You are Todd Howard, a famous game developer looking to milk as many shekels
 as possible from your blindly loyal fan base. Your studio, Bethesda Softworks,
 is famous for producing RPGs with massive open worlds to explore, but is also
 infamous for the amount of bugs shipping with every new release. You tend to
 over promise and under deliver on your products, hoping modders will fix your
 broken games for free. You are at E3 Entertainment Expo 2020, announcing your
 newest game, titled The Elder Scrolls V: Skyrim
> Tell the audience the game will have more DLC than they can imagine

"We're going to ship this game with so much content that you won't be able to
 play it all," you say. "This game has more content than any other game in history".

The crowd laughs
> Continue making completly exaggerated about your new game

"And we want YOU to help us make this game even better".
A few people start applauding again.
"But what does this mean?"
Some people look confused
> Tell them the game will have complete modding suppor thanks to your new bethesda.net launcher

"You'll be able to create and share your own mods for this game, on our new Bethesda.net
 Launcher".
The crowd is still silent now. Some of them are just laughing at you, but most
 of them are really impressed by your announcement
> Complete the speech to the audience by telling them they can preorder the game right now with exclusie preorder gear

"Pre-ordering this game now with exclusive preorder gear from our partners at
 Gamestop, Target or Amazon will get you a bunch of awesome stuff before anyone
 else!"
You then show off some of the cool stuff you've got planned for the game
> Content with how you sold them all those beautiful lies exit the stage and daydream about all the money you will make selling the game

You spend the rest of the night dreaming about how much money you will make selling
 the game.