5. Restricted content
1. Alcohol
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws. Note that ads promoting or referencing alcohol are prohibited in some countries, including, but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates and Yemen.
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2. Dating
Ads for online dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating quality guidelines found here. In order to be a registered dating partner, please fill in this form to begin your application process.
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3. Real money gambling
Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.
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4. Regional lotteries
Lotteries run by government entities may advertise on Facebook, provided that the adverts are targeted in accordance with the applicable law in the jurisdiction in which the adverts will be served and only target people in the jurisdiction in which the lottery is available.
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5. Online pharmacies
Adverts must not promote the sale of prescription pharmaceuticals. Adverts for online and offline pharmacies are only permitted with prior written permission.
6. Promotion of over-the-counter medicines
Ads that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with applicable local laws.
7. Subscription services
Adverts for subscription services or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products or mobile marketing are subject to our subscription services requirements.
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8. Financial and insurance products and services
Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Ads promoting credit cards, loans or insurance services must be targeted to people aged 18 or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person's financial information, including credit card information.
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9. Branded content
Ads promoting branded content must tag the featured third-party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool (please learn more here on how to tag the featured third-party product, brand or business partner).
10.a Ads about social issues, elections or politics
Advertisers can run ads about social issues, elections or politics, provided that the advertiser complies with all applicable laws and the authorisation process required by Facebook. Where appropriate, Facebook may restrict issue, electoral or political ads.
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10.b Disclaimers for ads about social issues, elections or politics
If Facebook's ad authorisation process is available in your country, in addition to complying with the Community Standards and Advertising Policies, the disclaimer you submit for your ad about social issues, elections or politics must comply with the following guidelines. This information is provided by you during the ad authorisation process and will be displayed on your ad's header.
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11. Cryptocurrency products and services
Ads may not promote cryptocurrency trading or related products and services without prior written permission. Details on the requirements for permission can be found here.
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12. Drug and alcohol addiction treatment
Facebook requires advertisers who wish to run addiction treatment ads targeting the USA to be certified with LegitScript, and apply to Facebook for permission to advertise.
Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups and crisis hotlines for those in recovery or who are seeking information about addiction treatment.
Advertisers can apply for certification with LegitScript here.
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13. Weight loss products and plans
Ads marketed at or for weight loss must be targeted to people aged 18 years or older.