Can't put this on reddit for some reason.

मेरे प्यारे भाई। रिलायंस पहले से जूस बना रही है उसके पहला ब्रांड RasKik है। और लगी बात पेटेंट की तो यह तोड़ा पढ़िए।

This is my small perplexity search.

difference between these two brands RasKik and Sun Crush

**Key Differences Between RasKik and Sun Crush**

1. **Ownership and Launch**:
   - Both brands are owned by Reliance Consumer Products Ltd (RCPL).
   - RasKik was acquired in 2023 and serves as a master brand for juices and functional beverages[1][3].
   - Sun Crush is a newer addition, launched in 2025, and is positioned as a premium juice brand sourced from Muttiah Muralitharan’s Ceylon Beverage International[1][4].

2. **Product Focus**:
   - RasKik offers a diverse range of functional beverages, including mango, apple, mixed fruit, coconut water, and nimbu pani, targeting hydration and rehydration needs[2][3].
   - Sun Crush focuses on premium fruit juices and competes with established brands like Tropicana and Real[1][4].

3. **Pricing Strategy**:
   - RasKik emphasizes affordability with packs starting at ₹10 for 160 ml[3].
   - Sun Crush is priced slightly higher at ₹20 for 200 ml bottles, reflecting its premium positioning[1][4].

4. **Target Market**:
   - RasKik caters to everyday hydration needs with functional beverages suitable for active lifestyles[2][3].
   - Sun Crush targets consumers seeking high-quality fruit juices in the competitive packaged beverage market[1][4].

In summary, RasKik focuses on functional hydration at affordable prices, while Sun Crush is positioned as a premium juice brand. Both aim to capture different segments of India’s growing beverage market.


### Catalogues of RasKik and Sun Crush

**RasKik:**
- **Product Range**:
  - Mango Juice
  - Apple Juice
  - Mixed Fruit Juice
  - Coconut Water
  - Nimbu Pani (Lemon Water)
  - RasKik Gluco Energy (hydration drink with electrolytes, glucose, and real lemon juice)

- **Packaging Options**:
  - Single-serve packs (160 ml) priced at ₹10
  - Larger bottles (750 ml) planned for the future[1][2][5].

**Sun Crush:**
- **Product Range**:
  - Premium fruit juices sourced from Ceylon Beverage International.
  - Competes with brands like Tropicana and Real.

- **Packaging Options**:
  - Bottles priced at ₹20 for 200 ml[1].

Both brands cater to different segments, with RasKik focusing on functional hydration and affordability, while Sun Crush emphasizes premium quality fruit juices.

Citations:
[1] Reliance Consumer Products launches RasKik Gluco Energy https://theprint.in/economy/reliance-consumer-products-launches-raskik-gluco-energy/2433514/
[2] Reliance Consumer Products launches RasKik Gluco Energy - The Tribune https://www.tribuneindia.com/news/business/reliance-consumer-products-launches-raskik-gluco-energy/
[3] Food & Beverage https://www.cbinsights.com/company/raskik
[4] Reliance Launches RasKik: Revolutionizing Re-hydration for Indian Consumers | Business https://www.devdiscourse.com/article/business/3216694-reliance-launches-raskik-revolutionizing-re-hydration-for-indian-consumers
[5] RIL arm enters hydration category with launch of new Raskik Gluco Energy https://www.financialexpress.com/business/industry-ril-arm-enters-hydration-category-with-launch-of-new-raskik-gluco-energy-3708702/
[6] After revival of Campa Cola, Mukesh Ambani makes big move, launches…, to challenge Noel Tata’s Tata Consumer, Pepsi, Coca-Cola https://www.india.com/business/after-revival-of-campa-cola-mukesh-ambani-makes-big-move-launches-raskik-to-challenge-noel-tatas-tata-consumer-pepsi-coca-cola-7519017/
[7] PepsiCo, Coca-Cola on alert as Reliance enters hydration beverage market https://www.newsbytesapp.com/news/business/reliance-consumer-enters-hydration-beverage-market-with-raskik-gluco-energy/story
[8] Reliance Retail enters into partnership with Maliban, acquires Raskik and Toffeeman https://economictimes.indiatimes.com/industry/services/retail/reliance-retail-enters-into-partnership-with-maliban-acquires-raskik-and-toffeeman/articleshow/99674943.cms


patents that Reliance has got and/or applied for

Reliance has a substantial portfolio of patents across various sectors. Here are some key insights:

### Reliance Retail Ltd. Patents
- **Total Patents**: 11 patents globally, with 10 granted and over 90% currently active.
- **Key Patents**:
  - **IN419797B**: Apparatus for preserving perishable plant produce in bulk by cooling directly with chilled atmospheric air.
  - **IN344086001S, IN344088001S, IN344087001S, IN344085001S, IN344089001S**: Various designs related to biscuits.
  - **IN301101S**: Scrubber.
  - **IN253465S**: Machine for liquid vaporizer.
  - **IN245348S**: Bottle.
  - **IN234857S**: Container with handle[2].

### Reliance Industries Patents
- **Total Patents**: Over 2,399 patents globally, with 952 granted and more than 48% active.
- **Focus Areas**: Includes cutting-edge technologies such as artificial intelligence (AI), Internet of Things (IoT), and quantum computing related to 6G technology.
- **Geographical Filing**: Primarily filed in India, with additional filings in the US, Canada, Europe, and other regions[3][4].

### Patent Filing Activity
- Reliance has been actively filing patents at a rate of approximately 100 per week across various technological domains[3].

These patents reflect Reliance's commitment to innovation and its strategic focus on emerging technologies and consumer products.

Citations:
[1] Reliance Consumer brings Muralitharan's Sun Crush to India ... https://economictimes.com/industry/cons-products/food/reliance-consumer-brings-muralitharans-sun-crush-to-india-sparks-juice-war/articleshow/119129063.cms
[2] Reliance Retail Ltd. Patents – Key Insights and Stats https://insights.greyb.com/reliance-retail-ltd-patents/
[3] Reliance Has Filed 3,000 Plus Patents - Rediff.com https://www.rediff.com/business/report/reliance-has-filed-3000-plus-patents/20241025.htm
[4] Reliance Industries Patents Key Insights & Stats https://insights.greyb.com/reliance-industries-patents/
[5] Reliance Consumer Products enters rehydration category https://economictimes.com/industry/cons-products/food/reliance-consumer-products-enters-rehydration-category/articleshow/116999090.cms
[6] Reliance Consumer Brands https://relianceretail.com/reliance-consumer-brands.html
[7] Reliance Consumer Products launches RasKik Gluco Energy https://www.jammulinksnews.com/newsdetail/371586/Jammu-Links-News-Reliance_Consumer_Products_launches_RasKik_Gluco_Energy
[8] Reliance Consumer Products acquires Velvette - The Times of India https://timesofindia.indiatimes.com/business/india-business/reliance-consumer-products-acquires-velvette/articleshow/118254023.cms

In my view, "innovation" should not be pursued merely for its own sake; rather, it is intended to enhance the efficiency of existing products, whether that pertains to the product itself or the manufacturing process involved in its creation.

All companies tend to innovate when there is a genuine need for it. As the saying goes, "Why fix something that isn't broken?"

It is fair to critique Indian conglomerates when warranted, such as in the case of the Ola debacle. However, such criticism should not be made solely for the sake of criticism.

Moreover, "innovation" is not exclusively aimed at the end user; as I mentioned earlier, any modifications that improve production efficiency can also be classified as innovation.

India has fallen behind in the semiconductor and electronics sectors. There are currently no prominent Indian companies in this field, although circumstances were different in the past. Consider the example of metro systems: before the Delhi Metro was established, India only had the Kolkata Metro, which was constructed many years ago. With the introduction of the Delhi Metro, a metro boom ensued, bringing with it numerous innovations. In fact, DMRCL now serves as a consultant for various corporations in other countries regarding metro infrastructure.