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- 1
- 00:00:20,729 --> 00:00:22,272
- Okay. On you go.
- 2
- 00:00:22,897 --> 00:00:24,816
- All right, Jason's here on Fyre Cay,
- 3
- 00:00:24,899 --> 00:00:26,651
- showing him the newly purchased property.
- 4
- 00:00:26,735 --> 00:00:28,945
- -I like it, man.
- -Getting set up for the Fyre festival.
- 5
- 00:00:29,029 --> 00:00:30,947
- I like your life, man,
- I like what's goin' on.
- -I'm ready, man.
- 6
- 00:00:33,033 --> 00:00:34,492
- -You have.
- 7
- 00:00:34,576 --> 00:00:36,202
- All right, cool,
- that's all I need to know.
- 8
- 00:00:36,286 --> 00:00:39,289
- -Biggest event in a decade, I promise you.
- -I'll be there.
- 9
- 00:00:40,749 --> 00:00:43,418
- <i>When did you first become</i>
- <i>aware of Fyre?</i>
- 10
- 00:00:44,335 --> 00:00:47,714
- I started seeing people posting
- kind of the promo video.
- 11
- 00:00:47,797 --> 00:00:50,341
- It was this very slick production
- that promised
- 12
- 00:00:50,425 --> 00:00:53,470
- that it was Pablo Escobar's private island
- 13
- 00:00:53,595 --> 00:00:56,681
- and that<i> </i>they were flying in
- thousands of people on private jets.
- 14
- 00:00:56,890 --> 00:01:00,101
- It was just the coolest party
- that you'd ever seen advertised.
- 15
- 00:01:03,605 --> 00:01:05,315
- My agency contacted me
- 16
- 00:01:05,440 --> 00:01:07,734
- and was like, "Hey, there's this
- new festival coming up.
- 17
- 00:01:07,859 --> 00:01:09,486
- It's really exclusive."
- 18
- 00:01:09,861 --> 00:01:11,613
- The most insane festival
- 19
- 00:01:11,696 --> 00:01:12,697
- the world has ever seen.
- 20
- 00:01:13,281 --> 00:01:14,532
- <i>All these models, like,</i>
- 21
- 00:01:14,824 --> 00:01:16,159
- <i>in the Bahamas.</i>
- 22
- 00:01:16,576 --> 00:01:19,037
- Acts like Major Lazer, Disclosure, Tyga...
- 23
- 00:01:20,038 --> 00:01:22,749
- This is the first weekend
- this has ever happened,
- 24
- 00:01:23,083 --> 00:01:24,667
- so, literally, I was excited.
- 25
- 00:01:24,751 --> 00:01:26,628
- But we didn't know anything.
- 26
- 00:01:26,711 --> 00:01:30,215
- <i> It's become one of the most</i>
- <i>talked-about dramas on social media.</i>
- 27
- 00:01:30,298 --> 00:01:32,509
- <i>A glamorous,</i>
- <i>luxurious Caribbean <i>...island getaway</i>
- <i>turned disaster--</i></i>
- 28
- 00:01:34,886 --> 00:01:36,387
- <i>...quickly spiraling into chaos.</i>
- 29
- 00:01:36,805 --> 00:01:40,183
- <i>Now, the event's co-founder</i>
- <i>is facing up to 20 years in prison.</i>
- 30
- 00:01:42,227 --> 00:01:44,771
- <i>Are you sorry?</i>
- <i>Do you have anything to say for yourself?</i>
- 31
- 00:01:45,105 --> 00:01:47,732
- Thank you, guys,
- I'll arrange a comment later. Thank you.
- 32
- 00:01:50,443 --> 00:01:51,361
- <i>Hey, Billy?</i>
- 33
- 00:01:51,820 --> 00:01:53,738
- <i>There's a bunch of people</i>
- <i>who's filing lawsuits</i>
- 34
- 00:01:53,822 --> 00:01:56,783
- <i>against you today in federal court.</i>
- <i>Did you hear about that?</i>
- 35
- 00:01:57,367 --> 00:02:00,703
- <i>It just became much more</i>
- <i>than anybody ever dreamed it would be.</i>
- 36
- 00:02:02,163 --> 00:02:05,625
- <i>I mean, you know the saying,</i>
- <i>"Desperate people do desperate things."</i>
- 37
- 00:02:07,836 --> 00:02:11,172
- And now I hope Billy doesn't go to prison
- for it, but I don't know.
- 38
- 00:02:22,767 --> 00:02:24,561
- We are here at the Web Summit...
- 39
- 00:02:24,644 --> 00:02:28,481
- I remember that
- it was a big deal that Ja and Billy
- 40
- 00:02:28,565 --> 00:02:30,692
- were going to the Web Summit
- to talk about Fyre.
- 41
- 00:02:30,775 --> 00:02:33,069
- It was the first real piece of press.
- 42
- 00:02:33,361 --> 00:02:37,031
- Well, I'm gonna let
- my partner in crime here, Billy McFarland,
- 43
- 00:02:37,365 --> 00:02:40,160
- give you all the introduction
- of what Fyre is.
- 44
- 00:02:40,243 --> 00:02:43,913
- Billy and Ja met because
- Billy's previous company, Magnises,
- 45
- 00:02:44,247 --> 00:02:47,500
- he would have parties and special events
- and invite the members,
- 46
- 00:02:47,584 --> 00:02:50,378
- and one of the events,
- he tried to book Ja Rule,
- 47
- 00:02:50,461 --> 00:02:52,964
- and apparently,
- that was a very difficult task.
- 48
- 00:02:53,047 --> 00:02:56,467
- I went to Instagram
- and found this guy named Reggie Muscles
- 49
- 00:02:56,551 --> 00:02:59,179
- and he says, "Give me 500 bucks
- and I'll get you Ja Rule."
- 50
- 00:02:59,262 --> 00:03:00,388
- I paid Reggie Muscles.
- 51
- 00:03:01,598 --> 00:03:04,309
- The next day, Reggie Muscles
- brings in a guy named Gunner.
- 52
- 00:03:04,767 --> 00:03:07,896
- Gunner's a little smarter now,
- so Gunner asked for $1,000 and he said,
- 53
- 00:03:07,979 --> 00:03:10,732
- "I'll get you Ja Rule."
- So, I gave Gunner $1,000.
- 54
- 00:03:10,815 --> 00:03:13,067
- And Gunner called me a week later saying,
- 55
- 00:03:13,151 --> 00:03:14,569
- "Ja Rule hates your offer."
- 56
- 00:03:15,486 --> 00:03:18,948
- So one of the problems
- that we're really tackling is...
- 57
- 00:03:19,407 --> 00:03:21,993
- the nasty business of booking.
- 58
- 00:03:22,076 --> 00:03:25,038
- So, Billy actually pitched me
- the idea,let me know he was
- 59
- 00:03:25,121 --> 00:03:27,373
- working with Ja Rule
- and they were recruiting engineers
- 60
- 00:03:27,457 --> 00:03:28,708
- to build this marketplace.
- 61
- 00:03:29,083 --> 00:03:33,379
- You go to the website, you can
- scroll through various types of talent.
- 62
- 00:03:33,463 --> 00:03:36,424
- Somebody who wants to have Ja Rule
- at a birthday party
- 63
- 00:03:36,507 --> 00:03:39,802
- could, through the app,
- book Ja Rule for that event
- 64
- 00:03:39,886 --> 00:03:42,805
- and that's sort of the type of thing
- that you could never do before Fyre.
- 65
- 00:03:42,889 --> 00:03:44,265
- What these guys did was identify...
- 66
- 00:03:44,724 --> 00:03:47,518
- I think, a really beautiful "blindspot"
- in the industry that...
- 67
- 00:03:47,602 --> 00:03:49,771
- The way the trifecta
- between the three of us worked
- 68
- 00:03:49,854 --> 00:03:53,858
- is that I oversaw product,
- ran the design development of the app,
- 69
- 00:03:53,942 --> 00:03:56,611
- Ja was the entertainment
- industry connection
- 70
- 00:03:56,945 --> 00:04:01,616
- and Billy had connections through
- what he told us was VC funding.
- 71
- 00:04:01,699 --> 00:04:04,744
- Every single thing
- that goes into the booking process
- 72
- 00:04:04,994 --> 00:04:06,162
- is right then and there...
- 73
- 00:04:06,246 --> 00:04:09,165
- I thought that this was
- a functioning platform,
- 74
- 00:04:09,249 --> 00:04:12,043
- something that was really going--
- That had the opportunity
- 75
- 00:04:12,126 --> 00:04:14,504
- to revolutionize the way,
- you know, the industry worked.
- 76
- 00:04:14,796 --> 00:04:18,466
- The Fyre app had the potential
- to be a billion-dollar platform.
- 77
- 00:04:19,300 --> 00:04:22,929
- After working on the app
- for three to five months,
- 78
- 00:04:23,012 --> 00:04:25,598
- we were starting to figure out ways
- to promote it
- 79
- 00:04:25,682 --> 00:04:28,101
- and in a meeting,
- I had actually mentioned,
- 80
- 00:04:28,184 --> 00:04:32,397
- "Why don't we throw a festival,
- a concert for industry professionals?"
- 81
- 00:04:33,106 --> 00:04:37,110
- That idea, Billy kind of hooked onto
- and then it morphed
- 82
- 00:04:37,193 --> 00:04:41,322
- pretty dramatically
- outside of any input from me or Ja
- 83
- 00:04:41,406 --> 00:04:44,993
- into what became the Fyre Festival.
- 84
- 00:04:45,076 --> 00:04:46,202
- <i>Let me fix you up, man.</i>
- 85
- 00:04:46,661 --> 00:04:48,663
- Let me fix you up a little bit, a'ight?
- 86
- 00:04:48,955 --> 00:04:50,290
- A little sandy. That's a'ight.
- 87
- 00:04:50,373 --> 00:04:53,001
- We're sandy 'cause we're on
- our fuckin' island havin' a good time.
- 88
- 00:04:53,084 --> 00:04:54,043
- A'ight?
- 89
- 00:04:54,127 --> 00:04:55,878
- Originally, when Billy called me,
- he said,
- 90
- 00:04:55,962 --> 00:04:57,714
- "I've bought an island in the Bahamas
- 91
- 00:04:57,797 --> 00:04:59,674
- and we're hosting a music festival
- down there."
- 92
- 00:05:00,008 --> 00:05:01,217
- And I said, "What island?"
- 93
- 00:05:01,301 --> 00:05:03,428
- And he said, "Pablo Escobar's island,"
- 94
- 00:05:03,511 --> 00:05:05,054
- and I said, "Oh, my gosh!"
- 95
- 00:05:06,139 --> 00:05:07,932
- -A year and a half ago...
- -Talk to them.
- 96
- 00:05:08,016 --> 00:05:12,520
- ...Ja and I were flying over the Exumas
- and we saw this unmanned runway.
- 97
- 00:05:12,603 --> 00:05:15,356
- We tried dialing it and no one responded,
- so we landed there.
- 98
- 00:05:15,440 --> 00:05:16,941
- Turns out it was Norman's Cay.
- 99
- 00:05:18,067 --> 00:05:20,361
- When I met Billy, it was like,
- 100
- 00:05:20,445 --> 00:05:24,490
- "Man, this guy is stinking rich.
- He's bringing all his friends down here
- 101
- 00:05:24,615 --> 00:05:26,617
- and he's paying for everything."
- 102
- 00:05:27,160 --> 00:05:29,746
- Four jet skis, four boats,
- 103
- 00:05:29,829 --> 00:05:32,123
- and, you know, all having a wild-out time.
- You know. I think the idea just popped up
- in his head like,
- 104
- 00:05:34,584 --> 00:05:37,253
- "Ping! We're gonna throw a festival here."
- 105
- 00:05:38,004 --> 00:05:39,589
- They were going to have
- celebrities there,
- 106
- 00:05:39,672 --> 00:05:41,591
- it would be
- this big consumer-facing thing
- 107
- 00:05:41,674 --> 00:05:44,010
- and that they were going
- to do buried treasure.
- 108
- 00:05:44,093 --> 00:05:45,470
- A real-life treasure hunt.
- 109
- 00:05:45,595 --> 00:05:47,930
- Win a piece of land on the island,
- your own private island,
- 110
- 00:05:48,014 --> 00:05:49,599
- right here, with the Fyre Cay team.
- 111
- 00:05:49,682 --> 00:05:52,268
- From a pure concept standpoint,
- it holds water.
- 112
- 00:05:52,643 --> 00:05:55,480
- <i>An amazing experience</i>
- <i>in a beautiful location</i>
- 113
- 00:05:55,563 --> 00:05:58,691
- <i>with beautiful people and great music.</i>
- <i>You can't ask for more.</i>
- 114
- 00:06:03,488 --> 00:06:05,782
- <i>This is going to be</i>
- <i>the most incredible fuckin' shit.</i> -The Magic Bird.
- -The Magic Bird.
- 115
- 00:06:10,495 --> 00:06:14,332
- "The Magic Bird" is a phrase
- that me and Billy coined.
- 116
- 00:06:15,333 --> 00:06:18,878
- The impact that Magic Johnson
- and Larry Bird had on the NBA.
- 117
- 00:06:19,462 --> 00:06:22,632
- It changed the way people saw
- and thought about basketball.
- 118
- 00:06:23,091 --> 00:06:26,219
- And me and Billy are going to change
- the way people look at
- 119
- 00:06:26,302 --> 00:06:28,262
- a young tech entrepreneur
- 120
- 00:06:28,346 --> 00:06:32,934
- and a hip-hop mogul come together
- and create something incredible.
- 121
- 00:06:34,018 --> 00:06:38,064
- Billy was kind of nerdy,
- but clearly smart,
- 122
- 00:06:38,147 --> 00:06:40,441
- clearly an incredible entrepreneur.
- 123
- 00:06:40,900 --> 00:06:42,360
- We interacted a lot.
- 124
- 00:06:42,443 --> 00:06:45,696
- He seemed very charismatic,
- very trustworthy.
- 125
- 00:06:46,072 --> 00:06:47,657
- I thought that he had a vision.
- 126
- 00:06:47,740 --> 00:06:50,618
- <i>He was able to maneuver</i>
- <i>and conduct himself around investors</i>
- 127
- 00:06:50,701 --> 00:06:53,287
- <i>and then build teams</i>
- <i>to build his products.</i>
- 128
- 00:06:53,704 --> 00:06:57,250
- We were hired to do all the advertising
- and marketing for the festival.
- 129
- 00:06:57,708 --> 00:06:59,877
- They were hiring the best of the best
- in each category.
- 130
- 00:06:59,961 --> 00:07:02,296
- <i>Best talent, best distribution,</i>
- 131
- 00:07:02,380 --> 00:07:04,048
- <i>best social media company.</i>
- 132
- 00:07:04,132 --> 00:07:06,801
- Fuckjerry had just launched
- a new marketing agency
- 133
- 00:07:06,884 --> 00:07:10,513
- and<i> </i>we were hired by Fyre
- to basically run all the social media.
- 134
- 00:07:10,596 --> 00:07:12,098
- We've got major news.
- 135
- 00:07:12,181 --> 00:07:15,476
- Ja Rule just called us,
- basically said he wants us to pitch him
- 136
- 00:07:15,560 --> 00:07:16,894
- for his new app, Fyre.
- 137
- 00:07:17,228 --> 00:07:19,063
- This is Fuckjerry?
- Yeah.
- 138
- 00:07:20,940 --> 00:07:23,109
- That was an amazing meeting.
- 139
- 00:07:23,192 --> 00:07:26,320
- They just bought an island
- and they're going to have a party in April
- 140
- 00:07:26,487 --> 00:07:27,488
- for 10,000 people.
- 141
- 00:07:27,572 --> 00:07:32,160
- It felt like they were basically doing
- a music festival to draw attention to
- 142
- 00:07:32,243 --> 00:07:35,955
- this bigger brand that would end up being
- the Uber of booking talent.
- 143
- 00:07:36,497 --> 00:07:38,499
- Who was playing,
- what the food was gonna be,
- 144
- 00:07:38,583 --> 00:07:41,961
- all the things that typically sell
- a music festival wasn't the sales point.
- 145
- 00:07:42,044 --> 00:07:45,590
- This was like selling a dream,
- selling a vacation, selling a concept.
- 146
- 00:07:45,673 --> 00:07:47,175
- We knew that there was a place
- 147
- 00:07:47,258 --> 00:07:50,261
- and we knew that there was an idea
- of having a music festival
- 148
- 00:07:50,344 --> 00:07:51,762
- and that was pretty much it.
- 149
- 00:07:57,768 --> 00:07:59,687
- I directed the commercial.
- 150
- 00:08:00,104 --> 00:08:02,690
- When I saw the call sheet,
- I was like, "That's crazy!"
- 151
- 00:08:03,232 --> 00:08:06,068
- <i>Basically, like, ten of the top</i>
- <i>supermodels in the world.</i>
- 152
- 00:08:06,152 --> 00:08:08,362
- <i>It was the titans</i>
- <i>of the modeling industry -</i>
- 153
- 00:08:08,446 --> 00:08:11,866
- <i>Bella Hadid, Emily Ratajkowski,</i>
- <i>Hailey Baldwin.</i>
- 154
- 00:08:12,283 --> 00:08:14,952
- Supermodels,
- I'm talking about supermodels.
- 155
- 00:08:15,328 --> 00:08:19,165
- I thought it was the best thing ever.
- "It can't get no bigger than this."
- 156
- 00:08:20,166 --> 00:08:21,834
- He's recording us!
- 157
- 00:08:22,335 --> 00:08:24,545
- <i>One camera crew is shooting</i>
- <i>with the models,</i>
- 158
- 00:08:25,046 --> 00:08:28,007
- <i>and they had a dedicated film crew, like,</i>
- 159
- 00:08:28,090 --> 00:08:31,010
- <i>shooting the dialogue</i>
- <i>between Billy and his people.</i>
- 160
- 00:08:31,219 --> 00:08:33,095
- So, we ran into a little issue today.
- 161
- 00:08:33,554 --> 00:08:36,224
- -Sorry, cut. Talk to me.
- -Okay.
- 162
- 00:08:36,307 --> 00:08:37,391
- Start, one more time.
- 163
- 00:08:38,309 --> 00:08:40,561
- -We ran into an issue today.
- -No. Start again.
- 164
- 00:08:40,937 --> 00:08:43,523
- [Brett There was no,
- "This is the story we want to tell."
- 165
- 00:08:43,606 --> 00:08:45,316
- There was just, "Capture everything."
- 166
- 00:08:45,399 --> 00:08:47,068
- We need genuine shots.
- 167
- 00:08:47,151 --> 00:08:49,946
- We need genuine people interacting,
- having a good time.
- 168
- 00:08:50,029 --> 00:08:51,864
- I need a wide yacht shot.
- 169
- 00:08:51,948 --> 00:08:55,743
- We have to do the cave underwater,
- we need the boats in a flying-V formation.
- 170
- 00:08:55,826 --> 00:09:01,374
- Could we tell Herbie to have
- a big, big, big bonfire tomorrow night?
- 171
- 00:09:01,457 --> 00:09:03,167
- Like a huge bonfire?
- 172
- 00:09:03,251 --> 00:09:06,128
- Grant was a neurotic person.
- 173
- 00:09:06,212 --> 00:09:08,005
- He was a-- He's a smart dude.
- 174
- 00:09:08,089 --> 00:09:09,715
- He was just overwhelmed.
- 175
- 00:09:09,799 --> 00:09:13,261
- I'm our chief marketing officer.
- 176
- 00:09:13,344 --> 00:09:16,514
- I wouldn't call myself a perfectionist,
- but everything must be perfect, you know?
- 177
- 00:09:16,597 --> 00:09:18,307
- <i>I mean,</i>
- <i>it was like a job of five people.</i>
- 178
- 00:09:18,391 --> 00:09:20,601
- <i>And he had no experience</i>
- <i>in doing music festivals</i>
- 179
- 00:09:20,685 --> 00:09:23,854
- <i>no experience in doing events.</i>
- <i>But he did work hard.</i>
- 180
- 00:09:24,564 --> 00:09:28,776
- So I know Billy wants to go see the pigs
- and this is the only way to make it work.
- 181
- 00:09:28,859 --> 00:09:30,653
- <i></i>
- <i>But we can't shoot it, dude.</i>
- 182
- 00:09:30,736 --> 00:09:32,154
- Fair-- So I--
- 183
- 00:09:32,238 --> 00:09:34,031
- <i>...and you know we don't need to shoot it.</i>
- 184
- 00:09:34,949 --> 00:09:37,702
- Real talk. Like,
- we're spending a lot of fucking money.
- 185
- 00:09:38,327 --> 00:09:40,830
- If we want to go fucking see the pigs,
- we go see the pigs.
- 186
- 00:09:40,913 --> 00:09:42,415
- 'll find a way to make it work.
- 187
- 00:09:42,623 --> 00:09:43,583
- That's it.
- 188
- 00:09:43,916 --> 00:09:46,627
- If we wanna fucking see the pigs.
- the girls wanna go see the pigs,
- 189
- 00:09:46,711 --> 00:09:48,087
- we go fucking see the pigs.
- 190
- 00:09:48,713 --> 00:09:51,132
- <i> It was like,</i>
- <i>"We're gonna scratch the pigs now</i>
- 191
- 00:09:51,215 --> 00:09:52,592
- <i>and we're going to shoot it."</i>
- 192
- 00:09:53,009 --> 00:09:55,011
- <i>We were the production company</i>
- 193
- 00:09:55,094 --> 00:09:58,222
- but we didn't have the authority
- to organize it like we were supposed to.
- 194
- 00:09:58,306 --> 00:09:59,974
- Here go the shots, come on.
- 195
- 00:10:00,057 --> 00:10:01,601
- Hey, yo. Catch this, get this.
- 196
- 00:10:06,689 --> 00:10:08,274
- Billy didn't have no rules.
- 197
- 00:10:08,357 --> 00:10:11,319
- He had everyone drinking, open bar
- 198
- 00:10:11,402 --> 00:10:15,156
- wilding out. It was more of a party
- than a promotional shoot.
- 199
- 00:10:15,448 --> 00:10:16,866
- Yeah, let me fly the drone.
- 200
- 00:10:17,908 --> 00:10:21,746
- <i>Our guys were partying non-stop.</i>
- <i>Sunup to sundown, gettin' loose.</i>
- 201
- 00:10:22,580 --> 00:10:25,625
- Billy fell asleep on the beach,
- literally, just broad daylight.
- 202
- 00:10:25,750 --> 00:10:26,876
- Out like a light.
- 203
- 00:10:29,128 --> 00:10:32,340
- I flew here with Billy,
- just for a holiday
- 204
- 00:10:32,423 --> 00:10:36,302
- and now this has ballooned
- into a full production team
- 205
- 00:10:36,385 --> 00:10:37,803
- of girls and cameras.
- 206
- 00:10:37,887 --> 00:10:41,515
- There was this crazy pilot, Keith.
- He made the plane go zero gravity.
- 207
- 00:10:41,599 --> 00:10:42,642
- I don't know how he did it.
- 208
- 00:10:43,184 --> 00:10:46,103
- Near take-off, he's like,
- "I bought this plane six months ago,
- 209
- 00:10:46,187 --> 00:10:47,104
- I just got my license."
- 210
- 00:10:47,188 --> 00:10:50,232
- I ended up teaching myself and you can use
- Microsoft Flight Simulator.
- 211
- 00:10:50,316 --> 00:10:53,903
- Microsoft Flight Simulator
- has lessons and it's excellent.
- 212
- 00:10:53,986 --> 00:10:56,155
- Once in the air, I was like,
- "What are we gonna do?"
- 213
- 00:10:56,238 --> 00:10:59,241
- <i>He was pulling off the end of the runway</i>
- <i>and going straight up into the thing</i>
- 214
- 00:10:59,325 --> 00:11:00,618
- <i>and killing the engine.</i>
- 215
- 00:11:00,701 --> 00:11:02,703
- You know, whenever I'm with Billy,
- I have to...
- 216
- 00:11:02,953 --> 00:11:04,413
- do at least three zero Gs.
- 217
- 00:11:07,541 --> 00:11:09,919
- Billy and Ja made their famous toast.
- 218
- 00:11:10,294 --> 00:11:12,421
- That's when I was introduced to the toast.
- 219
- 00:11:12,505 --> 00:11:15,508
- Here's to living like movie stars,
- 220
- 00:11:16,175 --> 00:11:18,260
- partying like rock stars...
- 221
- 00:11:19,053 --> 00:11:19,929
- Billy?
- 222
- 00:11:20,012 --> 00:11:21,722
- And fucking like porn stars.
- 223
- 00:11:24,433 --> 00:11:26,936
- <i> It was definitely, like,</i>
- <i>a trying work environment.</i>
- 224
- 00:11:28,521 --> 00:11:31,482
- <i>One night, they wanted to turn the bonfire</i>
- 225
- 00:11:31,565 --> 00:11:34,110
- <i>into, like, the Billy and Ja party</i>
- <i>on the beach,</i>
- 226
- 00:11:34,402 --> 00:11:35,653
- and that's all on camera.
- 227
- 00:11:36,112 --> 00:11:36,987
- Come on, baby.
- 228
- 00:11:37,071 --> 00:11:38,656
- We about to create art.
- Get over here.
- 229
- 00:11:38,739 --> 00:11:39,865
- Just get in the water.
- 230
- 00:11:39,949 --> 00:11:43,160
- If y'all don't want to put on a bikini,
- it don't matter. Let's get in the water.
- 231
- 00:11:43,244 --> 00:11:44,912
- Hell, no, I'm not getting in no water.
- 232
- 00:11:44,995 --> 00:11:47,289
- Yeah,
- get in the fucking water, Chanel.
- 233
- 00:11:48,374 --> 00:11:50,126
- They wanted to get everyone in the water,
- 234
- 00:11:50,209 --> 00:11:51,919
- <i>So they made it sound</i>
- <i>as if it was a scene,</i>
- 235
- 00:11:52,002 --> 00:11:54,004
- <i>but nobody was there directing that scene.</i>
- 236
- 00:11:54,088 --> 00:11:56,424
- Guys, what's the purpose
- of what you're trying to do We're gonna jump in,
- then the girls will follow us in.
- 237
- 00:11:58,926 --> 00:12:00,344
- This is the money shot!
- 238
- 00:12:00,428 --> 00:12:02,471
- Us jumping after you?
- 239
- 00:12:02,847 --> 00:12:05,349
- <i> It was them partying with talent</i>
- 240
- 00:12:05,433 --> 00:12:08,060
- <i>that didn't really know</i>
- <i>what they were there to do.</i>
- 241
- 00:12:08,561 --> 00:12:10,438
- <i>But in the end, it didn't matter.</i>
- 242
- 00:12:10,521 --> 00:12:13,149
- We're selling a pipe dream
- to your average loser.
- 243
- 00:12:13,232 --> 00:12:17,069
- -Selling a pipe dream to fucking buyers.
- -Your average guy in middle America.
- 244
- 00:12:17,153 --> 00:12:20,406
- <i>They were selling a vision</i>
- <i>of what people want.</i>
- 245
- 00:12:22,199 --> 00:12:25,286
- We should tell all the girls to post
- one picture of them on the beach today,
- 246
- 00:12:25,369 --> 00:12:27,997
- or on jet skis,
- #fyrefestival before five o'clock.
- 247
- 00:12:28,080 --> 00:12:30,791
- Could y'all, like,
- hashtag some Fyre Festival shit?
- 248
- 00:12:32,126 --> 00:12:36,005
- <i>The models posted a lot</i>
- <i>of their own pictures from the weekend</i>
- 249
- 00:12:36,088 --> 00:12:37,673
- <i>that they spent shooting there.</i>
- 250
- 00:12:37,840 --> 00:12:39,675
- They need to be fucking tagging us.
- 251
- 00:12:40,760 --> 00:12:43,387
- Why aren't these people tagging us?
- This is bullshit.
- 252
- 00:12:43,596 --> 00:12:45,765
- One of the women had posted...
- 253
- 00:12:46,348 --> 00:12:48,017
- the Mannequin Challenge that they did.
- 254
- 00:12:49,143 --> 00:12:51,437
- <i>And so Ja Rule is there</i>
- <i>and Billy was there</i>
- 255
- 00:12:51,520 --> 00:12:53,856
- <i>and then ten of the top models...</i>
- 256
- 00:12:54,565 --> 00:12:58,652
- The power of celebrity really there was,
- like, "Whoa!"
- 257
- 00:12:59,195 --> 00:13:01,822
- The press of the trip
- 258
- 00:13:02,072 --> 00:13:06,035
- got picked up just by those girls
- being there all together as a group.
- 259
- 00:13:06,285 --> 00:13:09,830
- So, <i>The Daily Mail</i> talks about
- how they're hashtagging "Fyre Festival"
- 260
- 00:13:09,914 --> 00:13:12,666
- and that Shanina Shaik says, "It's lit."
- 261
- 00:13:12,750 --> 00:13:15,044
- I knew it would do that,
- I knew with the buzz...
- 262
- 00:13:15,127 --> 00:13:17,963
- If you're constantly going to be
- taking pictures here,
- 263
- 00:13:18,047 --> 00:13:20,925
- make sure you fucking, "Fyre Festival,"
- 264
- 00:13:21,008 --> 00:13:26,096
- because it's gonna create a small buzz
- that can be a big buzz. It's free press.
- 265
- 00:13:26,180 --> 00:13:27,723
- You can't pay for that kind of press.
- 266
- 00:13:31,769 --> 00:13:33,896
- They captured a ton of footage
- that was just,
- 267
- 00:13:33,979 --> 00:13:36,190
- really, from a marketing perspective,
- second to none.
- 268
- 00:13:36,857 --> 00:13:40,528
- <i>And it was the thing that gave</i>
- <i>all of the New York agencies</i>
- 269
- 00:13:40,611 --> 00:13:42,530
- <i>some insight</i>
- <i>into what was happening down there.</i>
- 270
- 00:13:43,739 --> 00:13:46,408
- <i>They would all have a tan and be smiling</i>
- 271
- 00:13:46,492 --> 00:13:48,285
- <i>and talk about these experiences</i>
- <i>that they had,</i> <i>which almost gave us a little bit of like,</i>
- 272
- 00:13:50,246 --> 00:13:53,123
- FOMO: we're wondering what we hadn't seen
- or what we're missing out on
- 273
- 00:13:53,916 --> 00:13:59,004
- <i>and Fyre very quickly</i>
- <i>became one of our most important clients.</i>
- 274
- 00:13:59,380 --> 00:14:03,050
- <i>They were trying to tap into a culture</i>
- <i>and a zeitgeist that they believed in,</i>
- 275
- 00:14:03,425 --> 00:14:06,595
- <i>and they were uncompromising</i>
- <i>when it came to marketing.</i>
- 276
- 00:14:09,181 --> 00:14:11,350
- Today's the big day. Five o'clock.
- 277
- 00:14:11,433 --> 00:14:12,935
- We have what will be known
- 278
- 00:14:13,018 --> 00:14:16,063
- as the best coordinated
- social influencer campaign ever.
- 279
- 00:14:16,146 --> 00:14:18,107
- We have 400 of the biggest people
- around the world,
- 280
- 00:14:18,190 --> 00:14:22,069
- influencers, models, comedians,
- artists, actors, actresses,
- 281
- 00:14:22,152 --> 00:14:26,574
- all at the same time posting
- the ambiguous burnt orange Fyre tile.
- 282
- 00:14:26,866 --> 00:14:29,577
- They came up with
- the idea of the orange tile.
- 283
- 00:14:29,660 --> 00:14:31,704
- Fyre handled
- all of the major models
- 284
- 00:14:31,912 --> 00:14:34,498
- and then we and a number of other agencies
- 285
- 00:14:34,582 --> 00:14:36,876
- were reaching out to any influencer
- we knew in our network.
- 286
- 00:14:37,167 --> 00:14:40,170
- And there's the caption saying,
- "Join me @fyrefestival.com,"
- 287
- 00:14:40,254 --> 00:14:42,506
- so we're expecting millions
- to come and visit our site,
- 288
- 00:14:42,590 --> 00:14:44,049
- see the video, showing people that
- 289
- 00:14:44,133 --> 00:14:46,385
- for three or four days,
- you can escape reality
- 290
- 00:14:46,468 --> 00:14:48,846
- and come experience
- Pablo Escobar's old island.
- 291
- 00:14:49,388 --> 00:14:51,932
- The commercial globally got launched
- while there.
- 292
- 00:14:52,224 --> 00:14:53,684
- We had a whole edit team there.
- 293
- 00:14:53,767 --> 00:14:57,313
- We were editing the commercial
- and had a launch strategy in the Bahamas,
- 294
- 00:14:57,396 --> 00:15:00,441
- which is crazy, 'cause there's no internet
- and no infrastructure, nothing there.
- 295
- 00:15:01,066 --> 00:15:04,069
- Billy was like, "Man,
- let's catch a plane to Nassau
- 296
- 00:15:04,153 --> 00:15:06,030
- and go on the phone and internet there,
- 297
- 00:15:06,113 --> 00:15:08,824
- because Kendall Jenner is
- about to announce this live thing
- 298
- 00:15:08,908 --> 00:15:10,242
- on Instagram.
- 299
- 00:15:10,743 --> 00:15:13,621
- Kendall Jenner was paid,
- I think, $250,000
- 300
- 00:15:13,704 --> 00:15:17,124
- by wire transfer
- just to post that one post.
- 301
- 00:15:18,667 --> 00:15:21,503
- When I saw the video,
- my first reaction was confusion.
- 302
- 00:15:21,837 --> 00:15:24,131
- I wasn't sure who was the target market
- of the festival.
- 303
- 00:15:24,214 --> 00:15:26,800
- If you go, will there be Instagram models
- lounging around
- 304
- 00:15:26,884 --> 00:15:28,302
- to feed you grapes?
- 305
- 00:15:28,385 --> 00:15:31,722
- So, it was a combination of confusion
- and excitement.
- 306
- 00:15:32,556 --> 00:15:34,683
- As soon as the models
- started posting,
- 307
- 00:15:34,767 --> 00:15:37,269
- the Fyre Instagram account
- just started to blow up.
- 308
- 00:15:37,561 --> 00:15:39,605
- Overnight, basically,
- 309
- 00:15:39,688 --> 00:15:43,567
- this massive influx of enthusiasm
- and awareness,
- 310
- 00:15:43,651 --> 00:15:45,861
- a PR storm like you've never seen.
- 311
- 00:15:45,945 --> 00:15:49,782
- I had brand sponsors who had invested
- millions of dollars into Coachella
- 312
- 00:15:50,282 --> 00:15:53,786
- asking if they could figure out a way
- to get their investment out of Coachella
- 313
- 00:15:53,869 --> 00:15:55,329
- and put it over towards Fyre.
- 314
- 00:15:55,955 --> 00:15:59,249
- They advertised these incredible
- ticket packages.
- 315
- 00:15:59,959 --> 00:16:04,672
- They had the "rustic tent," that was
- supposed to be kind of like a Coachella,
- 316
- 00:16:04,755 --> 00:16:06,423
- glamorous scenario.
- 317
- 00:16:06,840 --> 00:16:09,009
- And then they had private homes
- 318
- 00:16:09,343 --> 00:16:12,429
- and then it went up to like 250 grand for,
- 319
- 00:16:12,680 --> 00:16:16,517
- you know, a private yacht
- with a private chef on board.
- 320
- 00:16:17,142 --> 00:16:18,602
- Within 48 hours,
- 321
- 00:16:18,686 --> 00:16:20,771
- they sold 95% of their tickets.
- 322
- 00:16:21,271 --> 00:16:25,693
- I think people thought
- that this was one of the new hot things
- 323
- 00:16:25,776 --> 00:16:29,697
- that was starting to take over
- the American and global market.
- 324
- 00:16:29,863 --> 00:16:31,281
- So now, you know,
- 325
- 00:16:31,699 --> 00:16:34,034
- we hope everybody comes and enjoys...
- 326
- 00:16:34,118 --> 00:16:37,121
- the cultural experience of the decade,
- Fyre Festival.
- 327
- 00:16:41,583 --> 00:16:44,003
- I remember I first heard
- about Fyre Festival
- 328
- 00:16:44,086 --> 00:16:47,006
- at a music festival conference
- in Las Vegas.
- 329
- 00:16:47,089 --> 00:16:49,091
- Ja Rule was a keynote speaker
- 330
- 00:16:49,341 --> 00:16:52,594
- and he unveiled this festival
- that they were doing in the Bahamas
- 331
- 00:16:52,678 --> 00:16:55,597
- and everyone at the table
- I was sitting with just started laughing.
- 332
- 00:16:55,973 --> 00:16:57,891
- They were like, "Yeah, good luck, Ja Rule,
- 333
- 00:16:57,975 --> 00:17:00,394
- build a music festival
- 'cause it's so easy."
- 334
- 00:17:00,477 --> 00:17:04,064
- And there was this tinge of resentment,
- kind of humoring it and all that.
- 335
- 00:17:04,148 --> 00:17:06,191
- The industry insiders were laughing.
- 336
- 00:17:06,275 --> 00:17:09,194
- Fast forward two months later,
- before I was introduced to Billy,
- 337
- 00:17:09,319 --> 00:17:11,739
- and I'm meeting with my friend Max
- at Matte Productions,
- 338
- 00:17:11,822 --> 00:17:14,116
- who produced the influencer video.
- 339
- 00:17:14,324 --> 00:17:15,951
- And when I when I saw that video,
- 340
- 00:17:16,035 --> 00:17:19,496
- I was like, "These guys are
- either completely full of shit
- 341
- 00:17:19,580 --> 00:17:21,373
- or they're the smartest guys in the room."
- 342
- 00:17:21,915 --> 00:17:23,125
- So, I spoke to Max...
- 343
- 00:17:23,625 --> 00:17:25,085
- and I asked him what the deal was
- 344
- 00:17:25,169 --> 00:17:27,337
- and he's like, "No, they're legit
- 345
- 00:17:27,421 --> 00:17:29,548
- and they sold out the festival."
- 346
- 00:17:29,840 --> 00:17:33,260
- So, as a first-time festival producer
- to sell out your music festival,
- 347
- 00:17:33,844 --> 00:17:35,304
- it's a huge accomplishment.
- 348
- 00:17:37,431 --> 00:17:41,977
- So we tried to fit 800 people here
- and a concert for about 5,000 people.
- 349
- 00:17:42,061 --> 00:17:43,687
- So, Norman's Cay is on this end.
- 350
- 00:17:44,021 --> 00:17:47,900
- I knew the island. I've been going
- to Bahamas for the past ten years,
- 351
- 00:17:47,983 --> 00:17:51,945
- so my role in the beginning was just to
- try to map it out and do the logistics.
- 352
- 00:17:52,029 --> 00:17:54,531
- It's forty acres, right?
- So one inch is a hundred feet.
- 353
- 00:17:54,615 --> 00:17:56,492
- So, this is about 200 feet.
- 354
- 00:17:56,617 --> 00:17:59,161
- You're going to write off--
- -Shit. My bad.
- 355
- 00:17:59,828 --> 00:18:02,289
- On the floor plans.
- 356
- 00:18:02,372 --> 00:18:04,124
- You ruined my sewage calculations.
- 357
- 00:18:05,709 --> 00:18:09,421
- Instead of thinking about models,
- you have to think about toilets.
- 358
- 00:18:09,505 --> 00:18:10,714
- We must buy lots of toilets.
- 359
- 00:18:10,798 --> 00:18:14,093
- We gotta go to Home Depot
- and buy a thousand toilets. I mean...
- 360
- 00:18:14,551 --> 00:18:15,969
- The number of tickets they'd sold,
- 361
- 00:18:16,053 --> 00:18:18,972
- they couldn't physically fit
- that many people on the island,
- 362
- 00:18:19,056 --> 00:18:21,308
- let alone build
- some sort of insane infrastructure
- 363
- 00:18:21,391 --> 00:18:24,937
- that could support them
- from a bio-waste standpoint.
- 364
- 00:18:25,104 --> 00:18:28,273
- I didn't think it was possible to fit
- over 1,000 people on that island
- 365
- 00:18:28,357 --> 00:18:30,692
- so I had made a plan to get a cruise ship.
- 366
- 00:18:30,984 --> 00:18:34,655
- The tricky part is getting drunk people
- off the island at night.
- 367
- 00:18:34,780 --> 00:18:37,491
- to go to sleep on a cruise ship
- on a little dinghy.
- 368
- 00:18:37,991 --> 00:18:39,952
- We're not doing
- a cruise ship anymore.
- 369
- 00:18:40,160 --> 00:18:41,703
- You're not doing the cruise ship?
- 370
- 00:18:41,787 --> 00:18:43,789
- Everybody is gonna be on the islands.
- 371
- 00:18:48,335 --> 00:18:49,920
- I'm not kidding.
- 372
- 00:18:50,003 --> 00:18:52,422
- -Okay.
- -They said it's possible.
- 373
- 00:18:53,590 --> 00:18:57,928
- They really wanted to do tents,
- so what I did is I took my wife
- 374
- 00:18:58,011 --> 00:19:00,514
- and we tried to sleep in a tent
- for one night
- 375
- 00:19:00,597 --> 00:19:03,308
- and... it was so terrible,
- 376
- 00:19:03,392 --> 00:19:07,146
- that, you know, this tent is just not
- going to be safe and it's so loud,
- 377
- 00:19:07,437 --> 00:19:08,730
- so many mosquitoes,
- 378
- 00:19:09,106 --> 00:19:12,109
- To do these tents without air conditioning
- is pretty brutal.
- 379
- 00:19:12,442 --> 00:19:14,862
- It's just not possible, so I...
- 380
- 00:19:16,363 --> 00:19:18,991
- I strongly recommended against the tents. Keith raised a lot of concerns
- about these things
- 381
- 00:19:23,078 --> 00:19:26,832
- and then I think he was asked
- to no longer be part of it.
- 382
- 00:19:28,667 --> 00:19:32,880
- It's just Billy at some point
- told me, "Listen, you need to step back.
- 383
- 00:19:32,963 --> 00:19:36,967
- You know, we're going to go
- with different people and...
- 384
- 00:19:38,760 --> 00:19:41,471
- Yeah, thanks for your help so far
- and, you know..."
- 385
- 00:19:41,972 --> 00:19:46,185
- I wasn't the only one
- that was changed out in February, March.
- 386
- 00:19:51,064 --> 00:19:53,192
- They asked me to fly down
- to the Bahamas to meet them.
- 387
- 00:19:54,067 --> 00:19:55,652
- And I flew down there.
- 388
- 00:19:55,736 --> 00:19:58,030
- When I was introduced to them
- I was super excited
- 389
- 00:19:58,113 --> 00:20:02,326
- to, you know, to participate in what
- could be a really special event,
- 390
- 00:20:02,409 --> 00:20:05,454
- if it was even half of what
- they had promised their guests.
- 391
- 00:20:06,788 --> 00:20:08,665
- Flying over the islands from Miami
- 392
- 00:20:08,749 --> 00:20:11,752
- and you see this water and it was magic.
- 393
- 00:20:11,835 --> 00:20:13,837
- I mean, I can't even describe it to you.
- 394
- 00:20:14,129 --> 00:20:16,256
- We were contacted perhaps...
- 395
- 00:20:17,049 --> 00:20:19,676
- forty-five days out.
- 396
- 00:20:20,385 --> 00:20:23,597
- We were asked to take a shot
- at putting together a production for them.
- 397
- 00:20:24,097 --> 00:20:25,641
- The timeframe was very short,
- 398
- 00:20:25,724 --> 00:20:29,019
- but there was definitely a chance
- of putting it all together.
- 399
- 00:20:31,146 --> 00:20:34,107
- Billy talked to us, talked to me
- and I loved his vision.
- 400
- 00:20:34,191 --> 00:20:36,902
- I loved his ideas, his energy.
- 401
- 00:20:38,070 --> 00:20:42,282
- We sat down and basically put together
- a budget for him in a day,
- 402
- 00:20:42,366 --> 00:20:43,700
- presented to him the next day.
- 403
- 00:20:43,784 --> 00:20:46,745
- "Here are your hard facts,
- here are your costs associated do this.
- 404
- 00:20:46,828 --> 00:20:48,580
- And they said,
- "This is fine. We can do this."
- 405
- 00:20:49,122 --> 00:20:51,458
- <i>And so roughly,</i>
- <i>what was that number?</i>
- 406
- 00:20:51,541 --> 00:20:53,669
- I think it was maybe 38?
- 407
- 00:20:54,086 --> 00:20:55,629
- <i>Thirty</i>
- -Yeah.
- 408
- 00:20:55,879 --> 00:20:59,049
- Billy came and said, "Can you book
- the lineup for the festival?"
- 409
- 00:20:59,132 --> 00:21:04,471
- I'm a 22, 23-year-old kid,
- I've never booked talent for...
- 410
- 00:21:04,554 --> 00:21:06,056
- Forget about for a festival.
- 411
- 00:21:06,765 --> 00:21:10,060
- I remember the first artist I got
- was Major Lazer.
- 412
- 00:21:10,560 --> 00:21:12,938
- I mean, grossly overpaid.
- 413
- 00:21:13,522 --> 00:21:16,233
- And then Disclosure, Blink-182.
- 414
- 00:21:16,817 --> 00:21:20,821
- The talent alone was three and a half,
- four million dollars was spent.
- 415
- 00:21:21,238 --> 00:21:23,073
- Most of the artists they were working with
- 416
- 00:21:23,156 --> 00:21:26,159
- were expecting
- a certain level of production,
- 417
- 00:21:26,618 --> 00:21:28,120
- a sufficient lighting package...
- 418
- 00:21:28,954 --> 00:21:30,622
- a good enough sound system
- 419
- 00:21:30,706 --> 00:21:32,958
- and, you know, we realized that
- 420
- 00:21:33,166 --> 00:21:37,713
- they didn't really have any idea
- of what it meant to book the artists
- 421
- 00:21:37,796 --> 00:21:38,839
- that they were booking...
- 422
- 00:21:39,298 --> 00:21:41,550
- what it meant to put up a show like that. You know"
- 423
- 00:21:44,845 --> 00:21:47,306
- "He's the visionary behind Magnises."
- 424
- 00:21:47,472 --> 00:21:49,474
- That's what they told me.
- 425
- 00:21:49,725 --> 00:21:52,060
- "The visionary behind Magnises."
- 426
- 00:21:52,144 --> 00:21:53,562
- What the hell is Magnises?
- 427
- 00:21:53,645 --> 00:21:56,315
- Jessica,
- you're chasing the story about
- 428
- 00:21:56,398 --> 00:21:59,735
- the millennials' version
- of the black card. What have you got?
- 429
- 00:21:59,818 --> 00:22:01,737
- This is Magnises.
- 430
- 00:22:01,820 --> 00:22:04,156
- It's the newest, coolest credit card.
- 431
- 00:22:04,239 --> 00:22:05,407
- The original vision was simple.
- 432
- 00:22:05,490 --> 00:22:08,285
- We were just kids,
- we'd figured out a way to turn
- 433
- 00:22:08,368 --> 00:22:10,454
- boring, plastic cards into
- 434
- 00:22:10,537 --> 00:22:13,707
- nice-looking, sleek,
- stainless steel credit cards.
- 435
- 00:22:13,915 --> 00:22:15,500
- It was black, the thing was metal.
- 436
- 00:22:15,584 --> 00:22:17,836
- It would make a big clank
- when you put it down.
- 437
- 00:22:17,919 --> 00:22:20,881
- The girls were like, "Holy hell,
- what is that"
- 438
- 00:22:20,964 --> 00:22:22,299
- We gained traction.
- 439
- 00:22:22,382 --> 00:22:25,135
- We start growing across
- the 1,500-member mark.
- 440
- 00:22:25,260 --> 00:22:27,554
- We then decided to turn it
- into a real membership club.
- 441
- 00:22:27,929 --> 00:22:31,058
- Looking back to when I moved to
- New York, I was looking for a community.
- 442
- 00:22:31,141 --> 00:22:33,143
- I wanted perks and guidance and, really,
- 443
- 00:22:33,226 --> 00:22:35,145
- I wanted to be told what to do,
- where to go
- 444
- 00:22:35,228 --> 00:22:36,605
- where to find great things in my city.
- 445
- 00:22:37,022 --> 00:22:38,690
- So, we created Magnises.
- 446
- 00:22:39,024 --> 00:22:41,318
- Billy really is one of
- the world's greatest salesmen.
- 447
- 00:22:41,735 --> 00:22:43,862
- He can convince anyone
- of pretty much anything.
- 448
- 00:22:43,945 --> 00:22:46,990
- Billy, I'm looking forward to the
- day when I'll be working for you.
- 449
- 00:22:47,074 --> 00:22:50,285
- I've known Billy probably
- since he was 20 years old
- 450
- 00:22:50,369 --> 00:22:52,662
- and Billy is an amazing entrepreneur.
- 451
- 00:22:53,455 --> 00:22:57,334
- This is a young kid who figured out
- how to get these millennials
- 452
- 00:22:57,709 --> 00:22:59,086
- and lock them in.
- 453
- 00:22:59,169 --> 00:23:00,879
- So we take everybody who has a card
- 454
- 00:23:00,962 --> 00:23:02,839
- and create a lot of
- networking opportunities.
- 455
- 00:23:02,923 --> 00:23:04,591
- And we're partners
- with local merchants -
- 456
- 00:23:04,674 --> 00:23:06,718
- fashion stores, restaurants, gyms.
- 457
- 00:23:06,927 --> 00:23:08,595
- They offer deals and discounts,
- 458
- 00:23:08,678 --> 00:23:11,431
- and the big thing they had
- was this clubhouse in West Village.
- 459
- 00:23:11,515 --> 00:23:15,394
- You could take dates and friends there
- and that's where they had the events.
- 460
- 00:23:15,727 --> 00:23:19,064
- I helped Billy design wine tasting series
- and lecture series
- 461
- 00:23:19,147 --> 00:23:22,025
- and many different things
- that brought these kids together
- 462
- 00:23:22,109 --> 00:23:23,527
- with a sense of community.
- 463
- 00:23:23,902 --> 00:23:27,656
- The parties were unbelievable.
- They had live music, booze and food...
- 464
- 00:23:27,739 --> 00:23:29,533
- I saw Ja Rule a bunch.
- 465
- 00:23:29,866 --> 00:23:32,244
- Ja Rule is taking his talents
- to a new business.
- 466
- 00:23:32,619 --> 00:23:36,581
- <i>The rapper lending his creative mind</i>
- <i>to an elite credit card for millenials.</i>
- 467
- 00:23:36,706 --> 00:23:39,668
- What we're doing with Magnises
- is growing very fast.
- 468
- 00:23:39,793 --> 00:23:43,630
- We built on an app, went digital.
- We crossed the 10,000-member mark.
- 469
- 00:23:43,713 --> 00:23:46,425
- We were taking in close to $2 million
- in membership fees.
- 470
- 00:23:48,427 --> 00:23:50,262
- As we kept moving with Magnises,
- 471
- 00:23:50,345 --> 00:23:52,973
- he wanted to penetrate
- the New York upper class.
- 472
- 00:23:53,181 --> 00:23:56,476
- He thought that the Maserati
- and flying to meetings in private jets
- 473
- 00:23:56,560 --> 00:24:00,147
- were necessary in his pursuit
- of changing his external image
- 474
- 00:24:00,230 --> 00:24:04,317
- and he thought that image would also be
- a serious driver for the company.
- 475
- 00:24:05,152 --> 00:24:07,904
- I hosted probably 40 events
- for Magnises
- 476
- 00:24:07,988 --> 00:24:10,949
- and a lot of the members enjoyed
- being a part of that community.
- 477
- 00:24:12,159 --> 00:24:15,412
- That audience, I think, was the audience
- that Billy was focused on
- 478
- 00:24:15,495 --> 00:24:17,456
- as far as Fyre was concerned as well...
- 479
- 00:24:17,664 --> 00:24:20,709
- but it was a vision that was so big...
- 480
- 00:24:21,376 --> 00:24:24,087
- that it was not something
- that was going to be easy to pull off.
- 481
- 00:24:29,926 --> 00:24:32,095
- Could you imagine trying to host
- a music festival,
- 482
- 00:24:32,179 --> 00:24:35,432
- even on Miami Beach or in Boston or LA?
- 483
- 00:24:35,515 --> 00:24:39,144
- Almost impossible without an
- incredibly big infrastructure.
- 484
- 00:24:39,227 --> 00:24:43,064
- So, dial it up to a small island
- in the Bahamas.
- 485
- 00:24:43,565 --> 00:24:46,651
- It would probably be
- the most difficult place you could do it.
- 486
- 00:24:47,777 --> 00:24:49,946
- Billy called me and he said, "Listen,
- 487
- 00:24:50,280 --> 00:24:53,366
- I need your help and I need you to get
- to the Bahamas as soon as possible."
- 488
- 00:24:53,783 --> 00:24:57,913
- And I flew in, not in any role,
- except sort of subtly
- 489
- 00:24:58,288 --> 00:25:01,208
- being the new leader and being kind of...
- 490
- 00:25:01,875 --> 00:25:03,084
- Billy's whisperer.
- 491
- 00:25:05,170 --> 00:25:07,005
- To do a proper music festival,
- 492
- 00:25:07,088 --> 00:25:09,341
- I would say you should try to start the...
- 493
- 00:25:09,716 --> 00:25:13,470
- the design and the fundraising,
- everything at least 12 months out.
- 494
- 00:25:13,553 --> 00:25:17,098
- The true core team
- that came in literally had
- 495
- 00:25:17,182 --> 00:25:19,976
- six to eight weeks to build this thing
- and put it together.
- 496
- 00:25:23,605 --> 00:25:26,608
- <i>Were you ever aware that</i>
- <i>they said they had bought an island?</i>
- 497
- 00:25:26,691 --> 00:25:28,818
- Yeah.
- 498
- 00:25:29,402 --> 00:25:30,654
- It's like you couldn't...
- 499
- 00:25:31,112 --> 00:25:33,281
- differentiate what was true
- 500
- 00:25:33,365 --> 00:25:34,950
- and what wasn't true.
- 501
- 00:25:36,451 --> 00:25:37,911
- I think we chose the right island.
- 502
- 00:25:39,538 --> 00:25:40,747
- We got ours for ten million.
- 503
- 00:25:40,956 --> 00:25:43,124
- Freehold land, no lease.
- We own the land forever.
- 504
- 00:25:43,416 --> 00:25:45,627
- I think it was like,
- he had to put a million down
- 505
- 00:25:45,710 --> 00:25:48,922
- and then pay the rest
- by a certain amount of time.
- 506
- 00:25:49,589 --> 00:25:52,008
- I don't know
- if that million was ever paid.
- 507
- 00:25:53,009 --> 00:25:55,637
- This was Pablo Escobar's island
- twenty-five years ago.
- 508
- 00:25:55,762 --> 00:25:58,932
- So we're taking the dream
- for your average person in America
- 509
- 00:25:59,015 --> 00:26:00,934
- or wherever they are and saying,
- "For three days,
- 510
- 00:26:01,017 --> 00:26:02,310
- you can become Pablo Escobar."
- 511
- 00:26:03,353 --> 00:26:05,897
- <i> Billy was dealing</i>
- <i>with Pablo Escobar's lawyer,</i>
- 512
- 00:26:05,981 --> 00:26:08,483
- <i>he was dealing with family members.</i>
- 513
- 00:26:09,818 --> 00:26:12,529
- Norman's Cay is rich in history
- 514
- 00:26:12,612 --> 00:26:15,907
- with cocaine drug lords
- running their drugs through the Bahamas.
- 515
- 00:26:16,783 --> 00:26:17,951
- The owner of the Cay,
- 516
- 00:26:18,201 --> 00:26:20,662
- he wanted a new reputation for his Cay.
- 517
- 00:26:21,121 --> 00:26:23,623
- They were told not to use the word
- "Pablo Escobar"
- 518
- 00:26:23,790 --> 00:26:26,293
- and then they used that
- in the first social media tweets.
- 519
- 00:26:26,835 --> 00:26:29,546
- The new owner saw
- the first video promotion
- 520
- 00:26:29,963 --> 00:26:31,881
- and he kicked us off in one shot.
- 521
- 00:26:32,424 --> 00:26:34,259
- Like, no questions asked.
- 522
- 00:26:34,884 --> 00:26:35,927
- They were kicked off.
- 523
- 00:26:36,720 --> 00:26:38,054
- Six or eight weeks out,
- 524
- 00:26:38,138 --> 00:26:40,724
- he had to find a new location
- on a neighboring Island...
- 525
- 00:26:41,224 --> 00:26:43,268
- and then start the whole process
- all over again.
- 526
- 00:26:44,603 --> 00:26:48,064
- We were constantly trying to move,
- like, trying to find a new location
- 527
- 00:26:48,148 --> 00:26:49,774
- and trying to find what fits.
- 528
- 00:26:50,400 --> 00:26:52,694
- Man, it just started to get hectic.
- 529
- 00:26:53,111 --> 00:26:56,823
- Then I went to another island,
- until you finally got to Great Exuma,
- 530
- 00:26:57,449 --> 00:27:00,368
- where it was at least the biggest island
- in the Exumas
- 531
- 00:27:00,452 --> 00:27:01,995
- so it had, you know...
- 532
- 00:27:02,787 --> 00:27:03,747
- plumbing.
- 533
- 00:27:11,254 --> 00:27:15,800
- American rapper, singer and actor Ja Rule,
- also known as Jeffrey Atkins,
- 534
- 00:27:15,884 --> 00:27:18,094
- is in the Bahamas
- with his business partners
- 535
- 00:27:18,178 --> 00:27:21,473
- to discuss the details
- of a concert next month.
- 536
- 00:27:22,557 --> 00:27:27,354
- Fyre was like the thing of the island.
- Renting so much, rent-a-cars,
- 537
- 00:27:27,771 --> 00:27:29,773
- big jets are flying in.
- 538
- 00:27:30,482 --> 00:27:33,735
- Everybody was saying, "Hey, that's Fyre,
- they have lots of money.
- 539
- 00:27:33,818 --> 00:27:35,612
- They could do anything."
- 540
- 00:27:36,404 --> 00:27:38,782
- We hope this is the first of many steps
- 541
- 00:27:38,865 --> 00:27:42,786
- to bring entertainment
- and bring value back to the Bahamas.
- 542
- 00:27:43,203 --> 00:27:46,706
- I was waiting for some shit like this
- to happen in the Bahamas, to be real.
- 543
- 00:27:46,873 --> 00:27:50,168
- You know, we never had
- that many American artists,
- 544
- 00:27:50,251 --> 00:27:51,753
- you know, on one stage.
- 545
- 00:27:52,170 --> 00:27:55,382
- This was supposed to go on
- for five years, every year.
- 546
- 00:27:56,132 --> 00:28:00,011
- So, if you do good,
- you were asked for five years.
- 547
- 00:28:00,095 --> 00:28:03,682
- You got the contract, so you wanted
- to live up to the expectations.
- 548
- 00:28:06,559 --> 00:28:08,061
- They had the site.
- 549
- 00:28:08,395 --> 00:28:10,063
- They let us onto the property...
- 550
- 00:28:10,438 --> 00:28:11,940
- and we looked at it.
- 551
- 00:28:12,023 --> 00:28:14,234
- And that's when some of the questions
- started to rise.
- 552
- 00:28:14,734 --> 00:28:15,610
- The site...
- 553
- 00:28:16,152 --> 00:28:17,946
- was on a hill...
- 554
- 00:28:18,238 --> 00:28:19,406
- and at the base,
- 555
- 00:28:19,698 --> 00:28:23,576
- what I saw was, pretty much,
- a housing development
- 556
- 00:28:23,660 --> 00:28:24,994
- construction site...
- 557
- 00:28:25,453 --> 00:28:30,291
- that was hazardous in many ways
- and that needed a lot of work.
- 558
- 00:28:30,667 --> 00:28:34,212
- You know there's going to be hiccups,
- there's gonna be things to be addressed.
- 559
- 00:28:34,295 --> 00:28:38,216
- It's a first-year festival
- on an island and you find solutions.
- 560
- 00:28:38,299 --> 00:28:40,176
- We said,
- "Here's what you should think about,
- 561
- 00:28:40,635 --> 00:28:42,387
- you know, here's what your tenting is,
- 562
- 00:28:42,470 --> 00:28:43,972
- you know, the geodesic domes...
- 563
- 00:28:44,055 --> 00:28:45,682
- Here's what it's going to cost to set up."
- 564
- 00:28:45,765 --> 00:28:46,766
- And...
- 565
- 00:28:46,850 --> 00:28:47,767
- away we went.
- 566
- 00:28:51,104 --> 00:28:53,982
- What's crazy is they booked the festival
- 567
- 00:28:54,607 --> 00:28:57,944
- during the busiest weekend
- of the year on Great Exuma.
- 568
- 00:28:58,027 --> 00:28:59,195
- It's like the Superbowl there.
- 569
- 00:28:59,279 --> 00:29:01,239
- It's called the National Regatta,
- 570
- 00:29:01,448 --> 00:29:04,033
- and the island basically doubles
- in population size
- 571
- 00:29:04,367 --> 00:29:08,288
- and all of the hotels get booked months,
- maybe a year in advance.
- 572
- 00:29:09,372 --> 00:29:11,124
- Billy had sold a villa package,
- 573
- 00:29:11,458 --> 00:29:14,043
- and these people were essentially staying
- in an Airbnb,
- 574
- 00:29:14,836 --> 00:29:18,798
- so we had to find houses
- all across the island for 500 guests.
- 575
- 00:29:19,924 --> 00:29:21,885
- To make it worse, they had oversold
- 576
- 00:29:22,135 --> 00:29:23,845
- their "Lodge" packages,
- 577
- 00:29:23,928 --> 00:29:26,097
- which were these tents on the main site.
- 578
- 00:29:27,182 --> 00:29:28,808
- And then the word comes down from the top
- 579
- 00:29:28,892 --> 00:29:31,644
- that all influencers will get housing
- for free.
- 580
- 00:29:32,979 --> 00:29:34,272
- So I start calling influencers.
- 581
- 00:29:34,355 --> 00:29:36,649
- I was the first voice that they had heard
- 582
- 00:29:36,983 --> 00:29:38,318
- since they posted.
- 583
- 00:29:38,401 --> 00:29:42,405
- Each influencer,
- and there were about 250 influencers,
- 584
- 00:29:42,489 --> 00:29:44,240
- were promised, for a post,
- 585
- 00:29:44,783 --> 00:29:45,867
- for one post...
- 586
- 00:29:46,367 --> 00:29:49,537
- a one-bedroom,
- three-person villa on the beach...
- 587
- 00:29:51,372 --> 00:29:52,582
- that didn't exist.
- 588
- 00:29:53,958 --> 00:29:55,460
- I started talking to Billy...
- 589
- 00:29:55,543 --> 00:29:57,212
- and from the get-go, it was, you know,
- 590
- 00:29:57,295 --> 00:30:00,131
- we were all running around, scrambling,
- every day to find new houses.
- 591
- 00:30:00,215 --> 00:30:02,634
- "We need help from you guys,
- start to cut people.
- 592
- 00:30:03,009 --> 00:30:05,220
- These people aren't paying
- for the experience.
- 593
- 00:30:06,137 --> 00:30:07,388
- Tell them not to come."
- 594
- 00:30:07,597 --> 00:30:10,725
- And it was a constant battle
- because what they cared most about
- 595
- 00:30:11,309 --> 00:30:12,644
- was the influencers.
- 596
- 00:30:13,353 --> 00:30:16,314
- So I'm imploring them to cancel
- paying guests at this point.
- 597
- 00:30:16,397 --> 00:30:19,818
- "They're not gonna have a place to stay."
- And the response from Billy was,
- 598
- 00:30:19,901 --> 00:30:23,071
- "We're not a problems focus group.
- We're a solutions-oriented group.
- 599
- 00:30:23,154 --> 00:30:26,241
- We need to have a positive attitude
- about this. We need a good attitude."
- 600
- 00:30:26,324 --> 00:30:30,453
- And he was unflappable
- but he was also entirely delusional.
- 601
- 00:30:30,912 --> 00:30:34,874
- So it was this constant battle
- in my mind between,
- 602
- 00:30:35,166 --> 00:30:38,086
- "Is this guy a genius or is he a madman?"
- 603
- 00:30:38,253 --> 00:30:42,131
- Because he just would not take "no"
- for an answer and he wouldn't take advice.
- 604
- 00:30:42,215 --> 00:30:44,133
- <i>Where do you stand now?</i>
- 605
- 00:30:44,551 --> 00:30:45,510
- He's a liar.
- 606
- 00:30:51,850 --> 00:30:55,478
- Billy McFarland first got
- on my radar living here in New York.
- 607
- 00:30:56,563 --> 00:30:58,523
- He was running a company called Magnises.
- 608
- 00:30:58,857 --> 00:31:02,694
- I had a number of friends then
- that did get the Magnises card
- 609
- 00:31:02,777 --> 00:31:04,362
- when they started offering
- 610
- 00:31:04,654 --> 00:31:09,492
- access to elite tickets
- at a cost well below the market rate.
- 611
- 00:31:10,243 --> 00:31:12,078
- The whole thing didn't make sense to me.
- 612
- 00:31:13,788 --> 00:31:16,207
- People that I've spoken to
- that were cardholders
- 613
- 00:31:16,291 --> 00:31:19,502
- recount having their reservations
- canceled at the last minute,
- 614
- 00:31:19,586 --> 00:31:21,629
- so it seemed very hard
- for people to actually
- 615
- 00:31:21,713 --> 00:31:24,173
- access any of the benefits
- that they were promised
- 616
- 00:31:24,591 --> 00:31:28,595
- And so, this guy was always out there,
- just running hustles...
- 617
- 00:31:28,928 --> 00:31:30,513
- that were sort of slick,
- 618
- 00:31:30,597 --> 00:31:35,184
- but then not necessarily, in my mind,
- something that was by the book.
- 619
- 00:31:37,645 --> 00:31:40,940
- I vividly remember
- the Fyre festival video.
- 620
- 00:31:41,608 --> 00:31:43,484
- This video was everywhere on Facebook
- 621
- 00:31:43,568 --> 00:31:47,614
- and I see a few of the bands
- that I actually work with
- 622
- 00:31:47,697 --> 00:31:50,450
- listed as headliners for this festival.
- 623
- 00:31:51,075 --> 00:31:53,036
- So I immediately called the agents
- and I say,
- 624
- 00:31:53,119 --> 00:31:55,455
- "Hey, look,
- this thing doesn't make sense to me,"
- 625
- 00:31:55,538 --> 00:31:58,458
- and they start saying,
- "It doesn't make sense to us either.
- 626
- 00:31:58,541 --> 00:32:02,629
- These guys are promising to pay
- two X what our market value is."
- 627
- 00:32:02,837 --> 00:32:05,632
- I say, "Have they sent the money?"
- and they say, "Funny that you ask,
- 628
- 00:32:05,715 --> 00:32:07,592
- No, they haven't sent the money
- for it yet."
- 629
- 00:32:07,675 --> 00:32:09,761
- I say, "Okay. This is interesting."
- 630
- 00:32:10,637 --> 00:32:13,389
- I take a more active role
- 631
- 00:32:13,806 --> 00:32:17,393
- in investigating everything
- that was going on with Fyre Festival.
- 632
- 00:32:18,353 --> 00:32:23,358
- What I realized was that they had rented
- an area north of Sandals Resort
- 633
- 00:32:23,441 --> 00:32:27,946
- and then effectively photoshopped out
- the bottom portion of the map
- 634
- 00:32:28,029 --> 00:32:30,615
- to make it look like
- they were on a deserted island.
- 635
- 00:32:30,698 --> 00:32:33,493
- I thought, "The world's gotta know
- what's going on."
- 636
- 00:32:33,576 --> 00:32:38,122
- So I create the now-infamous
- Twitter account, FyreFraud.
- 637
- 00:32:41,417 --> 00:32:43,836
- I thought, "Okay, I'm going to
- put this out there
- 638
- 00:32:43,920 --> 00:32:45,380
- and people are going to see this
- 639
- 00:32:45,463 --> 00:32:47,298
- and everyone's going to know it's bogus,"
- 640
- 00:32:47,382 --> 00:32:49,133
- and nothing happened.
- 641
- 00:32:49,217 --> 00:32:53,346
- I got maybe two or three clicks
- on Twitter and that was it.
- 642
- 00:32:53,429 --> 00:32:56,140
- So I said, "All right,
- we gotta hit 'em a little harder."
- 643
- 00:32:57,850 --> 00:33:00,937
- What we ended up doing was taking
- a plane down there
- 644
- 00:33:01,020 --> 00:33:04,273
- and photographing the development
- and what they were working on.
- 645
- 00:33:05,233 --> 00:33:07,193
- One of the things that really struck me
- 646
- 00:33:07,276 --> 00:33:09,612
- was that they were erecting
- these dome tents
- 647
- 00:33:09,696 --> 00:33:12,615
- that were pitched as "luxury villas"
- that I realized
- 648
- 00:33:12,699 --> 00:33:15,743
- were leftover hurricane tents
- from Hurricane Matthew.
- 649
- 00:33:17,328 --> 00:33:21,749
- That is a far stretch
- from a luxury villa on a deserted island.
- 650
- 00:33:22,333 --> 00:33:25,169
- I realized very quickly
- that there was no way
- 651
- 00:33:25,294 --> 00:33:28,006
- that these guys were going to be able
- to pull this off.
- 652
- 00:33:34,929 --> 00:33:36,806
- We were building
- a city within a city
- 653
- 00:33:37,181 --> 00:33:39,225
- in terms of waste disposal,
- 654
- 00:33:39,308 --> 00:33:41,602
- in terms of restrooms, water.
- 655
- 00:33:42,186 --> 00:33:43,604
- It was a fucking shit show,
- 656
- 00:33:43,938 --> 00:33:46,899
- but we were doing everything
- that we could possibly do.
- 657
- 00:33:47,191 --> 00:33:50,361
- They're frantically building the site.
- 658
- 00:33:51,279 --> 00:33:55,324
- You know, 100 day laborers
- working around the clock, no sleep.
- 659
- 00:33:55,533 --> 00:33:59,203
- It was just this mass,
- big crew of local workers.
- 660
- 00:33:59,579 --> 00:34:03,291
- Billy paid them off and then he was like,
- "You know, we need more guys.
- 661
- 00:34:03,624 --> 00:34:04,959
- We need more workers."
- 662
- 00:34:05,043 --> 00:34:07,545
- Billy paid them
- for the next three days and then...
- 663
- 00:34:07,628 --> 00:34:10,548
- Billy's like, "Bring more workers.
- We need more workers."
- 664
- 00:34:10,631 --> 00:34:13,301
- And then it was starting
- to get too much for me to handle.
- 665
- 00:34:13,384 --> 00:34:17,055
- They had every living soul
- on the island of Exuma
- 666
- 00:34:18,222 --> 00:34:21,309
- who could lift a towel, working.
- 667
- 00:34:21,976 --> 00:34:26,147
- My gosh, there had to have been,
- probably at some point, 200 people.
- 668
- 00:34:26,564 --> 00:34:28,649
- I had to feed all the staff.
- 669
- 00:34:28,733 --> 00:34:33,821
- Basically, that was taking on
- the whole Fyre operation under my wings.
- 670
- 00:34:34,864 --> 00:34:37,325
- I'd gone down to the Bahamas
- with some friends
- 671
- 00:34:37,575 --> 00:34:42,080
- and just coincidentally we actually
- ran into Ja Rule and Billy down there
- 672
- 00:34:42,163 --> 00:34:46,501
- and then they offered to take us
- on a little tour of the site.
- 673
- 00:34:47,919 --> 00:34:51,547
- It was beautiful, you know,
- but it's just like a big giant bluff
- 674
- 00:34:51,631 --> 00:34:54,842
- overlooking the ocean.
- There are no buildings, there's no...
- 675
- 00:34:55,426 --> 00:34:59,347
- access to electricity or running water
- or any of that type of stuff.
- 676
- 00:35:00,223 --> 00:35:01,599
- We were just kind of like,
- 677
- 00:35:01,933 --> 00:35:04,769
- concerned, really, there was
- no infrastructure in place, you know,
- 678
- 00:35:04,852 --> 00:35:08,064
- but at the same time,
- they sounded fairly confident
- 679
- 00:35:08,147 --> 00:35:11,317
- about their ability
- to get this thing done.
- 680
- 00:35:14,362 --> 00:35:16,405
- How is it non
- 681
- 00:35:16,489 --> 00:35:19,117
- When you guys are not the headlining act
- at a bigger festival,
- 682
- 00:35:19,200 --> 00:35:22,703
- you guys don't get top of billing.
- I mean, in our contract...
- 683
- 00:35:24,747 --> 00:35:27,834
- I understand. I mean, it's a font size.
- 684
- 00:35:29,252 --> 00:35:31,963
- You had people working 24 hours a day.
- 685
- 00:35:32,171 --> 00:35:35,550
- I had to work basically two days in one
- because of Fyre Media
- 686
- 00:35:36,008 --> 00:35:37,635
- and then Fyre Festival.
- 687
- 00:35:37,927 --> 00:35:41,389
- I noticed the people that were involved
- in going back and forth to the Bahamas,
- 688
- 00:35:41,472 --> 00:35:44,058
- in the planning,
- they were becoming growingly frustrated.
- 689
- 00:35:44,142 --> 00:35:45,518
- They would come to me and like,
- 690
- 00:35:45,601 --> 00:35:47,436
- "What are you working on
- with the booking platform?
- 691
- 00:35:47,520 --> 00:35:50,314
- I can't wait to get back
- on this side of the business
- 692
- 00:35:50,398 --> 00:35:53,151
- because the festival stuff
- is just becoming chaotic."
- 693
- 00:35:53,317 --> 00:35:56,821
- We just knew very little about what was
- happening on the festival side,
- 694
- 00:35:56,946 --> 00:35:59,907
- except, you know, the persistent feeling
- of growing dread.
- 695
- 00:36:00,074 --> 00:36:02,952
- Every single day,
- it got endlessly more tense.
- 696
- 00:36:03,161 --> 00:36:06,372
- We would be at standstill sometimes
- for weeks
- 697
- 00:36:06,455 --> 00:36:09,000
- not being able to get that final sign off
- or move through on things
- 698
- 00:36:09,083 --> 00:36:12,795
- because<i> </i>he was completely, you know,
- succumbed to the festival needs.
- 699
- 00:36:13,296 --> 00:36:16,465
- Spending money at an outrageous cost
- and speed.
- 700
- 00:36:16,674 --> 00:36:20,636
- I wasn't sure if it was startup woes,
- just like "unorganization",
- 701
- 00:36:20,761 --> 00:36:24,640
- or if it was actually financial trouble,
- but sometimes payments would be late.
- 702
- 00:36:25,766 --> 00:36:27,268
- Friday afternoon,
- 703
- 00:36:27,351 --> 00:36:31,147
- our favorite topic is, "Did you get paid
- and was it for the right amount?"
- 704
- 00:36:31,772 --> 00:36:36,777
- and Michael once was like, "Yeah,
- I got paid, but it was in a bag of cash."
- 705
- 00:36:38,112 --> 00:36:40,406
- I knew that cash flow
- was becoming an issue,
- 706
- 00:36:40,698 --> 00:36:43,034
- but Billy handled all the finances.
- 707
- 00:36:43,784 --> 00:36:44,702
- At that point,
- 708
- 00:36:44,785 --> 00:36:47,872
- Billy had said, "Listen, we're into this
- for 25 million bucks.
- 709
- 00:36:47,955 --> 00:36:50,333
- I'm like, "Oh, my gosh, Billy, jeepers."
- 710
- 00:36:51,500 --> 00:36:55,171
- The word from people that knew Billy
- was that he was a magician fundraiser
- 711
- 00:36:55,296 --> 00:36:57,048
- and he just kept pulling money in,
- somehow.
- 712
- 00:36:57,798 --> 00:37:01,052
- Billy would get on a jet,
- he'd fly to New York and he'd come back
- 713
- 00:37:01,135 --> 00:37:03,262
- and somehow have another
- three million bucks
- 714
- 00:37:03,346 --> 00:37:07,183
- in his pocket to pull off
- the next level of needs.
- 715
- 00:37:08,434 --> 00:37:10,853
- Carola was one of
- the many investors.
- 716
- 00:37:11,520 --> 00:37:13,189
- She was a big believer in Billy.
- 717
- 00:37:13,439 --> 00:37:17,735
- She was there from his earliest venture,
- Magnesis, and then Fyre.
- 718
- 00:37:18,152 --> 00:37:20,821
- She had always been around,
- always supporting this kid
- 719
- 00:37:20,905 --> 00:37:24,617
- and always believing in his ability
- to become the next big entrepreneur.
- 720
- 00:37:24,951 --> 00:37:28,120
- We can figure out how to make an extra
- three, four, five million dollars.
- 721
- 00:37:28,663 --> 00:37:30,790
- Whether it's higher-tier artist passes,
- 722
- 00:37:30,873 --> 00:37:33,876
- food and alcohol passes, VIP party passes,
- 723
- 00:37:34,043 --> 00:37:37,296
- the Kendall Jenner yacht party
- for $10,000 a head for 100 people.
- 724
- 00:37:37,380 --> 00:37:40,716
- Billy had a vision, you know,
- and he was definitely thinking
- 725
- 00:37:40,800 --> 00:37:45,096
- of every little twist
- that he could come up with
- 726
- 00:37:45,179 --> 00:37:46,973
- to raise the money to make it happen.
- 727
- 00:37:47,056 --> 00:37:50,476
- There's two things going for us:
- one, an audience who has cash,
- 728
- 00:37:50,559 --> 00:37:52,645
- and us, we have the celebrity,
- we have the island.
- 729
- 00:37:52,728 --> 00:37:55,231
- There's ways we can monetize both,
- we're gonna make that happen.
- 730
- 00:37:55,314 --> 00:37:56,732
- I overheard a conversation,
- 731
- 00:37:56,816 --> 00:37:59,318
- "Let's put up a cabaña for $50,000
- 732
- 00:37:59,402 --> 00:38:00,987
- and see if anyone buys it."
- 733
- 00:38:01,821 --> 00:38:03,990
- And I remember thinking,
- "Do you have a cabaña to sell?
- 734
- 00:38:04,073 --> 00:38:07,076
- Because I'm feeling concerned
- that you're not thinking about that
- 735
- 00:38:07,159 --> 00:38:10,454
- before you are putting it live on the site
- for someone to buy."
- 736
- 00:38:17,962 --> 00:38:21,632
- So, this website came out.
- It was, like, "fyrecay.com."
- 737
- 00:38:22,008 --> 00:38:25,386
- And the site's sole purpose
- was to destroy this festival.
- 738
- 00:38:25,803 --> 00:38:28,514
- It was getting fed direct information
- and photos
- 739
- 00:38:28,597 --> 00:38:30,808
- of the site that was totally unfinished.
- 740
- 00:38:31,267 --> 00:38:33,436
- News that was happening
- by the day that only
- 741
- 00:38:33,519 --> 00:38:36,522
- pretty senior people in the festival
- knew what was happening.
- 742
- 00:38:38,274 --> 00:38:39,900
- It was almost like WikiLeaks.
- 743
- 00:38:39,984 --> 00:38:43,362
- We were having these confidential meetings
- and then things from that meeting
- 744
- 00:38:43,446 --> 00:38:45,364
- were actually getting out, word for word.
- 745
- 00:38:46,824 --> 00:38:49,410
- So we knew someone actually
- in the meeting had been wired up.
- 746
- 00:38:49,702 --> 00:38:52,413
- So we were all called to the war room
- to have a meeting
- 747
- 00:38:52,705 --> 00:38:54,874
- and it was basically a witch hunt meeting.
- 748
- 00:38:55,166 --> 00:38:57,543
- It was, "If you are the person
- 749
- 00:38:57,835 --> 00:39:01,005
- or people that are sending
- this information to this website,
- 750
- 00:39:01,339 --> 00:39:03,132
- we will pursue legal action,
- 751
- 00:39:03,299 --> 00:39:05,509
- you will leave this island,
- you will not get paid
- 752
- 00:39:05,593 --> 00:39:06,927
- and we'll come after you."
- 753
- 00:39:07,345 --> 00:39:10,639
- The guy that put together Fyrecay
- was extorting Billy.
- 754
- 00:39:11,057 --> 00:39:12,892
- Billy wanted him
- to take the website down.
- 755
- 00:39:12,975 --> 00:39:16,354
- He said he would only do it
- if the Fyre Festival
- 756
- 00:39:16,437 --> 00:39:19,315
- started releasing actual photos
- of the campsites.
- 757
- 00:39:19,398 --> 00:39:21,108
- And I just kept saying to Billy,
- 758
- 00:39:21,192 --> 00:39:26,947
- "We need to get the messaging out now
- that this is not a luxury music festival.
- 759
- 00:39:27,031 --> 00:39:29,367
- People aren't staying on yachts,
- at least, most aren't,
- 760
- 00:39:29,450 --> 00:39:30,910
- many are not staying in villas
- 761
- 00:39:30,993 --> 00:39:34,705
- and if you can get that messaging out now,
- we will be able to manage expectations."
- 762
- 00:39:34,789 --> 00:39:36,624
- You know?
- Like here's the reality. Just do it
- 763
- 00:39:36,999 --> 00:39:39,335
- and people will make
- their own decisions on it.
- 764
- 00:39:39,418 --> 00:39:40,961
- But you have got to be honest.
- 765
- 00:39:41,045 --> 00:39:43,506
- Here's what it is.
- Here's the tents, you know?
- 766
- 00:39:43,589 --> 00:39:45,800
- People are going to find out
- sooner or later, so, like,
- 767
- 00:39:46,008 --> 00:39:47,676
- why are you walking around...
- 768
- 00:39:48,719 --> 00:39:50,304
- trying to dodge the inevitable?
- 769
- 00:39:54,767 --> 00:39:57,061
- We were gearing up.
- We were ready to go.
- 770
- 00:39:57,144 --> 00:40:00,064
- We're, like, going to the gym,
- having this grand old time.
- 771
- 00:40:00,815 --> 00:40:04,318
- We would go on these jogs every morning
- to get ready for Fyre Festival.
- 772
- 00:40:04,402 --> 00:40:07,822
- Like, powering around town.
- "We're going on this great vacation.
- 773
- 00:40:07,905 --> 00:40:09,323
- We're going to have such a blast.
- 774
- 00:40:09,407 --> 00:40:11,534
- We're going to meet all these people
- and have this...
- 775
- 00:40:11,617 --> 00:40:13,786
- just truly fantastic experience."
- 776
- 00:40:13,869 --> 00:40:15,538
- I mean, it was so exciting.
- 777
- 00:40:18,958 --> 00:40:21,377
- On April 22nd, I get an email.
- 778
- 00:40:21,836 --> 00:40:24,672
- "I noticed you hadn't created
- your Fyreband account yet.
- 779
- 00:40:24,755 --> 00:40:27,716
- It is your wallet for the weekend,
- so load it appropriately.
- 780
- 00:40:27,800 --> 00:40:31,470
- The majority of our guests
- have added $3,000 for the weekend.
- 781
- 00:40:31,929 --> 00:40:36,225
- But if you want to reserve tables
- or take part in the add-on experiences,
- 782
- 00:40:36,559 --> 00:40:38,519
- you will want to put on much more."
- 783
- 00:40:38,602 --> 00:40:44,150
- Billy wanted the engineers to set up
- payment through this RFID bracelet.
- 784
- 00:40:44,233 --> 00:40:48,654
- We all said that was insane based
- on the wireless communication issues.
- 785
- 00:40:48,737 --> 00:40:50,739
- I mean, this was never tested out.
- 786
- 00:40:50,865 --> 00:40:53,993
- The urgency wasn't,
- "Let's make this a cashless experience
- 787
- 00:40:54,076 --> 00:40:55,911
- for our festival attendees."
- 788
- 00:40:55,995 --> 00:40:58,998
- It was, "We can't put on the Fyre Festival
- because we don't have any money."
- 789
- 00:41:00,291 --> 00:41:03,252
- I received a call from a woman
- 790
- 00:41:03,377 --> 00:41:06,547
- asking me, I would say, very aggressively
- 791
- 00:41:06,630 --> 00:41:09,592
- to put money on my wristband.
- 792
- 00:41:09,675 --> 00:41:13,554
- They wanted you to buy jet ski things,
- a private plane.
- 793
- 00:41:14,221 --> 00:41:16,140
- It was a staggering amount
- of money.
- 794
- 00:41:16,223 --> 00:41:18,100
- The first batch of kids had loaded...
- 795
- 00:41:19,852 --> 00:41:23,189
- $800,000 on these wristbands.
- 796
- 00:41:23,272 --> 00:41:25,232
- You know, you've spent all this
- money on a ticket,
- 797
- 00:41:25,316 --> 00:41:28,194
- and now the same amount of money
- on the wristband, it seemed...
- 798
- 00:41:28,277 --> 00:41:29,278
- sort of peculiar.
- 799
- 00:41:32,156 --> 00:41:35,868
- So now we're down to probably ten
- days left to the festival at this point.
- 800
- 00:41:36,202 --> 00:41:40,915
- They didn't have enough tents
- and 350 people would have nowhere to stay
- 801
- 00:41:40,998 --> 00:41:43,959
- and by the way, houses that we sourced
- weren't getting paid.
- 802
- 00:41:46,212 --> 00:41:49,298
- So this was now becoming clear
- that there wasn't any money.
- 803
- 00:41:49,590 --> 00:41:52,635
- Because homeowners were like,
- "You sent me a wire...
- 804
- 00:41:53,010 --> 00:41:55,387
- five days ago
- and I haven't received any funds."
- 805
- 00:41:55,596 --> 00:41:58,557
- I had an explicit phone call
- from one of the management team
- 806
- 00:41:58,641 --> 00:42:01,352
- to stop telling Carola
- about the housing situation,
- 807
- 00:42:01,435 --> 00:42:03,562
- because they were trying to get
- more money from her...
- 808
- 00:42:04,104 --> 00:42:06,106
- and that my emails were alarming her...
- 809
- 00:42:06,482 --> 00:42:09,151
- and they outright told me to be dishonest.
- 810
- 00:42:10,569 --> 00:42:13,781
- And you have to realize I got paid 30%
- of my fee, so they're hanging--
- 811
- 00:42:13,864 --> 00:42:15,866
- My fee's not due
- until the day of the event,
- 812
- 00:42:15,950 --> 00:42:19,119
- so they're hanging 70% of my fee
- over my head like a carrot.
- 813
- 00:42:20,329 --> 00:42:22,623
- Every day,
- something else would happen.
- 814
- 00:42:22,706 --> 00:42:24,792
- Every hour, something else would happen.
- 815
- 00:42:25,376 --> 00:42:27,127
- Every minute, there'd be another obstacle.
- 816
- 00:42:27,836 --> 00:42:29,505
- We had a $6 million contract
- 817
- 00:42:29,588 --> 00:42:31,674
- with Star Catering
- to handle all the food service
- 818
- 00:42:31,757 --> 00:42:34,301
- and we only had $1 million allocated.
- 819
- 00:42:34,385 --> 00:42:36,178
- And Billy fired them over the phone.
- 820
- 00:42:36,262 --> 00:42:39,306
- And then he hung up the phone.
- I stood there and he said...
- 821
- 00:42:40,266 --> 00:42:41,559
- "Can you salvage this?"
- 822
- 00:42:41,642 --> 00:42:44,395
- And I said, "Oh, my gosh,
- I have two weeks to come up...
- 823
- 00:42:44,728 --> 00:42:48,566
- with food service for 6,000 kids?
- This is going to be fascinating."
- 824
- 00:42:50,025 --> 00:42:51,527
- Grant, who was on the call,
- 825
- 00:42:51,610 --> 00:42:53,737
- pulled out the proposal
- from Star and said,
- 826
- 00:42:53,821 --> 00:42:56,574
- "I told them I wanted
- sushi chefs coming in,"
- 827
- 00:42:56,657 --> 00:42:59,743
- and, "I needed to see Indian cuisine,"
- 828
- 00:42:59,827 --> 00:43:03,247
- and I thought, "Gosh, Grant,
- you've missed the boat here."
- 829
- 00:43:03,497 --> 00:43:06,500
- We are not spending $6 million,
- we can only spend $1 million
- 830
- 00:43:06,584 --> 00:43:08,669
- and I'm eliminating all of that."
- 831
- 00:43:11,880 --> 00:43:13,299
- At this point in time,
- 832
- 00:43:13,382 --> 00:43:16,051
- there had been no progress pictures,
- no updated videos.
- 833
- 00:43:16,760 --> 00:43:19,471
- They were using the same footage
- and photographs
- 834
- 00:43:19,805 --> 00:43:21,849
- from that first promotional video
- 835
- 00:43:21,932 --> 00:43:25,102
- in all of the subsequent
- promotional content.
- 836
- 00:43:25,269 --> 00:43:27,313
- The media and marketing companies
- in New York,
- 837
- 00:43:27,396 --> 00:43:31,275
- we didn't have any visibility into what
- was happening on the production side.
- 838
- 00:43:31,859 --> 00:43:36,822
- We're building out this vision that was
- based around this kind of visual facade.
- 839
- 00:43:37,740 --> 00:43:41,577
- We noticed quite quickly that
- all of the original sketches of the rooms
- 840
- 00:43:41,660 --> 00:43:44,079
- that we had signed up for
- got taken off the page.
- 841
- 00:43:44,413 --> 00:43:48,250
- That was sort of when we started
- trying to dig a little bit more and see,
- 842
- 00:43:48,792 --> 00:43:51,420
- "Oh, can you send us pictures
- of the accommodations?"
- 843
- 00:43:51,712 --> 00:43:55,758
- You had people asking
- very legitimate questions on Instagram.
- 844
- 00:43:56,342 --> 00:43:59,762
- They were trying to book flights,
- trying to understand logistics.
- 845
- 00:44:00,638 --> 00:44:03,557
- We just started getting bombarded
- with all these questions.
- 846
- 00:44:04,558 --> 00:44:07,102
- Grant was trying to use our employees
- for customer service,
- 847
- 00:44:07,186 --> 00:44:09,355
- but that wasn't what we were hired to do.
- 848
- 00:44:09,980 --> 00:44:12,983
- The only thing we could do
- was to just keep telling people,
- 849
- 00:44:13,359 --> 00:44:16,654
- "Email concierge@fyre.com."
- 850
- 00:44:16,862 --> 00:44:19,073
- And then we would get
- another request saying,
- 851
- 00:44:19,156 --> 00:44:20,908
- "concierge@fyre.com didn't respond."
- 852
- 00:44:22,368 --> 00:44:25,204
- The unanswered questions
- turned to people criticizing...
- 853
- 00:44:25,663 --> 00:44:27,331
- It was very annoying.
- 854
- 00:44:27,498 --> 00:44:29,375
- I was like,
- "This is terrible customer service.
- 855
- 00:44:29,458 --> 00:44:33,045
- They need to know better.
- They're throwing this luxury festival..."
- 856
- 00:44:33,629 --> 00:44:36,090
- And then you'd have Grant
- reaching outand saying,
- 857
- 00:44:36,173 --> 00:44:37,675
- "These comments are killing us.
- 858
- 00:44:37,758 --> 00:44:40,260
- What do we do about all the people
- that are talking shit?"
- 859
- 00:44:41,220 --> 00:44:45,349
- The decision was to screenshot
- all of the legitimate questions
- 860
- 00:44:45,432 --> 00:44:47,434
- and forward that over to the Fyre team
- 861
- 00:44:47,768 --> 00:44:50,270
- and then delete
- all of the negative comments
- 862
- 00:44:50,354 --> 00:44:51,980
- that were degrading the brand.
- 863
- 00:44:52,690 --> 00:44:54,692
- I saw them actively deleting comments
- 864
- 00:44:54,942 --> 00:44:57,152
- and then turning comments off entirely
- 865
- 00:44:57,528 --> 00:45:00,406
- so that you wouldn't have
- 3,000 people saying,
- 866
- 00:45:00,489 --> 00:45:04,034
- "Hey, I don't have my flight information.
- Where do I need to go?"
- 867
- 00:45:12,751 --> 00:45:15,754
- So as me and Billy was riding back
- towards the site...
- 868
- 00:45:17,297 --> 00:45:21,051
- You know, he was like....
- Kinda like panicky look, you know?
- 869
- 00:45:21,552 --> 00:45:22,428
- So he's like,
- 870
- 00:45:22,886 --> 00:45:26,140
- "What do you think?
- You think we can get this done?
- 871
- 00:45:26,348 --> 00:45:27,725
- I said, "What do you mean?"
- 872
- 00:45:27,808 --> 00:45:30,644
- "You think we can get everything done
- before Thursday?"
- 873
- 00:45:31,395 --> 00:45:32,229
- So...
- 874
- 00:45:32,354 --> 00:45:34,314
- Me saying to myself right there, I say,
- 875
- 00:45:34,773 --> 00:45:37,776
- "You want to lie to him
- or you just want to speak the truth?"
- 876
- 00:45:37,860 --> 00:45:40,821
- 'Cause sometimes the truth
- can come pretty,
- 877
- 00:45:40,904 --> 00:45:43,282
- and then sometimes
- the truth can just come ugly.
- 878
- 00:45:43,449 --> 00:45:44,616
- So, I was like,
- 879
- 00:45:45,784 --> 00:45:48,412
- "Billy, being honest,
- I think we could do it.
- 880
- 00:45:48,495 --> 00:45:51,206
- But we need some more time.
- We need to do some overtime
- 881
- 00:45:51,373 --> 00:45:55,169
- and we need to just push...
- We need to do more hours."
- 882
- 00:45:57,463 --> 00:45:59,590
- Every day we met,
- every day, we would talk about,
- 883
- 00:45:59,673 --> 00:46:02,426
- "Okay, should we pull the plug
- or should we keep this thing going?"
- 884
- 00:46:02,509 --> 00:46:03,927
- And every day, Billy would say,
- 885
- 00:46:04,011 --> 00:46:07,055
- "We can't pull the plug.
- We've got to keep this thing going."
- 886
- 00:46:07,139 --> 00:46:10,934
- "You can't have people come,
- this is not going to work."
- 887
- 00:46:11,018 --> 00:46:13,145
- Verbatim. It was like...
- 888
- 00:46:13,228 --> 00:46:15,105
- "If you want to leave, you can leave.
- 889
- 00:46:15,272 --> 00:46:18,358
- If you're not going to leave,
- we're here to find solutions."
- 890
- 00:46:18,442 --> 00:46:21,570
- And I would step outside,
- right after each meeting,
- 891
- 00:46:21,653 --> 00:46:25,365
- literally go out on the porch
- and burst into tears.
- 892
- 00:46:25,741 --> 00:46:29,828
- Never in my career did I ever do this,
- but there I would be, thinking,
- 893
- 00:46:29,912 --> 00:46:30,996
- "Holy shit."
- 894
- 00:46:32,164 --> 00:46:33,165
- So I sent an email.
- 895
- 00:46:33,665 --> 00:46:35,334
- "Guys, we're running out of time.
- 896
- 00:46:35,417 --> 00:46:39,129
- I've tried to warn you multiple times,
- but my words have fallen on deaf ears.
- 897
- 00:46:39,713 --> 00:46:42,382
- We are one day out
- without enough beds to safely house
- 898
- 00:46:42,466 --> 00:46:45,219
- our staff, our VIP guests
- and our paid customers.
- 899
- 00:46:45,594 --> 00:46:48,388
- You need to cancel more guests,
- immediately."
- 900
- 00:46:48,472 --> 00:46:52,309
- I was basically like, "I know that
- you're worried about press blowback,
- 901
- 00:46:52,601 --> 00:46:56,939
- but imagine a scenario where 350 people
- arrive onto a remote island,
- 902
- 00:46:57,022 --> 00:46:59,066
- are herded onto yellow school buses,
- 903
- 00:46:59,149 --> 00:47:01,318
- brought to a festival site
- that's unfinished
- 904
- 00:47:01,401 --> 00:47:03,278
- and realize they've no place to sleep
- 905
- 00:47:03,529 --> 00:47:06,114
- and to make it worse,
- they have no way to get home,
- 906
- 00:47:06,198 --> 00:47:08,784
- because we don't have any charter flights
- booked back for them.
- 907
- 00:47:08,867 --> 00:47:13,247
- I know you're worried about the press,
- but there's no worse situation than that."
- 908
- 00:47:13,914 --> 00:47:15,040
- And the response?
- 909
- 00:47:15,541 --> 00:47:16,583
- The response was,
- 910
- 00:47:16,750 --> 00:47:19,586
- "At least they'll see
- your smiling face and yoga skills."
- 911
- 00:47:21,338 --> 00:47:23,882
- 'Cause I was supposed to be
- the yoga instructor for the event.
- 912
- 00:47:25,259 --> 00:47:26,260
- Okay.
- 913
- 00:47:26,385 --> 00:47:28,720
- Like, what am I supposed to do?
- You know? Like, I'm...
- 914
- 00:47:30,472 --> 00:47:31,431
- "All right, sure."
- 915
- 00:47:37,312 --> 00:47:39,815
- Billy was under such immense
- financial pressure
- 916
- 00:47:40,190 --> 00:47:42,526
- that he effectively
- had to put this festival on because otherwise he wasn't going
- to be able to repay
- 917
- 00:47:45,028 --> 00:47:48,907
- any<i> </i>of the<i> </i>factor receivables
- that he had raised money from.
- 918
- 00:47:49,575 --> 00:47:52,953
- It's the same thing as an individual
- going to a loan shark.
- 919
- 00:47:53,537 --> 00:47:56,498
- No matter what happened,
- this money was going to be owed.
- 920
- 00:47:57,541 --> 00:48:00,419
- They had told investors
- who had already given money
- 921
- 00:48:00,502 --> 00:48:03,213
- that, in the event of a cancellation,
- that they would be covered
- 922
- 00:48:03,297 --> 00:48:04,548
- when in fact they weren't.
- 923
- 00:48:04,631 --> 00:48:08,552
- And they didn't have festival insurance,
- so canceling really wasn't an option.
- 924
- 00:48:09,928 --> 00:48:11,805
- I mean, this was truly a disaster.
- 925
- 00:48:12,306 --> 00:48:14,099
- And events always feel like a disaster.
- 926
- 00:48:14,182 --> 00:48:17,352
- They always feel like everything's
- going wrong and you're putting out fires.
- 927
- 00:48:18,061 --> 00:48:23,525
- The draw, the appeal was to be part
- of creating something that was special.
- 928
- 00:48:23,609 --> 00:48:29,114
- And that desire overcame my inner wisdom,
- which was like, "This is a mess."
- 929
- 00:48:29,823 --> 00:48:32,701
- The atmosphere that was cultivated there
- was that...
- 930
- 00:48:33,076 --> 00:48:35,662
- nobody, no matter what,
- 931
- 00:48:35,746 --> 00:48:38,290
- was able to cross them
- and tell them, "No."
- 932
- 00:48:38,916 --> 00:48:41,627
- Had we not pulled off
- these kind of crazy things
- 933
- 00:48:41,710 --> 00:48:45,505
- like Andy finding this caterer
- with no time left,
- 934
- 00:48:45,797 --> 00:48:47,341
- then there would've been no festival.
- 935
- 00:48:47,841 --> 00:48:50,260
- It's possible that by solving problems,
- 936
- 00:48:50,344 --> 00:48:55,015
- we were just enabling them
- to continue to create this monster.
- 937
- 00:49:00,437 --> 00:49:03,148
- Did Andy ever tell you
- how he had to get the water out?
- 938
- 00:49:03,690 --> 00:49:04,608
- Oh, yeah.
- 939
- 00:49:05,609 --> 00:49:07,778
- Did Andy tell you
- how they had to get the water out?
- 940
- 00:49:08,320 --> 00:49:09,154
- Yeah.
- 941
- 00:49:09,821 --> 00:49:12,783
- It was, like, fucking crazy.
- 942
- 00:49:13,492 --> 00:49:15,702
- I'm not going to talk about that.
- 943
- 00:49:15,786 --> 00:49:17,621
- Let me tell you something. We had...
- 944
- 00:49:17,704 --> 00:49:19,998
- four containers filled...
- 945
- 00:49:20,082 --> 00:49:24,002
- Four 18-wheeler trucks
- filled with Evian water,
- 946
- 00:49:24,086 --> 00:49:26,213
- but I had left the week before
- for two days to go to meetings in Bermuda
- for the America's Cup.
- 947
- 00:49:28,507 --> 00:49:32,177
- And when I came back,
- I'd missed the big meeting with Customs,
- 948
- 00:49:32,260 --> 00:49:34,596
- and of course Customs
- had said to Billy and the gang,
- 949
- 00:49:34,680 --> 00:49:38,725
- "You need to pay us $175,000 in cash today
- 950
- 00:49:38,809 --> 00:49:40,477
- for us to release the water."
- 951
- 00:49:41,728 --> 00:49:42,729
- I went down.
- 952
- 00:49:42,980 --> 00:49:44,106
- Well, Billy called me.
- 953
- 00:49:44,272 --> 00:49:46,483
- I'm gonna speak completely, you know...
- 954
- 00:49:46,817 --> 00:49:49,069
- This won't go that far, I'm sure, but...
- 955
- 00:49:49,277 --> 00:49:52,614
- Billy called and said, "Andy, we need you
- to take one big thing for the team."
- 956
- 00:49:52,739 --> 00:49:53,740
- And I said...
- 957
- 00:49:54,449 --> 00:49:56,868
- "My gosh, I've been taking something
- for the team every day."
- 958
- 00:49:56,952 --> 00:50:00,872
- He said, "Well,
- you're our wonderful gay leader,
- 959
- 00:50:01,081 --> 00:50:03,709
- and we need you to go down. Will you...
- 960
- 00:50:04,251 --> 00:50:05,085
- suck...
- 961
- 00:50:05,544 --> 00:50:06,503
- dick...
- 962
- 00:50:07,170 --> 00:50:08,922
- to fix this water problem?"
- 963
- 00:50:09,006 --> 00:50:11,925
- And I said, "Billy, what?"
- And he said, "Andy,
- 964
- 00:50:12,009 --> 00:50:14,553
- if you will go down
- and suck Cunningham's dick,
- 965
- 00:50:14,636 --> 00:50:16,388
- who's the head of Customs,
- 966
- 00:50:16,722 --> 00:50:20,517
- and get him to clear
- all of the containers with water,
- 967
- 00:50:20,809 --> 00:50:22,269
- you will save this festival."
- 968
- 00:50:22,352 --> 00:50:26,231
- And I literally drove home, took a shower,
- 969
- 00:50:26,440 --> 00:50:28,775
- I drank some mouthwash.
- 970
- 00:50:28,859 --> 00:50:31,778
- I'm like, "Oh my gosh, I'm really..."
- And I got into my car
- 971
- 00:50:31,903 --> 00:50:34,948
- to drive across the island
- to take one for the team...
- 972
- 00:50:35,323 --> 00:50:39,202
- and I got to his office,
- fully prepared to suck his dick.
- 973
- 00:50:39,953 --> 00:50:42,122
- He couldn't have been nicer.
- He's like, "Andy, listen,
- 974
- 00:50:42,622 --> 00:50:45,459
- I will release all the water,
- I will let you serve it,
- 975
- 00:50:45,625 --> 00:50:48,378
- but I want to be want to be
- one of the first people to be paid
- 976
- 00:50:48,462 --> 00:50:52,549
- this import fee for what you're doing,"
- and I said, "Okay, great."
- 977
- 00:50:52,632 --> 00:50:55,969
- And I got back
- and I had all the water that we needed.
- 978
- 00:50:58,013 --> 00:51:01,099
- Can you imagine,
- in my 30 years of a career,
- 979
- 00:51:01,516 --> 00:51:03,351
- that this is what I was going to do?
- 980
- 00:51:03,435 --> 00:51:06,688
- I was going to do that, honestly,
- to save the festival.
- 981
- 00:51:08,398 --> 00:51:11,276
- Major news in the vlog today.
- Tomorrow morning, 5:30,
- 982
- 00:51:11,359 --> 00:51:14,571
- half of the Jerry Media crew is going
- to Fyre Festival in Bahamas
- 983
- 00:51:14,738 --> 00:51:16,031
- on a remote island.
- 984
- 00:51:16,114 --> 00:51:18,116
- We've been doing their marketing
- for the last couple of months,
- 985
- 00:51:18,200 --> 00:51:19,701
- so excited to see this thing take off.
- 986
- 00:51:19,785 --> 00:51:21,203
- I think it's going to be f... epic.
- 987
- 00:51:22,621 --> 00:51:24,956
- We went down with about four
- of the teammates
- 988
- 00:51:25,040 --> 00:51:27,000
- the day before the festival.
- 989
- 00:51:27,292 --> 00:51:30,295
- Mick, the good news about this plane?
- If we want to leave, just...
- 990
- 00:51:30,670 --> 00:51:32,798
- take the window off and just head out.
- 991
- 00:51:32,881 --> 00:51:34,925
- This is great. This is a great flight.
- 992
- 00:51:35,008 --> 00:51:38,386
- I remember the feeling,
- getting off the plane, we were so excited.
- 993
- 00:51:38,470 --> 00:51:40,180
- "Finally here, this is happening."
- 994
- 00:51:41,765 --> 00:51:43,892
- There's literally no cars on the island.
- 995
- 00:51:43,975 --> 00:51:47,270
- We couldn't rent one.
- They didn't hook us up with one, so...
- 996
- 00:51:47,521 --> 00:51:50,732
- this is us. We're hitch-hiking
- for the next couple of days.
- 997
- 00:51:50,941 --> 00:51:52,526
- I was down there yesterday
- 998
- 00:51:52,818 --> 00:51:56,279
- and I said, "Man, this ain't gonna
- be finished for no Friday."
- 999
- 00:51:56,613 --> 00:51:58,907
- So much work, so much things!
- 1000
- 00:51:59,658 --> 00:52:00,992
- And so little time.
- 1001
- 00:52:01,493 --> 00:52:03,620
- So, none of this was here.
- All this sand is new.
- 1002
- 00:52:03,703 --> 00:52:05,872
- -This was all put down...
- Yeah, I can tell.
- 1003
- 00:52:05,956 --> 00:52:07,457
- ...a few days ago. Can you?
- 1004
- 00:52:09,501 --> 00:52:12,546
- It's all peaking on this last day
- because it's going to happen.
- 1005
- 00:52:12,629 --> 00:52:14,923
- We all know now
- that this is an inevitability,
- 1006
- 00:52:15,006 --> 00:52:17,551
- that this event is going to happen,
- no matter what.
- 1007
- 00:52:18,009 --> 00:52:19,386
- I'm working with this Navy SEAL
- 1008
- 00:52:19,469 --> 00:52:21,471
- who's telling me
- this is like a clusterfuck.
- 1009
- 00:52:21,596 --> 00:52:24,224
- That's what he called it.
- "An elephant of a clusterfuck."
- 1010
- 00:52:24,307 --> 00:52:26,852
- He's laughing and not even laughing,
- 1011
- 00:52:26,935 --> 00:52:31,148
- just disturbed at how fucked up this is
- and...
- 1012
- 00:52:31,731 --> 00:52:34,359
- and he's a Navy SEAL, like, come on!
- 1013
- 00:52:34,442 --> 00:52:37,237
- The last 24 hours were unbelievable.
- 1014
- 00:52:37,320 --> 00:52:39,990
- All I kept thinking about was Woodstock.
- 1015
- 00:52:40,407 --> 00:52:42,200
- Think of that music festival.
- 1016
- 00:52:42,284 --> 00:52:45,412
- Does anybody talk about the hundreds
- and hundreds of cars
- 1017
- 00:52:45,495 --> 00:52:47,706
- that were stuck on the thruway for days?
- 1018
- 00:52:47,956 --> 00:52:50,041
- Does anybody talk about the mudslides?
- 1019
- 00:52:50,625 --> 00:52:54,713
- How many people died of drug overdoses?
- Does anybody talk about the lack of food?
- 1020
- 00:52:54,796 --> 00:52:55,797
- Almost no water.
- 1021
- 00:52:55,881 --> 00:52:58,383
- Absolutely not.
- And I thought, "You know what?
- 1022
- 00:52:58,466 --> 00:53:02,888
- If Woodstock could get through that
- and, from a publicity perspective,
- 1023
- 00:53:03,388 --> 00:53:04,848
- land where it did,
- 1024
- 00:53:05,265 --> 00:53:06,641
- FyreFestival can make it."
- 1025
- 00:53:07,642 --> 00:53:09,811
- Well, actually we didn't sleep that night.
- 1026
- 00:53:09,895 --> 00:53:13,064
- 'cause I remember exactly
- what happened, so...
- 1027
- 00:53:13,148 --> 00:53:16,735
- we're standing outside
- on the porch of this mansion,
- 1028
- 00:53:16,860 --> 00:53:19,779
- looking out at the ocean
- and it's a full moon or something
- 1029
- 00:53:20,238 --> 00:53:21,364
- and it starts...
- 1030
- 00:53:21,448 --> 00:53:23,158
- pouring rain.
- 1031
- 00:53:24,451 --> 00:53:25,535
- Pouring rain.
- 1032
- 00:53:26,411 --> 00:53:27,537
- Thunder and lightning.
- 1033
- 00:53:28,705 --> 00:53:30,290
- And we just start laughing.
- 1034
- 00:53:31,166 --> 00:53:33,210
- Like, belly laughs...
- 1035
- 00:53:34,753 --> 00:53:37,005
- and look at each other and...
- 1036
- 00:53:37,589 --> 00:53:39,174
- To this point, I'm so delirious
- 1037
- 00:53:39,257 --> 00:53:42,886
- that I still am not sure
- that this is 100% entirely true,
- 1038
- 00:53:42,969 --> 00:53:45,096
- but I remember one of our group saying, "At least they won't
- get away with it now."
- 1039
- 00:53:47,766 --> 00:53:50,477
- I honestly remember that
- and I don't know that that's--
- 1040
- 00:53:50,727 --> 00:53:52,103
- But that's what I remember.
- 1041
- 00:53:53,146 --> 00:53:55,565
- So you have to realize
- the site's unfinished.
- 1042
- 00:53:55,815 --> 00:53:59,361
- There's mattresses
- all over the place getting soaked.
- 1043
- 00:53:59,903 --> 00:54:02,781
- Any tent that was done is now unlivable.
- 1044
- 00:54:03,156 --> 00:54:04,783
- And the guests are still coming.
- 1045
- 00:54:05,200 --> 00:54:06,826
- And we have nowhere to put them.
- 1046
- 00:54:07,035 --> 00:54:09,287
- The rainstorm that morning
- killed us.
- 1047
- 00:54:09,829 --> 00:54:13,083
- Because I know the work
- we had done that morning and...
- 1048
- 00:54:14,084 --> 00:54:15,252
- I could have cried.
- 1049
- 00:54:16,336 --> 00:54:17,587
- I think I did.
- 1050
- 00:54:18,421 --> 00:54:21,424
- The other funny thing that happened
- was we were laughing and we were like,
- 1051
- 00:54:21,508 --> 00:54:23,718
- "Well at least
- nothing is on time in the Bahamas.
- 1052
- 00:54:23,802 --> 00:54:25,679
- At least this rain...
- The guests will be late."
- 1053
- 00:54:25,762 --> 00:54:29,140
- They were supposed to come at 6:50,
- the first flight got there at 6:20.
- 1054
- 00:54:29,224 --> 00:54:30,433
- It was like a sick joke.
- 1055
- 00:54:31,893 --> 00:54:32,894
- So...
- 1056
- 00:54:33,645 --> 00:54:36,314
- So...
- 1057
- 00:54:39,901 --> 00:54:41,486
- Fyre Festival, baby. Here we go.
- 1058
- 00:54:42,988 --> 00:54:44,781
- About to go to...
- 1059
- 00:54:45,573 --> 00:54:46,533
- Miami.
- 1060
- 00:54:46,616 --> 00:54:49,828
- Miami for, like, four hours.
- And then where are we going?
- 1061
- 00:54:50,120 --> 00:54:52,163
- -Bahamas.
- -Bahamas.
- 1062
- 00:54:52,247 --> 00:54:53,540
- Check out my ice, baby.
- 1063
- 00:54:54,124 --> 00:54:56,835
- Bahamas. We're coming for you, baby.
- 1064
- 00:54:57,502 --> 00:55:00,714
- We are here in the... "private jet."
- 1065
- 00:55:01,089 --> 00:55:03,300
- We thought we were going to get
- on one of those propeller planes,
- 1066
- 00:55:03,383 --> 00:55:04,718
- like a tiny little propeller plane
- 1067
- 00:55:05,176 --> 00:55:07,095
- that was in all of the video footage.
- 1068
- 00:55:07,178 --> 00:55:11,433
- I didn't realize what plane we were going
- to be on until we were boarded.
- 1069
- 00:55:11,516 --> 00:55:13,101
- And, I mean, it was like a 737.
- 1070
- 00:55:13,184 --> 00:55:17,439
- My understanding, it was supposed to be
- this "branded jet experience,"
- 1071
- 00:55:17,522 --> 00:55:19,024
- which I think was a...
- 1072
- 00:55:19,232 --> 00:55:21,860
- I don't know where they got it from.
- It was just...
- 1073
- 00:55:22,193 --> 00:55:25,322
- "Oh, let's slap a logo on it
- and call it a day" type of thing.
- 1074
- 00:55:25,822 --> 00:55:28,408
- It's actually worse than, like, really...
- 1075
- 00:55:28,491 --> 00:55:31,661
- Like being low economy class.
- 1076
- 00:55:31,745 --> 00:55:34,080
- <i> It was about 4:30</i>
- <i>when we're getting on the plane,</i>
- 1077
- 00:55:34,164 --> 00:55:36,624
- <i>and that's when my friend</i>
- <i>looked at his phone and said,</i>
- 1078
- 00:55:36,708 --> 00:55:38,752
- <i>"Blink-182 just pulled out.</i>
- 1079
- 00:55:38,835 --> 00:55:41,129
- <i>Do you still want to get on the plane?"</i>
- 1080
- 00:55:41,212 --> 00:55:43,298
- <i>And their reasoning wasn't anything like,</i>
- 1081
- 00:55:43,590 --> 00:55:45,258
- <i>"Don't go, it's a disaster."</i>
- 1082
- 00:55:45,342 --> 00:55:47,719
- <i>It was just like, "We don't think</i>
- <i>we can put on the show</i>
- 1083
- 00:55:47,802 --> 00:55:49,512
- <i>that our fans would deserve."</i>
- 1084
- 00:55:49,596 --> 00:55:52,640
- <i>I've never been to a Blink-182 concert</i>
- <i>so I don't even know what that means.</i>
- 1085
- 00:55:52,724 --> 00:55:55,268
- <i>So we were like, "It will be fine."</i>
- 1086
- 00:56:00,148 --> 00:56:03,651
- We all got off
- and landed on this beautiful island.
- 1087
- 00:56:03,735 --> 00:56:05,236
- Still, nothing seemed amiss.
- 1088
- 00:56:05,320 --> 00:56:07,280
- I do remember being presented a choice.
- 1089
- 00:56:07,364 --> 00:56:10,867
- "Do you want to go to the campsite
- or do you want to go to this restaurant,
- 1090
- 00:56:10,950 --> 00:56:11,993
- this beachside restaurant?"
- 1091
- 00:56:12,077 --> 00:56:14,996
- An executive decision was made,
- I don't know by who,
- 1092
- 00:56:15,080 --> 00:56:17,665
- but it was to essentially close down
- the campsite
- 1093
- 00:56:17,749 --> 00:56:20,752
- and to reroute all of the new attendees
- 1094
- 00:56:20,835 --> 00:56:21,961
- to a separate bar.
- 1095
- 00:56:22,420 --> 00:56:26,966
- It was never planned. I knew of it,
- like, maybe 25 minutes
- 1096
- 00:56:27,050 --> 00:56:29,094
- to them coming down to the restaurant.
- 1097
- 00:56:29,469 --> 00:56:32,889
- Tons of buses,
- bussing in hundreds of their guests.
- 1098
- 00:56:32,972 --> 00:56:35,683
- And they were asking,
- "Is this the Fyre Festival?"
- 1099
- 00:56:35,934 --> 00:56:38,520
- They all thought
- that they were at the first step
- 1100
- 00:56:38,603 --> 00:56:40,980
- of what was going to be
- a very exciting experience.
- 1101
- 00:56:41,272 --> 00:56:44,109
- It's on this, like, beautiful beach.
- 1102
- 00:56:44,192 --> 00:56:45,735
- A dock goes all the way out,
- 1103
- 00:56:45,819 --> 00:56:47,987
- people are just dangling their legs,
- having tequila.
- 1104
- 00:56:48,071 --> 00:56:51,491
- I'm looking around and I'm like,
- "This is the greatest decoy of all time."
- 1105
- 00:56:51,574 --> 00:56:54,327
- The music playing,
- and the guests was just cheering on.
- 1106
- 00:56:54,411 --> 00:56:56,621
- They were dancing and having a good time.
- 1107
- 00:56:56,871 --> 00:57:00,125
- <i>There was a lot of smiles and a lot</i>
- <i>of happiness over at this other bar.</i>
- 1108
- 00:57:00,208 --> 00:57:03,503
- <i>Quite frankly, it was probably</i>
- <i>the best part of the entire experience.</i>
- 1109
- 00:57:03,586 --> 00:57:06,297
- <i>What was happening on the campgrounds</i>
- <i>was the exact opposite.</i>
- 1110
- 00:57:06,673 --> 00:57:09,467
- Oh, my God.
- 1111
- 00:57:10,343 --> 00:57:12,262
- They're soaking wet!
- 1112
- 00:57:12,637 --> 00:57:16,141
- The tents are soaked,
- mud is sliding on the carpets.
- 1113
- 00:57:16,224 --> 00:57:20,270
- What was already this kind of
- very loosely put together festival,
- 1114
- 00:57:20,353 --> 00:57:22,605
- which was over-advertised,
- 1115
- 00:57:22,689 --> 00:57:25,817
- has now devolved
- into something much worse.
- 1116
- 00:57:25,900 --> 00:57:28,486
- We didn't have enough drivers,
- we didn't have enough houses,
- 1117
- 00:57:28,570 --> 00:57:31,114
- we didn't have enough beds,
- we didn't have enough site,
- 1118
- 00:57:31,197 --> 00:57:32,407
- we didn't have enough staff.
- 1119
- 00:57:32,490 --> 00:57:35,034
- It was just... We were overwhelmed.
- 1120
- 00:57:35,118 --> 00:57:37,120
- So I'm getting phone calls.
- I'm trying to charge my phone,
- 1121
- 00:57:37,203 --> 00:57:40,165
- and the calls are to get me
- to the blue production house.
- 1122
- 00:57:40,248 --> 00:57:43,918
- So I get there and it's mayhem.
- People are scrambling everywhere.
- 1123
- 00:57:44,002 --> 00:57:45,712
- They're still outside
- trying to build stuff.
- 1124
- 00:57:45,795 --> 00:57:47,714
- Grant was like,
- "You got the paper bags?"
- 1125
- 00:57:47,797 --> 00:57:50,592
- Because he's like
- hyperventilating in the bedroom.
- 1126
- 00:57:50,800 --> 00:57:53,011
- People are crying
- and it's all these emotions.
- 1127
- 00:57:53,094 --> 00:57:54,929
- I was like, "Okay, get your shit done."
- 1128
- 00:57:55,013 --> 00:57:56,806
- I'm literally getting now
- physically pulled
- 1129
- 00:57:56,890 --> 00:57:58,558
- in different directions by the assistants.
- 1130
- 00:57:58,641 --> 00:58:00,685
- "Marc, this person arrived,
- that person arrived.
- 1131
- 00:58:00,768 --> 00:58:02,103
- We need to find them houses."
- 1132
- 00:58:02,187 --> 00:58:03,771
- I thought something was wrong
- 1133
- 00:58:03,855 --> 00:58:06,941
- after they held us on the beach
- for six hours.
- 1134
- 00:58:07,025 --> 00:58:08,860
- Kinda funneling tequila down our throats.
- 1135
- 00:58:12,155 --> 00:58:13,406
- They started asking,
- 1136
- 00:58:13,490 --> 00:58:15,992
- "Where can I go"
- 1137
- 00:58:16,075 --> 00:58:18,578
- "How are we getting to the campsite?
- Where is the campsite?
- 1138
- 00:58:18,661 --> 00:58:19,662
- Where's my luggage?"
- 1139
- 00:58:19,746 --> 00:58:20,705
- And I was like,
- 1140
- 00:58:21,539 --> 00:58:23,124
- "What do I tell them?"
- 1141
- 00:58:23,208 --> 00:58:26,044
- You know, Billy would be in the room
- and he'd be kind of the CEO,
- 1142
- 00:58:26,961 --> 00:58:27,879
- calling the shots.
- 1143
- 00:58:27,962 --> 00:58:31,007
- Every now and then, he would walk out,
- go get on his four-wheeler,
- 1144
- 00:58:31,341 --> 00:58:33,801
- and just ride really fast
- in, like, one direction.
- 1145
- 00:58:33,885 --> 00:58:35,220
- Just take off.
- 1146
- 00:58:35,303 --> 00:58:38,806
- And then he would come right back
- and walk back in without, you know,
- 1147
- 00:58:38,890 --> 00:58:42,560
- a lot to talk about, but you could see
- he just had like bottled up energy.
- 1148
- 00:58:42,810 --> 00:58:44,646
- It's time to let people in
- 1149
- 00:58:44,729 --> 00:58:46,606
- and kind of see how it unfolds.
- 1150
- 00:58:53,488 --> 00:58:56,658
- There was no one
- from Fyre Festival on the bus.
- 1151
- 00:58:56,741 --> 00:58:59,619
- The bus driver just knew where to go,
- and he's telling us,
- 1152
- 00:58:59,702 --> 00:59:03,998
- "Oh, yeah, they didn't start construction
- on any of this until maybe a month ago."
- 1153
- 00:59:04,082 --> 00:59:08,169
- Or, "Oh, yeah,
- you're really in for something.
- 1154
- 00:59:08,253 --> 00:59:11,798
- Just wait until you see
- what you're getting yourselves into."
- 1155
- 00:59:11,881 --> 00:59:15,593
- Which is a very concerning thing to hear
- when you're on a bus
- 1156
- 00:59:15,677 --> 00:59:18,137
- to you have no idea where
- 1157
- 00:59:18,221 --> 00:59:20,723
- after taking a plane
- to God knows what island
- 1158
- 00:59:20,807 --> 00:59:22,559
- with who knows what people.
- 1159
- 00:59:22,642 --> 00:59:23,518
- <i>No!</i>
- 1160
- 00:59:26,312 --> 00:59:27,730
- <i>Turn around!</i>
- 1161
- 00:59:27,814 --> 00:59:30,900
- <i>Turn this bus right around!</i>
- 1162
- 00:59:31,234 --> 00:59:36,322
- We see this sea of white little tents.
- 1163
- 00:59:38,241 --> 00:59:40,118
- There was a disbelief on the bus.
- 1164
- 00:59:40,201 --> 00:59:43,496
- A lot of people thought,
- "Maybe we're passing through this area.
- 1165
- 00:59:43,580 --> 00:59:45,331
- Our villas are just on the other side."
- 1166
- 00:59:45,415 --> 00:59:49,961
- And it was the bus driver who said,
- "Oh, no. That's where you're staying."
- 1167
- 00:59:50,044 --> 00:59:52,880
- It was like, "Oh, my God!"
- 1168
- 00:59:52,964 --> 00:59:56,426
- <i>Look at the beds!</i>
- <i>Oh, Jesus!</i>
- 1169
- 00:59:56,509 --> 00:59:59,387
- <i>This festival is never happening again,</i>
- <i>I hope they know that.</i>
- 1170
- 00:59:59,470 --> 01:00:01,556
- <i>They kinda drive us around</i>
- <i>the little lagoon</i>
- 1171
- 01:00:01,639 --> 01:00:04,851
- <i>and we get to that blue house</i>
- <i>that I guess was their headquarters,</i>
- 1172
- 01:00:04,934 --> 01:00:07,145
- <i>and there was just a line</i>
- <i>of hundreds of people.</i>
- 1173
- 01:00:07,228 --> 01:00:09,897
- <i> </i>We have literally been
- standing here for, like, an hour.
- 1174
- 01:00:09,981 --> 01:00:12,108
- <i> We didn't know what</i>
- <i>we were standing in line for,</i>
- 1175
- 01:00:12,191 --> 01:00:13,401
- <i>but we kept standing there,</i>
- 1176
- 01:00:13,484 --> 01:00:16,279
- <i>and some people</i>
- <i>just had bottles of liquor.</i>
- 1177
- 01:00:17,739 --> 01:00:21,117
- Billy came up to me and told me
- to just blast the music.
- 1178
- 01:00:22,410 --> 01:00:24,579
- As loud as I possibly could.
- 1179
- 01:00:24,662 --> 01:00:29,000
- <i>That's one of the most annoying parts.</i>
- <i>You could just hear this pulsating noise.</i>
- 1180
- 01:00:29,083 --> 01:00:31,753
- And, you know, every five minutes
- it would be...
- 1181
- 01:00:31,836 --> 01:00:34,631
- Like, one of the hostesses or one
- of the staff that would come,
- 1182
- 01:00:34,714 --> 01:00:38,426
- "Please, we cannot hear anything
- as we're trying to check in these people."
- 1183
- 01:00:38,509 --> 01:00:40,136
- And so we would lower the music.
- 1184
- 01:00:40,219 --> 01:00:42,597
- After five minutes, Billy would come back.
- 1185
- 01:00:42,680 --> 01:00:44,891
- "Raise the music."
- 1186
- 01:00:45,433 --> 01:00:48,186
- Everyone was, like, arguing, you know?
- 1187
- 01:00:48,269 --> 01:00:51,105
- Everyone was making noise or like,
- "Where I'm gonna stay?
- 1188
- 01:00:51,189 --> 01:00:53,316
- What am I gonna do"
- 1189
- 01:00:53,733 --> 01:00:58,071
- The attendees were looking towards
- anything, anyone for direction.
- 1190
- 01:00:59,405 --> 01:01:00,865
- Guys, stay here.
- 1191
- 01:01:01,783 --> 01:01:04,035
- <i>Billy McFarland</i>
- <i>stood up on a table.</i>
- 1192
- 01:01:04,118 --> 01:01:07,830
- <i>So I just kind of walked up and I said,</i>
- <i>"Where do you go if you have a villa?"</i>
- 1193
- 01:01:07,914 --> 01:01:10,792
- <i>And he said, "Everybody that has a villa,</i>
- <i>just go grab a tent."</i>
- 1194
- 01:01:10,875 --> 01:01:12,585
- <i>And so this whole mass of people...</i> <i>I was like, "It's a free-for-all."</i>
- 1195
- 01:01:14,962 --> 01:01:18,341
- <i> Everybody started sprinting,</i>
- <i>running to their tents, grabbing bags.</i>
- 1196
- 01:01:18,424 --> 01:01:19,342
- <i> We heard this voice,</i>
- 1197
- 01:01:19,425 --> 01:01:21,386
- <i>we heard this rush,</i>
- <i>then we heard the screaming.</i>
- 1198
- 01:01:21,469 --> 01:01:25,390
- <i>We walked out and there was just</i>
- <i>this mass of people going to tents.</i>
- 1199
- 01:01:25,473 --> 01:01:27,934
- It's an absolute circus.
- I don't know what's going on.
- 1200
- 01:01:28,017 --> 01:01:30,561
- I'm not getting off this ship until I know
- what's going on there.
- 1201
- 01:01:30,645 --> 01:01:35,191
- It's 8:36 and people are now
- just getting their luggage.
- 1202
- 01:01:35,358 --> 01:01:37,568
- These are the lockers
- that are just being set up.
- 1203
- 01:01:37,652 --> 01:01:41,489
- They're taking off the plastic
- that are supposed to hold our valuables.
- 1204
- 01:01:41,864 --> 01:01:44,992
- <i> There was no one who planned out</i>
- <i>luggage tags.</i>
- 1205
- 01:01:45,076 --> 01:01:47,412
- <i>They brought out the luggage</i>
- <i>in two big containers.</i>
- 1206
- 01:01:47,495 --> 01:01:50,373
- <i>Like truck containers.</i>
- <i>Eighteen-wheeler containers.</i>
- 1207
- 01:01:50,456 --> 01:01:53,835
- <i>They just said, "Everyone, grab your bag."</i>
- <i>And it was just a frenzy.</i>
- 1208
- 01:01:54,252 --> 01:01:56,254
- Everyone was just looking for,
- you know,
- 1209
- 01:01:56,337 --> 01:01:58,715
- their black bag
- amongst a sea of black bags.
- 1210
- 01:01:58,798 --> 01:02:00,341
- And if they had to climb over you
- 1211
- 01:02:00,425 --> 01:02:03,177
- and stomp over you to get
- their piece of luggage, so be it.
- 1212
- 01:02:03,553 --> 01:02:07,306
- This is an absolute disaster.
- 1213
- 01:02:07,932 --> 01:02:09,809
- Where do you-- Yo!
- 1214
- 01:02:14,063 --> 01:02:16,691
- We do not want to be on the perimeter,
- I promise you.
- 1215
- 01:02:17,108 --> 01:02:18,359
- We didn't want neighbors.
- 1216
- 01:02:18,443 --> 01:02:20,737
- Our strategy from there
- was to kind of ransack
- 1217
- 01:02:20,820 --> 01:02:22,238
- all the tents around us.
- 1218
- 01:02:22,321 --> 01:02:24,615
- Just started poking holes
- and flipping mattresses.
- 1219
- 01:02:24,699 --> 01:02:26,659
- My buddy pissed on a few of the beds.
- 1220
- 01:02:27,452 --> 01:02:28,494
- Shit got crazy.
- 1221
- 01:02:28,578 --> 01:02:31,497
- People was just walking
- with mattresses on top of their head.
- 1222
- 01:02:31,914 --> 01:02:34,250
- Walking from this one around to that one.
- 1223
- 01:02:34,333 --> 01:02:36,502
- It became this
- looting mentality.
- 1224
- 01:02:36,586 --> 01:02:40,298
- One woman had a whole pallet
- of toilet paper.
- 1225
- 01:02:40,381 --> 01:02:44,010
- Somebody else had
- this whole giant box of pillows
- 1226
- 01:02:44,093 --> 01:02:46,512
- that she was lugging back to her tent.
- 1227
- 01:02:46,596 --> 01:02:49,682
- It became very barbaric, in a sense.
- 1228
- 01:03:04,155 --> 01:03:09,202
- <i> Driving around, it was</i>
- <i>the most eerie feeling in the world.</i>
- 1229
- 01:03:09,285 --> 01:03:10,578
- <i>There was no lights.</i>
- 1230
- 01:03:11,287 --> 01:03:13,164
- <i> It looked like a horror scene.</i>
- 1231
- 01:03:13,247 --> 01:03:16,375
- <i>People were scattered throughout</i>
- <i>that area and spent one night.</i>
- 1232
- 01:03:16,459 --> 01:03:18,669
- <i>My guess is most of them</i>
- <i>never went to sleep.</i>
- 1233
- 01:03:19,670 --> 01:03:21,464
- <i> Some woman came in</i>
- 1234
- 01:03:21,547 --> 01:03:24,884
- <i>in a panic at one point</i>
- <i>in the dead of night.</i>
- 1235
- 01:03:24,967 --> 01:03:26,803
- <i>She couldn't find her friend.</i>
- 1236
- 01:03:26,886 --> 01:03:30,181
- <i>She was lost, she seemed</i>
- <i>like she was drunk. I mean...</i>
- 1237
- 01:03:31,849 --> 01:03:34,185
- <i>But there's nothing you can do</i>
- <i>to help a person like that.</i>
- 1238
- 01:03:34,268 --> 01:03:36,354
- <i>You know, I don't know where I am either.</i>
- 1239
- 01:03:36,938 --> 01:03:40,233
- <i>And there was a definite turning point,</i>
- <i>I would say,</i>
- 1240
- 01:03:40,316 --> 01:03:41,776
- <i>when the sun went down,</i>
- 1241
- 01:03:42,151 --> 01:03:43,903
- when the camaraderie was over.
- 1242
- 01:03:44,862 --> 01:03:46,823
- <i>All I know is that,</i>
- <i>by the end of the night,</i>
- 1243
- 01:03:46,906 --> 01:03:48,324
- <i>all of the tents were full.</i>
- 1244
- 01:03:48,407 --> 01:03:51,160
- <i>And this is with one-third of the guests</i>
- <i>we were supposed to have.</i>
- 1245
- 01:03:52,078 --> 01:03:53,788
- <i> I remember just leaving this place</i>
- 1246
- 01:03:53,871 --> 01:03:56,415
- <i>and looking at this image</i>
- <i>of the campground</i>
- 1247
- 01:03:56,582 --> 01:04:00,795
- <i>for the first time</i>
- <i>feeling what an epic failure really is.</i>
- 1248
- 01:04:06,843 --> 01:04:09,178
- So, as I was
- tweeting about the event,
- 1249
- 01:04:09,262 --> 01:04:11,389
- just to be like,
- "This is what's going on."
- 1250
- 01:04:11,472 --> 01:04:14,517
- I mean, "Here's the lockers,
- here's the concierge stand.
- 1251
- 01:04:14,600 --> 01:04:16,477
- This is what Fyre Festival is."
- 1252
- 01:04:17,311 --> 01:04:19,772
- The tweets just started going viral.
- 1253
- 01:04:21,649 --> 01:04:25,194
- It was just kind of the perfect thing
- to consume in real-time.
- 1254
- 01:04:27,905 --> 01:04:30,741
- Then I saw the Twitter post.
- 1255
- 01:04:31,617 --> 01:04:32,827
- The cheese sandwich.
- 1256
- 01:04:34,996 --> 01:04:37,623
- That was when I knew this was done.
- 1257
- 01:04:40,126 --> 01:04:42,295
- I remember <i>The New York Times</i>
- came out with an article
- 1258
- 01:04:42,378 --> 01:04:44,088
- that talked
- about this entire Fyre Festival.
- 1259
- 01:04:44,171 --> 01:04:45,798
- They talked about it
- very matter-of-fact,
- 1260
- 01:04:45,882 --> 01:04:47,174
- from an operational perspective.
- 1261
- 01:04:47,675 --> 01:04:50,803
- What they didn't talk about, which I think
- was something that was missed,
- 1262
- 01:04:50,887 --> 01:04:54,557
- was a couple of powerful models
- posting an orange tile
- 1263
- 01:04:54,640 --> 01:04:57,727
- is what essentially built
- this entire festival,
- 1264
- 01:04:58,060 --> 01:05:01,022
- and then one kid
- with probably 400 followers
- 1265
- 01:05:01,105 --> 01:05:03,441
- posted a picture of cheese on toast
- 1266
- 01:05:03,524 --> 01:05:06,235
- that trended
- and essentially ripped down the festival.
- 1267
- 01:05:06,527 --> 01:05:10,031
- All I know is that people were stoked
- to watch this thing go down.
- 1268
- 01:05:17,079 --> 01:05:19,040
- There definitely was
- kind of like
- 1269
- 01:05:19,123 --> 01:05:21,751
- almost a gleeful response on social media
- 1270
- 01:05:21,834 --> 01:05:23,085
- from people that weren't there.
- 1271
- 01:05:23,169 --> 01:05:25,588
- The way that it seemed like it happened
- is funny, you know?
- 1272
- 01:05:25,671 --> 01:05:30,134
- A <i>Lord of the Flies</i> situation with,
- you know, Instagram's top influencers.
- 1273
- 01:05:31,636 --> 01:05:35,264
- Grant was still calling orders
- and asking us to do things.
- 1274
- 01:05:35,765 --> 01:05:38,768
- I said, "No, Grant,
- we're not posting any more promises.
- 1275
- 01:05:38,851 --> 01:05:41,479
- We're not trying to propel this vision
- any further."
- 1276
- 01:05:41,562 --> 01:05:43,856
- You know, "This thing is dead."
- 1277
- 01:05:44,315 --> 01:05:47,693
- Then I think, like, three minutes later,
- I get a text from Grant
- 1278
- 01:05:47,777 --> 01:05:51,113
- introducing me
- to their new social media team.
- 1279
- 01:05:51,197 --> 01:05:53,407
- "Can you please send him over
- the credentials?"
- 1280
- 01:05:55,159 --> 01:05:57,870
- I just remember calling Ja -
- he wasn't even there yet -
- 1281
- 01:05:57,954 --> 01:06:01,082
- and saying, like,
- "There's, like, no way this is happening.
- 1282
- 01:06:01,165 --> 01:06:04,460
- I'm sending out the email.
- I really don't care at this point."
- 1283
- 01:06:04,543 --> 01:06:07,088
- And then I told Billy
- I cancelled the acts
- 1284
- 01:06:07,171 --> 01:06:10,675
- and at that point, he knew
- everything had fallen apart already.
- 1285
- 01:06:11,676 --> 01:06:15,221
- And he was pacing back and forth
- out on the terrace.
- 1286
- 01:06:15,304 --> 01:06:17,640
- I could see that there were tears
- in his eyes,
- 1287
- 01:06:17,723 --> 01:06:20,935
- but that was the first time
- that any of us had seen that.
- 1288
- 01:06:21,018 --> 01:06:22,436
- Through thick and thin,
- 1289
- 01:06:22,520 --> 01:06:25,564
- he stayed so positive
- and it wasn't until that day...
- 1290
- 01:06:26,357 --> 01:06:30,444
- that things started to crumble,
- that he really started to get it.
- 1291
- 01:06:31,529 --> 01:06:34,073
- <i>I mean, he went from,</i>
- <i>two days before,</i>
- 1292
- 01:06:34,156 --> 01:06:36,575
- <i>thinking he was</i>
- <i>the entrepreneur of our decade</i>
- 1293
- 01:06:37,118 --> 01:06:41,288
- <i>to essentially being a massive</i>
- <i>viral disgrace and joke.</i>
- 1294
- 01:06:41,580 --> 01:06:44,542
- I go into the production house,
- and, like, Grant's crying
- 1295
- 01:06:44,625 --> 01:06:48,671
- and Carola just looks
- like she's been like hit by a truck.
- 1296
- 01:06:49,213 --> 01:06:53,384
- Grant stayed and he was talking
- about drafting up their official response
- 1297
- 01:06:53,467 --> 01:06:57,471
- to what had happened, and it was like,
- "Due to circumstances out of our control,"
- 1298
- 01:06:57,555 --> 01:07:01,809
- and I remember Jorge looks at him
- and he's like, "Do not lie again.
- 1299
- 01:07:02,018 --> 01:07:04,437
- This is your chance to tell the truth.
- 1300
- 01:07:05,354 --> 01:07:08,774
- "Don't say 'out of our control.'
- This was perfectly in our control."
- 1301
- 01:07:09,233 --> 01:07:10,234
- Major update.
- 1302
- 01:07:11,736 --> 01:07:14,572
- Fyre Festival is officially cancelled.
- 1303
- 01:07:16,657 --> 01:07:18,951
- -Just got the news, guys.
- Officially?
- 1304
- 01:07:19,035 --> 01:07:20,911
- Is it really?
- -It's what Mick said.
- 1305
- 01:07:21,245 --> 01:07:24,206
- Apparently, there's no food on the island.
- They're not letting people in.
- 1306
- 01:07:24,290 --> 01:07:26,917
- <i>People who just landed here</i>
- <i>have to go back to Miami.</i>
- 1307
- 01:07:27,376 --> 01:07:29,837
- <i>They were just trying to get out</i>
- <i>at that point.</i>
- 1308
- 01:07:30,004 --> 01:07:33,257
- <i>Part of the problem was that</i>
- <i>there weren't planes to take them out</i>
- 1309
- 01:07:33,340 --> 01:07:36,886
- <i>and the airport was totally overwhelmed</i>
- <i>with all these people</i>
- 1310
- 01:07:36,969 --> 01:07:39,013
- <i>and they eventually locked them in</i>
- 1311
- 01:07:39,096 --> 01:07:42,349
- <i>and kept them overnight</i>
- <i>without any food or water.™ª</i>
- 1312
- 01:07:42,433 --> 01:07:44,643
- Okay. How long until water comes?
- 1313
- 01:07:45,686 --> 01:07:46,687
- And food.
- 1314
- 01:07:47,104 --> 01:07:48,731
- <i>When do we get our money back?</i>
- 1315
- 01:07:49,356 --> 01:07:51,525
- It was just this sort of real-time saga
- 1316
- 01:07:51,609 --> 01:07:54,153
- that started at six o'clock
- in the afternoon.
- 1317
- 01:07:55,112 --> 01:07:57,907
- And in the morning,
- the media started picking it up.
- 1318
- 01:07:58,407 --> 01:08:01,619
- This morning, the organizers
- of the failed Fyre Festival
- 1319
- 01:08:01,702 --> 01:08:02,787
- are feeling the heat.
- 1320
- 01:08:02,870 --> 01:08:05,498
- We took a big jump here, a big risk,
- 1321
- 01:08:05,581 --> 01:08:07,374
- and V1 has failed.
- 1322
- 01:08:07,458 --> 01:08:10,169
- People were making fun of it,
- making fun of us.
- 1323
- 01:08:10,252 --> 01:08:13,672
- Do you feel bad for the people
- that did spend money and go to this--
- 1324
- 01:08:15,216 --> 01:08:20,846
- If you had thousands of dollars
- to go on a trip to see Blink-182...
- 1325
- 01:08:22,515 --> 01:08:25,559
- that's on you.
- That is Darwinism at its finest.
- 1326
- 01:08:29,146 --> 01:08:32,149
- At that point,
- all of their promises started to collapse,
- 1327
- 01:08:32,233 --> 01:08:35,986
- so the car rental companies
- came and took the keys,
- 1328
- 01:08:36,070 --> 01:08:40,991
- the house owners came and demanded
- that their properties were returned.
- 1329
- 01:08:41,075 --> 01:08:44,161
- One of my head construction guys
- came to me and said, "Andy,
- 1330
- 01:08:44,245 --> 01:08:46,372
- I need $26,000 in cash,
- 1331
- 01:08:46,455 --> 01:08:47,998
- and I want it right now."
- 1332
- 01:08:48,082 --> 01:08:50,960
- He was a big guy and he followed me.
- 1333
- 01:08:51,252 --> 01:08:53,838
- And then I went back to the tent
- and he followed me.
- 1334
- 01:08:53,921 --> 01:08:56,590
- I had the head
- of the Bahamian Tourism Board,
- 1335
- 01:08:56,674 --> 01:08:58,634
- the Minister of Finance
- 1336
- 01:08:58,717 --> 01:09:02,138
- and the head
- of the University of the Bahamas
- 1337
- 01:09:02,221 --> 01:09:05,558
- waiting for $1 million
- that they wanted to be paid.
- 1338
- 01:09:06,475 --> 01:09:10,146
- There was a huge workforce of
- people that had been working under the sun
- 1339
- 01:09:10,229 --> 01:09:14,191
- for, you know, a month,
- a month-and-a-half without being paid...
- 1340
- 01:09:14,275 --> 01:09:16,694
- that as soon as realized that, you know,
- 1341
- 01:09:16,777 --> 01:09:19,113
- all of this was collapsing,
- 1342
- 01:09:19,196 --> 01:09:22,491
- started, rightfully so,
- demanding their payment,
- 1343
- 01:09:22,575 --> 01:09:25,703
- so there was a sort of a strike.
- 1344
- 01:09:26,328 --> 01:09:29,790
- And we get word that there's
- an angry mob of locals
- 1345
- 01:09:29,874 --> 01:09:31,584
- coming down through the gates.
- 1346
- 01:09:31,917 --> 01:09:34,128
- They're pissed off
- and they want their money.
- 1347
- 01:09:35,713 --> 01:09:38,382
- And it's now, like, five of us
- in the production house
- 1348
- 01:09:38,465 --> 01:09:39,508
- There was about,
- 1349
- 01:09:39,592 --> 01:09:42,469
- I don't know,
- I want to say 30 people coming down.
- 1350
- 01:09:43,929 --> 01:09:45,764
- And Billy is nowhere to be seen.
- 1351
- 01:09:46,307 --> 01:09:49,101
- There were constant rumors flying around
- of where Billy was.
- 1352
- 01:09:49,185 --> 01:09:51,896
- He was like Dr. Evil.
- It was like, "Billy's on a yacht."
- 1353
- 01:09:51,979 --> 01:09:53,981
- "Billy's been at the Grand Isle
- the whole time."
- 1354
- 01:09:54,064 --> 01:09:55,691
- "Billy's in Miami." "Billy's in jail."
- 1355
- 01:09:55,774 --> 01:09:58,110
- Like, everyone was kind of like
- guessing where Billy was.
- 1356
- 01:09:58,444 --> 01:10:00,487
- I didn't even know where Billy went.
- 1357
- 01:10:00,571 --> 01:10:04,116
- I went to the house
- and it was, like, literally cleaned out,
- 1358
- 01:10:04,200 --> 01:10:06,952
- and I was like, "Yo, where's Billy?"
- 1359
- 01:10:07,411 --> 01:10:10,664
- After the locals realized
- they weren't going to get paid,
- 1360
- 01:10:10,748 --> 01:10:12,750
- some of them started putting hits out
- on people,
- 1361
- 01:10:12,833 --> 01:10:14,877
- either to take them hostage
- and then get ransom
- 1362
- 01:10:14,960 --> 01:10:16,712
- or just to hurt and injure.
- 1363
- 01:10:16,795 --> 01:10:18,672
- The management team
- looked left and right
- 1364
- 01:10:18,756 --> 01:10:24,011
- and suddenly it was sort of...
- The "save yourself" mode kicked in.
- 1365
- 01:10:24,428 --> 01:10:27,223
- And I literally traded clothes
- 1366
- 01:10:27,556 --> 01:10:30,643
- with one of the employees
- that had been working with me
- 1367
- 01:10:30,726 --> 01:10:32,186
- and I hid behind a urinal.
- 1368
- 01:10:32,269 --> 01:10:33,938
- Someone pulled up in an old car,
- 1369
- 01:10:34,021 --> 01:10:36,398
- I jumped into the back
- and lay down on the back seat
- 1370
- 01:10:36,482 --> 01:10:38,651
- so I could at least
- get out of the village.
- 1371
- 01:10:38,817 --> 01:10:40,736
- Because I couldn't play Mother Teresa.
- 1372
- 01:10:40,819 --> 01:10:42,404
- I couldn't fix this problem.
- 1373
- 01:10:42,488 --> 01:10:45,950
- But I needed to go somewhere
- and find safety.
- 1374
- 01:10:46,617 --> 01:10:50,579
- When they realized
- this thing came to an abrupt stop,
- 1375
- 01:10:50,746 --> 01:10:53,791
- they all leave those rent-a-cars running
- 1376
- 01:10:53,874 --> 01:10:55,834
- with the keys in the ignition.
- 1377
- 01:10:55,918 --> 01:10:59,505
- I talked to one guy who said
- the door couldn't get open,
- 1378
- 01:10:59,588 --> 01:11:03,759
- so a lady kicked the door
- and ran to the airplane.
- 1379
- 01:11:03,842 --> 01:11:06,845
- So they knew that trouble was ahead.
- 1380
- 01:11:10,099 --> 01:11:11,684
- People started to come to me
- 1381
- 01:11:12,142 --> 01:11:13,644
- for, like, money. Like...
- 1382
- 01:11:14,645 --> 01:11:15,688
- "You owe us.
- 1383
- 01:11:16,063 --> 01:11:17,064
- Where's the money?"
- 1384
- 01:11:17,940 --> 01:11:20,985
- "I don't know, but they're gone.
- I don't know what to do."
- 1385
- 01:11:21,485 --> 01:11:26,073
- I called Billy, I was talking to Billy.
- Billy said, "Don't worry, I'll handle it."
- 1386
- 01:11:26,198 --> 01:11:29,535
- Day after day passed. You know,
- people were pulling up to my house.
- 1387
- 01:11:29,618 --> 01:11:32,496
- They were getting mad for this money.
- Like, literally mad.
- 1388
- 01:11:32,997 --> 01:11:36,083
- I thought it was going to end up
- in some blows getting thrown.
- 1389
- 01:11:37,042 --> 01:11:39,503
- I was like, "Fuck this, I'm out."
- 1390
- 01:11:40,170 --> 01:11:43,799
- I packed my shit
- and I was fucking on the next boat.
- 1391
- 01:11:43,882 --> 01:11:45,926
- You know? "I can't handle it no more."
- 1392
- 01:11:54,059 --> 01:11:57,938
- I definitely had
- a post-traumatic syndrome,
- 1393
- 01:11:58,022 --> 01:12:01,191
- like many of us did, for weeks and weeks
- 1394
- 01:12:01,275 --> 01:12:03,777
- and a lot of it was a guilt feeling of,
- 1395
- 01:12:03,861 --> 01:12:05,821
- "Did I abandon everybody?"
- 1396
- 01:12:07,698 --> 01:12:10,159
- I was the one
- that would continue to say, "Listen,
- 1397
- 01:12:10,242 --> 01:12:12,411
- I have been working with Billy
- 1398
- 01:12:12,953 --> 01:12:15,247
- for four or five years now. Trust him.
- 1399
- 01:12:15,331 --> 01:12:18,751
- This kid is amazing
- and I think we can pull this off."
- 1400
- 01:12:19,209 --> 01:12:22,796
- And we didn't, and I felt definitely,
- 1401
- 01:12:23,255 --> 01:12:25,716
- as I was able to reflect when I got home,
- 1402
- 01:12:25,799 --> 01:12:30,721
- that I had probably led a lot of kids on.
- 1403
- 01:12:32,389 --> 01:12:34,975
- You know, you just go with somebody's...
- 1404
- 01:12:35,351 --> 01:12:38,270
- It's that energy, and the belief system,
- 1405
- 01:12:38,354 --> 01:12:40,606
- and you just go and you go and you go.
- 1406
- 01:12:40,689 --> 01:12:42,983
- And then when do you stop? And no,
- 1407
- 01:12:43,609 --> 01:12:45,652
- I never thought it would end like this.
- 1408
- 01:12:46,278 --> 01:12:49,448
- I don't think anybody did.
- If we did, we wouldn't have done it.
- 1409
- 01:12:56,080 --> 01:12:58,207
- <i>First, I just want to give</i>
- 1410
- 01:12:58,290 --> 01:13:01,919
- <i>a big apology</i>
- <i>for how the festival turned out.</i>
- 1411
- 01:13:02,503 --> 01:13:05,130
- <i>This is obviously the exact opposite</i>
- 1412
- 01:13:05,214 --> 01:13:08,050
- <i>of what we were all striving for.</i>
- 1413
- 01:13:08,133 --> 01:13:09,510
- I made it back home Monday,
- 1414
- 01:13:09,593 --> 01:13:11,095
- and came to the Fyre office,
- 1415
- 01:13:11,178 --> 01:13:13,180
- and that's when we had
- the teamwide meeting.
- 1416
- 01:13:13,847 --> 01:13:15,808
- <i>We have to rebrand the platform.</i>
- 1417
- 01:13:16,100 --> 01:13:19,061
- <i>My orthodontist</i>
- <i>has read about the festival.</i>
- 1418
- 01:13:19,228 --> 01:13:21,355
- <i>And he asked me</i>
- <i>what I did on the festival.</i>
- 1419
- 01:13:21,688 --> 01:13:25,609
- <i>Right now, yes, we are</i>
- <i>the fucking laughing stock of everything.</i>
- 1420
- 01:13:25,692 --> 01:13:27,820
- <i>We are the "Scam Fyre."</i>
- 1421
- 01:13:27,903 --> 01:13:32,157
- <i>But that might not be the case</i>
- <i>after we fucking put our plan in play</i>
- 1422
- 01:13:32,241 --> 01:13:33,826
- <i>and start to spin it.</i>
- 1423
- 01:13:33,909 --> 01:13:38,288
- They used Samsung as an example of how,
- you know, "This is just some bad PR."
- 1424
- 01:13:38,497 --> 01:13:41,250
- "Samsung's out here blowing
- people's faces off with cell phones,
- 1425
- 01:13:41,333 --> 01:13:43,085
- but they're still selling cell phones."
- 1426
- 01:13:43,168 --> 01:13:46,046
- They were kind of trying to make it seem
- like we would overcome this.
- 1427
- 01:13:46,130 --> 01:13:48,507
- <i>We can't dwell on how we fucked up.</i>
- 1428
- 01:13:48,590 --> 01:13:50,843
- <i>We can't dwell on what made it go wrong.</i>
- 1429
- 01:13:50,926 --> 01:13:53,345
- <i>We gotta dwell on how</i>
- <i>we make it better in the future.</i>
- 1430
- 01:13:53,429 --> 01:13:57,349
- <i>The vast majority of us on this phone call</i>
- <i>were not involved with the festival,</i>
- 1431
- 01:13:57,433 --> 01:14:00,686
- <i>and then--</i>
- <i>Or actively told not to be involved.</i>
- 1432
- 01:14:00,936 --> 01:14:01,770
- So it was...
- 1433
- 01:14:02,271 --> 01:14:04,606
- painful to be honest. We put, you know,
- 1434
- 01:14:04,690 --> 01:14:07,860
- a big, very talented team,
- 1435
- 01:14:07,943 --> 01:14:10,404
- put a ton of hours into that software.
- 1436
- 01:14:11,572 --> 01:14:13,615
- The reality is that I just believed
- in the core app
- 1437
- 01:14:13,699 --> 01:14:14,992
- that we're building so much,
- 1438
- 01:14:15,075 --> 01:14:17,703
- that I was blind to a lot
- of what was going on internally
- 1439
- 01:14:17,786 --> 01:14:18,829
- with what we were doing.
- 1440
- 01:14:18,912 --> 01:14:22,416
- I mean, it was something
- that we worked on for an entire year.
- 1441
- 01:14:23,375 --> 01:14:28,255
- And because of the festival,
- we lost everything within seconds.
- 1442
- 01:14:29,006 --> 01:14:31,258
- <i>Is there any way</i>
- <i>that the product can be built</i>
- 1443
- 01:14:31,341 --> 01:14:35,095
- <i></i>
- <i> <i>No. Absolutely not.</i></i>
- 1444
- 01:14:35,762 --> 01:14:39,433
- He was saying, "We are a family,
- it's time for us to band together."
- 1445
- 01:14:39,516 --> 01:14:42,853
- And I was feeling like
- that was so manipulative.
- 1446
- 01:14:42,936 --> 01:14:45,522
- We're not a family,
- you won't even tell me anything! You've completely violated
- all the trust that we had
- 1447
- 01:14:48,275 --> 01:14:51,028
- in the product, in the company,
- in the brand and in you
- 1448
- 01:14:51,111 --> 01:14:55,240
- and public reception is a separate
- and almost unrelated problem.
- 1449
- 01:14:55,574 --> 01:14:56,408
- <i>Come on, guys!</i>
- 1450
- 01:14:56,783 --> 01:15:00,412
- <i>There's a lot of smart people</i>
- <i>on this fucking phone call, man.</i>
- 1451
- 01:15:00,871 --> 01:15:03,749
- <i>Let's think of how to dig ourselves</i>
- <i>out of this shit, man.</i>
- 1452
- 01:15:04,500 --> 01:15:07,252
- <i>We didn't kill anybody, nobody got hurt.</i>
- 1453
- 01:15:07,336 --> 01:15:09,838
- <i>We made a mistake, we'll get past it.</i>
- 1454
- 01:15:10,422 --> 01:15:12,090
- <i>I mean, granted, nobody died,</i>
- 1455
- 01:15:12,174 --> 01:15:15,594
- <i>but we did flat-out lie to the public</i>
- <i>about what we're giving them.</i>
- 1456
- 01:15:16,094 --> 01:15:17,346
- <i>I mean, that's fraud.</i>
- 1457
- 01:15:18,472 --> 01:15:21,725
- <i>Like, and that's not okay</i>
- <i>as a company operates.</i>
- 1458
- 01:15:22,309 --> 01:15:23,519
- <i>That's not fraud.</i>
- 1459
- 01:15:25,145 --> 01:15:26,313
- <i>That's not fraud.</i>
- 1460
- 01:15:26,939 --> 01:15:30,192
- <i>That is, uh... I would call that...</i>
- 1461
- 01:15:30,275 --> 01:15:31,652
- <i>"false advertising."</i>
- 1462
- 01:15:35,322 --> 01:15:36,949
- As we were getting on the plane,
- 1463
- 01:15:37,032 --> 01:15:40,786
- I think I tweeted something like,
- "See you later, Fyre Festival.
- 1464
- 01:15:40,869 --> 01:15:43,413
- You'll be hearing from Stacy Miller,
- my lawyer."
- 1465
- 01:15:43,497 --> 01:15:45,707
- I thought to myself,
- "That's a little strange."
- 1466
- 01:15:45,791 --> 01:15:48,377
- So I looked on Facebook
- and Facebook was going crazy
- 1467
- 01:15:48,460 --> 01:15:52,422
- with this Fyre Festival,
- of which I had never even heard about.
- 1468
- 01:15:52,506 --> 01:15:54,675
- And,the day after, it was announced
- 1469
- 01:15:54,758 --> 01:15:58,011
- that there was a $100 million
- class action lawsuit that was filed.
- 1470
- 01:15:58,220 --> 01:16:00,389
- In my experience
- with class action lawsuits,
- 1471
- 01:16:00,472 --> 01:16:03,350
- it was not going to get resolved
- anytime soon.
- 1472
- 01:16:03,433 --> 01:16:05,310
- So we decided to file independently.
- 1473
- 01:16:06,186 --> 01:16:08,272
- The suit was for committing fraud
- 1474
- 01:16:08,355 --> 01:16:10,899
- saying, "Look at how great,
- this is going to be,"
- 1475
- 01:16:10,983 --> 01:16:13,694
- when they knew all along
- it was going to be
- 1476
- 01:16:13,777 --> 01:16:15,946
- nothing close to what was advertised.
- 1477
- 01:16:16,530 --> 01:16:18,156
- I feel very strongly that
- 1478
- 01:16:18,240 --> 01:16:19,908
- if I had bought tickets to the festival,
- 1479
- 01:16:19,992 --> 01:16:24,162
- I'd name every single one of the people
- that advertised for it in the lawsuit.
- 1480
- 01:16:25,831 --> 01:16:27,874
- <i>What made this so interesting</i>
- 1481
- 01:16:27,958 --> 01:16:30,002
- <i>was they made it all look organic</i>
- 1482
- 01:16:30,085 --> 01:16:33,088
- <i>and, like, a bunch of celebrities</i>
- <i>and famous people</i>
- 1483
- 01:16:33,171 --> 01:16:35,507
- <i>were planning to attend</i>
- <i>this music festival.</i>
- 1484
- 01:16:35,591 --> 01:16:39,678
- And that's why the impact and reach,
- in my mind, was as great as it was.
- 1485
- 01:16:40,887 --> 01:16:42,639
- That was
- a big criticism of people.
- 1486
- 01:16:42,723 --> 01:16:45,183
- "How could you market something
- that wasn't real?"
- 1487
- 01:16:45,267 --> 01:16:46,643
- You know? But it's like...
- 1488
- 01:16:46,727 --> 01:16:49,855
- everything was real.
- Everything looked real.
- 1489
- 01:16:50,939 --> 01:16:53,942
- If you get hired to do a BMW commercial
- 1490
- 01:16:54,026 --> 01:16:56,403
- and that BMW then has a faulty engine,
- 1491
- 01:16:56,486 --> 01:16:58,405
- how the fuck can you possibly know
- 1492
- 01:16:58,488 --> 01:17:01,283
- whether they'll do good
- on what they said they were gonna do?
- 1493
- 01:17:01,533 --> 01:17:04,786
- That's like saying the sound guy,
- and the DP, and the location scout
- 1494
- 01:17:04,870 --> 01:17:07,122
- has to do business due diligence
- on whether or not
- 1495
- 01:17:07,205 --> 01:17:08,498
- something's actually gonna happen.
- 1496
- 01:17:09,541 --> 01:17:11,877
- How could we ask the models
- 1497
- 01:17:11,960 --> 01:17:15,005
- to have the kind of awareness
- of the Fyre Festival
- 1498
- 01:17:15,088 --> 01:17:18,425
- that I myself didn't have,
- being an employee of Fyre Media?
- 1499
- 01:17:21,136 --> 01:17:24,431
- We certainly wanted to send the message
- to influencers
- 1500
- 01:17:24,514 --> 01:17:26,558
- that when you post a photograph,
- 1501
- 01:17:26,642 --> 01:17:29,478
- and you don't say "#advertisement,"
- 1502
- 01:17:29,561 --> 01:17:32,981
- there is some level of responsibility.
- 1503
- 01:17:33,815 --> 01:17:37,778
- The government, because of this incident,
- has been cracking down more and more.
- 1504
- 01:17:37,861 --> 01:17:41,198
- Bella Hadid is now apologizing
- to her fans.
- 1505
- 01:17:41,281 --> 01:17:43,408
- "I initially trusted
- this would be an amazing
- 1506
- 01:17:43,492 --> 01:17:45,702
- and memorable experience for all of us."
- 1507
- 01:17:45,786 --> 01:17:49,581
- I don't think that they knew
- or were malicious in their intent.
- 1508
- 01:17:50,165 --> 01:17:52,751
- I don't think anybody fully appreciated
- 1509
- 01:17:52,834 --> 01:17:55,462
- the extent of Billy's fraud
- 1510
- 01:17:55,545 --> 01:17:57,381
- and where he was gonna go with this.
- 1511
- 01:18:01,009 --> 01:18:02,386
- They all kept working,
- 1512
- 01:18:02,803 --> 01:18:04,930
- I think, a week or two after the festival,
- 1513
- 01:18:05,013 --> 01:18:07,265
- and then Billy scheduled
- an all-hands meeting
- 1514
- 01:18:07,349 --> 01:18:10,477
- where he was going to debrief everyone
- and explain what was happening.
- 1515
- 01:18:36,253 --> 01:18:38,338
- The fact that he let, you know,
- 1516
- 01:18:38,422 --> 01:18:43,301
- 20 to 30 people<i> </i>just get completely let go
- with zero remorse...
- 1517
- 01:18:44,302 --> 01:18:46,555
- goes a lot to show you
- what type of person he is.
- 1518
- 01:19:02,028 --> 01:19:05,532
- An FBI agent showed up at the door
- of my parents' apartment building
- 1519
- 01:19:05,615 --> 01:19:07,743
- and gave his card to the doorman
- 1520
- 01:19:07,826 --> 01:19:09,786
- and said, "I'm looking for Marc Weinstein.
- 1521
- 01:19:09,870 --> 01:19:11,872
- He's not in trouble,
- but have him call me."
- 1522
- 01:19:11,955 --> 01:19:13,331
- I was happy to talk to him
- 1523
- 01:19:13,415 --> 01:19:15,959
- because I felt that there was
- some justice happening here.
- 1524
- 01:19:16,042 --> 01:19:17,878
- I spoke to the FBI, yeah, of course.
- 1525
- 01:19:18,128 --> 01:19:20,422
- That was the first time
- I really understood
- 1526
- 01:19:20,756 --> 01:19:22,007
- what Billy had done.
- 1527
- 01:19:23,049 --> 01:19:25,886
- But I couldn't believe
- what they were showing me.
- 1528
- 01:19:28,430 --> 01:19:29,973
- Billy was...
- 1529
- 01:19:30,056 --> 01:19:32,601
- frauding investors
- who invested in Fyre Festival
- 1530
- 01:19:32,684 --> 01:19:35,479
- based on how well we were doing
- as a company
- 1531
- 01:19:35,562 --> 01:19:36,772
- within Fyre Media.
- 1532
- 01:19:37,898 --> 01:19:40,066
- My understanding is,
- he'd been telling investors
- 1533
- 01:19:40,150 --> 01:19:42,527
- that he booked Drake for $100,000,
- 1534
- 01:19:42,611 --> 01:19:44,529
- which never happened.
- We never booked Drake.
- 1535
- 01:19:44,613 --> 01:19:46,281
- You know, he was lying to investors,
- 1536
- 01:19:46,364 --> 01:19:48,617
- making it seem we were making money
- when we weren't.
- 1537
- 01:19:49,785 --> 01:19:53,872
- The original report showed
- about $1.5 million in offers.
- 1538
- 01:19:53,955 --> 01:19:57,501
- The report that was doctored
- under Billy's instruction
- 1539
- 01:19:57,584 --> 01:19:59,878
- showed closer to $35 milion.
- 1540
- 01:20:00,670 --> 01:20:03,924
- <i>Billy claimed that they had been given</i>
- <i>an island in the Bahamas</i>
- 1541
- 01:20:04,007 --> 01:20:06,635
- <i>worth $8 million,</i>
- <i>when, in fact, they had not.</i>
- 1542
- 01:20:06,968 --> 01:20:08,303
- <i>Billy falsely claimed</i>
- 1543
- 01:20:08,386 --> 01:20:11,348
- <i>that he had more than $2 million</i>
- <i>in Facebook stocks,</i>
- 1544
- 01:20:11,431 --> 01:20:14,351
- <i>when in fact he had about $1,500.</i>
- 1545
- 01:20:14,434 --> 01:20:17,229
- <i> Billy McFarland</i>
- <i>charged with wire fraud</i>
- 1546
- 01:20:17,312 --> 01:20:18,730
- <i>in federal court.</i>
- 1547
- 01:20:18,814 --> 01:20:21,316
- <i>McFarland allegedly sent fake documents</i>
- 1548
- 01:20:21,399 --> 01:20:23,735
- <i>claiming the company made</i>
- <i>millions in revenue.</i>
- 1549
- 01:20:23,819 --> 01:20:26,696
- <i>He'd only earned less than $60,000.</i>
- 1550
- 01:20:28,365 --> 01:20:29,366
- I knew Billy,
- 1551
- 01:20:29,449 --> 01:20:32,577
- but I never knew he was capable
- of doing something like that.
- 1552
- 01:20:33,036 --> 01:20:36,790
- This guy really made me feel
- like he was part of my family.
- 1553
- 01:20:36,873 --> 01:20:39,042
- I invited him to dinners with my family,
- 1554
- 01:20:39,125 --> 01:20:41,628
- and for him to do what he did, you know,
- 1555
- 01:20:41,711 --> 01:20:46,341
- I lost that judge of character in people
- that I thought, you know, I had,
- 1556
- 01:20:46,424 --> 01:20:49,052
- and that was really difficult for me.
- 1557
- 01:20:49,135 --> 01:20:53,223
- He really leveraged your existing
- emotional investment in this team
- 1558
- 01:20:53,306 --> 01:20:56,601
- and in this product
- to extort you to investing even more.
- 1559
- 01:20:56,685 --> 01:20:57,936
- This was Billy's charm.
- 1560
- 01:20:58,854 --> 01:21:01,314
- Like, Billy could just sell you
- on anything.
- 1561
- 01:21:01,648 --> 01:21:03,900
- He's an operational sociopath.
- 1562
- 01:21:03,984 --> 01:21:06,319
- The reason he racked up
- millions of dollars
- 1563
- 01:21:06,403 --> 01:21:09,155
- on the Fyre app AmEx card
- 1564
- 01:21:09,239 --> 01:21:12,617
- was to pay for Magnises tickets
- 1565
- 01:21:12,701 --> 01:21:14,786
- for his Magnises users.
- 1566
- 01:21:15,036 --> 01:21:16,746
- He got almost all of it paid off,
- 1567
- 01:21:16,830 --> 01:21:19,749
- except for the remaining $250,000,
- 1568
- 01:21:20,000 --> 01:21:23,628
- which now I'm being sued by AmEx for.
- 1569
- 01:21:24,212 --> 01:21:30,302
- He left $150,000 of<i> </i>outstanding bills
- 1570
- 01:21:30,385 --> 01:21:33,763
- on my personal American Express
- because of the festival as well.
- 1571
- 01:21:35,056 --> 01:21:38,018
- We lost a lot of money. A lot of money.
- 1572
- 01:21:38,435 --> 01:21:39,561
- A lot.
- 1573
- 01:21:39,644 --> 01:21:42,397
- Hundreds of thousands of dollars,
- without a doubt.
- 1574
- 01:21:42,898 --> 01:21:44,774
- A lot of people didn't get paid.
- 1575
- 01:21:45,233 --> 01:21:47,360
- A lot of my workers didn't get paid.
- 1576
- 01:21:47,861 --> 01:21:49,279
- He kept on saying,
- 1577
- 01:21:49,654 --> 01:21:52,073
- "The money is coming, J.R.,
- the money is coming."
- 1578
- 01:21:52,157 --> 01:21:53,325
- It never reached.
- 1579
- 01:21:53,408 --> 01:21:56,620
- <i> So there was a group of Bahamian</i>
- <i>locals that built the festival site.</i>
- 1580
- 01:21:57,454 --> 01:21:58,830
- <i>They were never paid.</i>
- 1581
- 01:21:59,331 --> 01:22:00,582
- <i>The estimate that I heard</i>
- 1582
- 01:22:00,665 --> 01:22:04,169
- <i>was a quarter of a million dollars</i>
- <i>was owed in day wages to them.</i>
- 1583
- 01:22:04,753 --> 01:22:07,839
- I had ten persons
- working directly with me,
- 1584
- 01:22:07,923 --> 01:22:12,010
- just preparing food
- all day and all night, 24 hours.
- 1585
- 01:22:12,510 --> 01:22:16,556
- I had to literally pay all those people.
- I am here as a Bahamian.
- 1586
- 01:22:16,640 --> 01:22:19,100
- And they stand in my face every day.
- 1587
- 01:22:19,517 --> 01:22:22,812
- I went through about $50,000 of my savings
- 1588
- 01:22:23,271 --> 01:22:25,440
- that I could have had for a rainy day.
- 1589
- 01:22:26,858 --> 01:22:30,320
- They just wiped it out
- and never looked back.
- 1590
- 01:22:31,947 --> 01:22:35,784
- Personally, I don't even like to talk
- about the Fyre Festival.
- 1591
- 01:22:36,284 --> 01:22:40,830
- Just take it away
- and just let me start a new beginning.
- 1592
- 01:22:41,289 --> 01:22:43,959
- 'Cause they really hurt me.
- 1593
- 01:22:47,796 --> 01:22:49,839
- I am really hurt from that.
- 1594
- 01:22:53,134 --> 01:22:56,972
- To see nobody return to say,
- "Let me take care of what she's done,
- 1595
- 01:22:57,055 --> 01:22:58,640
- we know she has done right."
- 1596
- 01:23:03,269 --> 01:23:06,189
- I just leave it alone,
- 'cause it really pains me
- 1597
- 01:23:06,272 --> 01:23:09,943
- when I have to talk about it
- so I just wipe it away.
- 1598
- 01:23:19,119 --> 01:23:20,453
- <i>Are you sorry?</i>
- 1599
- 01:23:20,537 --> 01:23:22,956
- Thank you, guys.
- I'll arrange a comment later. Thank you.
- 1600
- 01:23:23,039 --> 01:23:27,002
- <i>He was released on Saturday</i>
- <i>on $300,000 bail.</i>
- 1601
- 01:23:27,085 --> 01:23:28,420
- <i>He claims he is broke.</i>
- 1602
- 01:23:28,503 --> 01:23:30,922
- <i>He has apparently moved back in</i>
- <i>with his parents.</i>
- 1603
- 01:23:31,214 --> 01:23:34,300
- Fortunately, I think Billy
- is currently living in the basement
- 1604
- 01:23:34,384 --> 01:23:36,469
- of his parents' New Jersey home.
- 1605
- 01:23:36,553 --> 01:23:38,179
- He's no longer in his penthouse.
- 1606
- 01:23:38,263 --> 01:23:41,224
- He's no longer riding around in Maseratis
- 1607
- 01:23:41,307 --> 01:23:43,268
- and flaunting the wealth that he stole.
- 1608
- 01:23:51,860 --> 01:23:53,903
- Coming back to the Fyre Festival
- for a second.
- 1609
- 01:23:53,987 --> 01:23:56,614
- You should make
- a Fyre Festival game, dude.
- 1610
- 01:23:56,698 --> 01:23:57,949
- 'Cause you're going through--
- 1611
- 01:23:58,033 --> 01:24:00,076
- They did the Fyre Festival
- on Saturday Night Live.
- 1612
- 01:24:00,160 --> 01:24:01,411
- I know!
- 1613
- 01:24:01,911 --> 01:24:03,955
- You could turn this into so much.
- 1614
- 01:24:04,039 --> 01:24:06,082
- You just gotta accept the Fyre Festival,
- 1615
- 01:24:06,166 --> 01:24:10,045
- and you could turn this shit into gold,
- like, a pot of gold and then run with it.
- 1616
- 01:24:10,128 --> 01:24:11,046
- I'm not allowed.
- 1617
- 01:24:11,129 --> 01:24:13,006
- -Angelo, help me.
- 1618
- 01:24:13,089 --> 01:24:14,424
- Wait, why aren't you--
- 1619
- 01:24:14,507 --> 01:24:17,510
- I hadn't spoken to Billy since he was...
- 1620
- 01:24:17,594 --> 01:24:20,055
- arrested and released on bail.
- 1621
- 01:24:20,138 --> 01:24:21,931
- So he asked us to come down
- 1622
- 01:24:22,015 --> 01:24:24,434
- to this hotel where he was staying at,
- 1623
- 01:24:24,601 --> 01:24:27,270
- and he asked us if we could bring
- our video equipment,
- 1624
- 01:24:27,353 --> 01:24:28,855
- we can do all of that stuff.
- 1625
- 01:24:28,938 --> 01:24:31,274
- And we didn't really know
- what we were gonna be filming.
- 1626
- 01:24:31,357 --> 01:24:33,902
- Yeah, just film around the clock.
- 1627
- 01:24:33,985 --> 01:24:36,696
- The one thing I've learned from this
- is the more footage, the better.
- 1628
- 01:24:37,280 --> 01:24:39,491
- How was he living
- while he was out on bail?
- 1629
- 01:24:39,574 --> 01:24:40,742
- He wasn't living like me.
- 1630
- 01:24:41,201 --> 01:24:44,204
- Billy was living... He was living large.
- 1631
- 01:24:44,287 --> 01:24:45,872
- That penthouse was beautiful.
- 1632
- 01:24:46,706 --> 01:24:49,709
- I just had
- a little bit of a confused face.
- 1633
- 01:24:49,793 --> 01:24:52,670
- Like, "How are you able to pay
- for all of this?"
- 1634
- 01:24:56,716 --> 01:24:58,343
- There was a guy named Angelo.
- 1635
- 01:24:58,426 --> 01:25:01,471
- And I don't know if it was Billy's PR guy,
- 1636
- 01:25:01,554 --> 01:25:03,723
- but I know that this guy
- was very connected.
- 1637
- 01:25:04,057 --> 01:25:05,892
- That is the...
- 1638
- 01:25:10,855 --> 01:25:13,775
- Just try to keep me out of your stuff
- because my...
- 1639
- 01:25:14,275 --> 01:25:15,902
- I can't say anything.
- 1640
- 01:25:16,361 --> 01:25:18,238
- We're not saying anything bad.
- You can talk.
- 1641
- 01:25:18,321 --> 01:25:19,989
- You know, you can give me advice.
- 1642
- 01:25:20,824 --> 01:25:23,284
- We talked about my experiences
- 1643
- 01:25:23,368 --> 01:25:24,744
- in the legal system
- 1644
- 01:25:24,828 --> 01:25:27,872
- and I'll never forget what he said to me.
- 1645
- 01:25:27,956 --> 01:25:30,583
- He looked me dead in my face and said,
- 1646
- 01:25:31,167 --> 01:25:32,669
- "I'm not going to jail."
- 1647
- 01:25:33,419 --> 01:25:36,756
- Well, I was like, "This man
- either knows something that I don't
- 1648
- 01:25:37,340 --> 01:25:39,676
- or he is certifiably insane."
- 1649
- 01:25:44,305 --> 01:25:46,766
- NYC VIP Access
- 1650
- 01:25:46,850 --> 01:25:50,311
- was a company that reached out to me
- 1651
- 01:25:50,395 --> 01:25:52,480
- December 15th, 2017...
- 1652
- 01:25:53,064 --> 01:25:56,860
- with an offer
- to the 2018 Masters tournament.
- 1653
- 01:25:56,943 --> 01:25:58,319
- It was from a guy named Frank.
- 1654
- 01:25:58,403 --> 01:26:01,197
- It just said,
- "Hey, we've got these tickets
- 1655
- 01:26:01,281 --> 01:26:04,784
- to the 2018 Masters.
- It'd be great for you or your clients.
- 1656
- 01:26:05,160 --> 01:26:06,411
- Let us know if you want."
- 1657
- 01:26:06,494 --> 01:26:10,123
- And so I texted my friend Morgan,
- "Did you guys get this Masters email?"
- 1658
- 01:26:10,206 --> 01:26:11,166
- "Yeah. I got that too."
- 1659
- 01:26:11,249 --> 01:26:12,750
- And so I'm like, okay, clearly
- 1660
- 01:26:12,834 --> 01:26:16,004
- somebody's targeting
- the Fyre Festival email list.
- 1661
- 01:26:17,422 --> 01:26:21,050
- December 19th,
- "Gift the gift of private flights."
- 1662
- 01:26:22,093 --> 01:26:26,055
- December 21st, again from NYC VIP Access,
- 1663
- 01:26:26,139 --> 01:26:30,435
- "Coachella 2018 VIP passes for $500.
- 1664
- 01:26:30,518 --> 01:26:33,646
- "Please email me or call phone number
- to reserve. Frank."
- 1665
- 01:26:34,105 --> 01:26:35,690
- January 2nd,
- 1666
- 01:26:35,773 --> 01:26:40,486
- "Meet Ed Sheeran, Demi Lovato,
- DJ Khaled, Taylor Swift and more.
- 1667
- 01:26:40,570 --> 01:26:42,864
- We want to one-up
- your New Year's resolutions
- 1668
- 01:26:42,947 --> 01:26:45,200
- by making your dreams become a reality.
- 1669
- 01:26:45,283 --> 01:26:48,203
- Please email or call to reserve. Frank."
- 1670
- 01:26:48,620 --> 01:26:50,246
- "Burning Man, 2018."
- 1671
- 01:26:50,330 --> 01:26:52,498
- "Courtside at MSG
- 1672
- 01:26:52,582 --> 01:26:54,125
- and dinner with LeBron."
- 1673
- 01:26:54,209 --> 01:26:57,587
- "Victoria Secret Fashion Show," "Met Gala,
- 1674
- 01:26:57,670 --> 01:26:59,422
- red carpet and gala tickets.
- 1675
- 01:26:59,505 --> 01:27:02,133
- Please email, text or call me to reserve.
- 1676
- 01:27:02,217 --> 01:27:04,552
- First come, first serve. Frank."
- 1677
- 01:27:05,970 --> 01:27:06,971
- So we're basically
- 1678
- 01:27:07,055 --> 01:27:10,975
- selling 2018 Grammy tickets.
- VIP Access, baby.
- 1679
- 01:27:12,435 --> 01:27:13,645
- What's the next number?
- 1680
- 01:27:15,271 --> 01:27:18,650
- I first started hearing
- about the NYC VIP Access emails
- 1681
- 01:27:18,733 --> 01:27:19,651
- in December.
- 1682
- 01:27:19,734 --> 01:27:23,029
- When I realized that multiple people
- who had attended the festival
- 1683
- 01:27:23,112 --> 01:27:24,906
- were getting the emails,
- 1684
- 01:27:24,989 --> 01:27:27,951
- that was when I really started
- to look at it more seriously.
- 1685
- 01:27:28,409 --> 01:27:30,620
- <i>Met Gala tickets can't be purchased</i>
- 1686
- 01:27:30,703 --> 01:27:34,290
- <i>and anyone who attends has to be approved</i>
- <i>by Anna Wintour in advance.</i>
- 1687
- 01:27:34,499 --> 01:27:37,210
- <i>The Victoria's Secret Show</i>
- <i>hadn't even been cast yet.</i>
- 1688
- 01:27:37,293 --> 01:27:39,754
- <i>Taylor Swift,</i>
- <i>she's very open about the fact</i>
- 1689
- 01:27:39,837 --> 01:27:41,464
- <i>that she doesn't do meet-and-greets.</i>
- 1690
- 01:27:41,547 --> 01:27:43,967
- <i>Burning Man told me</i>
- <i>that they had not sold any tickets</i>
- 1691
- 01:27:44,050 --> 01:27:47,262
- <i>and that there were no sponsors</i>
- <i>who would have tickets available.</i>
- 1692
- 01:27:47,428 --> 01:27:50,014
- <i>Pretty much everything that they offered</i>
- <i>was debunked</i>
- 1693
- 01:27:50,098 --> 01:27:52,141
- <i>through just a quick phone call</i>
- <i>or a Google search.</i>
- 1694
- 01:27:59,607 --> 01:28:01,401
- That's fucking hustling right here.
- 1695
- 01:28:02,652 --> 01:28:04,654
- The first time I met Frank Tribble
- 1696
- 01:28:04,737 --> 01:28:06,364
- was at the hotel. I had never seen him before
- 1697
- 01:28:08,157 --> 01:28:11,119
- and usually the people
- who are around Billy, I'm familiar with.
- 1698
- 01:28:11,202 --> 01:28:15,331
- The strangest thing was
- he actually had on a Magnises hat,
- 1699
- 01:28:15,415 --> 01:28:17,500
- he had on, like, a Fyre sweater.
- 1700
- 01:28:17,834 --> 01:28:22,422
- Frank is, I think, 22 or 23,
- and Billy had reached out to him
- 1701
- 01:28:22,505 --> 01:28:24,716
- and said, "I'm starting this company,
- 1702
- 01:28:24,799 --> 01:28:27,927
- but I'm kind of in some hot water
- related to Fyre Festival,
- 1703
- 01:28:28,011 --> 01:28:30,513
- so I need you to be the face of it."
- 1704
- 01:28:30,596 --> 01:28:31,723
- Hi, is this Zachary?
- 1705
- 01:28:32,515 --> 01:28:35,643
- Zachary, this is Frank
- calling from NYC VIP Access.
- 1706
- 01:28:35,727 --> 01:28:37,770
- The reason I was actually
- giving you a call,
- 1707
- 01:28:37,854 --> 01:28:41,566
- the Grammys are gonna be held
- in New York City on Sunday January 28th,
- 1708
- 01:28:41,649 --> 01:28:42,942
- in Madison Square Garden,
- 1709
- 01:28:43,026 --> 01:28:45,320
- and we're actually selling VIP tickets
- for that event.
- 1710
- 01:28:45,445 --> 01:28:48,698
- According to the FBI, 15 people gave him
- 1711
- 01:28:48,781 --> 01:28:51,159
- over $100,000 for those tickets.
- 1712
- 01:28:51,451 --> 01:28:54,203
- Josh, Frank is gonna call off the list.
- 1713
- 01:28:54,287 --> 01:28:56,331
- If they don't pick up,
- you send them an email.
- 1714
- 01:28:56,414 --> 01:28:58,583
- I'll write a script for you right now,
- okay?
- 1715
- 01:28:59,959 --> 01:29:01,210
- What are you recording?
- 1716
- 01:29:02,795 --> 01:29:07,300
- It's hard for me to say if these guys
- didn't know what was going on.
- 1717
- 01:29:07,717 --> 01:29:11,929
- But I also know that Billy is really good
- at keeping a level of information...
- 1718
- 01:29:12,472 --> 01:29:13,931
- below and above.
- 1719
- 01:29:14,432 --> 01:29:17,352
- For every call,
- call twice in a row if they don't pick up.
- 1720
- 01:29:17,894 --> 01:29:19,854
- Everybody picks up on the second ring.
- 1721
- 01:29:24,734 --> 01:29:26,235
- Let's cut for now. Thanks.
- 1722
- 01:29:27,153 --> 01:29:29,572
- On June 12th, I published an article
- 1723
- 01:29:29,655 --> 01:29:32,658
- outlining all the crossover
- between Billy McFarland
- 1724
- 01:29:32,742 --> 01:29:34,452
- and New York City VIP Access,
- 1725
- 01:29:34,952 --> 01:29:36,913
- and about six hours later
- 1726
- 01:29:36,996 --> 01:29:41,000
- Billy was rearrested and charged
- with five felonies.
- 1727
- 01:29:41,334 --> 01:29:43,920
- They included fraud, money laundering,
- 1728
- 01:29:44,337 --> 01:29:47,256
- identity theft, and witness intimidation
- 1729
- 01:29:47,340 --> 01:29:51,177
- after he warned at least two people
- not to talk to the FBI
- 1730
- 01:29:51,260 --> 01:29:54,639
- and to pretend that they were represented
- by legal counsel
- 1731
- 01:29:54,722 --> 01:29:55,848
- when they were not.
- 1732
- 01:29:58,518 --> 01:30:01,270
- I mean, the idea of him doing this
- 1733
- 01:30:01,354 --> 01:30:04,065
- while he's out on bail
- is mind-blowing to me.
- 1734
- 01:30:04,148 --> 01:30:07,693
- Because you're already
- under the biggest microscope,
- 1735
- 01:30:07,777 --> 01:30:10,905
- and then you're gonna go
- and commit another scam.
- 1736
- 01:30:10,988 --> 01:30:15,118
- Like, I just don't understand
- why he didn't just stop.
- 1737
- 01:30:16,869 --> 01:30:19,205
- <i>You said Billy asked you</i>
- <i>about going, what...</i>
- 1738
- 01:30:19,288 --> 01:30:21,165
- <i>What was he asking you about jail?</i>
- 1739
- 01:30:22,166 --> 01:30:26,379
- Well, unfortunately,
- I had a misstep in my past,
- 1740
- 01:30:26,462 --> 01:30:27,338
- and, um...
- 1741
- 01:30:28,172 --> 01:30:30,508
- I unfortunately experienced it.
- 1742
- 01:30:31,050 --> 01:30:32,802
- And I was in there for two months.
- 1743
- 01:30:32,885 --> 01:30:36,639
- And, you know, he just flat out asked me.
- He was like, "What was it like?"
- 1744
- 01:30:36,722 --> 01:30:40,059
- And I was like,
- "It's 23/1 for the first seven days."
- 1745
- 01:30:40,143 --> 01:30:41,686
- He was like, "What's 23/1?"
- 1746
- 01:30:42,270 --> 01:30:45,273
- "You're in a fucking cell for 23 hours.
- 1747
- 01:30:45,815 --> 01:30:47,525
- And then they let you out for one. You better stretch your legs,
- walk around,
- 1748
- 01:30:49,861 --> 01:30:52,572
- do whatever you need to do,
- but you're in there
- 1749
- 01:30:52,780 --> 01:30:56,033
- until you're processed. After that,
- they put you where they need to put you,
- 1750
- 01:30:56,117 --> 01:30:58,119
- until you get sent up north."
- 1751
- 01:30:58,202 --> 01:31:03,249
- And I remember the energy off of him.
- And it was just like...
- 1752
- 01:31:04,667 --> 01:31:08,379
- That shit was so far away
- from what he knew
- 1753
- 01:31:08,629 --> 01:31:10,798
- and what he experienced in his life,
- 1754
- 01:31:10,882 --> 01:31:13,551
- that the cognitive dissonance
- just led him to say,
- 1755
- 01:31:13,634 --> 01:31:15,052
- "I'm not going to jail."
- 1756
- 01:31:25,938 --> 01:31:27,440
- I reflected on myself
- 1757
- 01:31:28,232 --> 01:31:30,818
- and I was questioning
- to what extent was I guilty,
- 1758
- 01:31:30,902 --> 01:31:33,237
- to what extent
- was I complicit in all of this.
- 1759
- 01:31:33,654 --> 01:31:36,491
- And I looked back
- at my posts on social media
- 1760
- 01:31:36,574 --> 01:31:39,285
- and it was like
- all beautiful beaches and sunsets.
- 1761
- 01:31:39,952 --> 01:31:41,037
- You know? And...
- 1762
- 01:31:41,537 --> 01:31:44,582
- And I was going
- through the hardest experience of my life,
- 1763
- 01:31:44,665 --> 01:31:47,084
- and yet if you had seen it,
- you'd have been like,
- 1764
- 01:31:47,168 --> 01:31:48,669
- "Wow, what a great life this guy leads.
- 1765
- 01:31:48,753 --> 01:31:51,964
- He's living in the Bahamas,
- going to beaches all day."
- 1766
- 01:31:52,048 --> 01:31:55,635
- And Fyre shows what happens
- when you take that to an extreme.
- 1767
- 01:31:58,137 --> 01:32:01,599
- I've said this multiple times -
- the real Fyre Festival happened twice.
- 1768
- 01:32:01,682 --> 01:32:02,767
- It was the shoots.
- 1769
- 01:32:03,643 --> 01:32:06,354
- What the commercial was
- was what everybody wanted.
- 1770
- 01:32:06,437 --> 01:32:07,480
- The shoots were parties.
- 1771
- 01:32:07,897 --> 01:32:10,900
- It just happened to happen for 60 people
- versus 6,000.
- 1772
- 01:32:12,193 --> 01:32:13,152
- It was epic.
- 1773
- 01:32:13,236 --> 01:32:17,031
- It was nothing I never saw before
- in my whole entire life. Like...
- 1774
- 01:32:17,114 --> 01:32:20,368
- I'm from the Bahamas, man.
- We're used to small island stuff.
- 1775
- 01:32:20,451 --> 01:32:24,330
- That was like... That put me up
- on a new level, a higher level.
- 1776
- 01:32:25,373 --> 01:32:28,501
- We're living in this
- influencers society, you know?
- 1777
- 01:32:28,584 --> 01:32:31,796
- Everybody wants to have this online clout,
- 1778
- 01:32:31,879 --> 01:32:34,090
- people want to have access
- 1779
- 01:32:34,173 --> 01:32:36,259
- and they want exclusivity.
- 1780
- 01:32:36,968 --> 01:32:40,429
- Fyre was basically, like,
- Instagram coming to life.
- 1781
- 01:32:40,513 --> 01:32:42,932
- It actually dovetails
- really interestingly with
- 1782
- 01:32:43,015 --> 01:32:45,184
- just random news stories
- that have come out since.
- 1783
- 01:32:45,268 --> 01:32:47,395
- I was reading about a company in Russia
- 1784
- 01:32:47,478 --> 01:32:51,649
- that now will sell people
- like three hours to do a photo shoot
- 1785
- 01:32:51,732 --> 01:32:54,026
- on a private jet
- that's just parked on the tarmac.
- 1786
- 01:32:54,110 --> 01:32:55,611
- They never actually leave,
- 1787
- 01:32:55,695 --> 01:32:58,155
- but they get to take the picture
- looking out the window,
- 1788
- 01:32:58,239 --> 01:33:00,533
- and pretending that they're living
- this lifestyle.
- 1789
- 01:33:00,616 --> 01:33:03,452
- And, like, they're successful.
- People are using it.
- 1790
- 01:33:03,786 --> 01:33:07,456
- Billy seemed really invested
- in that whole lifestyle.
- 1791
- 01:33:07,790 --> 01:33:11,419
- Yo, I wanna say happy birthday
- to my brother,
- 1792
- 01:33:11,502 --> 01:33:15,756
- my partner Billy in the building.
- Happy birthday, Billy.
- 1793
- 01:33:15,965 --> 01:33:19,468
- I think it was important to him
- not just to be on a plane with a model,
- 1794
- 01:33:19,552 --> 01:33:21,804
- but to feel like that was his life.
- 1795
- 01:33:21,887 --> 01:33:24,765
- That he belonged there.
- And not because he owns Fyre,
- 1796
- 01:33:24,849 --> 01:33:26,434
- but because that's who he was.
- 1797
- 01:33:26,892 --> 01:33:29,770
- He was completely out of his depth,
- and he's,
- 1798
- 01:33:29,854 --> 01:33:33,107
- unfortunately for himself,
- a compulsive liar.
- 1799
- 01:33:33,941 --> 01:33:37,278
- And someone that at the end, you know,
- should be held accountable.
- 1800
- 01:33:38,779 --> 01:33:40,656
- He has a massive debt,
- 1801
- 01:33:40,740 --> 01:33:43,659
- not just to the people who invested
- or to the concert-goers.
- 1802
- 01:33:43,743 --> 01:33:46,037
- I think he has a larger debt
- to the employees
- 1803
- 01:33:46,120 --> 01:33:48,456
- that were reporting and working with him.
- 1804
- 01:33:48,789 --> 01:33:51,542
- The only way, in my opinion,
- a guy like this learns his lesson
- 1805
- 01:33:51,626 --> 01:33:53,085
- is actually going to jail.
- 1806
- 01:33:55,254 --> 01:33:58,299
- I don't think that we've heard
- the last of Billy McFarland.
- 1807
- 01:33:58,382 --> 01:34:00,384
- I mean, if there's anything
- that guy is good at,
- 1808
- 01:34:00,468 --> 01:34:02,762
- it's separating consumers from their cash.
- 1809
- 01:34:02,845 --> 01:34:05,097
- And if there's anything that this country
- 1810
- 01:34:05,181 --> 01:34:07,224
- celebrates more than that, I don't know.
- 1811
- 01:34:08,643 --> 01:34:12,605
- Billy has a presence where, you
- know, there's something behind the smile.
- 1812
- 01:34:13,773 --> 01:34:15,816
- I wouldn't be surprised
- if ten years down the line,
- 1813
- 01:34:15,900 --> 01:34:17,360
- we're hearing about Billy McFarland
- 1814
- 01:34:17,443 --> 01:34:19,654
- starting some kind
- of other venture that's...
- 1815
- 01:34:19,737 --> 01:34:21,781
- you know, imaginative and, uh, and gets some serious momentum
- 1816
- 01:34:24,700 --> 01:34:27,328
- and, you know,
- this all happens in some form again.
- 1817
- 01:34:59,026 --> 01:34:59,944
- It's Billy!
- 1818
- 01:35:01,070 --> 01:35:02,196
- What's up, Billy?
- 1819
- 01:35:03,114 --> 01:35:05,282
- I'm in front of the cameraman.
- I'm talking--
- 1820
- 01:35:05,574 --> 01:35:06,992
- I'm good.
- 1821
- 01:35:08,285 --> 01:35:11,539
- Yeah. I'm putting in some good words.
- 1822
- 01:35:12,415 --> 01:35:14,917
- You want me to say anything
- on the camera for you?
- 1823
- 01:35:17,128 --> 01:35:17,962
- All right.
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