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- Ezra Firestone – eCommerce Marketing Mastery
- Make More Sales & Profit From Your Ecommerce Store
- This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.
- You’ll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.
- In this masterclass, you’ll learn:
- · How to build excitement while reducing buyer’s remorse and refund rates with a solid pre-arrival email sequence
- · How to structure your shopping cart & checkout pages to minimize cart abandonment and maximize revenue
- · The 12 most critical features to look for when choosing a help desk that will help ensure you are giving your customers a positive & memorable experience
- · Our top 5 tips for writing highly profitable ecommerce emails (hint: use images to sell the click)
- · The 8 components of our “Core Store Architecture,” and why every ecommerce business NEEDS to have these 8 things on their website
- · The #1 mistake to AVOID when writing product descriptions, and the top 7 product description best practices that will help make your products more compelling & desirable to visitors
- · How the proper use of a single ecommerce widget can create an immediate 12-25% increase in your average order value
- · Exactly what to put on your “About Us” page to foster trust and start building a strong connection with your visitors
- · How to increase sales with the strategic use of product videos (hint: shoppers who view a product video are 174% more likely to purchase)
- · The 11 specific things you should put in your website header, and why you should employ a “double header” to ensure a seamless user experience
- · What the “Firestone Footer” is, and how to use this credibility-boosting format to encourage visitors to consume the message of your brand
- · How to structure your category pages to maximize your conversion rates (hint: this layout is different for category pages with few products vs. those with many products)
- · Why product description pages are the #1 most important pages on your website, and the 12 winning elements you must include on EVERY product page to maximize conversions
- · The 9 features your reviews widget needs to have, and the #1 best reviews widget we recommend to all ecommerce businesses
- · What a “discount ladder” is, and how to use this properly in your email sequences to maximize sales & revenue…while keeping your average order value as high as possible
- · The 3 specific videos you need to create, along with what to say in them and where to put them on your website
- · What “smart automation” is, how to use it, and why this is an essential feature for ecommerce stores
- · How to create a highly effective cart abandonment email sequence that convinces cart abandoners to return and complete their purchase
- · The 3 critical elements you need to create a compelling brand persona and story that resonates with today’s shoppers
- · What a “win-back campaign” is, and how to use them to increase return visits & repeat purchases
- · How to create package inserts that increase product consumption and encourage better customer satisfaction
- · Why it’s absolutely critical to have a prominent search bar in your website, and how to analyze your website search data to improve your product offerings (did you know that 30% of ecommerce revenue comes from the 5% of visitors who use your search bar?)
- · Which ecommerce platform you should be using, and how to decide when (and if) it’s a good idea to re-platform
- · The exact structure of a winning ecommerce homepage, plus 7 homepage best practices you should follow to encourage visitors to stay on your site (hint: homepages rich with content win in today’s ecommerce landscape)
- · The secret of our 4-step content amplification process that builds a strong relationship with your community and gets people coming back to your website on a regular basis
- · How to collect & leverage conversion assets (like customer pictures, video reviews, and other forms of social proof) you can use to increase conversion rates on your website
- The opportunity in ecommerce is huge and getting bigger everyday.
- But with big profit potential…comes big competition.
- No one can afford to figure this stuff out by trial and error.
- To succeed in this market, you need a repeatable, consistent, and effective SYSTEM to drive ecommerce profits.
- One that works over and over, across all industries. And that’s exactly what you’ll get when you sign up for the Ecommerce Masterclass.
- Course Breakdown:
- Module 1: The Ecommerce Ecosystem
- · Lesson 1 – What to Expect From This Course
- · Lesson 2 – The State of Ecommerce
- · Lesson 3 – Mobile Commerce: We’ve Gone Touch
- · Lesson 4 – Understanding the Ecommerce Ecosystem
- · Lesson 5 – Technology Stack: Ecommerce Platform
- · Lesson 6 – Switching Ecommerce Platforms
- · Lesson 7 – Technology Stack: Email Service Providers
- · Lesson 8 – Technology Stack: Help Desk
- · Lesson 9 – Technology Stack: Live Chat, Video and Other
- · Lesson 10 – Analytics & Tracking
- · Lesson 11 – Your Mission, Story & Purpose
- Module 2: Core Store Architecture
- · Lesson 1 – What is the Core Store Architecture?
- · Lesson 2 – Key Content Assets
- · Lesson 3 – More Information Pages
- · Lesson 4 – The Post-Opt-In Thank You Video
- · Lesson 5 – The Home Page
- · Lesson 6 – A Deep Dive On More Information Pages
- Module 3: Get More From Your Store
- · Lesson 1 – How to Get More From Your Store
- · Lesson 2 – Proven Winners: Header
- · Lesson 3 – Proven Winners: Footer
- · Lesson 4 – Proven Winners: Home Page
- · Lesson 5 – Proven Winners: Category/Store Pages
- · Lesson 6 – Proven Winners: Product Detail Pages
- · Lesson 7 – Proven Winners: Shopping Cart & Checkout
- · Lesson 8 – 3rd Party Applications & Marketing Plugins
- · Lesson 9 – Social Selling
- Module 4: Email Automation Sequences
- · Lesson 1 – What Are Email Automation Sequences?
- · Lesson 2 – The Pre-Purchase Email Sequence
- · Lesson 3 – The Cart Abandonment Email Sequence
- · Lesson 4 – The Post Purchase Email Sequence (Part 1)
- · Lesson 5 – The Post Purchase Email Sequence (Part 2)
- · Lesson 6 – Refining Your Customer Service
- · Lesson 7 – Adding Package Inserts
- Module 5: Content Amplification & List Nurturing
- · Lesson 1 – What is Content Amplification & List Nurture?
- · Lesson 2 – Creating Content for Amplification
- · Lesson 3 – Content Optimization
- · Lesson 4 – Syndicating Content
- · Lesson 5 – Content Optimization
- · Lesson 6 – Creating Content Engagement
- Download here
- http://bit.ly/2g63RYQ
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