jhjhj

after spending 25 years observe your
entrepreneurship through building is a
multi-million dollar company running the
fast lane for my writing one of the very
best books entrepreneurship ever written
mg the marker has put together the
unscripted entrepreneurial framework a
model that guides you right from being a
slave to employee trading Monday to
Friday for Saturday's Sunday and the
mediocre paycheck into becoming an
entrepreneur who lives life how he wants
to live it and are free to do whatever
you want to do and the beginning of the
entrepreneurial framework is your FTE
you'll fuck this event a moment when you
realize how bullshit your job actually
is how much your job is sucking the life
out of you how miserable you are Monday
to Friday and how Friday feels like a
long needed gasp of air and by the time
Sunday evening comes you're already
dreading the following day you realize
that this sentence is going to last for
the next 40 years and by the time it
finishes you're going to be old and
literally a pensioner this moment of
realization is your fuck this event the
sparking your entrepreneurial journey
that drives you along a new path step 2
beliefs biases and bullshit men are not
prisoners of things but of their own
mind Franklin Roosevelt there are
several stands as Envy describes we are
led to believe which is cheat us out of
reaching our full potential the lock
step this is the belief that life's
outcomes are mostly dependent on luck
and action that only plays a small role
people often look at someone like MJ who
built a multi-million dollar company and
say he got lucky
completely ignoring the fact that he
failed them for different industries or
for succeeding completely ignoring the
fact that he worked for years on his
business every day didn't go out
partying or waste time watching TV dr.
Richard Wiseman is a psychologist who
researched what makes people lucky and
he concluded that lucky people are only
lucky because they great notice and act
upon the opportunity in their lives the
main way that you make luck work in your
favor is you make more attempt
everybody knows that if you flip a coin
once the odds of you getting heads are
50% but did you know that if you flip a
coin ten times the odds of you getting a
heads are 99.5% with any type of online
business venture that you don't do the
only thing limiting the amount of coin
flips that you have to be successful is
you and the time goes by you get more
experience you make more calculated
adjustments and the odds of you winning
only increase
belief number two the shortcrust and one
did get rich by this new passive income
secret methods yours for only 997
dollars people are constantly looking
for shortcuts ways to bypass the years
of hard work to get what you want not
only does this short drop mindset make
you a prime target for stabbed but it
also is a matter of negative effect that
you're going to get massively frustrated
when you don't see immediate results the
answers of a short drop mindset is the
process principle the process principle
is that the debt what you want is don't
require consistent input for years the
process principle is that you are
focused on incremental improvements
every day once you adopt the process
principle obstacles are expected and
overcome you still feel frustration and
angst but you accept it as part of the
process and you debt shit done the money
stamp MJ talks about his early days of
entrepreneurship and how he didn't make
any money because he was chasing money
think about it like money is attacked do
you try to catch the cat by chasing
after the cat or do you try to catch the
cat by leaving out a tasty bowl of tuna
and waiting for the cat to come to you
rather than focusing and chasing money
you should instead focus on giving as
much value as possible providing the
very best possible service or product
you can and then all you have to do is
communicate that value and the money
will follow there are four steps to
delivering value great value communicate
value agree on the price for that value
deliver value meaning and purpose there
is one quality which one must possess to
win and that is a definiteness of
purpose knowledge of what one wants and
the burning desire to possess
Napoleon Hill let's play a little quiz
when Thomas Edison invented the light
bulb was his determined effort driven by
reading daily Instagram motivational
posts be drawn to a Tony Robbins unleash
the power of in seminar see practicing
all the steps and tele McGonigle's book
will power or D having a strong sense of
meaning and purpose when Elon Musk
launched Tesla was a result of a B C or
D whenever you look at anyone who has
accomplished anything great the number
one driving force behind it was their
sense of meaning and purpose that's not
to say that a B and C don't help you at
some point but the biggest most powerful
driving force you could ever hope to
have on your side is a strong sense of
meaning and purpose your meaning and
purpose fuel you to act persist and
eventually win to find your meaning and
purpose you have to get clear on your
why's why are you pursuing this
entrepreneurial journey one of the most
powerful exercises you can do to get a
strong sense of meaning and purpose is
to list your wive's
here are the author's why's he hated
suits and the thoughts of wearing a suit
was unbearable he wanted to own a
Lamborghini he wanted to ease the burden
from a single mother he wanted to retire
early he didn't want money problems to
potentially damage a marriage the
stronger your wise the stronger you will
be fuel to work what wise will compel
you to work on Saturday night when
everyone is getting drunk at the club
what wise will compel you spoke plainly
legends and focus on building your
business genetic institution great
institutions have made media or ideas
highly possible and poor execution can
make great ideas worthless but what is
execution too many people think they're
executing when they're not executing
isn't any business cars with CEO printed
on them it's not reading books it's not
excessive learning it's not going to a
networking event where you're building
contacts institution has one common goal
when you're starting a business
and that is it's the quickest and least
expensive path to getting your first
customer and if you already have
customers execution is the quickest and
least expensive route to creating a
product so good it sells itself Fastlane
entrepreneurship have you ever wondered
why certain company tax spend millions
of dollars has to stay a flea or lover
companies are highly successful yet he
never see ads for them anywhere
take Tesla for example now America's
most valuable car company when was the
last time you saw an ad or a billboard
poster for Tesla there are two ways that
businesses can reach people the first
way is what advertising does it pushes
the product out in front of somebody so
they see it
however high-quality products do not
require advertising because of their
quality people will naturally talk about
them people would naturally talk about
them positively on forums online write
good reviews recommending to friends
with MJ's first book I didn't see an ad
for it I wasn't thrown into a sales
funnel for it but every time I catch
something like a list of top 10 books on
entrepreneurship
The Millionaire Fastlane tech coming up
again and the den and it was through
this word-of-mouth that the book went on
to so close to half a million coffees if
your company is not selling itself then
you have a product problem sure
marketing and advertising help to sell a
product but they should only be seen as
Fanning the flames rather than fire
itself investing the time to create a
high quality product will in turn give
you more time and freedom because you
won't be having to push your product in
front of people at the whole time
Financial Management you got to work
hard to get it and you've got to work
twice as hard to maintain it dr. Drake
being able to make money is only part of
regaining your freedom what you do with
it is the second part one of the biggest
ways that people waste money is through
comparing themselves to other people
comparison focuses on what is missing
and creates anxiety gratitude focuses on
what you have and creates bliss if you
are comparing yourself to other people
there will always be someone with a
bigger house with a faster car
and the finish line would always be
moving you will never reach it I hope
you found this video useful if you've
got something down a bit leave a like
and if you want to see more like this
make sure you subscribe because I've got
plenty more to come I


so what does it mean to be unscripted
entrepreneur let's go over MJ DeMarco
snoo book unscripted these are my top of
five takeaways so let's get fucking into
it number five the scripts it is a
system that has been formed to keep in
the position that you are in it's modern
day slavery in the 1999 movie The Matrix
the protagonist new realizes that many
of the inhabitants of Earth have been
living in the dream world
a virtual reality that's been fed to
humans by parasitic machine race virtual
reality distracting them from the
discomforting truth our script is the
socially conditioned narrative that we
have been indoctrinated into so
scalability consists of many fallacies
fallacies such as to succeed in life you
need to go to school you need to get
good grades you need to receive a
college degree now people that create
wealth in themselves are in the position
that they're in because of luck rich
people are usually shady retirement
happens at age 65 as if you worked for
many years for a good company they'll
take care of you compound interest is
the key to riches you should do what you
love so that you'll have to work a day
in your life starting a business is a
risky and you should put your money in a
401k other safe investment vehicle such
as mutual funds these fallacies are
preached by seeded on the effort to
create you into a model citizen which is
abbreviation for mediocre obedient
dependent entertained and of course
lifeless takeaway number four that do
what you love miss the pursuing
financially independent embody with the
same old tired advice or do what you
love the basic premise being that if you
do what you love you never work a day in
your life some sort of lovely doesn't it
the problem with this notion is that
doing what you love pays no fucking
attention to what the market needs
instead focuses on your own selfish
desires
just because you love going to the gym
doesn't mean that you should be a
personal trainer it doesn't mean that
you should start the thousand YouTube
Fitness channel attempt to get rich just
because you like playing college it
doesn't mean you should start a fucking
YouTube vlog gamer channel there's
already too many of those just because
you like hello kittens doesn't mean you
should make another blog that's
saturating the internet the market does
not revolve around what you love or what
you want the market is selfish - selfish
beasts it only cares about one thing and
that is what it means similar concept
was talked about in the email who
visited just because you know how to do
something doesn't mean you should
revolve your business around that thing
the skills needed to make your famous
apple pie recipe and other skills needed
to run this apple pie business they're
two completely different things running
a business being entrepreneurs a
different skill set to do an activity
that you like to do and there's also
another side to this coin if you start
doing what you love as a business
venture you might end up hating what you
initially loved this happens in many
cases do what you love is a myth that is
propagated on many of the Guru's
understand that there is a difference
between do what you love and putting in
love into your work you don't have to
enjoy cleaning your backyard but you
can't quit love into the work and do a
good job so don't over do what you love
myth takeaway number three the gurus and
the compound interest myth how many
gurus have you heard given the same old
advice about the power of compound
interest the power of the stock market
how you should cut coupons and not have
a coffee in the morning the advice is
repeated over and over ad nauseam in it
just about every finance Bolin these
gurus offer you advice about investing
in mutual funds and other investments as
a way to get rich fast promising
incredible
one problem that these gurus do not
follow their own advice that don't
practice what they preach the truth of
the matter is that the investment
vehicles do not usually create explosive
growth unless you're dealing with large
volumes compound interest works well
when you already have a large principal
work with not your pennies these groups
make their money from their books that
they sell the expensive cinemas and
their retreats they run they're not
making their fortune from stock market
they're making their fortune from
charging clients thousands of dollars to
learn about the stock market the market
can't be predicted but these gurus would
have you believe that you can read it
the secret can be yours once you sign up
to the email list and buy the new DVD
course they won't tell you about the
inflation rates or the threat of
financial recessions no way no fuck away
that shit will scare you away instead
they'll tell you the same story about
how if you bought stocks in coca-cola
back in the early 1900s you'll be able
to enjoy millions of dollars right now
yes at the age of a hundred and
something you can finally fall like Dan
Bilzerian does not sound great let's put
our faith in these gurus or not take
away to value cheese there's a new breed
of entrepreneurs as plagued the market
the new breed is in it to make a quick
buck by any means necessary these fake
Oprah Knorr are the ones that try and
cheat value entrepreneurship is
fundamentally based on providing value
and solving problems these guys will try
to provide the least amount of value
possible all while trying to receive the
most amount of money possible these are
the guys that run affiliate links to
dodge of products or through their pages
these the guys are try using dodgy
blackhat SEO tactics to get traffic to
their pages these the guys are spam
Kindle with crappy copypasta ebooks and
try upsell you on their VIP courses as
soon as the trend dies they die they hop
from blogging to Kindle ebooks to
Shopify to dropship into whatever's
popping at the moment
it's all about trends ultimately value
Chiefs don't stay long in business you
can only achieve value for too long
before you have to face the consequences
as Peters age entrepreneurs offer real
value in exchange for monetary gains
they offer value by solving problems
problems are often solved in one or two
ways one innovation of a new product or
a system or two making improvements on
an existing product or system think
about uber uber was incredibly
successful because it made improvements
on a problem that existed the taxi
industry for years people complained
about how cabs were often too unreliable
and too expensive but no one did
anything about it into Luber jumped into
the picture lubbers destructing the
industry because of the improvements
made or the customer experience they are
a typical example of a successful
entrepreneurship venture just making
improvements when people ask for them
innovation is creating something
entirely new something new to the market
entering a blue ocean which you can
create a monopoly you check out blue
ocean strategy book about this it goes
into more detail a good example of
entrepreneurship innovation is streaming
services such as Spotify and Apple music
that now gaining enhance popularity it's
far easier to improve an existing
problem over creating some entirely new
so if you want to make a product and be
entrepreneur look for existing problems
that are there and what improvements you
can make on the products or the systems
that are currently in use takeaway
number one and perhaps the most
important takeaway from the book is the
process this is the event
entrepreneurship not just
entrepreneurship many successful
ventures consists of many processes that
go unheard by the masses the script
would have you believe that things
happen due to sudden events for example
the script will have you believe that an
actor gets the blockbuster role from an
event some college kid that's the
biggest social media site on planet
Earth
from an event the youtuber becomes a
millionaire from an event where the
Scriptures not highlight is the person
on the live these events they act as
hundreds of additions and embarrassing
rejections the college gives 10,000
hours of programming collectivism
mastery and many failed attempts that
youtubers hundreds of their videos of
sleepless nights and editing problems
and all that bullshit entrepreneurship
is the game of process it's not a
glamorous event a glamorous event does
happen plus after process instead here's
a life in the trenches entrepreneurship
is not easy you must be willing to
constantly work on your vision
all while embracing the fact that you
might not get rewarded instantly MJ
talks about the desert of desertion
which is a period when you're
implementing something new and you don't
get feedback for a while and this
we'll give up but not you if your
entrepreneurship gets pushed through
that shit there is no instant
gratification this is a long-term game
most people won't be successful
entrepreneurs because it requires you to
go against your fundamental human nature
it requires you to be formless like
water as Bruce Lee said there are no
clear-cut blueprints there are no simple
step-by-step guides to follow it's only
actions of feedback human nature is lazy
which is a quality that entrepreneurs
can embrace this shit ain't for
everybody those are my top five
takeaways I highly highly suggest you
guys check out MTA DeMarcos new book so
my favorites if you haven't read The
Millionaire Fastlane go check that out
I've only scratched the surface here in
terms of the content in the book you
want to read the book to really
understand what the fuck is going on and
I've got a link in the description it's
coming affiliate link because I'm one of
those value cheats and whatnot but
anyway I hope you guys like it peace
until next time
you








ooooooooooooooooooooo

hey it's be a Brander I'm back today we
can discuss the book unscripted by MJ
DeMarco I was sent this book on
recommendation from from a colleague and
he was very enthusiastic about it so uh
so I said okay I'll I'll read it lately
I don't read in many books at all
business books because you know there's
nothing new in the world of business
unless it's in crypto which I hide
myself about crypto but that's pretty
much it lately so I started reading this
book and I was expecting you know great
things about it
and well let's be honest it was a big
disappointment why was it a big
disappointment well the thing is that
okay let's do this there's there's good
news about it in this bad news about
this book the good news is if you like
reading and if you enjoyed war and peace
then you'll love this book because
because it's almost as long and almost
as nonsensical you know so that's good
news and the bad news is that the author
spends two thirds of the book which is
our 250 pages complaining about the
state of the world and complaining about
life basically he spends 250 pages of I
don't know 400 pages or something like
that complaining about things look if I
wanted to spend money and or if I wanted
to read a book by a complainer you know
I wouldn't be spending money on it so I
mean 250 pages just complaining about
the world how things are and how life
sucks and I don't know I mean from
somebody who's who claims to be a
multimillionaire which by the way means
in marketing speak I have two million
okay and I mean for somebody who claims
to be a multimillionaire
he sure complains about life a lot I
mean shouldn't he just be enjoying his
life anyway it doesn't matter then after
about two-thirds of complaining then we
sort of finally come to the meat of the
book and the meat is
is five laws of business and those are
spelled cent I don't know if that's a
great marketing to name five laws of
business where you plane that you're
gonna make millionaires out of people by
reading this book if they read this book
and then calling the five laws of
business cent c e and TS I don't know
anyway okay the naming wouldn't be such
a problem if if actually all the laws if
all the laws worked three of the five
laws sent three of the five laws are not
actually applicable they don't even work
I mean if you follow these three laws
you're gonna fail okay
there's you know law of of entry law of
need law of time and some other stuff it
doesn't matter really two of them time
and entry yeah okay
those two apply but let's let's give an
example of
of the law of actually the law of need
well the law it states that you have to
fill the need in the market that you
have to sell something that people need
so you can sell them otherwise that
you're not gonna be able to sell if they
don't need it
newsflash most things that people buy in
the modern world are once nutmeat okay
most of the things that's one floor the
second floor is that most of the great
fortunes were made by supply side not
the demand side of the economics that
makes plain somebody comes with
something totally new and people don't
even know that they need or want that
thing before they see that thing and
once they see it to say okay I want this
and all the greatest fortunes have been
made like that from the supply side not
from the demand side so that's the
that's the second floor and this is the
fatal fall actually so if you follow
this if you follow this thing you might
be moderately successful because you're
going to be competing with the rest of
the people that are filling needs and
wants and there's lots of people and
there's going to be huge competition and
when there's competition it all comes
down to price if the products are sort
of the same quality and sort of they do
the same thing it all comes down to
price so this law and two other laws are
totally nonsensical you know they don't
work for big success or just you know
average little small things where you
going to compete like crazy on price
with somebody don't do that okay
you can if you want to but I wouldn't
recommend that don't do it
so these five laws three of them don't
work two of them are okay so this is
supposed to be the meat of the book and
then after that is just more waffling
and you know talking about stuff that
doesn't matter about business so I mean
it was a big disappointment it was just
basically wasting time so the author I
guess you know I guess let's say he
knows his stuff you know but the problem
is he claims to be a multimillionaire
which in marketing speak means I have
two million you know at least but
probably about two million everybody
that has two million or a little bit
more say oh I'm a multimillionaire okay
you can do that on investing in a 401k
and your employer matching your funds
and buying one or two houses and that's
it
I mean you don't have to spend 20 years
in business to do that okay you don't
have to do that you can just be an
employee and just invest in 401k invest
a little bit have a matching of your
employer by just a few real estate buy
some real estate not a lot just a little
bit and you're a multi-millionaire in 20
years easy but this guy says to bust
your butt in business to take huge risks
to work a lot to have employees to deal
with all the taxes and all the
regulations and okay in IT there's not
much regulation but you know everything
changes right but you know you're taking
huge risks risks in business huge risks
and if you're not that sort of
person who can take risks whose
cool-headed person who has anxiety about
everything then I don't think that's
that business is for you so the more
sure way to become a millionaire is just
to do what I said before I mean he spent
he says he spent I don't know what he
said I think he said he he said that he
spent 20 years in business and in
investing to earn 902 million dollars or
whatever he has if he has that I mean
why would you bust your butt for 2
million for 20 years that's nothing
that's almost nothing my net worth is
the same after just a couple of years
okay I mean this is ridiculous I mean I
wouldn't follow this at all sense come
on man the only thing that you're gonna
earn by following these laws are cent
not dollar cent I mean it's crazy anyway
I don't I don't usually do book reviews
but you know if if a book is
particularly good or particularly bad I
will I will probably review it so I
guess I started with a particularly bad
but doesn't matter it is what it is so I
don't recommend this book at all I mean
it's just you can read it if you want to
but it's just wasting time honestly so
that's it see you next time Cheers