@models.permalink
    def get_unsubscribe_all_url(self):
        return ('unalert_all', (), {
            'token': self._token(),
            'email': self.email,
        })


>>> from finder.models import AdAlert as AA
>>> aa = AA()
>>> aa
<AdAlert: AdAlert object>
>>> aa.email = 'robert@lessonpie.com'
>>> aa.get_unsubscribe_all_url()
Traceback (most recent call last):
  File "<console>", line 1, in <module>
  File "/Library/Python/2.7/site-packages/django/db/models/__init__.py", line 35, in inner
    return reverse(bits[0], None, *bits[1:3])
  File "/Library/Python/2.7/site-packages/django/core/urlresolvers.py", line 391, in reverse
    *args, **kwargs)))
  File "/Library/Python/2.7/site-packages/django/core/urlresolvers.py", line 337, in reverse
    "arguments '%s' not found." % (lookup_view_s, args, kwargs))
NoReverseMatch: Reverse for 'unalert_all' with arguments '()' and keyword arguments '{'token': 'bac8680189b9d885da1a23ee4b6cac4b', 'email': 'robert@lessonpie.com'}' not found.
>>>