Diageo wanted to create a positive brand experience between Pimm’s and its target audience. Verve worked alongside the team to create two Pimm’s bars at Wimbledon, which immediately encapsulated the brand’s persona. This not only helped drive volume of samples, but also allowed Pimm’s to instantly engage tennis fans. To further develop this encounter, trained ambassadors were on hand to provide the perfect serve. Every sample was dressed and garnished to the highest standard.
Creative, stylish and brand relevant POS was also put in place to ensure the target audience were fully educated on Pimm’s and its usage occasions.