The What Americans Really Want...really: - Frank I. Luntz

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This is America. From restaurant booths to voting booths, pollster Frank Luntz has studied our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do we really want from our government? For our families? From companies? For our future? And how does understanding what Americans really want allow businesses to thrive? In this fascinating book, based on a decade of face-to-face interviews with 25,000 people and telephone polls with one million more, Luntz disassembles the preconceived notions we have about one another and lays all ...