Kekistan

Kekistan: mocking identity politics, from people who take this in-joke and derive an identity and sense of uniqueness from a meme. Being 'in on it' is clearly important to you. When you take over a kid's playground and constantly plaster it all over your social media, it is clearly something you care too much about and not just irony

Like the Rick and Morty fanbase. They claim the show is so smart and deep (as a way to brag), but the most resonant moment was Pickle Rick. Which is sort of just a meme they take pleasure in being in on and get excited when others recognize it. Personally I found Rick berating people to be the funniest parts, not that its nihilism was coherent. Nihilism just becomes an excuse for a lack of standards, and as license to deconstruct what is already out of fashion one never really believed in. Not what Nietzsche wanted, as a first step to a replacement binding ethos.

Most nihilists get angry at bigotry anyway, ie they believe in the new modern myths about equality and inclusion. Whereas an uncaring universe would never ever create such a result or see a difference between tolerance and exclusion

In all cases, what they do with their acquired identity doesnt march what they say about it