduce bounce rate?
  81.  
  82. Bounce rate or dwelling time is the percentage of visitors who leaves away from your site after viewing only one page (without navigating your other pages).
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