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- Audience Demographics
- How similar is this site's audience to the general internet population?
- Relative to the general internet population, x are over/under represented at this site.
- The audience for this site among x is similar to the general internet population
- Gender
- Male - greatly over-represented
- Female - greatly under-represented
- Age
- 18-24 - similar to the general internet population
- 25-34 - similar to the general internet population
- 35-44 - similar to the general internet population
- 45-54 - similar to the general internet population
- 55-64 - under-represented
- 65+ - over-represented
- Education
- No College - under-represented
- Some College - similar to the general internet population
- Graduate School - similar to the general internet population
- College - similar to the general internet population
- Income
- $0 - $30K - under-represented
- $30K - $60K - under-represented
- $60K - $100K - over-represented
- $100K+ - greatly over-represented
- Browsing Location
- Home - under-represented
- School - over-represented
- Work - over-represented
- Has Children
- Yes - under-represented
- No - over-represented
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