menuentry “Other Distro” {
set isofile=”/dev/sda3/os.iso”
}

instead of all of this?
menuentry “Ubuntu 14.04 ISO” {
set isofile=”/home/name/Downloads/ubuntu-14.04.1-desktop-amd64.iso”
loopback loop (hd0,1)$isofile
linux (loop)/casper/vmlinuz.efi boot=casper iso-scan/filename=${isofile} quiet splash
initrd (loop)/casper/initrd.lz
}