<referenceContainer name="content">
    <block class="VendorModuleBlockBannerslider" name="bannerslider.content.top" before="-">
        <action method="setPosition">
            <argument name="position" xsi:type="string">content-top</argument>
        </action>
    </block>
</referenceContainer>

<p><img src="{{media url="wysiwyg/free-shipping.png"}}" /></p>