add_shortcode('data-display', 'custom_api_data_display');
function custom_api_data_display($atts) {

    // for whatever you API call function is
    // you may want check $_REQUEST or shortcode $atts to modify
    $args = array('some_key' => 'some_value', 'some_key2' => 'some_value2');
    $data = custom_api_data_request($args);

    if (count($data) > 0) {
        $html = '<div class="result-container">';
        foreach ($data as $result) {
            $html .= '<div class="single-result">';

                // output whatever data result keys you like here
                // this is just a simple example with image, title and description
                $html .= '<img class="result-image" src="'.$result['image_url'].'">';
                $html .= '<div class="result-title">'.$result['title'].'</div>';
                $html .= '<div class="result-description">'.$result['description'].'</div>';

            $html .= '</div>';
        }
        $html .= '</div>';
    } else {
        $html = '<p>No results found.</p>';
    }

    return $html;
}