Redirecting expired domains linked from my competitors

Redirecting expired domains that are linked from my competitors
My main competitor -ranking first for mostly all terms- has a do-follow link to an expired domain.
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The expired domain has no value at all, all it has is my competitor's do-follow link.
If I take that expired domain, and 301 it towards my moneysite, could we say that my competitor is linking to me? Is there any benefits on that?
Unless your main competitor is really powerful, it has marginally no value.
As Sirlouen said if your competitor carries such value and authority, you can try it.

Within a few seconds to a few minutes, you can search the new content or URL in Google and find the change or new content picked up.

3. Host Your Content On Google

Crawling sites to index them is a time and resource-consuming process.

One alternative is to host your content directly with them.

This can be done a few different ways but most of us (myself included) have not adopted the technologies or approaches required and Google hasn’t pushed us to them.

We’re seeing the ability to give Google direct access to our content via XML feeds, APIs, etc. and unplug our content from our design.

Firebase, Google’s mobile app platform, gives Google direct access to the app content, bypassing any need to figure out how to crawl it.

This is the future – enabling Google to index content immediately, without effort, so it can then serve it in the format most usable based on the accessing technology.

While we aren’t quite where we need to be in our technologies to stress too much about this side of things, just know it is coming.

I cannot recommend enough following Cindy Krum’s MobileMoxie blog, where she discusses these and mobile-related subjects in great detail and with great insight.

4. And Bing, Too!

To get your content indexed and/or updates quickly by Bing, you will need a Bing Webmaster Tools account.

If you don’t have one, I can’t recommend it enough. The info provided within is substantial and will help you better assess problem areas and improve your rankings on Bing, Google and anywhere else – and probably provide a better user experience as well.
“You can use H1 tags as often as you want on a page. There’s no limit, neither upper or lower bound.”

Then later on, at the end of his answer, he reaffirmed that publishers are free to choose how they want to use the H1 heading tag:

“Your site is going to rank perfectly fine with no H1 tags or with five H1 tags.”

H1 Headings Useful for Communicating Page Structure

John Mueller confirmed that H1 headings are good for outlining the page structure.

What he means is that the heading elements can work together to create a top level outline of what your page is about. That’s a macro overview of what the web page is about.

In my opinion, a properly deployed heading strategy can be useful for communicating what a page is about.

The W3c, the official body that administers HTML guidelines, offers an HTML validator that shows you the “outline” of a web page.

When validating a web page, select the “Show Outline” button. It’s a great way to see a page just by the outline that your heading elements create.

Screenshot of W3C HTML Validator illustrating the "Show Outline" option.Choosing the “Show Outline” option in the W3C HTML Validator will show you the overview of what your page looks like as communicated by your heading elements. It’s a great way to get a high level snapshot view of your page structure.
Here are Mueller’s comments about the H1 heading element:

“H1 elements are a great way to give more structure to a page so that users and search engines can understand which parts of a page are kind of under different headings.

So I would use them in the proper way on a page. And especially with HTML5 having multiple H1 elements on a page is completely normal and kind of expected.”

H1 Headings and SEO

John Mueller went on to reaffirm that the lack of a headings or using many H1s was not something to worry about. This is likely due to Google doesn’t need or require H1 headings to rank a web page.

This should be obvious to anyone who works in digital marketing. Google’s search results are full of web pages that do not feature H1 headings or that use them for styling purposes (a misuse of the heading tag!).

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