3 Parts of paper

Market Analysis/Market Summary (3-5 pages)
-Past to present
-Strengths and weaknesses
-Competitors: Ocala, Pasco, Volutia, Leon
-Research Quality of Life
-Research Demographics (% of Population in the workforce,education(What percentage of county has bachelors degree,
			Unemployment rate, What are they known for?(Ocala, HORSES), )
-Research Taxes of 4 Countys
-Research Safety (Threats) of 4 Countys
-SWOT/5 Forces of all 4 of theses. Compare with Ocala and atleast 3 other competitors.



Strategic Positioning Analysis (3-5 pages)
-Give recommendations if they have weaknesses, If they have strengths say how to maintain.
-Address QoL, Demographics, Taxes, and Safety
-Any threats? Review Saftey
-View Demographic. Whats the opportuity witht the current demo?




Executive Summary (About 1 1/4 pages) (Like Cliff notes of Strategic Positioning Analysis)