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Mar 24th, 2019
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  1. Audience Demographics
  2. How similar is this site's audience to the general internet population?
  3.  
  4. Relative to the general internet population, x are over/under represented at this site.
  5. The audience for this site among x is similar to the general internet population
  6.  
  7. Gender
  8. Male - greatly over-represented
  9. Female - greatly under-represented
  10.  
  11. Age
  12. 18-24 - similar to the general internet population
  13. 25-34 - similar to the general internet population
  14. 35-44 - similar to the general internet population
  15. 45-54 - similar to the general internet population
  16. 55-64 - under-represented
  17. 65+ - over-represented
  18.  
  19. Education
  20. No College - under-represented
  21. Some College - similar to the general internet population
  22. Graduate School - similar to the general internet population
  23. College - similar to the general internet population
  24.  
  25. Income
  26. $0 - $30K - under-represented
  27. $30K - $60K - under-represented
  28. $60K - $100K - over-represented
  29. $100K+ - greatly over-represented
  30.  
  31. Browsing Location
  32. Home - under-represented
  33. School - over-represented
  34. Work - over-represented
  35.  
  36. Has Children
  37. Yes - under-represented
  38. No - over-represented
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