http://www.toptenz.net/10-marketing-campaigns-hilariously-hijacked-by-trolls.php
https://en.wikipedia.org/wiki/Tay_(bot)
http://www.telegraph.co.uk/technology/2016/03/24/microsofts-teen-girl-ai-turns-into-a-hitler-loving-sex-robot-wit/
http://money.cnn.com/2015/03/27/news/companies/ask-seaworld-twitter/
http://www.huffingtonpost.com/2015/03/27/seaworld-twitter-fail_n_6950902.html
https://en.wikipedia.org/wiki/Blackfish_(film)
http://www.livescience.com/39110-japan-2011-earthquake-tsunami-facts.html
http://www.geekwire.com/2011/bings-japan-tweet-tasteless-marketing-ploy-helping-good/
https://en.wikipedia.org/wiki/2011_T%C5%8Dhoku_earthquake_and_tsunami
https://www.theguardian.com/world/2014/apr/23/mynypd-twitter-call-out-new-york-police-backfires
https://www.washingtonpost.com/news/post-nation/wp/2014/04/22/well-the-mynypd-hashtag-sure-backfired-quickly/?utm_term=.915f8b4dfd1b
http://www.cbc.ca/newsblogs/yourcommunity/2013/12/maple-leafs-really-seaofblue-it-with-this-twitter-campaign.html
http://sports.yahoo.com/blogs/nhl-puck-daddy/leafs-fans-pollute-seaofblue-discovering-team-splash-page-141049631--nhl.html
http://gawker.com/5962642/susan-boyle-temporarily-regains-relevance-by-inviting-her-twitter-followers-to-an-anal-bum-party
https://en.wikipedia.org/wiki/Standing_Ovation:_The_Greatest_Songs_from_the_Stage
http://newsfeed.time.com/2012/08/14/mountain-dews-dub-the-dew-online-poll-goes-horribly-wrong/
http://www.rollingstone.com/culture/news/starbucks-scraps-their-race-together-initiative-20150322
http://www.gq.com/story/exclusive-we-talk-to-the-creepy-man-behind-the-canceled-taylor-swift-radio-contest
http://www.dailymail.co.uk/tvshowbiz/article-2377933/Taylor-Swifts-Biggest-Fan-contest-cancelled-39-year-old-man-wins-result-online-prank.html
http://mashable.com/2009/04/26/time-4chan-moot/#mQ.kCW2IrOqk
https://techcrunch.com/2009/04/21/4chan-takes-over-the-time-100/
http://content.time.com/time/arts/article/0,8599,1894028,00.html
https://en.wikipedia.org/wiki/Time_100