...

,imagetool: function(settings) {
    	var foo = $.extend({}, defaultSettings, settings);
      settings = $.extend({}, defaultSettings, settings);

      return this.each(function() {
    	var image = $(this);
        image.css({display: "none"});
        image.load(function() {
          alert("image is " + this.width + " by " + this.height + " pixels in size."); //this don't work on first page load but does on relaod
          settings.imageWidth = this.width;
          settings.imageHeight = this.height;
          $(this).setup(settings);
        });
      }); // end this.each
    }
...

so image doesn't appear on image load, but does on reload :/